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乐见“冷资源”实现消费热
Xin Lang Cai Jing· 2026-01-04 22:08
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]
中经评论:在冰雪消费热中用好“冷资源”
Xin Lang Cai Jing· 2025-12-27 00:10
Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]
“夜滑”“景+滑”“剧+滑”跨界融合 “一站式”冰雪体验点燃冰雪消费热引擎
Yang Shi Wang· 2025-12-21 07:17
央视网消息:12月19日,吉林长春冰雪新天地正式开园。2025年,园区以156万平方米的规模着力打造全龄消费场景。 2025年,长春冰雪新天地以"冰雪联动 文化交融"为核心,打造了"北极冰川""云宫雾凇""水帘洞"三大沉浸式互动场景。 在76万平方米的核心游乐区内,不仅有1314米的雪漂流、520米的激情冰滑梯等4大主题项目,还有冰上卡丁车、传统冰爬犁等30余种互动项 目,可满足不同年龄游客的多样化需求。 2025年,园区对18处暖房设施全面升级,将其打造为集休息、餐饮、旅拍于一体的综合性服务驿站,并将热门项目的排队区域移至室内,让游 客在温暖舒适的环境中安心等候。 据统计,开园当日,园区接待游客量突破2.1万人次。 冰雪休闲新去处 列车驿站暖意浓 夜色中的雪场灯火通明,新增的夜景打卡点吸引游客驻足拍照。此外,现场还有乐队演出,让动感节奏伴随每一道滑行的轨迹。 河北涞源:冰雪赛事带动特色消费 据了解,夜滑雪场可同时容纳2000人滑雪,有4条可满足不同程度爱好者需求的滑雪道,小朋友喜爱的游玩项目均已开放。 不仅是夜滑,这个冬季神农架冰雪玩法全面升级。萌趣企鹅天团惊喜"上岗",可供游客近距离互动合影;"景+滑"" ...
多地打响年底消费冰雪之战
21世纪经济报道· 2025-12-20 23:27
记者丨周慧 编辑丨陈洁 12月初,吉林省迎来首个"冰雪假期"(以下简称"雪假")。 "店里的30多名滑雪教练的课都排满了。"吉林省吉林市松花湖拾光雪具的老板陈雷告诉21世纪经济报道记者,五天"雪假"是店里的旺季,当地 的大小雪场在这段时间都有很多人光顾。 除了吉林,新疆乌鲁木齐市、阿勒泰地区等地也宣布在12月初放"雪假",多地还推出门票减免、住宿折扣等优惠,以及相应的文旅活动、体育 赛事。 此外,铁路也试点"雪具便利行"交通服务,为冰雪消费引流。这一服务是从2025年12月7日起至2026年雪季结束,铁路部门在京张高铁北京北 至崇礼间各车站运行的G字头列车试点推出的服务,旅客可随车携带长、宽、高之和不超过200厘米的雪具,并存放在列车指定位置,实现雪具 随车同行。 这些便利措施收效明显。美团旅行数据显示, 12月以来,"室外滑雪场"搜索量同比增长超三倍。"崇礼滑雪""北京滑雪场"的搜索热度最高, 北京、哈尔滨、长春、乌鲁木齐、张家口的用户"滑雪"热情最高 。 从消费趋势来看,随着冰雪运动近几年的持续升温,中国滑雪爱好者的规模在增加,技能水平也有普遍的提升,专业化的消费需求也在增加。 根据2025年冬博会发布的 ...
