近日，演员周迅在社交媒体分享了她在巴黎看时装秀的视频记录。镜头中，她在行程间隙游泳，而其佩戴的一款带有Keep logo的专业泳帽意外出圈，不少 网友纷纷留言"求链接"。 京东开年数据显示，截至1月29日，Keep京东瑜伽包品类成交额达到10万至25万量级，为品牌榜榜首，瑜伽袜和瑜伽垫等专注女性运动场景的品类，同样名 列前茅，这种针对细分场景的深度挖掘，让Keep成功捕捉到了女性用户对于"专业且精致"的运动审美需求。 这些数据背后，是大众运动热情从"围观"向"亲身参与"的实质性转变。有行业观察人士指出，运动品牌与公众人物的自然互动，有助于传递健康生活方式， 进一步激活大众运动市场。在全民健身氛围和体育赛事热度的双重推动下，专注于产品体验与用户连接的运动品牌，或将在消费领域持续释放潜力。 专业运动单品在非竞技场景的自然露出，被视为运动装备进一步融入日常生活的缩影，也折射出当前"运动即时尚"的消费趋势。 今年正值"体育大年"，奥运会等全球赛事带动大众运动热情升温，运动消费市场持续活跃。Keep等运动品牌通过产品功能优化与场景渗透，正逐渐赢得用户 的日常选择。从线上课程到运动装备，平台构建的生态闭环，也助力其消费品 ...

1月27日，月之暗面旗下Kimi正式发布并开源全新多模态模型——Kimi K2.5。"它是我们目前最强大的 模型。"月之暗面创始人杨植麟在介绍新模型的视频中这样定义了Kimi K2.5。 而在此前的1月26日，阿里发布千问旗舰推理模型Qwen3Max-Thinking。该模型总参数量超万亿 （1T），也被阿里冠上千问推理模型中"最强"的称号。 对此，业内有观点指出，中国AI企业正试图跳出单纯的算力比拼，走向更差异化的深度思考发展路 径，但不难发现，Agent和视觉理解能力是其迭代中共同出现的高频词，也正成为本轮技术迭代中无可 争议的竞赛焦点。 展示"技术平权"理念 "AI让专业技能平权化，释放了每个人的个体创造力。"1月21日，在瑞士达沃斯举行的世界经济论坛 2026年年会上，Kimi总裁张予彤曾如是说道。 在此次Kimi K2.5发布后，"技术平权"这一关键词，再次出现在Kimi相关介绍中。那么，具体来看， Kimi在本次作出了哪些更新？ 《每日经济新闻》记者了解到，首先，Kimi K2.5提升了模型的视觉理解能力，并将其与推理、代码、 Agent等能力结合，降低了用户与AI的交互门槛。 据月之暗面方面介绍 ...

Investment Rating - The report maintains a "Recommendation" rating for the consumer services industry, expecting the industry index to outperform the benchmark index by more than 5% in the next 3-6 months [41]. Core Insights - The report highlights a significant increase in ticket bookings for domestic and international flights during the upcoming Spring Festival travel period, with domestic flight bookings exceeding 7.54 million, a year-on-year increase of approximately 12% [5]. - The Ministry of Finance and other departments have established a special guarantee plan with a scale of 500 billion yuan to support loans for small and micro enterprises, which is expected to leverage nearly 900 billion yuan in private investment [5]. - The report suggests that the pre-holiday booking window for the Spring Festival has opened, with positive year-on-year performance in flight bookings, particularly benefiting destinations like Hainan due to increased tourist flow [5]. - The report recommends monitoring changes in booking data for transportation and hotels leading up to the Spring Festival, as well as investment opportunities arising from policies promoting service consumption [5]. Industry Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.8 billion yuan and a circulating market capitalization of 457.1 billion yuan [2]. - The industry experienced a weekly increase of 3.20%, outperforming the overall A-share market, which saw a 1.80% increase, while the CSI 300 index decreased by 0.62% [8][10]. - The report notes that the hotel and restaurant sectors showed positive performance, with hotel stocks rising by 3.69% and restaurant stocks by 3.31% during the reporting period [18]. Related Companies - Recommended companies include hotels with balanced supply and demand such as Junting Hotel, Jinjiang Hotel, and Huazhu Group, as well as human resources services like Core International and Beijing Renli [5]. - The report also highlights companies in the duty-free sector benefiting from new policies, such as China Duty Free Group and Zhuhai Duty Free Group [5]. - Other notable mentions include online and offline integrated platforms like Meituan and Alibaba, and innovative tourism companies like Three Gorges Tourism and Changbai Mountain [5].

