房地产行业跟踪周报 房地产 证券研究报告 行业投资策略周报 / 2026.3.3 投资评级:看好(维持) 最近 12 月市场表现 -11% -5% 2% 9% 16% 23% 房地产 沪深300 分析师 房诚琦 SAC 证书编号：S0160525090002 fangcq@ctsec.com 分析师 陈思宇 SAC 证书编号：S0160525090008 chensy04@ctsec.com 分析师 何裕佳 SAC 证书编号：S0160525090001 heyj@ctsec.com 相关报告 核心城市放松政策出台，成交数据受假期影响波动明显 核心观点 请阅读最后一页的重要声明！ 1. 《房地产行业跟踪周报》 2026-02- 03 2. 《现实不弱，预期增强，逢低布局》 2026-01-31 3. 《房地产行业跟踪周报》 2026-01- 27 ❖ 上周房地产板块（中信）涨跌幅 0.9%,同期沪深 300、万得全 A 指数涨跌幅 分别为 1.1%、2.7%，超额收益分别为-0.2%、-1.9%。29 个中信行业板块 中房地产位列第 20 名。 ❖ （1）新房市场：上周(2026/2/21-2026/2/27 ...

地产杂谈系列之六十五 黎明破晓，冬去春来 强于大市（维持） 房地产 2026 年 03 月 04 日 行情走势图 相关研究报告 【平安证券】行业年度策略报告*房地产*曙光渐近， 拥抱价值*强于大市 20251203 证券分析师 杨侃 投资咨询资格编号 S1060514080002 BQV514 YANGKAN034@pingan.com.cn 郑茜文 投资咨询资格编号 S1060520090003 ZHENGXIWEN239@pingan.com.cn 平安观点： 行 业 报 告 行 业 深 度 报 告 库存端现积极信号，楼市调整或接近尾声：2025 年全国商品房销售面积 绝对规模回到 2010 年前水平；70 个大中城市新房、二手房指数回到 2018 年和 2016 年水平，本轮国内楼市调整幅度已接近 2005 年后美国、英国 及中国香港。同时"严控增量、优化存量、提高质量"政策逐见成效，全 国商品房开工未售库存持续收缩，去化周期逐步企稳。我们认为无论从绝 对调整幅度还是海外经验来看，本轮楼市调整或逐步接近尾声。 "好房子"加速改善需求释放，居民置业压力大幅减轻：当前政府持续推 动"好房子"建设，产品迭代与 ...

Core Insights - The 2025 Chinese land market is characterized by a "bottoming rebound in investment and structural focus," with cautious recovery in market sentiment but increasing differentiation among regions and entities [3][12][23] - The overall land acquisition value reached 11,027 billion yuan, with a year-on-year increase of 3%, while the total area acquired decreased by 5% [3][6] - Core cities have become the main battleground for real estate companies, with significant differences in land acquisition strategies among different types of entities [3][12] Market Overview - The land market in 2025 shows a clear trend of "investment bottoming out and regional focus," with a total land acquisition value of 22,614 billion yuan, reflecting a cautious recovery after deep adjustments [3][6] - Core cities like Beijing, Hangzhou, and Shanghai lead in land transaction values, while third and fourth-tier cities experience increased auction failures and a normalization of base price transactions [3][6] Land Transaction Rankings - The top cities for residential land transaction values in 2025 include Beijing (1,427.4 billion yuan), Hangzhou (1,420.8 billion yuan), and Shanghai (1,407.2 billion yuan) [5][6] - The top 20 cities contributed nearly 60% of the national residential land transaction value, indicating a significant increase in regional concentration [6] Top 10 Real Estate Companies - The top 10 real estate companies accounted for 54.6% of the total new land value, with China Overseas Land leading at 990.7 billion yuan [8][9] - The concentration of land acquisition among top companies continues to rise, with state-owned enterprises dominating the market [8][9] Differentiated Strategies - State-owned enterprises dominate the market, accounting for over 70% of land acquisition value, while private enterprises show signs of cautious recovery, focusing on local markets and low-premium land [12][16] - City investment platforms have seen a decline in their role, with their land acquisition value dropping to 15% of the total, indicating a shift from "market rescue" to "supportive roles" [17][23] Price and Volume Divergence - The land market exhibits a "price-volume divergence," with high-premium land concentrated in core cities and low-premium transactions prevalent in third and fourth-tier cities [10][19] - The average premium rate for land transactions across 300 cities reached 5.3%, with significant variations between high-premium and low-premium land [18][19] Future Trends - The land market is expected to continue its trend of increasing concentration and regional differentiation, with state-owned enterprises leading in core city acquisitions [24][25] - The competitive landscape is shaped by the dual drivers of funding strength and strategic positioning, with state-owned enterprises focusing on high-value land in core cities while private enterprises adopt more cautious strategies [22][23]

推荐（维持） 上海宽松限购，越秀摘得广州马场核心地块 证 券 研 究 报 告 房地产行业周报（2026 年第 9 周） 行业研究 房地产 2026 年 03 月 03 日 华创证券研究所 证券分析师：单戈 邮箱：shange@hcyjs.com 执业编号：S0360522110001 证券分析师：许常捷 邮箱：xuchangjie@hcyjs.com 执业编号：S0360525030002 证券分析师：杨航 邮箱：yanghang@hcyjs.com 执业编号：S0360525090001 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 107 | 0.01 | | 总市值(亿元) | 12,434.37 | 0.96 | | 流通市值(亿元) | 11,914.93 | 1.13 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 1.3% | 0.0% | 5.4% | | 相对表现 | -1.3% | -5.3% | -16.1% | -13% -1% 11% 23% 2 ...

