今年春节，长达九天的假期为绥阳县带来了浓浓的烟火气。家人团聚的温馨、走亲访友的热络、逛街购物的惬意、品尝美食的满足，交织成一幅热闹红火 的新春消费画卷。 消费升级新趋势 "悦己经济"成亮点 近日，记者走访绥阳合力超市鑫港国际店发现，今年的"年货清单"悄然发生变化。从传统的洗漱用品到新潮的智能小家电，从必备的生鲜食品到休闲的坚 果炒货，市民的购物车里不仅装满了年味，更折射出消费结构的持续升级。其中，山竹、蓝莓、榴莲等高品质水果及精品礼盒类商品销量火爆，生动展现 出"悦己经济"的消费趋势，市民更愿意为提升生活品质、满足自身喜好进行消费。 从清晨的早市到夜晚的商圈，绥阳县处处洋溢着节日的喜庆，满满的购物车、稳稳的"菜篮子"、美味可口的佳肴，共同勾勒出新春消费市场品类丰富、供 需两旺的繁荣景象。 春 政府助力掀热潮 消费市场活力足 超市内，红火的节日装饰与络绎不绝的客流交织，营造出浓厚的节日氛围。据店长唐有燕介绍："今年1月以来，客流量大增，门店销售同比增长约十个 点。生鲜早市尤其受欢迎，我们备货充足，价格实惠。像基围虾、本地特色生鲜以及高单价的进口水果都卖得特别好。" 餐饮市场人气旺 舌尖美味聚团圆 如果说超市是家 ...

新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消费试验 区，探索建立天府新消费研究院。 今年，四川将实施消费提振五大专项行动，加快构建"大消费"促进生态体系。这是记者春节假期前 从2026年全省商务工作会议上获悉的。 场景载体创新发展行动方面，将高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府 首发新地标，支持非标商业场景创新；扩大农村以旧换新商家覆盖范围，引导星巴克、海底捞等品牌下 沉县城乡镇等。 服务消费提质惠民行动方面，将在入境消费、汽车后市场等方面研究出台专项支持政策；培育打造 一批"不夜天府"标杆场景和项目；推出不少于1000家烟火特色小店和30个区域特色品牌；提升扩容"川 字号"银发旅游列车。 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能家 居等本地优势产业 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

Core Insights - The concept of "self-care" has become a popular trend among young consumers, with "emotional consumption" deeply integrated into daily life, particularly during the Spring Festival in Shenzhen [1][3] - The market for emotional consumption, including beauty services and lifestyle products, is experiencing significant growth, with a notable increase in demand for services like manicures and beauty treatments [3][5] Market Trends - The "beauty economy" is thriving, with services such as manicures, eyelash extensions, and hair treatments seeing a surge in bookings, with price increases of 30 to 50 yuan for services during the Spring Festival [3] - Foot traffic in stores selling emotional consumer goods, such as trendy toys and fragrances, has increased, with many products selling out quickly [3][5] Consumer Behavior - Young consumers are increasingly prioritizing self-gifting, as evidenced by their purchasing choices, which include beauty services and unique lifestyle products [5][7] - A shift in consumer mindset is observed, where spending is seen as a means to enhance life quality rather than merely fulfilling basic needs [7] Market Size and Growth - The emotional consumption market in China is projected to reach 2.31 trillion yuan in 2024, growing to 2.72 trillion yuan in 2025, and potentially exceeding 4.5 trillion yuan by 2029, with a high compound annual growth rate [8] - A significant portion of young consumers, 56.3%, are willing to pay for emotional value, with an average monthly expenditure of 949 yuan, indicating a strong market potential [8] Industry Performance - The A-share market has 35 listed companies related to self-care consumption, with a total market capitalization of 31.544 billion yuan, and these companies reported a combined revenue of 66.926 billion yuan and a net profit of 2.833 billion yuan in the first three quarters of 2025, reflecting strong performance [9]