Investment Rating - The report maintains a "Recommendation" rating for the consumer services industry, expecting the industry index to outperform the benchmark index by more than 5% in the next 3-6 months [41][43]. Core Insights - The report highlights a significant increase in ticket bookings for domestic and international flights during the upcoming Spring Festival travel period, with domestic flight bookings exceeding 7.54 million, a year-on-year increase of approximately 12% [5]. - The Ministry of Finance and other departments have established a special guarantee plan with a scale of 500 billion yuan to support loans for small and micro enterprises, which is expected to leverage nearly 900 billion yuan in private investment [5]. - The report suggests that the pre-holiday booking window for the Spring Festival has opened, with positive year-on-year performance in flight bookings, particularly benefiting destinations like Hainan due to increased tourist flow [5]. - The report recommends monitoring changes in booking data for transportation and hotels leading up to the Spring Festival, as well as the impact of service consumption-related policies on investment opportunities [5]. Industry Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.8 billion yuan and a circulating market capitalization of 457.1 billion yuan [2]. - The absolute performance of the industry over the past month is -7.7%, while the relative performance is -6.9% [3]. Weekly Performance - The consumer services industry experienced a weekly increase of 3.20%, outperforming the overall A-share market, which saw a rise of 1.80%, and the CSI 300 index, which declined by 0.62% [8]. - Notable performers in the sector included SF City with a 34.27% increase and Jiuhua Tourism with a 10.89% increase [5]. Important Announcements - Beijing Human Resources reported a planned reduction of 1.698 million shares by a shareholder, amounting to 313 million yuan, reducing their stake to 5.8% [31]. - Guilin Tourism expects to turn a profit in 2025 with a projected net profit of 11 million yuan, driven by a 10% increase in tourist numbers [31]. - Jinling Hotel anticipates a net profit of 55 million to 63.5 million yuan in 2025, representing a year-on-year growth of 65.37% to 90.93% [31].

Core Insights - Keep has been recognized for its comprehensive brand coverage in the fitness technology sector, with its trademarks in three categories included in the 2025 Beijing Key Trademark Protection List [1][4][5] Group 1: Trademark Recognition - Keep's trademarks in categories 9 (Apps), 28 (fitness equipment), and 41 (fitness guidance services) have been fully recognized, marking a significant achievement in brand protection [1][4] - The inclusion in the trademark list signifies the brand's high market visibility and leading position in the industry, as well as its compliance with regulatory standards [1][4] Group 2: Company Achievements and Offerings - Keep has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2][5] - The Keep App, launched in 2015, offers a variety of online fitness courses and personalized training plans, emphasizing the brand's commitment to providing professional fitness guidance [2][5] - Keep has expanded its offerings to include smart fitness equipment and health products, creating a comprehensive solution that integrates software and hardware [6] Group 3: Future Strategy - Keep aims to enhance its strategic layout by improving course diversity and investing in smart hardware development, leveraging AI and big data to offer personalized fitness solutions [3][6] - The company has set a ten-year vision to become a platform for one billion athletes, reflecting its ambition to promote fitness and expand its global presence [3][6]

Core Insights - Keep has been recognized for its comprehensive brand protection by being included in the "Beijing Key Trademark Protection Directory" across three categories: fitness services, application software, and smart hardware [1][2] Group 1: Trademark Recognition - The inclusion of Keep's trademarks in the directory signifies the company's high market visibility and brand value in the fitness technology sector [1] - The directory aims to protect registered trademarks that hold significant market leadership and social influence [1] Group 2: Company Achievements - Keep's recognition reflects its long-term investment in fitness services, technological innovation, and product development [2] - The company has received multiple accolades, including being named one of the "Top Ten Copyright Holders" by the China Copyright Protection Center in 2021 and recognized as a "2023 Intellectual Property Advantage Unit" by the Beijing Intellectual Property Bureau [2] Group 3: Business Model and Offerings - Keep App, launched in 2015, focuses on providing professional fitness guidance and a variety of online courses, including yoga and training sessions [2] - The company offers a one-stop sports solution that combines software and hardware, including smart exercise bikes and treadmills, as well as health food products [2] Group 4: Future Strategy - Keep aims to enhance its strategic layout by improving course professionalism and diversity, increasing investment in smart hardware R&D, and utilizing AI and big data for personalized fitness solutions [3] - The company has set a ten-year vision to become a platform for one billion athletes, emphasizing its commitment to promoting fitness and expanding its global presence [3]

Core Viewpoint - Keep has been recognized for its comprehensive brand coverage in the fitness technology industry by being included in the "Beijing Key Trademark Protection Directory" across three categories: fitness services, application software, and smart hardware [1][2]. Group 1: Trademark Recognition - The "Beijing Key Trademark Protection Directory" aims to protect registered trademarks that are highly recognized, market-leading, and have significant brand value in Beijing [1]. - Keep's inclusion in the directory reflects its long-term investment in fitness services, technological innovation, and product development [2]. - The evaluation process for the directory was conducted by the Beijing Trademark Association, utilizing a strict selection from a pool of experts from various authoritative institutions [1]. Group 2: Company Overview - Keep App was launched in 2015, focusing on providing professional fitness guidance services and has adopted the brand philosophy of "Discipline gives me freedom" [2]. - The company offers a variety of online courses, including classes in yoga and training, as well as value-added services like customized training plans [2]. - Keep has expanded its offerings to include smart fitness equipment and health products, creating a one-stop solution for users' fitness needs [2]. Group 3: Strategic Developments - In 2021, Keep upgraded its brand philosophy to "Discipline gives me the joy of freedom" and successfully went public on the Hong Kong Stock Exchange in July 2023 [3]. - The company aims to inspire every workout and has set a ten-year vision to become a "free sports field for 1 billion athletes" [3]. - Keep plans to enhance its strategic layout by improving course professionalism and diversity, increasing investment in smart hardware, and utilizing AI and big data to provide personalized fitness solutions [3].

