定制农业
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黑龙江:订单到田头 增收有“甜头”
Xin Hua She· 2025-10-05 01:02
Group 1 - The core idea of the articles highlights the rise of customized agriculture in Heilongjiang Province, transforming traditional farming practices to meet specific consumer demands [1][2][3] - Customized agriculture allows consumers to directly participate in the farming process, enhancing transparency and traceability through technology [1] - The implementation of customized agriculture has led to significant economic benefits for farmers, with reported income increases compared to traditional farming methods [2][3] Group 2 - In Dongfeng Town, the customized vegetable farming model has generated substantial profits, with a reported income of 86,000 yuan from a 0.86-hectare plot, approximately ten times that of traditional rice farming [2] - The Heilongjiang Provincial Government has introduced a three-year action plan to promote customized agriculture, focusing on rice as the main product and including other specialty crops [3] - Currently, there are 310 entities involved in customized agriculture in Heilongjiang, with a total planting area of 1.387 million acres [3]
订单到田头 增收有“甜头”——黑龙江发展“定制农业”见闻
Xin Hua She· 2025-10-04 21:30
Core Insights - Customized agriculture is emerging as a new model in Heilongjiang Province, shifting from "growing what is sold" to "growing what is needed," enhancing agricultural efficiency and meeting consumer demands [1][2][3] Group 1: Customized Agriculture Development - The implementation of customized agriculture allows consumers to participate in the planting process, ensuring that their specific needs are met while improving agricultural production efficiency [2] - In Heilongjiang, customized agriculture has led to significant economic benefits, with some plots generating up to 86,000 yuan from 8,600 square meters, which is approximately ten times the income from traditional corn farming [2][3] - The provincial government has introduced a three-year action plan for customized agriculture, focusing on rice as the main product, supplemented by fresh corn and specialty fruits and vegetables [3] Group 2: Consumer Engagement and Technology - Consumers can monitor the entire planting process through smart agricultural technology, ensuring transparency and traceability of the products [1][2] - The use of mobile applications allows consumers to customize their agricultural products, leading to a direct supply chain from the farm to the consumer's table [2] - The engagement of local residents in the farming process, such as families picking vegetables, enhances community involvement and promotes organic farming practices [2][3]
“北大仓”丰收在望
Xin Hua She· 2025-09-23 05:32
Core Insights - Heilongjiang Province, as China's largest grain-producing area, is expected to achieve a bumper harvest this year due to favorable weather conditions and advancements in agricultural technology [1] Group 1: Rice Production - In Wuchang City, over 2.5 million acres of rice are entering the harvest season, with organic rice yields expected to reach 1,000 pounds per acre, an increase of 60 to 70 pounds compared to last year [2] - The Hongyang Organic Planting Cooperative has partnered with e-commerce platforms like JD.com to secure sales for 8,500 acres of rice out of 13,000 acres planted [2] - In Longwangmiao Village, rice planting has increased yields by 50 to 100 pounds per acre compared to last year, with 2,200 acres of customized rice production [5][7] Group 2: Agricultural Innovations - The implementation of the "shrimp-rice co-culture" model in Longwangmiao Village has increased farmer income by 5%, demonstrating effective agricultural diversification [5] - In the Taiping Village of Wudalianchi City, the adoption of large ridge planting techniques has led to expected yields of 467 pounds per acre [8] - The overall focus on high-quality farming practices, including organic fertilization and green pest control, has improved crop yields and sustainability in the region [8] Group 3: Overall Agricultural Performance - Heilongjiang Province has seen better growth in major crops like corn, rice, and soybeans compared to the previous year, attributed to high-quality preparation and management practices [8] - The province's agricultural sector is actively preparing for the harvest season, ensuring that machinery is ready and that farmers are equipped for timely grain collection [8]
黑龙江“定制农业”南拓深圳 现场签约金额2.85亿元
Zhong Guo Xin Wen Wang· 2025-09-02 15:55