文旅融合，"融"出消费新潜力。正在热播的《太平年》，将千年前的吴越风华，重新带入大众视野。杭 州以此为契机，将文化IP转化为"剧游浙江"的生动场景：顺势推出"跟着《太平年》游杭州"系列旅游线 路，邀请市民游客用9天时间，沉浸式体验吴越文化的精髓。绍兴解锁"戏"里"剧"外，推出"我在古城过 大年""今在上虞·庆虞年"等太平年系列活动。市民游客可化身"寻迹者"，解锁一条穿越古今的"剧游"线 路。这种"文、影、旅"的深度融合，在游客心中建起独特的情感联结和价值认同，成为激发消费意愿的 关键。 日前，商务部、文化和旅游部等9单位印发《2026"乐购新春"春节特别活动方案》，通过文商旅体融 合、线上线下联动，着力扩大优质供给，丰富消费场景，推动"文旅+百业"释放出提振市场、丰富生 活、赋能高质量发展的巨大新动能。 向内关照，"照"见发展"心"动能。当下，"爱你老己"温暖全网，"悦己经济"蓬勃发展，旅游心态正从"感 官刺激"向"自我关怀"转变。广西"窝囊漂"带起"慢节奏"，江西"无痛爬山"频频出圈。一句"我想离开浪 浪山，出去闯闯"，说出许多人的心声，引发游客纷纷前往《浪浪山小妖怪》取景地，寻求"逃离日 常"的仪式感。这 ...

【导读】春节档总票房突破6亿元，《飞驰人生3》超2.5亿元，《惊蛰无声》超1亿元 中国基金报晨曦综合整理 2026年春节档，最新票房数据来了！ 值得一提的是，该影片约90%的场景取景于深圳，呈现出一幅"银幕之内是故事，银幕之外是深圳"的深度城市叙事画 卷。《惊蛰无声》的上映不仅是一场电影盛事，更是深圳城市形象的一次全新展示。 预售票房排在第三位的是由同名漫画改编、袁和平执导的《镖人：风起大漠》，截至发稿票房超6300万元。 2月16日晚间，灯塔专业版数据显示，2026年春节档票房（含预售）已突破6亿元。 | FAST AT IT AND STEN | 0320.40 | 1U.570 | 55.5 | 3.7 | | --- | --- | --- | --- | --- | | 2026-02-17上映 | | | | | | 熊出没·年年有 熊 | 6268.38 | 10.4% | 48.5 | 8.3 | | 2026-02-17上映 | | | | | | 星河入梦 | 3436.07 | 5.7% | 43.5 | 10.4 | | 2026-02-17上映 | | | | | | 熊猫计划之部落 ...

Core Concept - The article discusses the emergence of the "emotional economy," which encompasses various aspects such as "self-love economy," "companionship economy," and "anger economy," highlighting how emotions are increasingly activated and monetized in consumer behavior [2][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumer purchases are driven by emotional value rather than just functional or price considerations [5][33]. - Emotional consumption is characterized by the pursuit of inner joy, comfort, recognition, or stress relief, emphasizing the experience of feeling over the physical product itself [5][33]. - The emotional economy includes three layers: emotions as commodities, the role of platforms in capturing and analyzing emotional data, and the shift of brands towards providing meaning and empathy [6][33][36]. Group 2: Case Study - Pop Mart - Pop Mart serves as a clear example of how the emotional economy operates, utilizing a blind box model that creates uncertainty and emotional anticipation, significantly enhancing purchase willingness [7][35]. - The business model of Pop Mart relies on a system that converts emotions into data, allowing for the adjustment of emotional supply based on consumer feedback [8][36]. - Pop Mart's strategy focuses on maintaining ongoing emotional connections with consumers rather than just completing sales, thus transforming emotions into a systematic economic resource [8][36]. Group 3: Market Trends and Growth - The emotional economy in China is rapidly evolving, with a significant portion of young consumers (over 40.1%) prioritizing emotional value and interest in their purchasing decisions [9][37]. - The market size of the emotional economy in China reached approximately 2.3 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [9][37]. - Emotional experiences shared on social media contribute to the formation of a "sympathy network," which can be transformed into economic value [9][37]. Group 4: Key Aspects of Emotional Economy - The "self-love economy" emphasizes personal well-being and mental health expenditures, with services like massage and meditation becoming regular budget items [16][44]. - The "companionship economy" includes the growing pet economy, which reached nearly 300 billion yuan in 2025, and the increasing acceptance of online psychological services [19][47]. - The "anger economy" highlights how negative emotions are exploited for engagement on social media, with anger being a particularly effective driver of content sharing and interaction [22][23].

