2025媒体融合发展论坛会场外，志愿者给参会人员介 绍"拍报机"。 谭 宇摄 2025媒体融合发展论坛现场，参会人员在听会和记录。 本报记者 张武军摄 2025媒体融合发展论坛现场，参会人员在听会。 本报记者 张武军摄 与会嘉宾表示，要深入学习贯彻习近平总书记关于媒体融合发展的重要论述，积极推动主力军挺进主战 场。要用互联网思维主导资源配置，将先进技术融入生产传播全链路，充分释放新闻生产力，让技术变 量成为推动媒体深度融合发展的增量，为巩固壮大奋进新时代的主流思想舆论提供有力支撑。 思想引领 铸牢系统性变革之魂 推进主流媒体系统性变革，是以习近平同志为核心的党中央作出的重大改革部署，是党中央赋予主流媒 体的重要政治任务，也是主流媒体必须回答好的时代课题。 云潮奔涌，千帆竞发。中央网络安全和信息化委员会办公室总工程师吴东指出，当前，以人工智能为代 表的信息技术日新月异，对媒体形态、舆论生态产生重大而深远的影响。媒体融合发展既是技术革新的 必然趋势，更是凝聚共识的关键路径，主流媒体要勇担时代使命，推进媒体变革；树立系统思维，强化 深度融合；突出以人为本，筑牢思想根基；夯实技术底座，赋能创新发展，切实担负起时代重任 ...

2025媒体融合发展论坛开幕式，参会人员在听会。 本报记者 陈 斌摄 2025媒体融合发展论坛会场外景。 谢 明摄 提升核心竞争力和媒体运营可持续发展力 上海报业集团党委书记、社长 李 芸 2024年，上海报业集团启动主流媒体系统性变革。一年来，聚焦提升头部平台核心竞争力和媒体运营可 持续发展力目标，动真碰硬推进结构调整、深层重构。 直面风浪，闯海攻坚。互联网不是传统媒体的延伸或补充，上海报业集团打破路径依赖，建立更加符合 互联网规律的全媒体传播格局：关停5个客户端，转变2份报刊出版方式；解放日报、文汇报、新民晚 报"三端合一"，内容生产、技术支撑、经营统筹实现"一体化"；智通财经重组六大采编中心、24个垂类 IP工作室，展现出新闻平台的核心竞争力。 技术引领，探海提质。与科技创新共同进步，是媒体变革的鲜明特征。上海报业集团以文化和技术融合 为方向，实现数据、算法、垂域模型、云制播、虚拟现实等关键技术自主可控，打造激励融媒先导项目 成长的策源地、激活媒体人创新创造的试验地、激发媒体释放先进生产力的实践地。 主流媒体系统性变革势在必行。当前，平台与算法在传播中的作用显著提升，媒介产业边界被打破，平 台企业、电商 ...

守正创新 推进系统性变革 人民日报社文艺部部务委员、美术编辑室主编徐红梅：人民日报社文艺宣传融媒体品牌栏目"每日读 画"，以习近平文化思想为指引，以经典美术作品为媒介，采取"AI+美术""微视频+夜读"的形式，深入 挖掘中华文明赓续传承的基因密码。栏目坚持"读准、读细、读新、读美"，通过动态转译、意境扩展、 视听融合、流程再造等，让AI成为深入画境、开启古今对话的共创者，突破"审美茧房"，成为探索主流 媒体系统性变革的微观样本。 羊城晚报报业集团（羊城晚报社）副社长、副总编辑孙璇：羊城晚报以技术赋能系统性变革各关键板 块：赋能内容传播，"百千万工程""粤港澳大湾区文化周"等报道借AI创造传播佳绩；推动文化交流，打 造"花地文学榜"，集聚大湾区文艺资源，升级国际传播品牌PEARL，深化对外交流；发展新型业态， 打造岭南文化大数据中心，建设岭南文化大模型，上线"文化通"智能体，精准提供在地文化服务。 常州市新闻传媒中心党委委员、副主任、副总编辑陆上早：主流媒体推进系统性变革必须动真碰硬、刀 口向内，要打破物理壁垒，迈向资源互通，坚决走好融合之路；深耕主责主业，坚守"内容为王"，走出 跃升之路；建强媒介平台，重构传 ...

