Core Insights - The recent initiatives by multiple regions in China, including Beijing and several provinces, aim to boost ice and snow consumption, aligning with the trends of national fitness and seasonal tourism [1][2] - The ice and snow economy is recognized as a vital avenue for expanding domestic demand and achieving high-quality service consumption [2] - Significant policy support has led to a notable increase in participation and spending in ice and snow activities, with millions more engaging in these activities compared to previous seasons [2] Group 1: Policy Initiatives - Various local governments are implementing measures such as issuing ice and snow consumption vouchers totaling 1 billion yuan in Jilin Province to stimulate spending in skiing, tourism, and related sectors [1] - The State Council has released multiple documents emphasizing the promotion and expansion of ice and snow consumption, indicating a strong governmental focus on this sector [2] Group 2: Economic Impact - The National Sports Administration reported that during the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, marking a participation rate of 20.61%, an increase of about 27.44 million participants from the previous season [2] - The total consumption related to ice and snow activities exceeded 187.5 billion yuan, reflecting a year-on-year growth of over 25% [2] Group 3: Future Development Strategies - Experts suggest that enhancing the ice and snow industry is crucial for upgrading consumption quality, advocating for innovation in equipment and services to meet consumer demands [3] - Recommendations include lowering participation barriers, improving experience quality, and expanding outreach through targeted promotions and digital engagement strategies [3]

本雪季，发展目标是接待冰雪游客突破1.8亿人次，游客出游总花费达3300亿元以上，两项指标均实现 两位数增长。 11月12日，在2025-2026新雪季系列新闻发布会(第三场)上，吉林省文旅厅厅长孙光芝表示，省级层面将 安排冰雪消费券1亿元，通过青少年上冰雪、引客入吉、冰雪直通车、线上满减消费券等方式，精准撬 动滑雪、景区、演唱会、交通等冰雪消费场景。 叠加各地出台的促消费政策，本雪季惠民力度空前。例如长春市推出7500万元的冰雪商贸消费券；吉林 市给予外地游客餐饮专属优惠，重要节假日免费乘公交、城区免费停车；通化市定向推出"疗休养"团队 免费学滑雪政策；松原市推出"一张票根游松原""冬捕免费直通车"政策；延边州给予"引客入延"旅行社 补贴；长白山（603099）出台"0元联游"北、西景区，东北三省高校大学生免门票等政策。 本雪季，发展目标是接待冰雪游客突破1.8亿人次，游客出游总花费达3300亿元以上，两项指标均实现 两位数增长。 ...

Core Insights - The winter sports season in Chongli, Hebei, has officially begun, attracting ski enthusiasts from across the country as ski resorts open their doors [1][3] Industry Developments - Ski resorts in Chongli have upgraded their facilities, with two new ski trails certified by the International Ski Federation, bringing the total to 42 trails catering to various skill levels [7] - The number of visitors to the four main ski resorts has reached 80,000, with all ski resorts expected to open by mid to late November [11] Consumer Trends - There is a significant increase in demand for professional ski instruction, with participation in lessons up nearly 200% compared to last year [9] - Sales of ski equipment have surged, with core ski gear sales increasing by over 30% compared to the same period last year, and hotel bookings are also experiencing a notable rise [17] Local Economic Impact - The local economy is benefiting from the winter sports season, with ski equipment sales and accommodation bookings seeing a boost, indicating a positive "thermal effect" from the winter sports resources [11] - Hotels are enhancing visitor experiences by offering "stay + ski" packages, integrating ski passes and equipment rentals for a comprehensive travel solution [19]

Group 1 - The Hong Kong stock market indices collectively rose, with the Hang Seng Index increasing by 0.61%, the Hang Seng Tech Index by 0.12%, and the National Enterprises Index by 0.84% at midday [1] - The consumer ETF (513230) in Hong Kong saw a nearly 3% increase, with leading stocks such as Pop Mart, Great Wall Motors, and Xuexue Group showing significant gains [1] - The "2025-2026 Winter Ice and Snow Tourism 100-Day Action" was announced in Harbin, aiming to create three flagship ice and snow tourism areas exceeding one million square meters [1] Group 2 - The trend of "Northern Snow Pursuit" is highlighted by over 60% of visitors from southern regions, indicating a robust growth in ice and snow consumption [2] - The post-Winter Olympics enthusiasm for sports and the innovation of "ice and snow+" integrated business models contribute to the expanding industry scale, approaching a trillion-level market [2] - The strong resilience of the winter consumption market is reflected in the positive feedback loop between consumer enthusiasm and capital market responses [2]

人民财讯11月7日电，11月7日立冬当天，抖音生活服务发布"冰雪消费数据前瞻"。数据显示，9月1日至 10月31日，平台"冰雪"相关内容数量同比增长112%，获赞同比增长68%，分享同比增长51%。从交易数 据看，冰雪相关抖音团购销售额同比增长24%。 ...