Group 1 - The event "Five Grains Go South: Customized Agricultural Event for Fresh Corn from Suihua" was held in Shenzhen, achieving a contract signing amount of 285 million yuan, reinforcing the market presence of "Heilongjiang Quality Products" and customized agriculture in southern China [1] - Suihua showcased 51 fresh corn and agricultural product enterprises, presenting over 20 core products including sweet corn and glutinous corn, along with more than 100 high-quality products across 7 categories [1] - The Heilongjiang Provincial Department of Agriculture promoted the "Heilongjiang Quality Products" regional brand, highlighting the strength of the Suihua fresh corn industry through comprehensive presentations on planting scale, processing standards, brand value, and cooperation models [1][2] Group 2 - "Heilongjiang Quality Products" is a provincial quality agricultural brand established by the Heilongjiang provincial government, with 348 enterprises authorized for 910 products as of now [2] - The province has launched a three-year action plan (2025-2027) to promote high-quality development of customized agriculture, focusing on rice customization and supplementing with fresh corn and cold-region fruits and vegetables [2] - Heilongjiang has previously held brand events in major cities like Shenzhen and Beijing, utilizing innovative models to connect its agricultural products with major markets such as the Greater Bay Area and Yangtze River Delta [2]
“认养农业”兴起 有人收获满满有人落入陷阱
Bei Jing Wan Bao· 2025-07-09 09:15
Core Viewpoint - The rise of "cloud adoption" and "adoption agriculture" offers consumers a new way to engage with agriculture remotely, but it also presents risks of fraud and the need for regulation [1][11]. Group 1: Cloud Adoption Model - Consumers can remotely "adopt" various agricultural products, such as coffee trees and livestock, through online platforms, which can help revitalize rural areas and promote consumption [1][11]. - Adoption fees for fruit trees range from 600 to over 1000 yuan per year, with the potential for significant yields, such as 60 pounds of dragon fruit from a single tree [2][3]. - Some platforms offer additional benefits, such as discounts on purchases and the ability to view the growth of adopted plants through apps [3][4]. Group 2: Consumer Experience and Concerns - While the model enhances consumer experience, there are concerns about the authenticity of the growth monitoring images provided by platforms, as consumers cannot verify their accuracy [6][8]. - Many small-scale farmers lack standardized contracts and rely on informal agreements, which raises legal concerns for consumers [8][9]. Group 3: Fraud Risks - There have been cases of consumers paying for adoption services but receiving no products, highlighting the risk of scams within the "cloud adoption" market [9][10]. - Some fraudulent schemes promise high returns on investments disguised as agricultural products, leading to significant financial losses for consumers [10][11]. - Regulatory bodies are urged to establish mechanisms to monitor and address fraudulent activities in the "cloud adoption" sector [11][12]. Group 4: Recommendations for Consumers - Consumers are advised to verify the existence of farms and read contracts carefully to ensure clarity on product quantities and delivery timelines [13]. - It is recommended to avoid transferring funds to personal accounts and to keep written evidence of transactions to protect against disputes [13].
北大荒集团 以“红色动能”赋能现代农业
Zhong Guo Zheng Quan Bao· 2025-07-01 20:30
Core Viewpoint - North China Grain Group has effectively utilized party leadership to enhance agricultural production, achieving significant results and demonstrating its value as a crucial national grain base [1][2]. Group 1: Strategic Goals and Brand Development - North China Grain Group aims to build a modern agricultural base, enterprise, and industry, positioning itself as an international grain merchant [2]. - The company has launched the "North Country Baquan 47 Degrees" brand, supported by a production capacity of 60 billion jin of grain and a large-scale food industry [2][3]. - The brand encompasses various sub-brands, enhancing market competitiveness through a matrix operation model [3]. Group 2: Integration of Party Building and Business Operations - The company has implemented a "chain-based party building" model, integrating party work with production and business operations to support high-quality development [3]. - North China Grain Group has strengthened grassroots organizations and promoted collaborative development across industry, supply, and innovation chains [3]. Group 3: Custom Agriculture and Market Expansion - The company has ventured into custom agriculture, transitioning from merely producing to effectively marketing its products, thereby increasing brand value and profitability [4]. - North China Grain Group has established a 20,000-acre high-end brand rice custom base and a 250,000-acre quality rice planting base [5]. Group 4: Social Responsibility and Community Support - The company actively supports rural revitalization by leveraging its resources and fulfilling social responsibilities [6]. - Initiatives such as the establishment of a women's handicraft production company have provided employment and entrepreneurial opportunities for local women [6][7]. - The women's entrepreneurship project has become a distinctive aspect of the company's party building efforts, contributing to community development and social responsibility [7].