固收周报 避险情绪主导债市 美债收益率显著回落 美债收益率明显回落， 10 年期和 2 年期美债收益率上周分别下行 15 个和 10 个基 点至 3.94% 和 3.37% 。虽然近期数据显示美国通胀压力有所回升，但市场情绪被 避险情绪主导，带动美债收益率明显回落。受到美债收益率明显回落的提振，上 周中资美元债表现较佳，彭博巴克莱中资美元债总回报指数全周上涨 0.4% 。上 周末，美以正式对伊朗展开军事行动，伊朗随即反击，并封锁霍尔木兹海峡，带 动原油价格大幅上涨。特朗普称针对伊朗的军事行动可能会持续四星期，短期内 在避险情绪和通胀预期升温的共振下，美债可能维持波动。高于预期的通胀数据 和地缘冲突触发的能源价格上升，也进一步降低美联储于 3 月降息的可能性。在 岸市场方面， 3 年期和 10 年期国债收益率分别较春节假期前持平和上行 2 个基点 至 1.38% 和 1.82% 。周一，境内利率债市同样受到避险情绪提振，各期限国债收 益率普遍有所回落。两会将在本周召开，届时将公布 2026 年经济目标、财政支 持力度等，并可能释放更多货币政策信号，债市料将会有所定价。 离岸市场：美债市场提前定价战争风险 中资美 ...

仍下跌，二手房热度向新房传导不畅，核心原因在于价格与需求结构的 错配。 Q&A 2 月楼市销售数据及市场趋势解读 20260228 摘要 2026 年 1-2 月新房累计销售同比下降约 30%，各梯队房企降幅差异不 大，前三强降幅控制在 20%以内。金茂受益于积极拿地，2 月单月同比 增长约 20%，多数标杆房企销售承压，万科、华发、越秀同比降幅超 50%。 房企销售压力与拿地减少高度相关，除金茂、中海外，多数企业因货值 约束，短期业绩增长空间有限。2 月重点城市新房成交同比下降 28%， 一线城市降幅更大，三四线城市部分城市数据异常抬升需进一步核实。 1-2 月新房价格总体稳定，促销力度收敛，"返乡置业"促销不显著。 预计 3-4 月"小阳春"期间，新房供应放量但同比仍可能下跌，市场竞 争加剧，房企或加大促销力度，呈现"量升价跌"特征。 1-2 月二手房累计同比增长约 2%，高于新房市场。核心城市二手房热 度自 2025 年 12 月开始延续，成交量维持高位，市场情绪改善，部分 城市挂牌量下降，价格企稳。 上海 2 月二手房价格指数环比微增，为 2025 年二季度以来首次，体现 价格端边际企稳信号。2 月二 ...

2026 地产股怎么选？空间多大？20260227 摘要 NAV/RNV 估值框架在市场左侧阶段提供基于在手资源净清算价值的估 值基准，通过自下而上测算项目销售价格、土地成本等，并经两种方法 校核，确保可靠性，为个股提供性价比刻度。 传统 PB 估值因账面构成差异大而失真，NAV 框架通过统一口径测算各 公司在手资源净清算价值，揭示个股间合理估值的巨大差异，部分公司 隐含合理 PB 可达 1.4 倍，而另一些可能仅 0.4-0.6 倍。 以"市值比 NAV 的折让"作为性价比指针，截至 2 月 9 日，港股中华润 置地、中国海外发展、越秀地产、弘阳地产、保利置业折让较高，A 股 招商蛇口、滨江股份相对不便宜。 若市场转向"发展视角"，PE 框架评估企业估值上限与弹性，通过两步 走测算：评估 2027 年后潜在利润水平，并赋予估值倍数。利润结算滞 后，需回溯 23、24 年拿地与项目结构，按项目年份拆分利润率。 常态化净利润率测算分两步：分层刻画不同拿地阶段项目盈利表现，对 比 2021 年前、2022 年后、2024 年后获取土地对应项目净利润率变化 趋势，并下调 1~2 个百分点覆盖额外成本。 Q&A 从去 ...

