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在国际顶尖标准下,中国制造如何做到全球头部?
Yang Shi Wang· 2025-09-25 03:37
一台笔记本的金属外壳背后,是多道精密的阳极氧化工序与一个严密的精度检测体系共同打造的卓 越品质。3C类型材制造有着最严苛的工业设计,微米计的制造精度、镜面级的表面处理、秒级同步的 生产效率、以及压缩到极致的碳排放,筑起一道全球行业最高标准的门槛。这套标准曾长期由日本、德 国企业垄断。 然而,一家中国铝合金科技企业却成功突破了这道壁垒。创新集团是一家世界级的绿色铝合金企 业,把中国制造的3C电子部件安装在微软、三星、华为、OPPO等等国际知名品牌上。这家传统制造企 业的蜕变历程,成为中国制造从"规模导向"向"标准导向"转型的典范。 中国制造的新定义 在全球工业升级背景下,制造的定义正在重构。创新新材的实践展现了中国制造的新内涵:通过部 署5G+工业互联网,生产线调整时间压缩,;投资上亿建设光伏发电系统,年减碳量约为31448.17吨; 设立工业设计中心,将材料科学与美学设计结合,开发出具有玉石质感的新型合金材料。 创新新材的突破源于对智能制造体系的战略性投入,通过系统部署自动控制系统与工业互联网平 台,实现了生产全流程的数据化管理和实时优化,构建起"可视化、可控化、可优化"的智能工艺体系。 在电解等关键环节,公 ...
从养生茶到即饮爆款:人参雪耳饮市场现状与年轻化突围
Sou Hu Cai Jing· 2025-09-20 10:21
Core Insights - The rise of health-conscious products, particularly the ginseng and snow fungus drink, reflects a shift in consumer demand towards lighter, everyday nourishment options [1][3] - The market for ginseng and snow fungus drinks is experiencing rapid growth, with a reported annual increase of over 30% for ready-to-drink beverages containing these ingredients, particularly among women aged 25-40 [3] Industry Trends - The current market for ginseng and snow fungus drinks is characterized by a proliferation of brands but also a notable homogenization of products [5] - Traditional brands leverage raw material advantages to launch ready-to-drink versions, while new food brands attract younger consumers with claims of "0 sugar, 0 additives" and "small molecule absorption" [5] - Cross-industry brands enhance emotional value through trendy packaging and collaborations [5] Challenges in the Market - The industry faces three main challenges: 1. Variability in raw material quality, with different types of ginseng and snow fungus affecting flavor and efficacy [5] 2. Ambiguous functional claims that lack clear validation, making it difficult to build long-term consumer trust [5] 3. Differentiation challenges for small brands that often rely on contract manufacturers, leading to insufficient product differentiation [5] Opportunities for Brands - To meet consumer demands for effective and hassle-free products, brands need to establish barriers in raw material sourcing, process innovation, and scenario adaptation [5] - Utilizing high-quality ingredients, such as five-year-old ginseng and first-harvest snow fungus, along with innovative cooking techniques, can enhance product quality [5] - Professional supply chain support is crucial for brands to quickly develop differentiated products and reduce trial-and-error costs [5] Role of Specialized Companies - Companies like Zhen