Core Points - The Harbin municipal government is launching a series of promotional activities for the 2025-2026 Ice and Snow Season to enhance local consumption and attract tourists [1][3] - The initiative focuses on four main areas: diversified shopping, experiential dining, quality accommodation, and integrated scenarios [1][3] Shopping Sector - The "National Benefit Purchase" campaign will be promoted, with a budget of 20 million yuan allocated for large-scale promotional activities across major shopping malls and supermarkets [3] - Discounts will be offered in various sectors including home appliances, jewelry, and clothing, utilizing strategies like price reductions and cashback [3] - Local e-commerce companies will participate in a "Direct Delivery from Source" event, facilitating efficient online ordering and offline pickup [3] Dining Sector - The dining segment will feature an "Ice City Winter Rhythm" food festival, showcasing a variety of local and international cuisines [4] - The festival aims to blend traditional food with ice and snow elements, creating a unique winter city experience [4] - The 2025 China Barbecue Conference will also be held, including industry exchanges and culinary competitions [4] Accommodation Sector - The accommodation sector will focus on quality service, encouraging hotels to develop ice and snow-themed rooms and improve service standards [4] - Training programs for hotel reception capabilities will be implemented to ensure a comfortable experience for tourists [4] Scenario Creation - The initiative will create themed exhibitions, night markets, and holiday fairs to enhance the shopping atmosphere [5] - Collaborations with well-known appliance brands will establish "Ice and Snow Smart Home Experience Halls" at scenic spots [5] - A combination of government subsidies, corporate discounts, and bank interest reductions will be offered to promote a new consumption model [5]

Group 1 - The core viewpoint of the article highlights the preparation and operational readiness of major winter sports destinations in China, including Xinjiang, Jilin, and Heilongjiang, for the upcoming ice and snow season [1] Group 2 - The Keketohai International Ski Resort in Altay, Xinjiang, is the first large outdoor ski resort in China to commence operations for the winter season, starting in mid-October, with a steady increase in visitor numbers [3] - Ski resorts in Jilin and Heilongjiang, such as Yabuli, Beidahu, and Songhua Lake, are actively working on snow-making operations to achieve full operational status as soon as possible, with some resorts already conducting trial skiing activities by the end of October [5] Group 3 - The manager of the Mohe North Pole Ski Resort in Heilongjiang announced plans to enhance visitor experiences by introducing a large stage and bonfire parties, as well as expanding the area for ice and snow activities by three times, creating over 20 new ice and snow experience projects [7] Group 4 - Jilin plans to leverage ice and snow sports to create new tourism consumption scenarios and products, with a budget of no less than 30 million yuan for ice and snow consumption vouchers to stimulate consumer potential [9] - Altay, Xinjiang, has introduced a series of preferential policies, including free access for locals and discounts for tourists with flight tickets, aiming to attract more visitors to experience the unique charm of ice and snow sports [9]

Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]

Core Insights - The article highlights the rapid development of indoor skiing facilities in the Greater Bay Area, particularly the opening of the world's largest indoor ski resort, Qianhai Ice and Snow World, which has seen immediate popularity and high ticket sales [2][3][4]. Industry Overview - The Greater Bay Area is experiencing a surge in indoor skiing facilities, with Qianhai Ice and Snow World being the latest addition, boasting the largest scale and vertical drop among its competitors [6][11]. - The indoor skiing market is expanding, with a reported 79 indoor ski resorts in China, a 33.9% increase from the previous season, indicating a growing interest in winter sports among southern residents [11]. Company Developments - Qianhai Ice and Snow World opened on September 29, 2023, and achieved record ticket sales, with all tickets sold out on its opening day [4][8]. - The facility covers a total area of approximately 100,000 square meters, featuring five professional ski slopes and a maximum vertical drop of 83 meters, surpassing the previous largest indoor ski resort in South China [6][7]. - The pricing strategy for Qianhai Ice and Snow World is higher than its competitor in Guangzhou, with ticket prices starting at 348 RMB for a three-hour session, reflecting its premium positioning in the market [8]. Market Potential - The National Sports Administration estimates that the nationwide ski resort consumption will reach 78.613 billion RMB in the 2024-2025 season, with a year-on-year growth of 12.88% [9]. - The facility aims to create a comprehensive entertainment complex, integrating sports and leisure, which is expected to drive additional revenue from surrounding businesses such as hotels and retail [9][10]. Regional Impact - The opening of Qianhai Ice and Snow World is expected to attract not only local residents but also tourists from Hong Kong and Southeast Asia, enhancing the region's appeal as a winter sports destination [12]. - The facility has established direct transportation links for Hong Kong residents, facilitating easier access and potentially increasing visitor numbers [12].

Core Points - The opening of Shenzhen Qianhai Huafa Ice and Snow World, claimed to be the "world's largest indoor ski resort," has sparked controversy over its pricing structure [1][3] - Ticket prices range from 208 yuan for a 2-hour snow play ticket to over 20,000 yuan for an annual pass, leading to mixed reactions from consumers [1][3] - The company aims to provide a high-quality ice and snow experience, justifying the pricing based on unique features and global standards [8] Pricing Structure - The pricing tiers include a 2-hour snow play ticket starting at 208 yuan, a 3-hour skiing ticket starting at 348 yuan, and a premium skiing ticket starting at 568 yuan [3][4] - Membership options include 90-day, 180-day, and 365-day unlimited skiing passes priced at 9,999 yuan, 13,699 yuan, and 23,799 yuan respectively [3][4] - Comparatively, local competitors offer lower prices for similar experiences, with some tickets priced around 200 to 300 yuan for 3-hour skiing sessions [5][6] Facility Features - The facility spans 100,000 square meters, featuring 5 professional ski slopes, including FIS-certified tracks, and a vertical drop of 83 meters [4][8] - The resort includes a capacity to transport 3,200 people per hour through its lift systems, ensuring smooth operations during peak times [4] - Additional amenities include a 33-meter indoor diving base and a JW Marriott hotel, enhancing the overall experience [8] Market Positioning - The pricing strategy positions Huafa Ice and Snow World in the "high-end tier" of the market, with a focus on attracting serious skiing enthusiasts [5][8] - The company plans to introduce promotional activities and diverse ticketing options to make the experience more accessible to a broader audience [8][9] - The long-term success will depend on whether the facility can deliver value that meets consumer expectations amidst ongoing pricing debates [9]