数据显示，今年上半年全国各口岸入境外国人均呈现了大幅度增长。北京作为重要的入境口岸，上半年 入出境外国人数量达290余万人次，占出入境人员总量的29%，同比增长36.5%。 今年上半年，随着中国免签政策持续扩容，外国人入境游市场迎来显著增长。目前正值暑期，入境游再 度升温，各地也是结合城市的历史文化特色，精心推出了一系列独具特色的文旅项目，为外国游客提供 了全方位、沉浸式的旅游体验。 随着中国免签政策的不断优化，截至目前，适用中国单方面免签政策国家达47个，适用240小时过境免 签政策国家达55个。政策的放宽极大地便利了外国人来华。 从7月4日开始，上海启动2025"上海之夏"国际消费季，聚焦"让全球旅客好来、好玩、好购"。 同时，7月至8月围绕暑期度假、亲子消费，9月至10月围绕文旅消费、赛事消费推出十大标杆活动，包 括国际动漫月、上海旅游节暑期旅游季等，让外国游客亲身感受上海的多元文化。 进入暑期，江苏南京空港口岸客流持续攀升。入境方面，以旅游观光为目的入境的外籍旅客大幅增长。 当前进入暑期，海外学生和亲子家庭的研学入境游人数也明显增加，7月1日至7月10日，北京口岸出入 境人员量达64万余人次，其中出入 ...

2025年上半年中国入境游市场增长显著，上海等主要口岸城市表现突出，入境游客数量和离境退税销售额均实现大幅增长。 2025年已过去一半，在今年上半年的旅游市场中，入境游是增速与发展最为突出的板块。作为最主要的入境口岸之一，也是"入境旅游第一 站"的上海，今年上半年入境游表现出彩，据中新社近日报道，今年1月至6月，上海接待入境游客424.8万人次，同比增长38.5%，实现离境退 税商品销售额同比增长85%。 此外，海南、湖南、重庆等地今年上半年的入境游增长也非常明显。免签、退税便利、支付便捷等都促使越来越多的入境游客来到中国旅游， 业界认为今年上半年入境游市场呈现多点爆发，预计今年下半年入境游将持续升温。 免签和美食是关键词 "我们从意大利来，是一家人一起来的，这是我第二次来中国，之前是自由行，但这次与家人是坐邮轮来的。中国的美食给我印象深刻，最喜 欢吃的是小笼包。"来自意大利的游客Francesco正与家人一起在豫园游览，他这样对第一财经记者描述道。 来自韩国的金焕成（音）本周已经第二次光顾海底捞了，喜欢吃火锅和牛肉的他非常满意中国的美食，而让他最近半年多次来中国旅游的两大 原因就是免签与美食。"入境手续方便 ...

齐鲁晚报·齐鲁壹点记者 张宇宁 彼时，济南经常迎来国外友好城市的外宾及各国外商，而趵突泉、大明湖等是泉城济南的必游之地。由 于张蕾的爷爷从事英文翻译工作，受家庭环境和个人兴趣的影响，张蕾的英语水平比较突出，因而接待 外宾的任务落在了她的肩头，从此，她的事业与"英语"结缘。 "印象比较深刻的一件事是，我曾经接待过一位新西兰外长。这位新西兰外长对济南泉水文化很感兴 趣，我就以'泉'字为例，从中文汉字造字的角度为他进行了讲解。"张蕾说，"新西兰外长非常高兴，就 把一枚贴身的勋章送给了我。" 这件事让张蕾意识到，英文导游绝不仅仅是一个翻译，还要懂文化、能讲文化。 "我本身就非常热爱文化和旅游，也经常出国，对做一名导游充满热情。"因此，在天下第一泉工作十年 后，2019年，张蕾做出了一个重大决定：成为全职的英语导游，专注从事入境旅游工作。 今年以来，山东一系列利好政策落地，大力发展入境旅游。在此背景之下，接待外国游客的英语导游作 为行业发展大潮的第一线，迎来了新的机遇和挑战。 作为"五代济南人"，张蕾工作室负责人张蕾在济南从事外宾接待、英语导游工作超过15年。本文，让我 们跟随她的第一视角，一起探讨问题的答案。 从趵突 ...

Core Viewpoint - The "China-Greece Internet Celebrity Tour" event showcased the cultural and tourism exchanges between Sichuan and Greece, highlighting improvements in inbound tourism services in Sichuan [3][4]. Group 1: Communication Improvements - The event featured Greek influencers who experienced enhanced communication services, such as professional English-speaking guides at tourist sites, addressing previous language barriers for inbound tourists [4]. - Sichuan's efforts to improve communication include a plan to support the development of small language tour guide teams and volunteer services, making it easier for tourists from Southeast Asia and other regions to receive guidance in their native languages [4]. Group 2: Payment Convenience - The introduction of seamless payment options for tourists was evident, with influencers able to make purchases easily at various attractions using QR codes and credit cards [5]. - Sichuan is actively promoting payment convenience for inbound tourism, with over 65,120 merchants accepting foreign cards and extensive ATM support for cash withdrawals, ensuring that tourists can transact like locals [5]. Group 3: Tourism Growth Metrics - As of July 1, 2023, Chengdu's airport reported over 3 million inbound and outbound passengers, marking an 11.2% year-on-year increase, while the number of flights increased by 15.7%, indicating a robust recovery in tourism [5].

