原标题："场景经济"引领文旅消费新浪潮 从创造情绪价值的消费场景，到构建政策与治理协同的支撑体系，青岛以"场景创新"驱动"体验增 值"，生动诠释了文旅融合背景下"人文经济学"的现代内涵——经济的活力源于文化资源的创新表达， 可持续的增长则根植于系统性的产业生态与以人为本的城市治理。 以"IP+场景"为抓手，青岛延伸文旅消费链条，推动"票根经济"跨界融合。通过组建覆盖酒店、餐 饮、零售、景区的"商家联盟"，大型演出活动的观众被有效导入城市消费体系。2025年，青岛共举办大 型演出34场，售票80.8万张，实现票房收入5.9亿元，带动综合消费约34亿元。此外，工业遗产如青岛啤 酒博物馆通过沉浸式剧游《金色奇妙夜》焕发新生，东方影都将影视IP转化为旅游体验项目，进一步激 活消费潜力。 以"节会+"为引擎，青岛构建贯穿全年的主题活动体系，有效平滑旅游季节性波动。从春季"起跑山 海间"到夏季"与世界干杯"，从秋季"家国同庆"到冬季"山海冬韵·鸥遇青岛"，城市成为持续更新的"大舞 台"，显著提升游客过夜率与复游率。2025年"一月一主题"活动期间，全市发放文旅消费券1700万元， 直接拉动消费近9000万元。 政策协同为 ...

在数字化与智能化浪潮重塑全球产业版图的今天，一种以具体应用需求为导向、推动技术落地与产业变革的"场景经济"正成为城市竞争的新赛道。 以场景经济赋能新质生产力发展的路径： 1. 顶层设计，将场景提升为战略生态内容 将场景建设从自发的市场行为，提升为有意识、有组织的系统性工程，将其置于城市创新战略的核心位置。 2. 供需并重，夯实场景经济的基石 一方面，围绕城市发展痛点与产业升级需求，系统性地挖掘和开放"机会场景"，向全球创新者发出"英雄帖"；另一方面，梳理本地的"能力场景"，展示自 身产业基础与技术储备，寻求外部合作。这种供需双侧的明晰化为高效匹配奠定了基础。 3. 平台搭建，促进融合与碰撞 何为场景经济？——从"技术供给"到"需求牵引"的范式转变 场景经济，其核心在于以真实、具体的应用场景为切入点，将前沿技术与市场需求精准对接。它不同于单纯的技术研发或产品推广，而是围绕城市治理、 产业发展、民生服务中的具体问题与需求，开放机会，吸引多元创新主体提供解决方案，从而实现技术验证、迭代升级与商业模式创新。 它是一座"桥梁"：连接实验室里的科技创新与生产线上的产业升级；它也是一个"熔炉"，在真实世界的复杂需求中淬炼出 ...

直击：从纸面到地面：一份场景机会清单如何撬动产业实战？ 翻开宝安区的《场景需求（机会清单）》，最引人注目的是民生服务场景的丰富多元，从儿童青少年心 理健康陪聊到重度残疾儿童情感陪伴，从智慧养老机器人到认知训练系统，涵盖生命全周期。 大会现场，亮点纷呈，干货满满，760多家企业参会，500多项场景机会清单发布、150多家企业携场景 产品集中亮相、60余家企业现场签约；广东省发改委在会上正式向宝安授牌"粤港澳大湾区应用场景创 新中心（智能制造）"，推动场景创新从区域实践向全国标杆升级，为场景培育和开放提供"宝安样 本"。 破壁：当"英雄"找到"用武之地" "许多新技术刚刚出现时，往往面临着'拿着锤子找钉子'的窘境。缺少'第一个吃螃蟹的人'，缺少数据积 累和验证，再好的技术也难以商业化。"这是大会现场众多参展企业的共同心声。对于创新企业而言， 一个真实的应用场景，往往比一笔资金补贴更具价值。本次大会最显著的特征，在于打破了传统招商大 会"展示+签约"的单线条模式，而是直接抛出了"需求侧"的底牌。大会一次性释放超500个场景机会，其 中政府主导场景288项，企业应用场景220项。这意味着，宝安正在试图将城区全域，以及 ...