Siyuan are emerging as key players in the market by providing comprehensive support for brand growth, leveraging their experience in the health food sector [7] - They offer capabilities from direct sourcing of raw materials to flexible production, allowing brands to customize formulations and ensure product safety [7] - As the market transitions from a novelty phase to a quality competition phase, specialized contract manufacturers may become essential for brands seeking to differentiate themselves [7]
江苏神通:公司加强了产品研发和工艺创新
Zheng Quan Ri Bao Wang· 2025-08-27 10:42
Group 1 - The steel metallurgy industry is experiencing a decline in demand, leading to increased competition for valve products [1] - The company is enhancing product research and development, as well as process innovation, to address market challenges [1] - The company is implementing cost reduction and efficiency improvement measures while promoting its "valve steward" service to increase brand influence and market share [1] Group 2 - Global and domestic capital expenditure in the chemical and refining industries is slowing down, intensifying competition for the company's energy and chemical products [1] - The company plans to continue investing in research and development in the energy and chemical sector and innovate marketing strategies to gradually increase market share in the energy and petrochemical valve products [1]
周大生以工艺实力领跑行业!黄金珐琅细分领域确立领军地位
Cai Fu Zai Xian· 2025-08-27 07:19
七夕佳节,作为中国传统节日中最具浪漫色彩的仪式性节点,历来是珠宝品牌传递情感价值、打造年度 爆款的关键战场。在这一承载着爱意与承诺的特殊时刻,珠宝不仅是礼赠的载体,更是情感的表达与爱 意的见证。 近日,国民级珠宝品牌周大生就携手天猫超级品牌日,以一场融合工艺创新、自然美学与艺术灵感的盛 大活动,强势切入七夕消费场域,重塑黄金珐琅的浪漫叙事。本次天猫超级品牌日以"大生有礼为爱闪 光"为核心主张,通过产品的产异化、内容的情感性与传播的穿透性,三位一体的战略布局,强势树立 品牌在黄金珐琅细分领域的工艺权威与审美话语权。 工艺心智再进阶:「会动的金蝴蝶」引爆差异化爆品浪潮 周大生本次七夕主推系列以莫奈画作为灵感源头,提取蝴蝶与花卉等自然意象,实现"荧光珐琅"工艺的 突破性升级。新品「心动蝶舞」「小花仙」首次将荧光珐琅与动态结构相结合,打造出业界首款"会动 的金蝴蝶"吊坠。随着佩戴者的动作变化,蝶翼可轻盈颤动,在光影间折射出如印象派画作般绚烂的珐 琅色彩,真正实现艺术性、佩戴性与工艺复杂度的三重统一。 该系列不仅是周大生"工艺心智"战略的深化落地,更让市场见证了动态美学重新定义黄金珐琅产品的价 值维度,成为今年七夕珠宝 ...
佳木斯冬梅大豆食品有限公司核心合伙人李光峰
Sou Hu Cai Jing· 2025-08-21 07:08
【人物简介】 李光峰,佳木斯冬梅大豆食品有限公司核心合伙人,涉足大豆制品行业十余年。早年从事 代理商工作,后与冬梅公司结缘成为合伙人, 深度参与"冬梅"老 字号品牌的复 兴与"佳顺舍合"新品牌的打造。他聚焦品质管控与市场拓展, 推动建立全链条 品控体系,参与多项工艺升级,助力企业产品覆盖国内外多市 场,是连接企业传 统积淀与现代发展的关键力量。 ——访佳木斯冬梅大豆食品有限公司核心合伙人李光峰 李光峰与大豆的缘分,始于2010年的代理商经历。彼时,冬梅豆粉的醇厚与老厂坚守的品质,让他看到这粒黑土地孕育的豆子蕴藏的力量。2016年,他成为 佳木斯冬梅大豆食品有限公司合伙人,从代理商转型企业核心成员。 深耕十余载,他既延续着企业自1958年传承的匠心——50万亩绿色基地的非转基因大豆、18道工序的严苛品控;又推动着创新——"佳顺舍合"新品牌的年轻 化表达、12国市场的外贸突破,在守正与创新中,让这颗豆子焕发新生。 守正:从老厂根基到品质坚守 佳木斯冬梅大豆食品有限公司的历史,可追溯至1958年成立的西郊畜牧场。1981年,"冬梅"商标在此注册,后随企业历经更名——从牛奶公司到黑龙江省冬 梅集团,再到2001年王广 ...
老铺黄金涨价前门庭冷落,谁在抛弃“塔尖”?