Group 1 - The influx of foreign tourists to China is significantly increasing, with Beijing reporting over 10 million entries and exits, a 21.1% year-on-year growth, and 2.95 million foreign visitors, a 38.1% increase [1] - Shanghai welcomed 4.248 million inbound tourists from January to June, marking a 38.5% rise, and saw a remarkable 85% growth in sales of tax refund goods [1] - The growth in inbound tourism is attributed to continuous innovation in products and services by travel companies, catering to the personalized needs of overseas tourists, alongside targeted government policies [1] Group 2 - Travel agencies are enhancing their inbound tourism offerings, with China Youth Travel Service launching customized travel products and a series of short-term and long-term tour options [2] - The inbound tourism market is characterized by a diverse visitor demographic, with a rapid increase in tourists from Southeast Asia and significant growth potential from European and American markets [2] - Social media plays a crucial role in promoting inbound tourism by sharing visitor experiences and attracting more tourists [2] Group 3 - Shanghai's action plan for optimizing the tax refund consumption environment aims to have over 3,000 tax refund stores and more than 10,000 outlets by 2027, with a focus on immediate refunds and coverage in central urban areas [3] - Continuous optimization of visa facilitation measures and the promotion of Chinese culture abroad are expected to attract more overseas tourists, further driving the growth of inbound tourism [3]

一线城市吸引力进一步提高 "经过两、三年的恢复，目前携程入境游业务已经恢复至2019年70%—80%的水平，预计今年能够完全 恢复，甚至超越2019年水平。"这是梁建章对于入境游板块恢复的整体预期。 聚焦2025年一季度，梁建章透露，携程入境旅游预订同比增长约100%，入境游业务正在迅速增长。 从客源国来看，梁建章表示，受益于免签政策，东南亚游客数量增长迅速，同时，欧美游客数量也正在 恢复的过程中。 梁建章还从入境游目的地偏好进行分析，北京入境游市场正在快速恢复中，传统入境游目的地成为最佳 吸引力。上海则凭借国际化都市形象和丰富的网红打卡资源成为增长亮点，其作为入境游热门目的地， 对长三角乃至更广区域的辐射效应显著。 "在一线城市吸引力进一步提高的同时，国内一些网红城市也受到入境游客的青睐。"梁建章说道，例如 成都、重庆等西部网红城市，在过去一段时间内，通过熊猫等特色IP在境外社交媒体中得到了广泛传 播，吸引力持续提升。 谈及未来目的地的增长点，梁建章表示，我国旅游资源十分丰富，正如近年来国内旅游的热点在不断变 化，入境游热门目的地也并不会仅仅覆盖传统旅游目的地，范围将不断扩大。近年来，新疆、黑龙江等 特色目 ...

Core Insights - The inbound tourism market in China is experiencing a strong recovery due to policies such as visa exemptions and 240-hour transit visa waivers, which create significant growth potential for the industry [2] - Ctrip's Chairman Liang Jianzhang highlighted the potential for inbound tourism to contribute trillions to local GDP, positioning China as a leading destination in the global inbound tourism market [2] - There are still areas for improvement in the inbound tourism sector, including language services, payment convenience, and itinerary planning [2] Inbound Tourism Trends - The demand for the "event + tourism" model among young travelers has surged, with Ctrip reporting a revenue increase of over 400% in related products in the first quarter [3] - Southeast Asia is showing significant growth in inbound tourism, largely due to the benefits of visa exemption policies, while the European market is recovering at a slower pace due to high airfare [3] - Cities like Shanghai are seeing notable growth in inbound tourism, attributed to urban development and the rise of popular tourist spots [3] Future Growth Opportunities - Future growth points for attracting international tourists include sports events, performing arts, music performances, and Chinese cuisine [4] - Ctrip views the development of inbound tourism as a crucial source of incremental revenue, despite current low GMV and limited commission income [4] - The company has established a multi-language service system to meet the needs of international tourists, enhancing its competitive edge in the inbound tourism market [4] Strategic Initiatives - Ctrip is intensifying its focus on inbound tourism, with a significant increase in demand for cultural experiences and day tour products [4] - The company plans to complete a global supply chain for inbound group and independent travel by mid-year, with over 1,500 selected products available on its international platform [5] - Ctrip aims to expand its global service network by launching group tours across 23 sites in 22 countries, enhancing its international presence [5]

