关注微信公众号：满满神卷 每日更新外卖券：美团、京东、饿了么、淘宝闪购等无门槛领取 平台提供的推广工具为商家获客提供了多种选择。以点金推广为例，这种付费推广方式可以将店铺位置 置顶到5、10、15、20、25等排名位，按顾客访问点击计费。与自然流量相比，这类工具能够快速提升 曝光量，为新品推广或活动引流提供即时支持。搜索推广则是另一种精准触达方式，通过将商家主营菜 品与用户搜索偏好进行匹配，直接呈现于搜索结果页面，高效提升门店客流。 优惠券推广不应局限于价格竞争，更应构建非价格壁垒。头部平台正在打造"优惠券+"生态体系，例如 将优惠券与社交裂变绑定——5人成团可解锁隐藏的"免配送费券"，使获客成本降低40%。另一种创新 策略是结合校园卡消费数据，向GPA3.5+学生发放双倍券包，形成学业荣誉感与实惠的绑定。这些策略 将优惠从交易工具转化为身份认同载体，学生弃用竞品不仅因价差，更因情感归属缺失。 在当今高度数字化的消费环境中，优惠券早已超越了简单的打折工具，演变为连接品牌与消费者的重要 桥梁。对于餐饮商家而言，掌握优惠券推广的艺术，意味着能够在激烈的外卖市场竞争中脱颖而出。那 么，优惠券推广究竟隐藏着怎样的奥秘 ...

Core Viewpoint - The recent fine imposed on Pinduoduo, although seemingly minor compared to its annual revenue exceeding 100 billion, serves as a significant regulatory warning for the entire instant retail industry, highlighting the importance of tax compliance for internet platforms [2][6]. Regulatory Changes - The fine is a direct consequence of Pinduoduo's failure to comply with the newly implemented "Internet Platform Enterprises Tax Information Reporting Regulations," which came into effect in June 2025, marking a shift from traditional tax control to a data-driven approach [4][5]. - This regulation requires all internet platforms to report 12 key tax-related data points quarterly, fundamentally changing the tax responsibilities of platforms and merchants [5][6]. Industry Impact - The instant retail sector has seen explosive growth, with over 50,000 warehouses established by August 2025, but many face survival challenges due to rising operational costs and new tax compliance requirements [8][9]. - The regulatory upgrade aims to eliminate inefficient businesses that rely on tax loopholes, promoting a healthier competitive environment for those that adhere to compliance [9][10]. Compliance Challenges - Despite the new regulations, some merchants continue to seek ways to evade tax obligations, often focusing on the "500 million threshold" to maintain lower tax rates [10][11]. - The platform's control over transaction data makes it difficult for merchants to hide non-compliance, as tax authorities can easily track discrepancies [11][12]. Industry Dynamics - The intense competition among instant retail platforms has led to a cycle of price wars, pushing many merchants to operate unsustainably [12][13]. - Regulatory interventions have been made to curb this internal competition, but the effectiveness of these measures remains in question as platforms continue to prioritize profit over compliance [13][15]. Future Outlook - The recent fine against Pinduoduo is seen as a precursor to stricter enforcement of tax compliance across the industry, signaling that non-compliance will lead to more severe penalties in the future [16][17]. - The industry must adapt to these regulatory changes, as compliance is deemed essential for long-term sustainability and growth [17][18].

