行走在陕西历史博物馆内，何家村窖藏出土的唐代鸳鸯莲瓣纹金碗静立在展柜中。而在不远处的文创商店里，来自广州的游客刘女士正拿着一 只以金碗为灵感设计的"金饭碗"冰箱贴细细端详。"精巧又吉祥，带回去送给朋友正合适。"她笑着说。小小的"金饭碗"系列文创产品，自2024 年8月面市以来，一年间卖出超过20万个，成为博物馆当之无愧的文创明星。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发 展。陕西作为中华文明的重要发祥地之一，正以厚重文化为纸、以创新创造为笔，绘制一幅让文物走下展台、让历史融入生活、让文化驱动消 费的生动长卷。 游客们正在陕西历史博物馆的文创商店里选购。（受访者供图） 互动屏幕前，游客们正聚精会神观看碑帖。（受访者供图） 不止如此，2025年12月底于西安举行的"马到长安"陕西博物馆文创市集更是文化创造性转化的鲜活现场——它将碑林的拓印、三彩马的涂绘从 展厅搬到闹市，让人们在亲手体验和趣味互动中，真切触摸到文物背后的匠心与文脉，把厚重的历史转化成了可玩、可分享的生活乐趣。 40余公里外的秦始皇帝陵博物院兵马俑步行街国际旅游广场 ...

熊猫IP的破圈之力，源于其天然的全球吸引力与文化亲和力。 作为世界自然基金会的标志、中外友好的使者，熊猫自带流量基因，而地方文旅的深度开发则让这份流量有了落地场景。 图为：成都著名的熊猫拍照打卡点（记者 杨溢仁摄） 来源：中国金融信息网 新华财经上海1月5日电（记者 杨溢仁）当顶流熊猫IP遇上文旅创新，当新消费浪潮席卷地方发展，一场以"国宝"为媒的经济变革正在上演。 当前，熊猫早已不再只是憨态可掬的生物符号，更成为了激活文旅消费、拉动地方经济的核心引擎，在文化传承与商业价值之间搭建起了共赢的桥梁。 流量变留量：IP聚势激活文旅磁场 图为：成都街边随处可见的熊猫周边纪念品（记者 杨溢仁摄） 来自联合资信《2025年前三季度旅游行业运行分析》的数据显示，2025年前三季度，国内旅游总人次达49.98亿，同比上升18.0%，较2019年同期跳涨 8.76%，为熊猫IP的流量转化提供了绝佳的市场环境。 另据文化和旅游部数据中心测算，2026年元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元；估算元旦假期人均每次出游花费约为597 元。 业内专家指出，新消费时代，聚焦IP的深度体验项目明显更易实 ...

Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of sports events, concerts, and exhibitions with tourism to create a multiplier effect on local economies [1][2][4][5]. Group 1: Sports Events and Tourism - The "Su Super" football league attracted over 2.43 million spectators during its season, significantly boosting tourism in host cities, with a 17.38% increase in visitors to A-level tourist attractions [2][4]. - Cross-city viewing of sports events has stimulated tourism, accommodation, and dining sectors, showcasing a successful model of cultural and tourism integration [4]. Group 2: Concerts and Cultural Events - Large concerts in cities like Hangzhou and Nanning have drawn significant audiences, with ticket sales generating substantial economic benefits, such as 7.65 billion yuan in ticket revenue and over 45 billion yuan in related consumption [5]. - The trend of "ticket root economy" indicates a shift towards more diverse consumer participation in cultural activities, enhancing the integration of cultural and tourism sectors [5]. Group 3: Film and Television Influence - Popular films and TV shows have become catalysts for tourism, with locations featured in productions seeing visitor increases of up to 300% [7]. - Cultural exhibitions related to popular media have also seen high attendance, such as the Shanghai Museum's exhibition that attracted over 2.77 million visitors and generated 760 million yuan in revenue [8]. Group 4: Rural Tourism Growth - Rural tourism has gained momentum, with 24.88 million visitors and 9.24 billion yuan in revenue reported in the first half of the year, reflecting a shift towards quality over quantity in tourism experiences [12][14]. - The recognition of rural areas as "best tourism villages" by international organizations highlights the growth and potential of rural tourism in China [11][14]. Group 5: Enhanced Customer Service - The tourism industry is focusing on improving customer service, transitioning from a one-time consumption model to building long-term customer relationships [15][17]. - Initiatives such as enhanced public services and infrastructure improvements are being implemented to meet the evolving expectations of tourists [17].