Core Insights - The inbound tourism business in China has recovered to approximately 70-80% of pre-pandemic levels and is expected to fully recover or even exceed pre-pandemic levels this year, despite currently contributing less than 1% to GDP, indicating a trillion-level growth potential [1][3]. Group 1: Market Recovery and Growth Potential - The inbound tourism market in China is projected to have significant growth potential, with the possibility of reaching a GDP contribution similar to that of the United States, which is between 1% to 2%, equating to a market size of $1 trillion to $2 trillion [1][3]. - Major cities like Shanghai and Beijing are increasingly attractive to foreign tourists, while traditional western cities such as Chengdu and Chongqing are gaining recognition through social media [1]. - New tourism opportunities are anticipated in regions like Xinjiang and Northeast China, particularly for winter tourism [1]. Group 2: Challenges and Solutions - Current challenges in the inbound tourism market include language service capabilities and the need for better international conference support, as well as enhancing China's global promotional efforts [3]. - The company is addressing these challenges by launching initiatives such as "Shanghai Free Half-Day Tour" and "Beijing Free Half-Day Tour" to attract inbound transit tourists [4]. Group 3: Strategic Initiatives - The company is accelerating its global inbound tourism strategy, aiming to integrate quality resources and launch over 1,500 selected routes on its overseas platform, Trip.com, covering all major inbound tourism destinations [5]. - The company plans to add 22 countries and 23 service stations in early July, enhancing its service offerings [5].

交通运输部信息显示，5月1日至5日，预计全社会跨区域人员流动量累计14.67亿人次，日均2.93亿人 次，同比增长8.0%，其中铁路、水路和民航的客运量同比均实现两位数增长。人员流动带来了服务消 费持续升温，餐饮文旅市场红火。据商务大数据监测，假期全国重点监测餐饮企业销售额同比增长 8.7%。截至5月5日，美团平台上，由异地游客贡献的地方特色菜餐饮堂食订单量同比增逾105%，成为 最热品类。 "五一"假期，全国旅游消费欣欣向荣。根据多地晒出的旅游"成绩单"，仅假期前三天，浙江、黑龙江、 湖北、甘肃、广东、浙江等多省接待游客数量和实现旅游总收入均同比实现两位数增长。在线旅游平台 发布的报告显示，出行目的地呈现"超大城市及特大城市依然热门，低线城市旅游消费加速释放"的特 点。 携程数据显示，国内热门旅游目的地前十名为：北京、上海、杭州、广州、成都、重庆、南京、武汉、 深圳、西安。飞猪数据显示，新疆北屯、西藏昌都、青海果洛、云南怒江、海南屯昌等地旅游产品预订 量同比平均增长超100%。途牛分析，近年来，高速公路、高铁及机场网络不断拓展，覆盖范围延伸至 更多低线城市和县城，为低线城市游客的出行提供了极大的便利，进一步 ...

Group 1: Tourism Growth in Sichuan - The number of foreign tourists entering Sichuan has significantly increased, with a total of 385,400 foreign visitors recorded at Chengdu port in the first half of the year, representing a 58% year-on-year growth [1] - The implementation of the 240-hour visa-free transit policy and the ongoing excitement surrounding the Chengdu Universiade have contributed to this surge in tourism [1] - Popular activities among foreign tourists include visiting the Chengdu Research Base of Giant Panda Breeding, enjoying local tea culture, and tasting traditional snacks [1] Group 2: Unique Experiences and Cultural Exchange - Foreign tourists are increasingly seeking authentic experiences, such as joining local travel groups to explore scenic areas like Mount Siguniang and Yala Snow Mountain [2] - The development of transportation infrastructure, including the new railway segment from Chengdu to Huanglong Jiuzhai, has made it easier for tourists to access remote attractions [2] - Tourists express a desire to return to Sichuan, highlighting the warmth of local hospitality and the beauty of the landscapes [2] Group 3: Emerging Opportunities in Inbound Tourism - The rise in inbound tourism has led to the emergence of new professions, such as inbound tourism product planners, who design tailored itineraries for foreign visitors [4] - The establishment of foreigner service management stations at popular tourist sites aims to provide comprehensive support for international travelers, addressing accommodation, travel, and financial service needs [4] - Many foreign tourists arrive with specific interests and well-researched plans, indicating a shift towards more personalized travel experiences [5] Group 4: Culinary Tourism - Foreign visitors show a strong interest in Sichuan's culinary offerings, often seeking out famous dishes like sweet skin duck and steamed dumplings [5] - The combination of visiting the Panda Base and the Leshan Giant Buddha is a popular itinerary among tourists, reflecting their desire to experience both cultural and natural attractions [5] - Positive feedback from tourists regarding food quality and local hospitality has led to repeat visits and increased interest in Sichuan as a travel destination [5]