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小红书试图反攻微信长文生态
3 6 Ke· 2025-07-13 01:15
前两天,小红书上线一个功能。 它终于支持发长文了,但不只是能写几千字那么简单。这个功能,还能帮你自动切片、排版,甚至用 AI生成封面和摘要。 我拿到内测资格后,第一时间试了一下。感受就两个字:丝滑。 编辑页里,只要粘贴文字、起一个不超过20个字的标题,再选一个排版风格,系统就能一键生成一篇图 文并茂的"杂志风"长文。 它还提供六种视觉模板,可以实时预览效果。看起来像一个小更新,实际上,智远认为,它可能藏着对 微信内容生态的一次战略欺骗性。 01 为什么这么说呢?你可能会觉得,小红书这次上线长文功能,是为了让创作者写得更深、用户看得更 久。 但仔细一看你会发现:它支持的"长文",一点都不传统。 不是可以慢慢滚动、自由排版的文字内容,而是被系统自动切成了一页页图片,你还是得右滑翻页才能 看下去。 这种"升级",是一种伪装;它的本质不是为了让你认真读一篇长文章,而是为了让"长内容"也服从平台 的视觉逻辑。 换句话说,它不是在解放文字,而是在用图片殖民文字;就像你在看一本杂志,一页一页地翻过去,而 不是一行一行地往下滚。 一,维持流量效率;不让用户突然停下来进入"认真读文章"的状态,那样会打断推荐流的节奏;二,提 升 ...
夏日松弛感单品人字拖 良渚人也有同款
Yang Shi Xin Wen· 2025-07-12 04:20
Group 1 - The discovery of two wooden clogs at the Cihu site in Ningbo, dating back approximately 5,365 years, pushes the history of clogs in China back by 3,600 years [4][9] - The clogs are designed with a wider front and narrower back, indicating that the ancient people understood foot shape and comfort [7][8] - The clogs feature holes for laces, which were embedded in grooves to prevent wear and provide a comfortable fit while walking [5][7] Group 2 - The craftsmanship of the clogs involved cutting, drilling, and polishing using stone tools, showcasing the intelligence and skill of ancient artisans [8] - Prior to this discovery, the earliest known wooden clogs in China were found in a tomb from the Three Kingdoms period in Anhui, discovered in 1984 [8][9] - The evolution of footwear in China reflects the adaptation to nature and the pursuit of practical and aesthetic values throughout history [16]
LV新店刷屏,最丑的单品被网友忽略了
3 6 Ke· 2025-07-09 07:22
从"路易号"隶书到"汉仪尚巍手书",市面上的丑字体泛滥成灾,早不是一天两天了。 01 "我们的字体,现在问题很大" 隶书单看其实不丑,但和英文搭在一起会有种诡异的不协调。而关于字体的问题,周围实在是太多了。 它花了两个多月装修,耸立在静安区兴业太古汇的门口,据称是继巴黎和纽约之后,LV第3座以硬箱为灵感装修的店铺,里头是展览+精品店+餐饮的聚合 体。"路易号"的巨轮造型极具雄心,寓意要在东方门户破浪前行,给奢侈品消费的寒冬打上一针强心剂。 进去过的人看了一眼菜单,午餐人均500元,晚餐人均800元,预约排号已经排到了20多天后。 住在附近的朋友,眼睁睁看着石门路、吴江路突然堵得走不动道,想扫一辆共享单车都难。有人开车过来,半个小时才开出500米。 在这个背景下,有一个细节引发热议。有设计师不小心抬头望了一眼船头的"路易号"中文,发现用的是隶书,拼命摇头:"字体太low了,是设计师绝不会 选的隶书""这隶书丑到只能用最丑的英文字体Papyrus来搭配才协调""就算你是LV,也得是隶书""这是在致敬和谐号吗""这字体,看着就像老家才会开的 皮包店"。 最近,上海冒出一个新网红打卡地:"路易号"(The Louis ...
六个聊斋故事一次看爽!这部动画把《聂小倩》《画皮》全拍绝了
转自:北京日报客户端 历经4年精心打磨,追光动画出品的电影《聊斋:兰若寺》将于7月12日揭开神秘面纱。 影片串联起6个跨越不同时代的故事,无论故事剧情、角色塑造、美术风格、视听感受均全面突破,表 达人与妖、真与假、爱与恨的复杂情感,生动展现了中华文化传承千年的精神内核与艺术魅力。 兰若寺是所有故事的发生地 "新文化"系列第一部作品《长安三万里》大获成功后,热情的网友给追光动画列出了一张囊括历朝历代 好题材的片单,把未来20年的项目都规划好了,蒲松龄的《聊斋志异》也在其中。主创团队在查找资料 时发现,《聊斋志异》有丰富的传统文化内涵,在画面上极具开发空间,于是,这部中国最有名的志怪 小说集成为"新文化"系列第二部的题材原型。 原著本身就是短故事集,为了原汁原味呈现蒲松龄笔下的奇幻世界,主创决定采用故事集的形式,6个 故事、6种视觉风格,让观众能真切感受"聊斋世界"的独特魅力。 在故事选择上,团队首先挑选了大家熟知的《聂小倩》《画皮》和《崂山道士》。 《聂小倩》的故事框架基本遵循原著,但背景设定在了乱世,以凸显时代对角色的压力,也让主角间的 情感更极致。夜叉等邪恶元素是乱世的化身,而小倩和宁采臣的爱情则象征他们与 ...