新华社成都11月29日电 记者手记：当机器人"走"上街头 近期，成都市经信局市新经济委还专门设立"场景应用推进处"，全力推动成都制造业新技术、新产品、 新业态的规模化商业化应用。 创新技术要放到场景中验证，同时，场景验证助力企业技术迭代跑出加速度。 在武侯祠景区广受欢迎的智能导览人形机器人"小芯"，已是第二次参加实景验证活动，它能流畅地穿梭 在人群中，还可以边解说边配合丰富的手势动作。芯华创新中心智能无人事业部负责人胡松说，基于上 一轮在成都自然博物馆的验证反馈，产品在自主路径规划、多目标接待、智能问答等核心功能上实现优 化更新。 成都星蓝星数字科技有限公司参加了实景验证。公司总经理李加泉说："通过前期实景验证，我们根据 用户反馈和文旅场景需求等，研发了裸眼3D大型户外三防全息设备。" 27日，在成都交子大道上，市民手机扫码支付14.8元后，等待片刻，便可以拿到一杯由机器人制作完成 的拉花拿铁；在成都市公安局交通管理局第六分局，人形机器人"通天晓"正在车管大厅"上班"；在宽窄 巷子，AI糖画机为排队的孩子"打印"出有宽窄巷子Logo的糖画，引得游客纷纷拍照互动。 近年来，成都打造人工智能产业发展新高地，一系列 ...

（来源：大公馆） 「导语」：从"批项目"到"造场景"，中国把创新的语言从表格换成了体验。国家正在用"场景"重写治理 语言——这不仅是一场机制的变革，更是一场文明语法的更新。 作者：战魔田默 01 场景突然上升为国家热词 过去二十年，中国的发展节奏，几乎被"项目"二字定义。城市靠项目拉动，产业靠项目升级，企业靠项 目生存。"批项目、立项目、造项目"，成为政府和企业的共同语言。 那是一个靠审批表与投资额决定命运的时代——创新像一场运动，效率高，却缺乏留白。 而现在，语言变了。这种语言的突变，并非偶然的修辞，而是一次国家思维方式的重构。从国务院到地 方发改委，从工信部到城市招商局，文件中一个词频频出现："场景"。 比如，重庆市出台多个创新场景清单；深圳发布"城市+AI"应用场景清单（第四批）；苏州发布《2025 苏州市人工智能应用场景需求清单（第一批）》，聚焦人工智能+制造、医疗、交通等16个重点领域。 全国范围内，"场景清单／场景机会"正成为地方政府拉新、抓实的高频工具。这一转向，已被中央层面 明确界定。国家发展改革委在《加快场景创新促进高质量发展的实施意见》中指出："场景是体系化的 社会性中试，是连接技术与产业 ...