Core Viewpoint - The "2026 Beijing Online New Year Goods Festival" has commenced, running until March 4, featuring participation from multiple platforms and companies to create a consumer event for citizens [1] Group 1: Event Overview - The festival is organized by platforms such as Meituan, JD.com, Douyin, Taobao, and Wangfujing Global Purchase, utilizing both online and offline strategies to enhance consumer engagement [1] - Meituan's "2026 National Online New Year Goods Festival" features over one million merchants and has invested over 100 million yuan in subsidies [1] - JD.com's New Year Goods Festival will last until February 23, offering various products and integrating resources to meet New Year shopping needs [1] Group 2: Promotions and Activities - Douyin's "Douyin Mall New Year Goods Festival" runs until February 10, providing discounts starting at 15% and offering stackable platform consumption vouchers [1] - Wangfujing Global Purchase's New Year activities will continue until February 8, featuring promotions on beauty, skincare, and food products, with limited-time welfare vouchers available [1]

Core Insights - The e-commerce industry in the city is experiencing rapid growth, with a projected online retail sales of 9.14 billion yuan in 2025, marking a year-on-year increase of 7.9%, ranking fourth in the region [1] - The agricultural products online retail sales reached 1.21 billion yuan, ranking third in the region, with live streaming retail sales amounting to 318 million yuan [1] Group 1: E-commerce Development - The city has implemented various measures to enhance the quality and efficiency of the e-commerce industry, including optimizing policy and funding application guidance to support business development [3] - A total of 563 live streamers were involved in promoting products, with over 350 million interactions during live broadcasts [3] Group 2: Talent Development - The city launched a "Rural E-commerce Talent Cultivation" initiative, conducting over 20 specialized training sessions and nurturing more than 2,000 rural e-commerce professionals [4] - The initiative has successfully incubated over 300 live streamers and established 9 live streaming bases and 47 standard live streaming rooms, contributing to over 200 million yuan in increased income for farmers [4] Group 3: Promotion of Specialty Products - The city is focusing on promoting the sea duck egg industry by participating in major trade fairs and conducting promotional activities in key e-commerce hubs [4] - Successful entry of sea duck egg products into international markets, including exports to Australia, has been achieved [4] Group 4: Future Plans - In 2026, the city will continue to focus on cultivating e-commerce entities and specialty industries, launching a "Network Store Empowerment Action" to enhance service and expand online retail scale [4]

抖音电商推出的"抖音商城年货节"将持续至2月10日，年货节提供商品官方立减15%起、一件直降等优 惠，并发放可叠加使用的"平台消费券"。此外，抖音生活服务发起的"超惠逛·年货节"将持续到2月8 日，聚焦超市便利与综合商场场景，推出相关团购年货等活动。 还在为筹备年货东奔西跑？今年，一部手机就能轻松搞定！1月26日，记者从北京市商务局获悉，"2026 年北京网上年货节"已开启，将持续至3月4日。本次活动由美团、京东、抖音、淘宝、王府井全球购等 多个平台及企业共同参与，通过线上线下联动的形式，为市民带来一场品类全、优惠足、年味浓的消费 盛宴。 美团"2026全国网上年货节"线上主会场联合平台超百万商户，投入补贴资金超亿元，围绕"吃住行游购 娱"推出"文旅冰雪嘉年华""小象超市年货一站齐"等系列促销。即日起至3月4日，市民登录美团APP搜 索"网上年货节"即可参与。 京东年货节将持续至2月23日，涵盖新春礼赠、年货好物等多类商品，通过官方直降、补贴及互动玩 法，整合全域资源满足过年场景需求。线下方面，即日起至3月1日，京东MALL双井店东南广场推出纸 雕艺术光影展，市民还能在现场体验到巡游、市集、手作等活动，到店顾 ...