得女频者得天下,小红书“细糠”短剧能否撼动红果?
3 6 Ke· 2025-07-08 09:43
近期小红书又面临一波公关危机。 虽然被阿里收购的消息被证实为谣言,但是留几手的几条分析确实个个戳在小红书肋叉子上。 其中有一条解释小红书团队缺乏狼性精神,说小红书的很多项目是为了做而做,却没有目标导向。 小红书做短剧,是不是也符合这个情况呢? 01 去年6月,小红书短剧业务正式开始布局,平台发布"红短剧"扶持计划,推出亿级广告资源扶持。 半年之后的1月22日,短剧频道正式上线,并开启短剧春节档。平台一口气上线100部短剧,包括10部小红书独家出品的新剧,全部免费观看。其中 湖南广电旗下的短视频平台风芒出品的分销短剧《坠入春夜》获得5000万+播放量。 时隔4个月后,小红书在520档期的独家首发短剧《痴人之爱》,上线10天站内曝光量、讨论量均破亿,两周破2亿。 小红书在2024年中旬启动,虽然比较晚但还情有可原,毕竟是图文起家,对视频形式的接受有一定门槛。但是直到启动一年后才首次出现现象级爆 款,并且与同时期的其他作品相比热度断层明显,比如520档同期上线的《007通关怪谈》《她早就知道》,播放量都未破千万。 或许也正是因为小红书强化图文社区属性,错失了在视频方向的用户心智培养期,所以当小红书的"短剧"频道强行 ...
瑞承:AI抢不走的本事,才是你的铁饭碗!
Jin Tou Wang· 2025-07-07 08:49
当ChatGPT写出获奖小说,Midjourney画出参展画作,AI医生诊断准确率超过资深医师时,很多人慌了:人类 还剩什么价值?其实答案很简单——那些AI学不会的本事,恰恰是我们安身立命的根本。审美力、共情 力、创造力,这三样藏在人性深处的能力,不仅不会被技术取代,反而会在AI时代愈发金贵。 审美力:AI学不会的心灵解码器 AI能模仿毕加索的笔触,设计出米兰时装周同款礼服,却永远读不懂八大山人画中残荷的悲怆。那几笔枯 墨里,藏着画家国破家亡的痛,藏着中国人留白即天地的哲学,藏着千百年文化浸润的审美基因——这些不 是算法能拆解的数据,而是人类用心灵与世界对话的密码。想养出这种能力,不用非得啃艺术史。多去美 术馆发呆,看老电影时琢磨镜头里的光影,甚至给家里插束花时想想色彩怎么搭;读点美学小书,知道什么 是黄金分割,为什么中国画爱留白;听音乐会时联想画面,读诗时琢磨怎么变成一幅画——慢慢就会发现, 审美不是选哪个滤镜,而是让眼睛和心灵一起变敏锐。 共情力:AI跨不过的温度门槛 AI医生能精准报出化验单数据,却握不住病人发抖的手说我懂你的怕;AI班主任能算出学生的分数波动,却 看不出孩子低头时藏在刘海里的委屈。人类 ...