Zhong Guo Ji Jin Bao· 2025-08-19 03:32
Core Viewpoint - The upcoming price increase by Laopu Gold has led to a noticeable decline in consumer enthusiasm, with many customers expressing interest in emerging brands instead of the traditional offerings [1][3][6]. Price Increase - Laopu Gold announced a price adjustment set for August 25, marking the second increase this year, with expected price hikes of approximately 10% to 15% [1][2]. - The consumer response to this price increase is significantly less intense compared to previous increases, with fewer customers queuing and shorter wait times observed in stores [3][5]. Consumer Sentiment - Consumers are increasingly questioning the value of Laopu Gold's products, noting that the craftsmanship has not improved alongside the rising prices [3][6]. - Some consumers are exploring alternatives, such as international luxury brands, due to perceived overexposure and a decline in the brand's exclusivity [6][7]. Brand Strategy and Expansion - Laopu Gold plans to accelerate store openings, targeting over 45 new locations in 2025, primarily in first-tier cities and global core business districts [7][8]. - The brand aims to enhance its product offerings by increasing the proportion of diamonds and integrating cultural elements into its designs [8]. Market Competition - Emerging brands like Lin Zhao and Bao Lan are gaining traction, with consumers increasingly mentioning them as viable alternatives to Laopu Gold [9][10]. - Laopu Gold's positioning as a high-end brand may be challenged by the growing presence of these competitors, which are also targeting the luxury market [10][11]. Financial Performance - Laopu Gold reported strong sales forecasts for the first half of the year, expecting revenues between 120 billion to 125 billion yuan, a year-on-year increase of 240% to 252% [13]. - Despite the positive sales outlook, the company's stock price has seen a significant decline of nearly 30% within a month, attributed to various market factors and shareholder actions [13][15].
记者实探|老铺黄金涨价前门庭冷落,谁在抛弃“塔尖”?
中国基金报· 2025-08-19 03:23
Core Viewpoint - The article discusses the recent price increase of Lao Pu Gold and the changing consumer behavior, highlighting a shift in interest towards emerging brands amid rising prices and perceived declines in product quality [1][4][10]. Price Increase and Consumer Reaction - Lao Pu Gold announced a price adjustment set for August 25, with expected increases of approximately 10% to 15% [1][4]. - Consumer interest in Lao Pu Gold has diminished, with fewer people queuing compared to previous price hikes, indicating a significant drop in urgency and excitement [3][4]. - Some consumers express dissatisfaction with the quality of products, noting that the craftsmanship has not met previous standards despite the price increases [6][10]. Brand Positioning and Market Dynamics - Lao Pu Gold is expanding its store presence, planning to open over 45 new stores in major cities by 2025, aiming to enhance its market share [11]. - The brand's strategy includes increasing the proportion of diamond and other high-margin products while integrating cultural elements into their designs [11]. - Competitors like Lin Zhao and Bao Lan are emerging as potential threats, with their unique positioning and craftsmanship attracting consumer attention [13][14]. Financial Performance and Stock Market Reaction - Lao Pu Gold reported strong financial results for the first half of the year, with sales expected to reach between 138 billion to 143 billion yuan, reflecting a year-on-year increase of 240% to 252% [16]. - Despite robust sales growth, the company's stock price has seen a significant decline of nearly 30% within a month, attributed to various market factors and investor sentiment [17][19].