Core Insights - "Bili Information," a digital solution provider in the travel and hospitality industry, has recently completed a multi-million RMB A+ round of financing, led exclusively by Tiantu Capital, to accelerate the development of its travel media platform and the commercialization of AIGC and AI Agent technologies [1][10] Company Overview - Founded in 2016, Bili Information focuses on AI-driven personalized travel experiences, offering two main product scenarios: "Hotel+" and "Ticket+" [1][2] - The "Hotel+" scenario serves as the foundation of Bili's business, evolving from the MYCOOLTV product to a comprehensive travel media platform that provides localized content and services for travelers [2][4] Business Model and Market Reach - Bili Information's travel media platform has expanded its reach across various venues in the Asia-Pacific region, including hotels, theme parks, and cruise lines, with partnerships with major hotel groups like Marriott and Hyatt [4][6] - The company has a significant annual reach, impacting over 80 million travelers on the move (POTM) [4] Technological Innovation - Bili Information leverages AI technology to enhance user engagement, with AI Agents providing personalized content recommendations in real-time as users enter hotel rooms [5][9] - The company is developing a new model for "in-time" and "in-where" recommendations, focusing on immediate consumption experiences during travel [6][9] Future Growth and Revenue Structure - Currently, the "Hotel+" business accounts for 90% of Bili's overall revenue, but the company plans to shift this balance, aiming for 70% of revenue to come from scenic and travel experiences within five years [8] - The founder, Wang Yang, has a background in marketing and B2B sales, which has contributed to the company's strategic positioning in the market [8] Investment Perspective - Tiantu Capital views Bili Information as a leader in the travel and hospitality sector, with a clear replicable model in both accommodation and ticketing, positioning AI as a core driver for the next growth phase in the industry [10]

Core Insights - The State Council has issued an implementation opinion to accelerate the cultivation and large-scale application of new scenarios, focusing on 22 key areas including the digital economy and artificial intelligence, as well as the transformation of traditional industries like manufacturing and transportation [1] - The policy encourages state-owned enterprises, especially central enterprises, to open their main business scenarios to attract participation from private enterprises, small and medium-sized enterprises, and research institutions, thereby creating new development opportunities for private companies [1][2] Group 1 - The concept of "scenarios" has been introduced from the film industry to various sectors, serving as a critical link between technological innovation and market demand, which is essential for the commercialization of new technologies [1] - The policy aims to break down entry barriers for private enterprises, fostering a fair competitive environment and providing them with new platforms and opportunities [2] - The scenario economy is characterized by inclusivity and symbiosis, promoting cross-domain integration of technology and resource sharing, which enhances the functionality and value of various scenarios [2] Group 2 - The large-scale opening of scenarios necessitates accompanying institutional, regulatory, and service innovations to ensure effective resource allocation and data security [3] - The successful implementation of this policy relies on translating plans into practical applications, which will stimulate innovation and entrepreneurship among private enterprises [3] - The initiative is expected to drive the development of new technologies, products, and business models, ultimately reshaping the economic landscape and contributing to high-quality growth [3]

Core Insights - The rise of immersive travel experiences among young Chinese tourists reflects a deeper transformation in consumer behavior, moving from traditional sightseeing to participatory cultural experiences [1][2][3][4] - The trend indicates a shift from ticket-based revenue models to experience-based economies, with a significant increase in travel orders to border cities during the recent holiday period [1][3] Group 1: Travel Trends - Young travelers are increasingly seeking unique, local experiences rather than conventional tourist attractions, as evidenced by their preference for handmade crafts and local markets [2][3] - The demand for immersive cultural experiences is driving a supply-side revolution in the tourism market, with a notable increase in bookings for experiential activities like tie-dye workshops and drone photography [1][3] Group 2: Cultural Integration - The integration of culture and tourism is evolving, with young tourists desiring emotional connections and deeper historical understanding during their travels [3][4] - Innovative practices, such as using AR technology to recreate historical scenes, are transforming traditional tourism models into interactive cultural experiences [3][4] Group 3: Future Directions - The future of the tourism industry will focus on three key areas: utilizing digital twin technology to bring historical artifacts to life, empowering local artisans as experience designers, and creating cultural package offerings that cater to diverse tourist interests [4] - The pursuit of deep experiences is expected to shift the tourism industry from a focus on volume to a focus on meaningful engagement, enhancing the narrative quality of travel experiences [4]