Core Insights - The closure of supermarkets across China is not solely due to the rise of e-commerce but also significantly influenced by the shift in shopping habits among the elderly population [1][10] - In 2024, it is projected that over 1,500 supermarkets will close, with 720 closures occurring in the first half of the year alone [1][6] - The trend indicates a broader transformation in consumer behavior, particularly among older adults who are increasingly embracing online shopping [4][10] Group 1: Supermarket Closures - By 2024, 782 supermarkets have already closed, with expectations of more closures in 2025 [1] - Major chains like Yonghui Supermarket are also affected, planning to close 381 stores by 2025 due to declining customer traffic [7] - The closures reflect a significant industry trend rather than isolated incidents [1][6] Group 2: E-commerce Impact - Online retail growth is at 3.75%, but this alone does not account for the high number of supermarket closures [2] - The elderly demographic, once a primary customer base for supermarkets, is increasingly shopping online, with 51.2% of seniors indicating they shop frequently online [4][10] - The rapid growth in online shopping among seniors is evidenced by a 238% increase in transaction volume from 2019 to 2024 [4] Group 3: Changing Consumer Behavior - Seniors are motivated to shop online for convenience, avoiding the physical effort of visiting supermarkets [5][10] - Familiarity with platforms like WeChat has facilitated this transition, with 24.8% of seniors using WeChat for purchases [5] - The shift in shopping behavior is not just about convenience but also reflects a change in social interaction, as online shopping provides a sense of community [5][10] Group 4: Supermarket Adaptation - Supermarkets that remain open are attempting to adapt by creating more senior-friendly environments and offering specialized sections [7] - However, these adaptations may be too late, as many seniors have already shifted to online shopping [7][10] - The overall retail landscape is changing, with smaller formats like community stores and specialty shops gaining traction [8][10] Group 5: Future Outlook - The retail industry must recognize the importance of understanding and adapting to the new shopping habits of seniors [10] - Successful retailers will be those that can differentiate themselves and embrace online integration, rather than relying solely on traditional models [10] - The evolving consumer landscape indicates that while some seniors still shop in traditional stores, many are now exploring various channels, including online and community group purchases [9][10]

近日，南都记者从抖音电商运营团队获悉，平台发布专项治理公告，再次强调自2026年1月20日起，入 驻商家禁止发布面向未成年人的K12学科类课程，无论是英语单词带读、数学解题教学，还是标注"3- 18岁适用"的相关内容，均会被平台拒绝上架、限流甚至下架。公告敦促平台商家立即开展自查整改， 违规者最重将处以永久闭店并扣罚违约金等处罚。 伴随着多地中小学生陆续进入寒假，又出现部分教培机构违规以直播卖课作为引流手段的现象，抖音此 举标志着互联网平台在教育类内容监管上持续加码。在寒假这一关键时间节点，重申禁令，很明显平台 方旨在提前阻断假期期间可能出现的违规学科培训线上引流和交易渠道。 而这次抖音对K12课程禁令的重申，则是进一步强化自2021年"双减"以来的平台内部规范红线。当年的 11月19日，抖音电商紧跟政策风向，其电商学习中心发布公告称，将禁止发布面向学龄前儿童的课程以 及面向中小学（含高中）的学科类课程；同时禁止各商家在平台上架并售卖学前、义务教育、高中阶段 违规校外培训课程和违规电子教材等。随后，抖音下架了橱窗商店里所有K12学科课程类产品，仅剩口 算题卡、教材、硬件、素质教育课程，多个在线教育培训机构只允 ...

来源：上游新闻 投诉人：平台判定"证据不足" 根据黑猫投诉页面显示，截至发稿，该集体投诉量已达58件，但集体处理率仅为1.72%。投诉人表示， 自己已向闲鱼平台提交了卖家内容抄袭、无证经营以及消极客服的完整证据链，但平台客服仅重复"证 据不足"的结论，既不指出证据具体缺失何处，也未对涉事卖家账号进行处罚。投诉人质疑，在有多人 同时投诉同一商品、证明受骗者众多的情况下，闲鱼平台此举涉嫌"包庇"违规卖家。 近日，在新浪旗下消费者服务平台"黑猫投诉"上，一起针对闲鱼卖家的集体投诉引发关注。超过50名消 费者联合投诉闲鱼店铺"基骨头指南铺"售卖"基金投资指南"，提供抄袭拼凑的内容，涉嫌欺骗。面对消 费者提供的多项证据，闲鱼平台被指处置态度消极，整体投诉处理率仅为1.72%，并以"证据不足"为由 未对卖家进行有效处罚。 上游新闻调查发现，在闲鱼平台上除了"基金投资指南"等商品外，还有大量"抄底战法""炒股秘籍"等涉 金融投资类商品，消费者对此类商品甚至无法正常举报。 付费指南疑为抄袭拼凑 据黑猫投诉平台集体投诉发起人"洞察喵"描述，其于2025年10月14日在闲鱼店铺"基骨头指南铺"花费66 元购买了一份"基金指南"虚 ...

