证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 表1： 相关个股一览 | 股票代码 | 股票简称 | 概念 | 总市值 （亿元） | 1220至今涨幅 | 上周涨幅 | 上周交易额 | 周交易额占市值比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300058.SZ | 蓝色光标 | GEO | 664.19 | 116.63 | -2.63 | 294.73 | 44% | | 301171.SZ | 易点天下 | GEO ...

传媒 2026 年 03 月 01 日 投资评级：看好（维持） 行业走势图 -17% 0% 17% 34% 50% 67% 2025-03 2025-07 2025-11 传媒 沪深300 数据来源：聚源 相关研究报告 《节后继续聚焦 AI 入口商业化、重磅 新游及长青游戏 — 行 业 周 报 》 -2026.2.23 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 把握更确定方向，聚焦头部新游及核心 AI 应用 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 《异环》定档 4.23 公测，或为潜在"爆款"，继续布局游戏，聚焦头部新游 完美世界旗下二次元超自然都市开放世界游戏《异环》已官宣将于 4 月 23 日开 启国服公测，届时同步上线 PC、安卓、iOS、Mac、鸿蒙、PS5 平台，海外公测 也将随后于 4 月 29 日开启。此前于 2.4-2.18 期间进行 ...

证券研究报告 把握AI主线，重视新科技 ——计算机行业2026春季投资策略 行业投资评级：强于大市|维持 孙业亮/刘聪颖 中邮证券研究所 计算机团队 中邮证券 1 1 发布时间：2026-02-25 投资要点 AI大模型：2025年，中国AI大模型产品形态进入成熟期，成为市场爆发的直接推动力，低成本、高性能 的技术基础形成了从底层支撑市场高速增长的关键条件，为MaaS和企业大模型的广泛应用创造了可持续 的商业化环境；多模态模型的快速迭代将AI应用从单一文本生成扩展至图像、视频、语音等复合场景，提 升了模型的可用性与商业化潜力；同时，各大厂商通过推出通用基座模型、行业专属模型及低门槛API服 务，构建了完整的产品矩阵，极大降低了企业和开发者的接入成本；企业对AI价值的认知日益成熟，数字 化和智能化转型需求持续增长，推动客户需求从概念验证阶段进入规模化生产阶段，企业对于大模型的调 用频次和覆盖场景不断增加，从而带动MaaS平台和AI大模型解决方案市场进入了"结构性放量"周期。 AI应用：toB端，AI Agent是大模型重要的商业落地形式，已在客服、代码开发、营销、数据分析、金 融服务等多行业、多场景实现服务落地 ...

▪核心结论：全年维度看好AI应用生产力（Agent）+泛娱乐（多模态）两大方向，以及延伸的IP看好价值释放，游 戏看好绩优方向。 ▪市场复盘：节前一周A股传媒受Seedance催化，板块放量上涨，影视、媒体、出版走强；节中港股大模型公司智 谱、Minimax大涨，交易GLM5发布+涨价+供不应求逻辑，今日恒科收涨+3.34%，两家大模型公司则波动较大。 AI：春节国产模型高密度迭代+霸榜海外openrouter最热榜单，字节Seedance等驱动漫剧行业非线性增长，我们 看好今年生产力、泛娱乐两大方向爆发，加速Token消耗及商业化。 建议关注H股【阿里】、【智谱】、【Minimax】、快手、美图、阜博，A股掌阅、中文、昆仑、值得买、焦点等。 开工大吉！以下是我们对板块的观点更新~ ▪核心结论：全年维度看好AI应用生产力（Agent）+泛娱乐（多模态）两大方向，以及延伸的IP看好价值释放，游 戏看好绩优方向。 ▪市场复盘：节前一周A股传媒受Seedance催化，板块放量上涨，影视、媒体、出版走强；节中港股大模型公司智 谱、Minimax大涨，交易GLM5发布+涨价+供不应求逻辑，今日恒科收涨+3.34%，两家 ...

国泰海通晨报 2026 年 02 月 24 日 国泰海通证券股份有限公司 研究所 [Table_Summary] 1、【宏观研究】：春节期间，特朗普关税被判定违法，以及美伊军事冲突风险升温对全球资产价 格带来扰动，原油与黄金均有所上涨。美国经济韧性仍存，通胀回落进展或将较为颠簸，部分联 储官员提及加息可能。未来仍需关注特朗普关税政策的不确定性扰动。 2、【策略研究】：中国经济工作的重心正转向内需主导，并作为首要任务，内需复苏、物价回升 与地产企稳会推动经济预期上修。目前内需板块预期与交易出清，相信价值也会有春天。 3、【固定收益研究】：经济复苏节奏延续温和，呵护债市偏多环境，但需关注海外风险偏好回升 带来的扰动。 4、【纺织服装研究】纺织服装业：我们认为①截至 2.12 日的美棉周度出口放量、②2.19 日发布的 美国农业展望论坛明确新棉季全球供需收紧基调、③近期美国与东南亚国家关税互惠政策等多重 积极边际变化夯实美棉筑底并逐步打开中长期向上空间的趋势，持续重点推荐百隆东方、关注相 关标的天虹国际集团。 [汤蔚翔 Table_Authors] (分析师) 电话：021-38676172 邮箱：tangweix ...