Group 1 - Keep was awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association on December 31, 2025, becoming the first brand in the sports technology industry to receive this honor [1] - The AAA evaluation is a recognized standard in the domestic trademark brand field, covering five dimensions: law, management, market, finance, and social responsibility, assessed through 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators, symbolizing the company's leading position and high brand recognition in the industry [1] - Keep App was launched in 2015 with the brand philosophy of "Discipline gives me freedom," focusing on providing professional fitness guidance services, including various online courses and value-added services [1] Group 2 - In 2021, Keep introduced the slogan "Discipline gives me the joy of freedom," encouraging users to enjoy exercise, and successfully listed on the Hong Kong Stock Exchange in July 2023, becoming the "first stock in sports technology" [2] - In March 2024, Keep updated its mission and vision to "Inspire every movement, making the world vibrant," aiming to become "the free sports field for 1 billion athletes" over the next decade by expanding sports categories and improving service quality [2] - In March 2025, Keep launched a specialized model in the sports health vertical, Kinetic.ai, and introduced the first general AI coach, Kaka, which customizes training plans based on user needs, enhancing the intelligence of fitness guidance [2] Group 3 - The award of the "AAA Famous Trademark Brand" recognizes Keep's deep commitment to the fitness service sector and reflects its ongoing strategy of promoting professionalism and quality [3] - Moving forward, Keep will continue to deepen course development and the construction of intelligent service systems, utilizing AI and big data technologies to enhance the scientific and personalized nature of fitness guidance, aiming to provide professional and convenient fitness services to more users [3] - Keep is committed to supporting the development of national fitness initiatives and promoting Chinese sports technology brands on a global scale [3]

Core Insights - Keep has been awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association, becoming the first brand in the sports technology industry to receive this honor, which reflects its leading position and high brand recognition in the market [1][4]. - The AAA evaluation is a rigorous assessment based on five dimensions: law, management, market, finance, and social responsibility, utilizing 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators [1][4]. - Keep's app, launched in 2015, focuses on providing professional fitness guidance services, offering a variety of online courses and value-added services tailored to user needs [1][4]. Company Developments - In 2021, Keep introduced the slogan "Discipline gives me the freedom to be happy," encouraging users to enjoy exercise [2][5]. - Keep went public on the Hong Kong Stock Exchange in July 2023, becoming the "first stock in sports technology" [2][5]. - In March 2024, Keep updated its mission and vision to "inspire every movement and make the world vibrant," aiming to become "the free sports field for 1 billion athletes" over the next decade [2][5]. Technological Advancements - In March 2025, Keep launched the Kinetic.ai model, a specialized tool in the sports health vertical, and introduced the first universal AI coach, Kaka, which customizes training plans based on user needs [2][5]. - The recognition as an AAA Famous Trademark Brand underscores Keep's commitment to professionalization and quality in fitness services [2][5]. Future Plans - Keep plans to deepen course development and enhance its intelligent service system, leveraging AI and big data to improve the scientific and personalized nature of fitness guidance [2][5]. - The company aims to provide professional and convenient fitness services to a broader audience, contributing to the development of national fitness initiatives and promoting Chinese sports technology brands globally [2][5].

为促进旅游休闲绿道高效利用，北京市文化和旅游局联合Keep、高德地图、携程、美团、去哪儿旅 行、微博等多个平台，搭建"北京旅游休闲绿道"专属页面与品牌馆，市民和游客只需在平台搜索关键 词，即可一键获取52条旅游休闲绿道攻略、周边服务设施、活动报名等信息。 2026年，北京市文化和旅游局将打造"周度常态、月度集中、季度特色、常年持续"的线上线下 （300959）活动体系，为市民和游客提供趣味打卡、主题活动指引等多元服务。未来，北京还将推进旅 游休闲绿道服务提质与体验升级，着力把旅游休闲绿道打造成市民和游客探索大京郊的首选路线、文旅 消费的新增长极。 此次北京市文化和旅游局携手园林绿化、水务、体育、农业农村等部门及各区政府，推出首批52条旅游 休闲绿道，覆盖全市各区，布局合理、风景优美、设施基本完善，可满足市民游客漫步赏景、跑步骑 行、亲子游玩、文化探访等多种需求。 本报电(记者赵珊)2026年伊始，北京发布"漫步绿道畅游北京"北京旅游休闲绿道品牌，并推出首批52条 旅游休闲绿道，丰富市民和游客的休闲生活，提升首都文旅休闲品质。 ...