【#我们需要更多的公园文艺队# 】#当公园变成开放剧场#近段时间，中国歌剧舞剧院青年演奏家孙楚 泊在北京市内公园演奏竹笛的视频在网上热传。尽管天寒，但现场"里十层外十层"挤满了大爷大 妈，"千人同声"的演出场面令人动容。"听她吹笛，就像自家闺女在跟前表演，亲切！""人漂亮，心更 暖，这才是艺术家该有的样子"……来自市民的真实评价，道出了孙楚泊爆红的原因。文化，远看是风 景，近看是生活，亲近大众的文艺天然地更具生命活力。在公园街角就能欣赏专业级别的演出，又能跟 演奏家即时互动，市民们当然会送上掌声。值得一提的是，西城、通州等地的相关部门有求必应，积极 为这方草根舞台保驾护航，既接住了一波"泼天的流量"，也带动了更多"孙楚泊"走向大众，让文艺 从"被观看的表演"成为市民"可触可感的生活"。我们乐见"公园里的文艺队"成为一道亮丽的北京风景， 从中也不难看到构建城市文化空间、繁荣新大众文艺的无限可能。作为文化名城，北京文化家底殷实、 艺术人才云集、市民文艺素养颇高。同时，北京拥有较为优渥的硬件条件和社会环境支持文艺大众化。 比如，截至2024年底，北京市公园总数达1100个，可谓名副其实的"千园之城"。如何更好地盘活 ...

Core Insights - The "Sun Chubo phenomenon" highlights the importance of cultural empowerment being inclusive and accessible, emphasizing the need for more participation opportunities and lower engagement costs to integrate art into everyday life [2][4] Group 1: Cultural Empowerment and Accessibility - Recent viral videos of young artist Sun Chubo performing in public parks demonstrate the strong public interest in accessible cultural experiences, with large crowds gathering despite cold weather [2] - The positive public reception of Sun Chubo reflects a broader trend where art becomes a vital part of community life, enhancing its vibrancy and relevance [2][3] Group 2: Urban Cultural Development - Beijing, as a cultural hub, has a rich artistic heritage and favorable conditions for promoting public art, with a projected total of 1,100 parks by the end of 2024 [3] - The city has maintained the highest cultural industry development index in China for nine consecutive years, indicating a strong integration of culture into economic growth [3] Group 3: Challenges in Cultural Consumption - Despite the active commercial performance market in Beijing, with approximately 57,000 performances scheduled for 2024, there remains a significant gap in making serious art more accessible to the general public [4] - The demographic skew towards older audiences for certain cultural products suggests a need for more age-inclusive cultural offerings [4][5] Group 4: Future Directions for Cultural Services - Future public cultural services should focus on both universal needs and the diverse aesthetic preferences of different demographic groups, creating a more tailored cultural experience [5] - Collaboration among various departments is essential to enhance cultural offerings, with the potential for cultural events to stimulate local economies and community engagement [5]

Core Insights - The "Water Rhythm Jiangsu" cultural tourism promotion event in Madrid has garnered attention from the Spanish tourism industry, showcasing Jiangsu's natural beauty and cultural heritage [4] - Jiangsu province received 880 million domestic and international tourists in the first three quarters of the year, with total tourism spending reaching 1.3 trillion yuan, marking an approximate 11% year-on-year growth [4] - The "Soo Super" event has driven significant tourism and consumption, with over 380 billion yuan generated from related spending, and 95.9% of attendees engaging in additional purchases beyond ticket sales [5] Tourism and Cultural Integration - Jiangsu launched over 50 cross-regional themed routes and 2,800 unique activities during the "Soo Super" season, promoting the integration of sports, culture, and tourism [5] - The 2023 Huai'an Marathon attracted participants from 31 provinces and 12 countries, generating over 80 million yuan in revenue for local hospitality and dining sectors [6] - In the first three quarters, Jiangsu hosted 213 major events, attracting 5.73 million visitors and generating 3.54 billion yuan in consumption [6] Cultural Development Initiatives - Jiangsu's cultural initiatives include the "Jasmine Blossoms" program, which aims to bring high-quality performances closer to the public, featuring award-winning local productions [7][8] - The province has organized 813 performances across 95 counties and 718 towns since February, integrating various art forms to enhance community engagement [8][9] - Over 1,000 new public cultural spaces have been established, providing platforms for local artists and community participation [9] Technological Integration in Cultural Tourism - Jiangsu's cultural tourism sector is transitioning from resource-based to content-driven strategies, emphasizing innovation over mere expansion [12] - Advanced technologies such as VR, AI, and big data are being utilized to enhance visitor experiences in museums and cultural sites [13][14] - The province has developed a comprehensive data asset of 464 million entries to support smart tourism initiatives, aiming for high-quality development in the cultural tourism industry [14]

Group 1 - The 10th China (Jinan) Cultural and Creative Expo will be held from October 16 to October 19, 2025, at the Jinan Hero Mountain Cultural Market, aiming to showcase cultural industry achievements and enhance market vitality [1][3] - The expo will feature over 600 exhibitors from various provinces, showcasing thousands of cultural and creative products, including jewelry, calligraphy, and traditional crafts [3][6] - The event will include cultural performances and free appraisal activities, promoting public engagement and the integration of traditional culture into daily life [4][6] Group 2 - Jinan's government is implementing policies to boost cultural economic development, focusing on market vitality and cultural consumption enhancement [2][6] - The Hero Mountain Cultural Market is recognized as one of the four major cultural markets in China, leveraging a "Cultural IP + E-commerce" model to drive economic and social benefits [2][6] - The expo aims to elevate Jinan's cultural soft power and promote the "Hero Mountain" cultural IP nationally, contributing to the city's cultural strength [6][7]