Core Viewpoint - The article discusses the evolution of the new Chinese baking industry over the past decade, highlighting the challenges in creating new "blockbuster" products like the "Meat Floss Little Cake" that once captivated the market. It emphasizes the need for a shift from short-lived trends to sustainable, long-term products that resonate with consumers' memories and experiences [5][38]. Group 1: Historical Context and Market Dynamics - The "Meat Floss Little Cake," developed by Bao Caisheng in 2004, became a nationwide sensation in 2014, marking a significant moment in the Chinese baking industry [3][4]. - This product represented a fusion of Chinese and Western flavors, breaking traditional boundaries and creating a new taste experience that appealed to consumers [6][11]. - The rapid expansion of bakery stores and the maturation of supply chain logistics in 2015 facilitated the widespread distribution of the "Meat Floss Little Cake," which was easy to standardize and replicate [8][9]. Group 2: Evolution of Product Categories - The new Chinese baking industry has undergone a transformation from "blockbuster" products to "evergreen" and "daily" products over the past decade [14]. - The "blockbuster phase" (2016-2018) was characterized by products that gained popularity through novelty and rapid social media sharing, such as salted egg yolk pastries and mochi [15]. - The "evergreen phase" saw products like egg yolk pastries become stable choices for consumers, focusing on long-term repeat purchases rather than short-term spikes in sales [17][20]. - The "daily phase" post-2020 integrated new Chinese baked goods into everyday consumer life, making them standard offerings in bakeries [22][23]. Group 3: Challenges and Market Saturation - The article notes that the market for new Chinese baked goods has become saturated, with the emergence of numerous similar products leading to intense competition and reduced profit margins [31][32]. - The rise of short video platforms has changed consumer behavior, making it difficult for any single product to achieve the same level of widespread attention as the "Meat Floss Little Cake" did in its heyday [26][29]. - Consumers are experiencing "taste fatigue," as the novelty of new flavors diminishes, leading to higher expectations for unique and memorable taste experiences [35][37]. Group 4: Future Directions - The industry must transition from a focus on one-time blockbusters to creating products that foster long-term consumer loyalty and repeat purchases [38]. - Emphasizing "scene economy" will be crucial, integrating baked goods into everyday life scenarios such as breakfast and celebrations to build consumer attachment [39]. - Establishing a "taste memory" rather than relying solely on trendy symbols will be essential for creating enduring products that resonate with consumers [42]. - A shift from "single product logic" to a "systematic logic" that combines product matrices and brand value is necessary for sustainable growth [44]. - Brands must develop self-sustaining cycles that focus on community engagement and long-term reputation rather than short-term viral marketing [45].

Core Insights - The tourism and cultural industry in Chongming District has become a new growth point for consumption, with various new scenes, experiences, and business formats introduced in the first half of the year [1] Group 1: New Tourism Scenes - The "Best New Tourism Scene" competition in Shanghai aims to transition from "scenic economy" to "scene economy," supporting Shanghai's goal of becoming a world-renowned tourist city [2] - The "Ecological Treasure Island Green Picking" activity at Xisha Mingzhu Lake and Changxing Island has been recognized as one of the best new tourism routes in the city [2] - A 700-meter-long colorful Yangtze River embankment in Baotown has been transformed into an artistic space with over 20 graffiti works, enhancing the cultural appeal of the area [3] Group 2: Water Tourism and Activities - Water tourism has gained popularity in Chongming, with various water sports being offered at the Muyu Outdoor Sports Camp, attracting many visitors [4] - The South Hengyin River area has been developed for kayaking and paddleboarding, with plans to host annual water marathons to engage more participants [4] - Chongming has been recognized as a national starry sky tourism city, providing meteorological indices for stargazing, enhancing the visitor experience [4] Group 3: Low-altitude Tourism - A new low-altitude helicopter tour route was launched in April, offering a unique aerial view of Chongming's scenic spots [5] Group 4: Cultural Events and Economic Impact - The "Midi Weekend" music festival held in late May attracted 9,630 visitors and generated a tourism revenue of 1.2548 million yuan, showcasing the potential of cultural events to stimulate local economic activity [6] - Various sports events, such as the Yangtze Half Marathon and the Chongming Island Cycling Festival, have also contributed to the region's tourism consumption and economic growth [6]