广府年味新地标焕新登场 新春期间，商圈以首发首展持续激活消费动能。广州友谊环市东店独家呈现Hommage致敬系列限量腕 表首展，全球仅28枚，以匠心工艺铸就时间艺术；国际美妆品牌亦于天河、北京路商圈首发马年限定新 品，精准引爆"悦己经济"。 马年新春假期正式开启，广州各大商场也正式拉开了新春年味消费的大幕，在春节假期里通过多元化的 年味体验、丰富的消费产品等激发新春消费潜力。据悉，广百股份旗下广百、广州友谊、新大新等多个 品牌以"请到广百过大年"为主题，在广州各核心商圈门店同步开启持续近半个月的新春盛典。从千年古 道北京路到活力天河商圈，再到高端奢雅的环市东，其广府年味将日渐浓厚，醒狮采青、鱼灯快闪、财 神天团、潮玩IP、非遗手作、首发首展……一幅流动的广式年味地图已然铺开，诚邀市民游客共赴一 场"好意头"满满的新春之约。 在广货文创领域，三七互娱与广州友谊跨界推出"你我的友谊"联名新春礼盒，承载千年商都数字活力， 展现广货在文创赛道上的生动表达。广百黄金挂件新年持续热销，其中以马年为主题推出的精美小马钥 匙扣尤为抢手，线上上架不到1小时即售出过百件，成为年轻消费者争相入手的"新年好意头"单品。越 秀花市、荔 ...

Core Viewpoint - The article discusses the emergence of the "emotional economy," which encompasses various consumer behaviors driven by emotions, such as self-care, companionship, and anger, highlighting the complexities and implications of these trends in modern society [4][6][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumers prioritize emotional value over functional value in their purchasing decisions [9][12]. - Emotional consumption is driven by the need for psychological comfort, self-identity, and emotional resonance, rather than just the utility of products [8][9]. - The emotional economy includes three layers: emotions as commodities, the role of data and platforms in shaping emotional experiences, and the shift from functional value to emotional connection in brand relationships [9][11]. Group 2: Examples of Emotional Economy - Pop Mart serves as a clear example of the emotional economy, where its blind box model creates emotional anticipation and excitement, leading to increased consumer willingness to purchase [10][11]. - The emotional value derived from Pop Mart's products is not just about the toys themselves but the designed emotional experience associated with the purchase [10][11]. - The emotional economy is rapidly growing, with a projected market size of approximately 2.3 trillion yuan in 2024, expected to exceed 4.5 trillion yuan by 2029 [12]. Group 3: Subcategories of Emotional Economy - The "self-love economy" has gained prominence, where consumers focus on personal well-being and emotional satisfaction through various expenditures, such as wellness services and hobbies [20][21]. - The "companionship economy" is characterized by the rise of AI companionship and emotional support services, which have become significant in addressing loneliness and emotional needs [24][25]. - The "anger economy" reflects the monetization of negative emotions, particularly through social media, where content designed to provoke anger garners more engagement and visibility [26][27]. Group 4: Future Implications of Emotional Economy - The emotional economy raises concerns about the potential for emotional commodification to lead to a depoliticized approach to self-care, shifting responsibility for emotional well-being onto individuals rather than addressing systemic issues [30][32]. - The article suggests that while the emotional economy can provide short-term comfort, it may also internalize structural problems as personal issues, complicating the relationship between individual well-being and societal conditions [31][32]. - The evolution of the emotional economy may lead to a revaluation of emotional skills in the workforce, particularly as AI takes over more analytical tasks, potentially benefiting those with strong emotional intelligence [33].

年前的办公室，环视一圈，大家的工位上摆放着各色看起来"没什么大用的东西"："放轻松"的小松树绿植、一小棵"禁止蕉绿"的绿蕉、祈求发财 的小财神摆件、各式各样的茶宠在电脑显示屏上站成一排…… 越来越多的年轻人日常生活里勤俭节约，但在旅行、演唱会、健身、非遗体验上却能"一掷千金"。从LABUBU潮玩，到"村超"、情绪疗愈馆，这 些现象背后，都指向同一个关键词——情绪价值。 他指出，这一趋势具有明显的代际特征。老一代人经历过物质匮乏，更重视实物的耐用性与安全性；而"00后"等新生代成长于物质相对充裕的时 代，他们对"精神满足"的敏感度更高。为兴趣、体验、共鸣付费，在他们看来并非奢侈，而是生活的一部分。 2025年11月16日，湖北武汉，顾客在门店内体验"拼豆"娱乐项目。 因此，多地政府在工作报告中提及"情绪经济""悦己经济"，并非短期刺激，而是顺应长期趋势。黄汉权判断，这是一种不可逆转的结构性变化。 消费主力人群的观念已经转向，供给侧必须跟上，产业布局必须匹配，否则就会错位。 值得注意的是，"为情绪买单"并不意味着放弃性价比。年轻人一边追求体验，一边精打细算，本质上是希望用更合理的成本，换取更高的精神收 益。黄汉权 ...