Core Insights - The 20th Central Committee's Fourth Plenary Session emphasizes the need for systematic reform in mainstream media, integrating news promotion and online public opinion management to enhance the guiding capacity of mainstream discourse [1] - The 2025 China New Media Conference, held from November 12 to 14, focuses on the theme of "Intelligent Power System Reform," addressing the deep logic of media transformation in response to the technological revolution [2][3] Group 1: Technological Integration - The conference highlights the importance of leveraging artificial intelligence and other technological innovations to drive media transformation and create a new landscape for mainstream discourse [1][2] - Media organizations are encouraged to build high-quality information flows and content that resonate with audiences, likening this to constructing "cultural mountains" and "era peaks" [2] Group 2: Content and User Engagement - The shift from "release thinking" to "communication thinking" is crucial for mainstream media to adapt to the internet era, focusing on user-centered approaches and enhancing the quality of content [6] - Successful media strategies involve creating engaging content that resonates emotionally with audiences, as demonstrated by the viral success of the short film "One Night" commemorating the 80th anniversary of the victory in the War of Resistance [6] Group 3: Systematic Reform and Internal Motivation - Mainstream media must act as "actionists and pragmatists" in driving systematic reform, integrating technology deeply into all aspects of media operations [7] - Initiatives like the "Three Become One" plan aim to transform journalists from mere writers to content curators, enhancing the visibility and impact of their work [7] Group 4: Community and Grassroots Engagement - Media organizations are encouraged to connect closely with community users, exemplified by platforms like "Neighbor Communication" that link local residents and businesses [6] - The importance of grassroots storytelling and authentic engagement is emphasized, with examples of media professionals using relatable narratives to connect with their audiences [8]

Core Viewpoint - The 2025 China New Media Conference opened in Changsha, focusing on the theme of "Intelligent Synergy and Systemic Reform" to discuss innovations in communication technology and media reform development [1][3]. Group 1: Conference Highlights - The conference featured key speeches from prominent officials, including the Deputy Minister of the Central Propaganda Department and the Director of the State Council Information Office, emphasizing the importance of media reform [1][3]. - Attendees discussed the significance of the 20th Central Committee's Fourth Plenary Session in shaping China's development blueprint for the next five years, particularly in enhancing the capabilities of mainstream media [3][4]. Group 2: Themes and Discussions - Participants highlighted the need to deeply study and implement Xi Jinping's cultural thoughts and the spirit of the 20th Central Committee's Fourth Plenary Session, aiming to strengthen mainstream ideological discourse and promote media integration [4]. - The conference included various forums and activities, such as content innovation, financial media, and technology application forums, showcasing a commitment to advancing modern communication systems [5].

11月8日是中国记者节。11月10日，由杭州市委宣传部、杭州日报报业集团、杭州文化广播电视集 团、杭州市新闻工作者协会以及各区、县（市）委宣传部共同主办，以"融媒向新 逐光而行"为主题的 杭州市庆祝第26个中国记者节活动拉开帷幕。 2025年是"十四五"规划收官之年，也是"十五五"规划谋篇布局之年，全市新闻工作者持续深化"八 八战略"杭州实践。这一年，在中共杭州市委宣传部的指导下，全市新闻工作者守正创新、争先实干， 让主流声音澎湃有力、深度融合引领变革、网络空间天朗气清。这一年，全市新闻工作者团结一致、奋 力前行，以高度的政治自觉、思想自觉、行动自觉，为建设世界一流的社会主义现代化国际大都市、打 造中国式现代化城市范例提供坚实的思想保证和强大的舆论力量。 在庆祝第26个记者节之际，我市新闻舆论战线捷报频传：杭州日报新闻专栏《倾听·人生》荣获中 国新闻奖一等奖、杭州电视台综合频道新闻直播作品《最后一次出车 杭州劳模孔师傅要退休了》荣获 中国新闻奖二等奖、杭州人民广播电台综合广播（FM89）参与创作的《人民路上为人民》获中国新闻 奖重大主题报道一等奖，杭州文广集团打造的基于AIGC新闻智能播报"一屏生成"系统获得 ...

Group 1 - The conference theme is "Intelligent Empowerment and Systemic Transformation," showcasing the media's commitment to Xi Jinping's cultural thought and the implementation of the spirit of the 20th National Congress and subsequent plenary sessions [1] - The event aims to strengthen the construction of a comprehensive media communication system and create a new pattern of mainstream public opinion to support China's modernization and national rejuvenation [1] - The conference features an "1+7+6" activity framework, including one main forum and seven parallel forums covering various topics such as innovation, finance media, technology applications, youth, international communication, social responsibility, and "News+" [1] Group 2 - The conference is co-hosted by the All-China Journalists Association and the Hunan Provincial Government, with multiple local and national organizations involved in its execution [2] - Key executing bodies include Hunan Daily, Hunan Broadcasting and Television Group, and the China (Changsha) Malanshan Video Cultural and Creative Industry Park [2]