理想在纯电使用油车审美与纯电正向设计之间选择了后者
理想TOP2· 2025-07-06 15:22
Core Viewpoint - The article discusses the different design philosophies between electric vehicles (EVs) and traditional internal combustion engine (ICE) vehicles, emphasizing that there is no absolute right or wrong in these choices, but they lead to different commercial outcomes in the short, medium, and long term [1]. Group 1: Design Philosophy - The design of Xiaomi's SU7 and YU7 has received positive feedback for its aesthetics, which closely resemble those of traditional ICE vehicles [2]. - Xiaomi prioritizes aesthetics in its design philosophy, aiming for mainstream consumers to find the vehicles visually appealing at first glance [1][2]. - The criticism of Li Auto's MEGA design led to adjustments in the appearance of its i8 and i6 models, indicating a shift towards more conventional aesthetics [1]. Group 2: Financial Performance - Xiaomi has shown strong financial performance over the past 15 months, while Li Auto's financial results have not met earlier expectations, leading to dissatisfaction regarding its design choices [2]. - Public sentiment towards a company's design and decisions often correlates with its financial performance; positive results lead to praise, while negative results lead to criticism [2]. Group 3: Competitive Landscape - Tesla's first-generation EV design has set a standard in the industry for the past decade, focusing on low drag, good handling, low energy consumption, and long range [2][3]. - Li Auto has built upon Tesla's design principles, potentially leading the industry for the next 5-10 years due to the significant user value of its design approach [3]. Group 4: Technical Aspects - Li Auto has not surpassed Tesla in low drag, handling, energy efficiency, or range, as these aspects are largely dictated by physical laws and design choices [4]. - Xiaomi's SU7 MAX is designed to match Tesla's Model 3 Performance in handling, indicating its capability to achieve similar performance levels [5]. - Li Auto's approach to charging infrastructure and design after removing the engine is seen as a competitive advantage, focusing on user experience with fast charging capabilities [5][6]. Group 5: User Value Considerations - Li Auto prioritizes internal space over front trunk space, believing that maximizing internal space will provide greater user value, especially with the future of autonomous driving [6]. - The design choices made by Li Auto reflect a belief that internal space will be more valuable than aesthetic considerations derived from traditional vehicle designs [6].
医美成为“高考奖励”,有医生一天做七八台手术!“瘦脸针”受学生追捧,这些风险要注意→
新浪财经· 2025-07-06 00:14
医美成为"高考奖励" 有医生一天做七八台手术 进入暑假,不少医院皮肤科、整形美容门诊里多了很多准大学生的身影。 浙江部分医院迎来"整形美容"小高峰,有整形美容科医生直言 :"常规的15个号被3秒抢完,现在已增加到35个号,还有医生一天做了七 八台微整形手术。" 近几年,每年高考后都会出现一阵"医美"热潮,"双眼皮手术爆单""打瘦脸针要抢号"……不少高中毕业生趁暑假做医美,准备"改头换 面"迎接大学生活。未成年人适合 做医美手术吗?这类手术背后,潜藏着哪些容易被忽视的风险? 在南方医科大学南方医院皮肤科的门诊中,学生患者较平日增长10%到30%,医院整形美容中心7、8月的手术量月均增加一百多台。 这股高中毕业生"医美热",如今在多地医院普遍存在。 据多家医院估算,每年暑假整形美容科业务量增加三成,每年都呈递增趋势,这些 增量以高中毕业生为主。 据医生介绍, 除了双眼皮手术、去痣等常规问题就诊外,手术治疗腋臭,打"瘦脸针"、注射玻尿酸是高中毕业生的热门项目。 最近三 年,最受高中毕业生追捧的是"瘦脸针",适合解决脸方、脸大,脸部左右不对称、轮廓不流畅等问题。 图片来源:潮新闻 "医美是高考奖励。"社交平台上,关于 ...
一旦被唤出名字,艺术就会逃离|暑期沪京展览推荐
Di Yi Cai Jing· 2025-07-04 03:52
Group 1 - The "I See Golden Paved Shanghai" exhibition at Xing Art Museum features works from 35 artists, including renowned international and domestic artists, showcasing a diverse range of artistic expressions [4][3] - The exhibition is part of a series that has presented works from 170 artists since the museum's opening, reflecting the structural characteristics and historical changes in global art since the 1960s [3][4] - The curatorial approach emphasizes the aesthetic and conceptual coherence of the works rather than adhering to a single theme, allowing for a dynamic interaction among the pieces [4][3] Group 2 - The "No Boundaries: Lausanne Primitive Art Collection and Other Perspectives" exhibition at Shanghai Contemporary Art Museum features 233 pieces from 49 artists, marking the largest research exhibition on primitive art development in China [5] - Primitive art, defined by Jean Dubuffet, refers to works created by self-taught artists outside traditional art norms, often reflecting unique personal expressions and societal marginalization [5][5] - The exhibition aims to provide a new perspective on the world through the lens of primitive art, encouraging deeper engagement with everyday experiences [5][5] Group 3 - The exhibition "Toby Roland: To the Sun" at Yuz Museum showcases over 20 works by contemporary photography pioneer Toby Roland, exploring existential themes through a unique visual language [7][8] - Roland's work contrasts traditional photography with contemporary cultural influences, questioning