(活力中国调研行)“仙作”红木家具:从“顶天立地”到“铺天盖地”
Zhong Guo Xin Wen Wang· 2025-08-19 02:19
中新网记者 卢岩 闫旭 在福建省莆田市仙游县三福艺术馆小叶紫檀家具区,黄福镇正在一台红木单人椅前,向"活力中国调研 行"福建线采访团的记者们兴味盎然地介绍着精美绝伦的"百宝嵌"工艺。 "这件家具的用料是印度小叶紫檀,它要经历上千年时间才能成材。而每一颗镶嵌的装饰,都采用了世 界上最珍稀名贵的玉石、玛瑙、珍珠、珊瑚等。我们的高端产品,一定要做到'顶天立地'",他说。 黄福镇是福建仙游黄氏家族古典家具雕刻的第五代传承人,也是三福集团总裁。仙游县被誉为"中国古 典工艺家具之都""世界中式古典家具之都",以仙游为核心产区的古典家具制作技艺流派"仙作"被列入 国家非物质文化遗产保护名录、第一批国家传统工艺振兴名录。而"三福古典"更成功入选工信部评选的 首批中国消费名品名单。 数据显示,2024年仙游工艺美术产值突破730亿元,其中古典家具产值超500亿元,从这里走出的红木制 品占据全国高端红木市场70%以上份额。但是,在自称"手艺人"的黄福镇看来,这一切还远远不够。他 告诉记者,在"顶天立地"的同时,自己也在力争让红木产品实现"铺天盖地"。 中新网莆田8月19日电 题:"仙作"红木家具:从"顶天立地"到"铺天盖地" 同 ...
奇瑞董事长就加班反思致歉:加班非常不人性化
Sou Hu Cai Jing· 2025-08-06 01:29
Core Viewpoint - Chery has initiated a significant internal reform aimed at reducing meeting frequency and enhancing efficiency, with a specific focus on eliminating weekend meetings and reducing the number of participants and duration of meetings [1][2][3][4] Group 1: Meeting Reduction Initiatives - Chery has mandated a 30% reduction in company-level meetings and a 30% reduction in the number of participants [1][2][3] - Professional meetings will transition from monthly to quarterly, and weekly meetings will change to monthly [2][4] - The company encourages oral reports on-site, with individuals required to draft their own materials without delegating to subordinates [2][4] Group 2: Meeting Duration Guidelines - The management committee meetings are limited to a maximum of 2 hours, while other company-level meetings are capped at 1.5 hours, and non-company-level meetings at 1 hour [2][4] - IT and meeting room management departments are authorized to enforce time limits by terminating meetings that exceed the allotted time [2][4] Group 3: Leadership and Cultural Changes - Chery's chairman, Yin Tongyue, has expressed regret over past practices that were deemed inhumane, emphasizing the need for a cultural shift towards more humane working conditions [1][3] - He has called for leaders to spend more time on-site and to conduct shorter, more efficient meetings, discouraging unnecessary discussions and unprepared meetings [1][3][4] - Yin highlighted the importance of adhering to the new meeting policies, indicating that failure to do so reflects serious value issues within the company [4]
孙伟华:装置区永不停转的“陀螺”
Zhong Guo Hua Gong Bao· 2025-07-28 03:29
Core Insights - The article highlights the dedication and technical expertise of Sun Weihua, a key figure in the chlor-alkali operations at Sinopec Jianghan Salt Chemical, who has been recognized for his contributions to the industry [1][2][3]. Group 1: Professional Development - Sun Weihua has progressed from a novice ion membrane electrolysis worker in 1994 to a technical backbone, demonstrating significant growth in his career over 30 years [2]. - He has taken on leadership roles, including team leader and deputy shift leader, showcasing his ability to manage and innovate in various operational areas [2][3]. - His commitment to continuous learning is evident through his participation in training and skill competitions, where he has achieved notable rankings, including first place in the "Hubei Craftsman Cup" [3]. Group 2: Operational Excellence - Sun's quick response during a critical equipment failure in 2024 prevented a potential system shutdown, demonstrating his operational acumen [2]. - He led a successful maintenance operation that included replacing key components and completing inspections ahead of schedule, reflecting his team's efficiency [2]. - His innovative approach to process control has resulted in a 23% reduction in acid and alkali consumption and a significant decrease in manual interventions [4]. Group 3: Innovation and Impact - Sun has developed a dynamic parameter simulation training method that incorporates various operational variables, enhancing training effectiveness [3]. - His contributions to emergency response training have resulted in over 200 practical case studies, serving as a valuable resource for frontline employees [3]. - The implementation of his floating acid control model has led to a stable operational environment, with alarm incidents dropping from thousands to under a hundred per month [5].