Core Viewpoint - The 35th China News Awards ceremony emphasized the importance of promoting the spirit of the 20th Central Committee's Fourth Plenary Session as a major political task for the party and the news industry [1] Group 1: Political Responsibilities - The news industry must take on significant political responsibilities in learning and implementing the spirit of the 20th Central Committee's Fourth Plenary Session [1] - There is a call to reflect the progress and effectiveness of various regions and departments in implementing the strategic deployment of economic and social development for the "14th Five-Year Plan" and "15th Five-Year Plan" [1] Group 2: Media Reform and Development - There is a need to deepen systemic reforms in mainstream media to adapt to the production and dissemination of all-media content [1] - Establishing an evaluation system that incentivizes the production of high-quality content is crucial for enhancing the influence of mainstream public opinion [1] - Improving writing style, enhancing in-depth reporting and commentary, and storytelling capabilities are essential for effective communication [1] Group 3: Talent Development - A comprehensive talent cultivation and management system is necessary to strengthen the news workforce [1] - Reforming talent evaluation mechanisms is important for accelerating the development of a more capable news team [1] Group 4: Awards and Recognition - The ceremony recognized 377 award-winning works and honored the first "National Top Ten Journalists" and the top ten participants in the 12th "Good Journalists Tell Good Stories" event [1]

Core Insights - The 2025 (10th) Party Media Website Development Forum was held in Bazhong, Sichuan, focusing on "Artificial Intelligence +, Promoting Systemic Change in Media" [1][3] - Sichuan aims to become the fourth major hub for artificial intelligence development in China, leveraging a "technology + management" dual-engine approach to enhance media production processes [2] - The forum emphasized the necessity for party media to undergo high-quality development and systemic transformation to fulfill their historical mission and adapt to the digital age [6][9] Group 1: Key Remarks from Officials - Wang Fei highlighted that Sichuan is prioritizing artificial intelligence as its top innovation project, achieving significant improvements in editorial efficiency and user experience [2] - Ma Li discussed the cultural vision outlined in the 20th Party Congress, stressing the importance of party media evolving into a digital public platform that leads societal governance and cultural dialogue [6][8] - Sun Aiping emphasized the need to convert AI's technological advantages into a driving force for mainstream media transformation, focusing on political guidance and innovation [9][11] Group 2: Media Transformation Strategies - Fresh insights from the forum included a report by Tang Weihong on the development trends of new media operated by mainstream media, analyzing various aspects such as content production and technological innovation [15][17] - Discussions highlighted the importance of consensus-building and clear pathways in the systemic transformation of media, with a focus on enhancing user connections and service offerings [19][20] - Various speakers presented their experiences in applying AI and technology to cultural dissemination, showcasing innovative practices that align with the goals of systemic change [21][23] Group 3: Future Directions - The forum underscored the need for a balanced approach between content, technology, and social responsibility to achieve a new pinnacle for Chinese culture [23] - The event also marked the launch of the "China Red Leaf Golden Corridor Joint Promotion Activity," indicating ongoing efforts to enhance cultural promotion through media [25] - The Party Media Website Development Forum has become a significant platform for promoting the implementation of Xi Jinping's thoughts and enhancing the influence of party media [25]

Core Insights - The forum focused on the theme "Digital Intelligence Synergy: Building a Regional High Ground for Systemic Reform of Mainstream Media" and aimed to promote the integration of media in the Beijing-Tianjin-Hebei region [1][3][27] - The event gathered over 100 representatives from government, media, enterprises, and academia to discuss the challenges and opportunities in media integration and talent development [1][3] Group 1: Recommendations and Insights - The President of the China Publishing Research Institute suggested four key recommendations for enhancing the capabilities of media centers: driving content innovation through user needs, strengthening technological empowerment, establishing a scientific evaluation system, and nurturing high-quality media talent [3] - The rapid development of digital intelligence technologies provides stronger communication tools and broader development space for media centers, highlighting the need for resource integration and content quality enhancement [5] - The establishment of the Digital Communication Research Institute at Beijing City University aims to focus on research in multimedia communication systems and international communication, promoting deep integration of industry, academia, and research [7] Group 2: Challenges and Innovations - The Vice President of the China Publishing Research Institute highlighted the achievements and challenges faced by media centers in the Beijing-Tianjin-Hebei region, including fragmented systems, homogeneous content supply, and a shortage of composite talents [9] - The forum featured discussions on the role of AI in content production, emphasizing the need for cost reduction, platform building, and training to overcome challenges faced by frontline editors and journalists [11] - Various media center leaders shared innovative practices, such as emotional empowerment, organizational mechanism innovations, and the use of VR and AI technologies to enhance public service and cultural dissemination [22][24] Group 3: Future Directions and Collaborations - The forum concluded with roundtable discussions on the integration of county-level media and systemic reform, focusing on innovative mechanisms and collaborative development [27] - The event also included specialized seminars addressing talent needs, operational models, and international communication opportunities in the digital age, fostering collaboration between academia and media centers [25]