the impact of modern aesthetics on perception [7][8] - The exhibition invites viewers to engage with complex emotions and intellectual experiences through its open-ended visual narratives [8][8] Group 4 - The "New Cultural Producers: Theater" project at Shanghai Contemporary Art Museum blurs the lines between drama, performance, and exhibition, involving 150 artists in an 8-hour continuous collective action [11][10] - The exhibition space transforms into a multifaceted theater, encouraging audience participation and interaction with the artworks [11][10] - Various public activities, including performances and workshops, will take place throughout the exhibition, continuously evolving the narrative and overall presentation [11][10] Group 5 - The "Jiguang Shengjing: Qing Dynasty Palace Cultural Relics Exhibition" at Pudong History Museum presents 61 cultural relics, highlighting the aesthetics and craftsmanship of the Qing royal court [13][13] - The exhibition is divided into three sections, focusing on clothing aesthetics, exquisite craftsmanship of palace artifacts, and the auspicious culture reflected in royal symbols [13][13] Group 6 - The "Chufu Lie: Anhui Chu Culture Relics Exhibition" at Minhang District Museum features 129 artifacts, narrating the 800-year history of the Chu state and its cultural evolution [15][15] - The exhibition is organized into three parts, detailing the rise and fall of the Chu state, the exquisite craftsmanship of its artifacts, and the historical development of musical instruments during the reign of King Xuan [15][15] Group 7 - The "Luhua Nong Shen: Tang Dynasty Aesthetic Exhibition" at Fengxian District Museum showcases 323 artifacts from various museums, reflecting the vibrant lifestyle of the Tang dynasty [17][17] - The exhibition is divided into three sections, highlighting the diverse cultural influences on Tang clothing, the pursuit of aesthetic enjoyment in daily life, and the aesthetic charm of Tang rituals and arts [17][17] Group 8 - The "Fengya·Wujing: Ming and Qing Literati Art Life Exhibition" at Beijing Jiade Art Center features 118 sets of artifacts, showcasing the unique charm of traditional culture through the lens of literati life [19][19] - The exhibition includes works from famous artists and aims to present the harmonious coexistence of lofty ambitions and leisurely pursuits in the lives of Ming and Qing literati [19][19] Group 9 - The "Future You: Walking Evolution" exhibition at Beijing 798CUBE presents digital art that explores the blurred lines between humanity and technology [21][21] - The exhibition engages with themes of emotional expression, identity recognition, and ecological futures, prompting reflections on the nature of existence in a digital age [21][21] Group 10 - The "Dagu Jin Zhi: Qing Dynasty Court Design Trends Exhibition" at Beijing Jiade Art Center features 211 artifacts, exploring the relationship between ancient art and contemporary culture [23][23] - The exhibition is structured around the creation process of imitative art, guiding viewers through the journey of cultural inheritance and innovation [23][23] Group 11 - The "Story of the Realm" exhibition at Beijing Baishi Gallery features works by Japanese artists, creating a visual space that intertwines imagination and poetry [25][26] - The exhibition invites viewers into a secretive world constructed through images, where nature and memory converge in a multi-dimensional narrative [26][26] Group 12 - The "Palm Universe" exhibition at UCCA presents Swiss artist Pipilotti Rist's exploration of sound, color, and moving images [28][28] - The exhibition invites audiences to observe the relationship between the body and the digital world, emphasizing the connection between external and internal experiences [28][28] Group 13 - The "Drawing the World: Shanghai Animation's Era Memory and Contemporary Echo" exhibition at Beijing Taikang Art Museum highlights the historical significance of Shanghai animation [29][29] - The exhibition features over 1,500 items, including documents and models, showcasing the unique creative system of Shanghai animation and its impact on contemporary culture [29][29]
“洞门”永存:Crocs卡骆驰如何把洞洞鞋变成社交货币
第一财经· 2025-07-04 01:56
Crocs的联名并不是简单的品牌拼贴,而是关于时尚边界的持续试探。从与日本街头潮流品牌A BATHING APE®推出跨界联名系列鞋款,到与Simone Rocha共同推出维多利亚复古美学洞洞鞋, Crocs在多种风格中灵活游走,为不同需求、不同审美个性的消费者搭建了广阔、适应多种场合的产品使 用选择。 Crocs站在潮流主场的同时,也通过与美国经典动画《The Simpsons》、小熊维尼、蓝精灵与史努比等 经典IP联名合作,进一步拓展产品的情感价值。这些合作系列以标志性洞洞鞋为载体,巧妙融合IP角色形 象与品牌设计语言,在保持产品舒适轻便特性的基础上,赋予鞋款更强的趣味性与个性化表达。品牌还创 引言:洞洞鞋的逆袭——一场商业与消费心理学的双重胜利 在大众审美持续变动与社交文化高速演化的背景下,全球创新休闲鞋知名品牌,洞洞鞋的先锋 Crocs卡骆 驰,却凭借其充满活力的洞洞鞋设计,获得了消费市场持久的青睐。最初以舒适实用著称的功能性鞋履品 牌 Crocs,如今已华丽转身,成为 Z 世代追捧的潮流符号。集团财报显示,2024年Crocs旗下主品牌收 入达32.78亿美元(约合人民币234亿元),同比增长约10 ...