东北“黑土香”飘入江南!“黑土优品”一线城市品牌行杭州专场活动火爆出圈
Sou Hu Cai Jing· 2025-06-30 04:50
Group 1 - The event "Heilongjiang Quality Products: Hangzhou Towards the Future" showcased 219 high-quality agricultural products from 42 enterprises in Heilongjiang, successfully attracting attention in Zhejiang province [1][3] - The rice category, particularly varieties like Daqing's fragrant rice and ancient Longgong rice, received significant interest, with over 10 buyers expressing intent for future cooperation [3] - The event highlighted Heilongjiang's unique products such as wild berry juice, birch sap, and tiger forest linden honey, leading to multiple on-site agreements with Zhejiang enterprises [3][5] Group 2 - Customized agriculture was promoted as a new business model, catering to consumer demands for high-end, personalized products while enhancing producer profits [5] - Heilongjiang has accelerated the development of high-end customized agriculture, supported by a three-year action plan and provincial financial backing [5] - The "Heilongjiang Quality Products" brand has become a prominent representation of the province, aiming to integrate into the Yangtze River Delta market through e-commerce partnerships with platforms like Alibaba [5]
"接力式"种玉米--黑龙江同江破解鲜食玉米集中上市压力大难题
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-12 22:15
Core Insights - The article highlights the innovative agricultural practices in Tongjiang City, Heilongjiang Province, focusing on the development of the fresh sweet corn industry, which has significantly increased farmers' income through improved planting and sales strategies [1][2]. Group 1: Agricultural Practices - Tongjiang Green Agricultural Machinery Cooperative has adopted a "relay planting" model, allowing for staggered sowing every 8 to 10 days since May 2, which helps manage the supply of fresh sweet corn and extends the sales period [1]. - The "relay planting" method addresses the challenges of concentrated harvests that previously led to processing bottlenecks and quality degradation, ensuring that each batch of corn is harvested at optimal sweetness [1]. Group 2: Economic Impact - The transition to fresh sweet corn has resulted in a yield increase of 2-3 times per acre compared to traditional corn, significantly enhancing profitability for farmers [2]. - The cooperative has established stable partnerships with buyers, securing sales for approximately 2 million ears of corn annually, with a structured order processing system that allows for regular shipments [2]. - By implementing customized agriculture and signing procurement contracts with sales companies, the cooperative has improved sales efficiency and profit margins, reducing intermediaries in the supply chain [2].
延军农场+禹王集团:“豆”筑农业发展新 “丰” 碑
Jing Ji Wang· 2025-06-11 07:28
Core Insights - The collaboration between Yan Jun Farm and Shandong Yuwang Group has successfully continued for three years, culminating in a new customized agricultural cooperation agreement that enhances high-protein soybean cultivation and related industry development [1][3]. Group 1: Partnership Details - The renewed agreement includes 2,000 acres of customized agricultural planting under the "Life Has Some Fields" initiative and 26,000 acres of contracted soybean recovery [3]. - The partnership emphasizes a comprehensive management approach that includes pre-production, production, and post-production services, ensuring high-quality raw material supply for Yuwang Group's soybean processing needs [3][4]. Group 2: Economic Impact - The collaboration has led to a significant increase in planting area beyond initial expectations, contributing positively to regional agricultural economic development [3]. - The customized operating model of "Leading Enterprises + Exclusive Bases + Contracted Planting" has alleviated concerns for farmers, resulting in increased income and enhanced agricultural production efficiency [4].
广东荔枝经济学:一颗“东方爱情果”的六维产业增值
21世纪经济报道· 2025-06-08 15:53
Core Viewpoint - The article highlights the transformation of the Guangdong lychee industry through innovative marketing strategies, cultural branding, and technological advancements, aiming to elevate the lychee's market presence and value throughout the year [2][3][13]. Group 1: Cultural and Market Innovations - The "6·6 Give 'Lychee' Festival" aims to create a cultural and marketing phenomenon similar to "Double Eleven," promoting lychee as a year-round product rather than just a seasonal fruit [2][3]. - New cultural IPs like "Oriental Love Fruit" have emerged, connecting lychee to various life events such as weddings and exams, thus expanding its market appeal [3][7]. - The integration of cultural narratives and modern marketing techniques has transformed lychee into a "social currency," enhancing its emotional value and driving sales [5][6][8]. Group 2: Technological Advancements - The use of new technologies such as pre-cooling and frozen dormancy has allowed for the staggered release of high-end lychee varieties, enabling them to reach markets quickly and efficiently [3][15]. - Innovations in logistics, including drone delivery and cold chain transportation, have significantly improved the speed and quality of lychee distribution, allowing fresh lychees to reach consumers within hours [15][17][18]. Group 3: Sales and Marketing Strategies - The article discusses the shift from traditional sales methods to e-commerce, with approximately 40% of early-ripening lychees sold online, resulting in higher average prices compared to traditional channels [10][12]. - The "order agriculture" model has been implemented to stabilize market demand and supply, allowing farmers to secure contracts and share risks with enterprises [11][12]. - Customized sales strategies, such as tree and garden rentals for special occasions, have emerged, expanding the value proposition of lychee beyond just the fruit itself [12][13]. Group 4: Market Expansion - Guangdong lychee has successfully re-entered international markets, with exports reaching over 3,058 tons valued at approximately 71.5 million yuan, and has expanded into processed products like lychee pulp and canned lychee [16]. - The collaboration with major platforms like Meituan and JD.com has enhanced the marketing and distribution of Guangdong lychee, significantly increasing consumer interest and sales [16][18].