根据商务部"2026全国网上年货节"活动安排，北京市商务局于1月19日至3月4日组织开展"2026北京网上 年货节"活动，组织各平台企业紧扣年节需求，线上线下融合，积极打造全民参与、互动性强的年货盛 宴。 美团、京东、抖音、淘宝等平台、王府井全球购等品牌企业积极推出福利券等多重优惠举措，提升节日 消费体验。 一 美团 活动时间 1月19日至3月4日 活动入口 美团APP搜索"网上年货节" 美团搭建"2026全国网上年货节"线上主会场，联动平台百万优质商户，投入超亿元补贴资金，推出多项 优惠活动举措，围绕消费者"吃住行游购娱"需求，推出"文旅冰雪嘉年华""小象超市年货一站齐"等系列 促销活动。 1月17日-3月1日，在北京京东MALL双井店东南侧广场举办纸雕艺术光影展，开展巡游、文创市集、手 作体验等活动，配套互动礼品与专属福利。即日起至2月23日，南三环店内任意消费送新春马年礼包一 份。 三 二 京东 活动时间 1月17日至3月1日 活动入口 京东APP、线下京东MALL（北京双井店、南三环店） 1月25日20点至2月23日，京东年货节活动涵盖新春好礼、年货好物等多种商品类型，结合官方直降、国 家补贴、年味互 ...

Core Viewpoint - Wuhan is launching a series of activities for the 2026 New Spring Consumption Season, themed "Exciting Wuhan, Enjoy New Spring," with a focus on boosting local consumption and enhancing the festive atmosphere [1][4]. Group 1: Overall Arrangement - The consumption season involves collaboration among multiple departments, including the Municipal Bureau of Commerce, Cultural and Tourism Bureau, and Sports Bureau, with over 300 million yuan allocated for subsidies [5]. - Five major series of activities will be held, including "Buy Good Goods," "Taste Fine Dishes," "Meet Friends," "Exhibit Vitality," and "Enjoy Benefits," featuring over 600 unique events across various consumption sectors [5][6]. Group 2: Subsidies and Promotions - A total of 1 billion yuan in "Happy Shopping Hubei" consumption vouchers will be distributed starting January 26, along with 50 million yuan for a lucky draw based on invoices [6]. - Various districts will offer tailored discounts, such as exclusive subsidies for home appliances and automotive vouchers, enhancing the appeal of local products [6]. Group 3: Online Consumption - Online shopping events like the New Year Goods Festival and promotions on platforms like Meituan and Taobao will provide substantial cash redemptions, enhancing the convenience of purchasing festive goods [7]. Group 4: Thematic Activities - The consumption season will feature diverse activities, including traditional markets and modern exhibitions, to cater to various consumer preferences [8]. - Culinary events will highlight local cuisine, with initiatives like the "Chuan Cuisine Welcomes Spring" food festival and the promotion of signature dishes [9]. Group 5: Sports and Cultural Integration - The event will integrate sports and cultural activities, offering over 100 events, including public sports competitions and cultural exhibitions, to enrich the leisure experience during the New Spring [9][10]. - Special winter-themed activities will be organized at ice and snow venues, creating scenic routes for tourists to explore [9]. Group 6: Offline Events - Three major offline events will kick off the consumption season, starting from the Laba Festival, featuring various themed markets and activities to engage the community [12]. - The official launch of the consumption season will take place on January 30, with a focus on automotive promotions and cultural performances [12].