“雪假”来了 多地打响年底消费“冰雪之战”
Xin Lang Cai Jing· 2025-12-19 23:35
Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and ice sports participation, with many ski resorts experiencing high visitor numbers during this period [1][4][5] - The overall ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice sports activities [2][4] - The demand for specialized skiing experiences and services is on the rise, indicating a shift towards more professional and advanced consumer needs in the ice sports market [7][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased attendance at ski resorts, with local businesses reporting full bookings for ski instructors [1][4] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" policies, promoting winter sports and tourism through discounts and special events [1][6] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in ice sports [1][6] Group 2: Industry Growth and Consumer Trends - The number of skiing enthusiasts in China is growing, with a projected increase in ice sports participation and related consumer spending expected to exceed 187.5 billion yuan in the 2024-2025 season [2][4] - The average spending at ski resorts is also rising, with a reported 27.97% increase in spending within a two-kilometer radius of ski areas [2] - The trend towards professionalization in skiing is evident, with more consumers seeking advanced training and specialized services, leading to increased demand for high-quality instructors and facilities [7][8] Group 3: Regional Developments and Consumer Behavior - Popular ski destinations are seeing a surge in visitors, with significant increases in ticket sales reported in regions like Heilongjiang and Yunnan [7] - The economic and time costs associated with skiing trips are substantial, impacting consumer participation, particularly among younger professionals [5][6] - The market for ski equipment maintenance and advanced training is expanding, indicating a shift towards more serious engagement with the sport among consumers [8][9]
“雪假”来了!多地打响年底消费“冰雪之战”
Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and winter sports participation, with ski resorts experiencing high demand during this period [1][4] - Various regions, including Xinjiang, have implemented similar "snow holiday" initiatives, along with promotional activities to enhance winter tourism [2][7] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on winter sports [3][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased visitor numbers at ski resorts, with local businesses reporting full bookings for ski lessons [1][4] - The introduction of discounts and free entry for students has encouraged family participation in winter sports, contributing to higher foot traffic in ski areas [4][5] - The "snow holiday" has resulted in a 119% year-on-year increase in domestic tourist arrivals in Jilin Province, with total spending rising by 31% [5] Group 2: Industry Growth and Trends - The number of ski enthusiasts in China is growing, with a forecasted industry scale of 1,005.3 billion yuan by 2025, and a 25% increase in consumer spending expected during the 2024-2025 winter season [3][8] - The demand for specialized ski equipment maintenance and advanced skiing lessons is on the rise, indicating a shift towards more professional and higher-value consumer experiences [9][12] - The trend of increased participation in winter sports is also reflected in the growing popularity of ski resorts in southern regions, with significant ticket sales growth reported [8]
雪假”来了!多地打响年底消费“冰雪之战
除了吉林,新疆乌鲁木齐市、阿勒泰地区等地也宣布在12月初放"雪假",多地还推出门票减免、住宿折 扣等优惠,以及相应的文旅活动、体育赛事。 此外,铁路也试点"雪具便利行" 交通服务,为冰雪消费引流。这一服务是从2025年12月7日起至2026年 雪季结束,铁路部门在京张高铁北京北至崇礼间各车站运行的G字头列车试点推出的服务,旅客可随车 携带长、宽、高之和不超过200厘米的雪具,并存放在列车指定位置,实现雪具随车同行。 21世纪经济报道记者周慧 报道 12月初,吉林省迎来首个"冰雪假期"(以下简称"雪假")。 "店里的30多名滑雪教练的课都排满了。"吉林省吉林市松花湖拾光雪具的老板陈雷告诉21世纪经济报道 记者,五天"雪假"是店里的旺季,当地的大小雪场在这段时间都有很多人光顾。 这些便利措施收效明显。美团旅行数据显示,12月以来,"室外滑雪场"搜索量同比增长超三倍。"崇礼 滑雪""北京滑雪场"的搜索热度最高,北京、哈尔滨、长春、乌鲁木齐、张家口的用户 "滑雪"热情最 高。 从消费趋势来看,随着冰雪运动近几年的持续升温,中国滑雪爱好者的规模在增加,技能水平也有普遍 的提升,专业化的消费需求也在增加。 根据2025年 ...