Core Points - The Ministry of Commerce and nine other departments released policies to expand service consumption, including measures to extend operating hours of popular cultural and museum venues, optimize reservation methods, and encourage collaboration with social forces for cultural product development [1][3] Group 1: Policy Measures - The new policies include 19 measures aimed at enhancing service consumption in cultural sectors, such as extending operating hours and promoting innovative exhibition methods [1] - Support for cultural institutions to open their collections and collaborate with social entities to develop cultural and digital products is emphasized [1] Group 2: Industry Trends - The "museum boom" has led to increased visitor numbers, with museums implementing extended hours and special night activities, significantly boosting consumer engagement and cultural dissemination [3] - As of mid-September, there are 11,600 museum-related enterprises in China, with over 80% established for more than five years, indicating a mature industry [3] Group 3: Economic Impact - In Jiangsu province, monitored museums received 81.25 million visitors over the past year, a 19.09% increase year-on-year, showcasing the positive impact of policy measures on visitor engagement [3] - The introduction of night activities and extended hours has stimulated local economies, with hotel occupancy rates rising by 25 percentage points and night-time consumer spending increasing by 25.2% [5] Group 4: Future Initiatives - The provincial cultural and tourism department plans to continue implementing measures to enhance museum services, including more high-quality exhibitions and night activities, as well as the development of digital museum initiatives [6]

Core Insights - The article highlights the resurgence of museums in Jiangsu, with a significant increase in visitor numbers and innovative policies driving high-quality development in the cultural sector [1][2][7] Mechanism Innovation - The "Policy Measures" introduced by the Jiangsu Provincial Department of Culture and Tourism aims to break down barriers to museum development, leading to a 19.09% year-on-year increase in visitors to 84 monitored museums, totaling 81.25 million visitors [2] - Key initiatives include extended opening hours and the introduction of night tours, with major museums like Nanjing Museum and Yangzhou Grand Canal Museum implementing these changes [2][3] Extended Opening Hours - The implementation of extended opening hours has alleviated visitor demand issues, with 91 museums participating during the summer, resulting in a 22.05% increase in visitor numbers [3] - Notable night tour events attracted significant attendance, with various themed activities enhancing the cultural experience [3] Activation and Utilization - Museums have shifted from static "cultural warehouses" to dynamic "cultural showcases," hosting 1,046 exhibitions since September last year, with several gaining national recognition [4] - The development of 4,659 new cultural products has generated 567 million yuan in revenue, marking a 47.6% increase in product offerings [4] Cultural Empowerment - The "See Su Rhythm" initiative has successfully brought high-quality cultural resources to local communities, with 2.09 million visitors and 11.67 million yuan in cultural product sales [5] - This initiative exemplifies the integration of digital exhibitions and cultural arts, enhancing community engagement [5] Market Impact - The extended hours and increased visitor engagement have stimulated local economies, with hotel occupancy rates rising by 25 percentage points and a 25.2% increase in nighttime consumer spending [7] - The influx of visitors has led to an estimated 8 billion yuan in local consumption, driven by cultural tourism activities [7] Future Directions - The Jiangsu Provincial Department of Culture and Tourism plans to continue enhancing museum services, promoting high-quality exhibitions, and expanding night tour offerings to sustain growth in the cultural sector [8]

Core Insights - The article emphasizes the integration of culture and economy in Hangzhou, particularly through the development of micro-short dramas as a new cultural form that drives economic growth and tourism [1][2][5] Economic Development - The district of Linping is projected to achieve a GDP of 117.5 billion yuan in 2024, with a year-on-year growth of 5%, surpassing the city's average growth rate [2] - The region has attracted over 200 enterprises in the micro-short drama industry, establishing a provincial-level audiovisual industry base and two key projects [7] - The industrial added value in Linping is expected to reach 44.75 billion yuan in 2024, with a growth rate of 3% [10] Cultural Integration - Linping is leveraging its rich cultural and historical resources, such as the Yujia Mountain archaeological site and the Grand Canal, to enhance its appeal as a filming location for micro-short dramas [6] - The integration of culture and tourism has led to a 10.8% increase in the number of tourists, reaching 21.78 million in 2024, and a 10% increase in tourism revenue, totaling 19.1 billion yuan [10] Innovation in Cultural Industry - The establishment of the Linping Film Studio, the largest professional studio in Zhejiang, caters specifically to the micro-short drama sector, fostering a vibrant creative environment [3] - The district has implemented various policies to support the micro-short drama industry, including talent cultivation and platform development, aiming to create a robust ecosystem for this emerging cultural form [5] Cultural Experience and Heritage - Linping is enhancing visitor experiences by offering hands-on activities related to traditional crafts, such as silk production and shadow puppetry, which help in the preservation and promotion of intangible cultural heritage [9] - The district is developing cultural landmarks and brands, such as the Linping Ancient Haitang Cultural Park, to showcase its historical significance and cultural evolution [11][12]