投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2025-02 2025-06 2025-10 传媒 沪深300 相关研究报告 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 《AI 入口争夺再升级，继续布局 AI 应用及游戏—行业周报》-2026.1.25 节后继续聚焦 AI 入口商业化、重磅新游及长青游戏 传媒 2026 年 02 月 23 日 请务必参阅正文后面的信息披露和法律声明 1/18 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 红包等系列春节运营活动或推动豆包/千问/元宝用户量大增及商业化加快 2 月 17 日，豆包宣布通过总台春晚为全国观众送出超过 10 万份科技好礼和现金 红包，帮用户生成了超过 5000 万张新春头像，写下了超过 1 亿条祝福语等，AI 总互动达 19 亿次；豆包视频生成 ...

从资金流向上来看，当日首发经济板块主力资金净流出5.13亿元，游资资金净流入1.95亿元，散户资金 净流入3.19亿元。首发经济板块个股资金流向见下表： 证券之星消息，2月13日首发经济板块较上一交易日下跌0.73%，值得买领跌。当日上证指数报收于 4082.07，下跌1.26%。深证成指报收于14100.19，下跌1.28%。首发经济板块个股涨跌见下表： 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成 投资建议。 ...

Group 1 - The core point of the news is that Zhidingmai's stock price dropped by 5.02% to 61.55 CNY per share, with a trading volume of 712 million CNY and a turnover rate of 9.24%, resulting in a total market capitalization of 12.24 billion CNY [1] - Zhidingmai Technology Co., Ltd. is based in Beijing and was established on November 10, 2011, with its IPO on July 15, 2019. The company operates a content-based shopping guide platform, providing promotional services for e-commerce and brands [1] - The revenue composition of Zhidingmai includes: information promotion income at 41.83%, internet marketing platform income at 28.38%, operational service fees at 27.62%, brand marketing income at 2.00%, and product sales income at 0.17% [1] Group 2 - From the perspective of the top ten circulating shareholders, the Noan Fund has a fund that entered the top ten shareholders, holding 1.4898 million shares, which is 1.22% of the circulating shares, with an estimated floating loss of approximately 4.8419 million CNY [2] - The Noan Active Return Mixed A Fund (001706) was established on September 22, 2016, with a latest scale of 979 million CNY. It has a year-to-date return of 13.71%, ranking 871 out of 8890 in its category, and a one-year loss of 5.33%, ranking 8085 out of 8132 [2] - The fund manager of Noan Active Return Mixed A is Liu Huiying, who has been in the position for 3 years and 196 days, managing assets totaling 19.259 billion CNY, with the best fund return during her tenure being 88.57% and the worst being 21.87% [3]

Summary of Conference Call Notes Industry Overview - The focus is on the Chinese media and internet industry, particularly in the context of advancements in AI and content creation technologies [1][2]. Core Insights - There is a strong belief in the leading position of Chinese companies in multimodal capabilities during the period around the Spring Festival [1][2]. - The introduction of ByteDance's Seedance 2.0 is highlighted as a significant development in multimodal technology, which is expected to benefit various sectors [1][2]. - The new version of Deepseek is anticipated to enhance intelligence capabilities, potentially surpassing Gemini 3 Pro in performance [3]. Beneficiaries of Seedance 2.0 - The sectors that will directly benefit from Seedance 2.0 include: - Short dramas - Comic dramas - E-commerce - Advertising and marketing - Gaming - The production cycle for content has been reduced from weeks to days, indicating a potential explosive growth in content creation within the industry [1][2]. Additional Recommendations - Companies to watch in various sectors include: - **AI Dramas**: Zhongwen Online, Zhangyue Technology, Huanrui Century, Jiechengtong, Kunlun Wanwei [3]. - **Advertising and Marketing**: BlueFocus Communication Group, Yilv Media, Zhejiang Wenlian [3]. - **E-commerce**: Zhidemai, Yiwan Yichuang [3]. - **Gaming**: Kaiying Network, Giant Network [3]. - There is an expectation for significant advancements in AI coding and agent fields with the upcoming Deepseek version [3]. Important but Overlooked Content - The potential for cost-effective and efficient reasoning capabilities in AI applications is emphasized, which could reshape the landscape of AI-driven solutions in various industries [3].

Summary of Conference Call Notes Industry Focus - The focus is on the media and internet sector, particularly in relation to AI applications and gaming companies [1] Core Insights and Arguments - The company emphasizes three key investment directions: 1. Leading gaming companies such as Century Huatong, Giant Network, Kejian, Bit Games, 37 Interactive Entertainment, Perfect World, and Shunwang [1] 2. The AI marketing and e-commerce sector, highlighting undervalued stocks like BlueFocus, Yidian, Zhiwei, and Kunlun [1] 3. ByteDance's products, particularly the SD product, are identified as disruptive, with IP companies like Shanghai Film Group, Aofei, Huanrui, Mango, and Reading Group being the primary beneficiaries [1] - The company asserts that the AI wave is unstoppable, with recent price increases being driven by the explosion of AI applications [1] - The analogy of "selling shovels" versus "mining for gold" is used to illustrate that while selling tools is profitable, the significant profit potential lies in directly engaging with high-value opportunities, akin to the success of Tencent and ByteDance during the internet boom [1] - The media and internet sector is positioned as a leader in AI applications, urging investors to remain optimistic during market corrections and to exercise caution during market surges [1] Other Important Points - The call highlights the importance of strategic positioning in the face of market fluctuations, advocating for a proactive investment approach during downturns and a measured response during upswings [1]