12月18日晚间央视新闻联播要闻集锦
内容速览 今日摘要 习近平总书记指出,今年12月18日海南自由贸易港正式启动全岛封关,这是我国坚定不移扩大高水平对 外开放、推动建设开放型世界经济的标志性举措。今天,海南自贸港正式启动全岛封关,这将吸引全球 优质要素集聚,促进海南自贸港高质量发展,也为全国改革开放探路开路。 "十四五"期间,我国湿地面积稳定在8亿亩以上。 今年以来,国家密集出台配套政策,推动未来产业从实验室走向现实应用。 各地多举措激发冰雪消费活力。 部分日本议员和日本民众在东京举行抗议集会,要求高市早苗撤回错误言论。 俄罗斯称,已控制战略要地库皮扬斯克;乌克兰称,在库皮扬斯克击退俄军。 【新思想引领新征程】海南自贸港今天全岛封关打造引领新时代对外开放重要门户 习近平总书记指出,今年12月18日海南自由贸易港正式启动全岛封关,这是我国坚定不移扩大高水平对 外开放、推动建设开放型世界经济的标志性举措。今天,海南自由贸易港正式启动全岛封关。封关后, 海南与国际的联系将更加便捷,将加快吸引全球优质要素集聚,促进海南自贸港高质量发展,也为全国 改革开放探路开路。 多国人士表示海南自贸港封关为国际贸易带来新机遇 推动建设开放型世界经济 多国人士表示,在 ...
各地多举措激发冰雪消费活力
Yang Shi Wang· 2025-12-18 12:45
央视网消息(新闻联播):这个冬天,各地以"冰雪+"为核心的新模式、新场景不断涌现,激发冰雪消费,释放市场活力。 在新疆阿勒泰,游客乘坐新升级的热气球项目,放眼望去,连绵雪山与山下的城市尽收眼底。今年雪季,新疆开发新玩法,延长冰雪旅游的体验周期, 文旅部门预计游客将增长10%以上。在宁夏银川金凤区,当地启动"乐享冰雪"促消费系列活动,通过构建新场景、提供新供给,在寒冷冬季为文旅市场注入 新活力。 这个冬天,冰雪运动热度持续攀升。河北围绕雪季出行需求,优化交通服务。京张高铁北京北至崇礼推出"雪具便利行",部分车厢座椅经过适应性改 造,可满足旅客携带雪具随车同行的需求。石家庄机场也全面升级航线网络布局,2025年冬春航季往返张家口及东北冰雪城市的航线总量较去年同期增长 20%。 辽宁推出五条特色旅游线路,将冰雪运动、温泉康养、民俗文化、海冰奇遇与美食文创资源串联起来,丰富游客的消费体验。黑龙江伊春依托森林冰雪 资源,开展冰雪森林穿越、冰钓冬捕、雪地足球、冰上龙舟等活动,打造多元化创意场景。在内蒙古阿尔山,火山熔岩、森林温泉等独特景观吸引了不少游 客。"旅拍+温泉""旅拍+冰雪漂流"一系列沉浸式体验项目,更是受到年轻 ...
12月18日《新闻联播》主要内容
Xin Lang Cai Jing· 2025-12-18 12:05
今天《新闻联播》主要内容有:1.【新思想引领新征程】海南自贸港今天全岛封关打造引领新时代对外 开放重要门户; 2.多国人士表示海南自贸港封关为国际贸易带来新机遇 推动建设开放型世界经济; 3."十四五"时期我国湿地面积稳定在8亿亩以上; 4.我国加速布局未来产业抢占发展先机; 5.各地民生 为本推动城市更新打造宜居城市; 6.科技赋能助力脱贫地区农产品"出圈"; 7.各地多举措激发冰雪消费 活力; 8.西藏定日灾后重建房屋全部交付使用 群众陆续搬入新居; 9.【文化中国行】走进安阳殷墟 触 摸文明印记; 10.国内联播快讯: (1)2026年元旦假期火车票今天开售; (2)中国海事审判国际影响 力持续提升; (3)2025年我国已牵头制定国际标准275项; (4)金上—湖北±800千伏特高压直流输 电工程投运; (5)广东省政务智能联合创新平台启动运行; (6)联合国旅游组织授予哈尔滨"世界冰 雪旅游卓越城市"称号; (7)华北黄淮等地出现大雾天气; (8)2026年总台马年春晚吉祥物发布; 11.日本议员和民众集会要求高市早苗撤回错误言论; 12.俄称已控制战略要地库皮扬斯克 乌称在库皮扬 斯克击退俄军 美 ...