2026年3月1日 请务必阅读正文后免责条款 1 核心摘要 证券研究报告 优质港房财报现积极信号，打开股价上 行空间 地产行业周报 行业评级：地产 强于大市（维持） 平安证券研究所地产团队 2 周度观点：新鸿基地产业绩增长&股息提升，优质港房报表端积极信号逐步显现。本周新鸿基地产公布2026财年半年报，2026财年上半年 收入同比增长32%，归母净利润同比增长36.2%，撇除投资物业公平值变动影响后的核心归母净利润同比增长16.7%；中期股息0.98港元/ 股，同比增长3%。同时公司紧抓中国香港楼市修复契机，报告期内新增多宗地块有望充分受益香港楼市回升，实际融资成本进一步下降 到3%。发展物业减值拨备由上年同期的10.8亿港币降至0，投资物业公允价值变动由上年同期-28.8亿港元缩减至本期-13.1亿港元，侧面 体现香港楼市回暖及商业零售逐步好转。 三重对比港房股价仍有空间，重申全年看好港资房企。我们认为港资房企上行空间仍存：1）以新鸿基地产为例，目前PB为0.68倍，仍低 于业务模式（开发+持有）类似的华润置地（0.77PB），但香港楼市已经企稳，内地楼市仍在探底；2）上轮香港楼市调整于2003年见底， 新 ...

证券研究报告 | 行业周报 gszqdatemark 2026 03 01 年 月 日 房地产开发 2026W8：上海进一步放松限购，关注小阳春市场表现 上海发布楼市新政，政策效用或持续数月，全国层面仍待中央政策的落位。 2 月 25 日上海发布楼市新政，政策主要包括限购政策放松、公积金额度 上浮、房产税免征范围扩大。非沪籍居民家庭或成年单身人士，在上海连 续缴纳社保或个税满 1 年及以上的，在外环外购买住房不限套数，在外环 内限购 1 套住房；连续缴纳满 3 年及以上的，在外环内限购 2 套住房；持 居住证满 5 年及以上的，在全市范围内限购 1 套住房。整体来看，政策围 绕新上海人（包括缴纳社保和未缴纳社保的）、公积金额度提升预算展开， 预计对刚需、刚改都有提振作用，进而去试图打开置换的链条。基于上海 当前基本面（有所下降的二手房挂牌、下跌过的房价、高企的新房库存）， 我们预计政策对市场有效烘托时长是 3-4 个月，上海小阳春成交会起量， 价格整体相对平稳，二手房议价空间收窄，进一步消耗二手挂牌和新房存 量，改善供需结构。上海城市维度政策或就此出尽，而且上海城市地位有 一定特殊，上海城市政策对全国作用相对 ...

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors, highlighting the potential for recovery in quality real estate companies and commercial properties [2][26]. Core Insights - The report indicates that the real estate sector is approaching a bottom in its fundamentals after a deep adjustment, supported by recent central government policies aimed at stabilizing the market [2][26]. - The "Shanghai Seven" policy has been introduced to optimize local real estate regulations, which includes reducing the purchase threshold for non-local residents and increasing housing fund loan limits [2][26]. - The report emphasizes that the supply-side adjustments in the real estate market have significantly improved the industry landscape, making it attractive for investment [2][26]. Industry Data Summary New Home Transactions - In the week of February 21-27, 2026, new home transactions in 34 key cities totaled 1.057 million square meters, a week-on-week increase of 334.6% [3][6]. - Year-on-year, February saw a 24.5% decline in new home transactions across 34 cities compared to the previous year [6][7]. Second-Hand Home Transactions - In the same week, second-hand home transactions in 13 cities reached 512,000 square meters, reflecting a week-on-week increase of 823.7% [11][12]. - However, February's cumulative transactions showed a year-on-year decline of 25.5% compared to the previous year [11][12]. Inventory and Supply - In the week of February 21-27, 2026, 15 cities had a total of 120,000 square meters of new supply, with a sales-to-supply ratio of 3.1 times [20][21]. - The total available residential area in these cities was 88.436 million square meters, with a slight week-on-week decrease of 0.3% [20][21]. Policy and News Tracking - The People's Bank of China announced that the loan market quotation rate (LPR) for February remains unchanged, with a 1-year LPR at 3% and a 5-year LPR at 3.5% [26][27]. - The report notes significant policy changes in Shanghai, including adjustments to purchase eligibility for non-local residents and increased loan limits for first-time homebuyers [26][27]. - Guangzhou plans to invest 220 billion yuan in urban renewal by 2026, indicating a strong commitment to improving housing quality [30][31]. Company Announcements - New City Development successfully issued a $355 million senior unsecured bond with a 3-year term and an interest rate of 11.8% [33][34]. - The report highlights the performance of various real estate stocks, noting that the SW Real Estate Index rose by 0.6%, underperforming compared to the broader market [34][35]. Sector Performance Review - The property management sector saw an average decline of 0.12%, while the SW Real Estate Index outperformed with a 1.08% increase [41][42]. - The report lists the top-performing real estate stocks, with notable gains from companies like *ST Rong Control and Heimu Dan, while others like Shanghai Development and Hainan Airport faced declines [35][38].