央视网消息：这个暑期，文旅消费热力十足。各地纷纷依托各自的资源禀赋，打造各具特色的文旅新场景、新业态为夏日的文旅市场注入 新的活力。 山东青岛："老城区+啤酒节" 感受独特魅力 这几天，正在举行国际啤酒节的青岛老城区会场格外热闹。每当夜幕降临，四方路历史文化街区游人如织，来自全国各地的游客在徐徐的海风 和啤酒的清香中，感受着青岛这座城市独特的魅力。 重庆彭水："苗族文化+夜游消费" 夏夜游玩有去处 在重庆彭水，当地运用声、光、电、水雾等高科技集成手段，深度融合苗族非遗及彭水历史文化精髓，打造出苗族文化沉浸式夜游消费集聚 区，为游客提供夏夜游玩好去处。据统计，目前每日的游客量达到3000多人，单日游客量比6月份增加了两倍多。 贵州安龙：22组灯展点亮270亩荷塘 夜游打卡成新风尚 连日来，贵州安龙县招堤核心景区夜间化身光影世界，22组创意灯组与270亩盛放荷塘交相辉映，灯展还融入互动光影装置，让市民游客从"看 灯""赏荷"变为"入画"，深度感受招堤夜游的独特魅力。 旅居已成为当下关注的旅游热点，它不仅提供了休闲度假、避暑避寒的选择，还带来了更多元化的生活体验，给当地经济注入了新的活力。从 田间地头到艺术工坊，从 ...

"朝拜圣地"、"徒步天堂"，已然是过去的尼泊尔。 现在的尼泊尔，是"无所事事"、"不聊工作"的降噪地，杂音甚至比大理还要少。 失意的年轻人，在这里放慢节奏、富养自己、心无旁骛地沉浸式充电，直到躺够了，再重新开始。 五花八门的裸辞人，正奔赴向尼泊尔。 社交媒体上搜索"尼泊尔 裸辞"，能看到有00后女生，受不了职场环境毅然决然地辞职，带着为数不多的存款到尼泊尔旅居；也有40+的打工人，不想卷 了，决定来到尼泊尔"虚度光阴"…… 或裸辞的，或被裁员的，尼泊尔正成为"工作不如意"者们的"大理平替"。 "无所事事也是一种事" 尼泊尔是个一切都很慢的国家。 这里没有很强的商业属性，不方便电子支付，铺子都是当地人开的，没顾客的时候，这些店主就会去周边划船、爬山，坐在路边聊天；这里的餐厅做菜主 打一个随性，有时点完菜要等一个小时餐厅才会把菜上全，甚至会出现饭做到一半老板出门去买菜的情况；这里摩的遍地，比汽车穿行更方便，但摩的大 哥经常会迷路，而且只要停在一起，就能随时随地唠起来…… 这种慢节奏的生活节奏，一度让刚裸辞来到这里旅居的月亮很不适应。每次和当地人沟通，她都要说好几遍，"你让他做一个饭，他只是看着你，做东西 也慢慢的 ...

新京报讯(记者田杰雄)7月24日，记者从北京市民政局获悉，2025北京养老服务行业发展四季青论坛将 于下周7月30日举办。本次论坛以"深化养老服务改革探索北京养老服务一揽子解决方案"为主题，上午 为开幕式和主论坛，下午设置旅居养老、国企康养、智慧养老、养老金融四个专场平行分论坛。论坛将 围绕深化养老服务改革探索北京养老服务一揽子解决方案、满足多元化养老需求助推"银发经济"创新发 展、创新驱动养老产业提质增效、构建旅居养老新生态等方面重点内容。 据介绍，本届论坛将围绕《中共中央国务院关于深化养老服务改革发展的意见》的相关要求，发布《持 续深化养老服务改革发展探索北京养老服务一揽子解决方案》主旨报告，聚焦构建机构-居家-旅居养老 格局、加强"老老人"服务保障、强化养老服务要素支撑、创新质量安全监管体系等北京养老服务深化改 革的主要任务，全面展现北京市一年来破解养老难题、回应"老老人"关切、提升数智监管水平、强化服 务支撑等方面的实践成果和工作启示，全面展示"首善"标准的北京养老服务系统解决方案。 值得一提的是，本次论坛还提供了养老企业产品服务推介和供需对接平台，将以"银发时光隧道"为叙事 脉络，通过场景化呈现、沉 ...

Core Insights - The summer tourism peak season in 2025 is experiencing a significant downturn, with many operators reporting a drop in business and occupancy rates [2][3][10] - Factors such as extreme heat and changing consumer preferences are leading to a shift in travel behavior, with tourists opting for short trips and local experiences instead of traditional long-distance travel [11][14][20] Group 1: Current Situation - A significant number of vacation rentals in Weihai are seeing occupancy rates drop by over 60%, with average room prices halving from 800 yuan to 400 yuan [2][3] - Many operators in the tourism industry are struggling, with reports of low customer traffic and a lack of visitors at popular attractions [4][6] - The overall sentiment among tourism professionals is one of confusion and concern, as they observe a stark contrast between reported tourist numbers in the media and their own experiences [9][10] Group 2: Changing Consumer Behavior - Extreme temperatures have deterred many families from long-distance travel, leading them to seek cooler, local accommodations instead [11][12] - There is a growing trend among urban middle-class families to prioritize comfort and unique experiences over traditional sightseeing, opting for local stays and activities [13][14] - Many tourists are increasingly choosing to visit non-traditional attractions, such as local cultural complexes, which offer a more appealing experience compared to conventional tourist sites [16][20] Group 3: Industry Challenges - The tourism industry is facing a disconnect between consumer demand and traditional service offerings, with many travelers opting for self-organized trips rather than packaged tours [17][18] - The rental car business is booming, indicating a shift in how tourists are approaching travel logistics [19] - The oversupply of accommodations is leading to price wars among hotels and rentals, further complicating the financial viability of the peak season [22] Group 4: Strategies for Recovery - Tourism operators are encouraged to innovate their offerings, such as introducing unique experiences like night tours in zoos to attract visitors [24][25] - There is a push for the development of long-term rental options in smaller cities to cater to the growing demand for immersive travel experiences [26][27] - Travel agencies are exploring new business models, such as charging for customized travel consultations, to enhance their service value and adapt to changing consumer preferences [27]

Core Viewpoint - The article discusses the trend of young professionals, particularly those dissatisfied with their jobs, choosing to relocate to Nepal for a slower-paced lifestyle and personal rejuvenation, often referred to as "self-nurturing" [1][4][15]. Group 1: Lifestyle Changes - Nepal is described as a place where the pace of life is slow, with minimal commercial activity and a lack of urgency in daily tasks, allowing individuals to immerse themselves in a more relaxed environment [5][3]. - The experience of living in Nepal leads to healthier routines, with individuals reporting improved sleep patterns and a more balanced lifestyle compared to their previous work environments [11][12]. Group 2: Economic Factors - The low cost of living in Nepal, with a per capita GDP of $1,517, makes it an attractive destination for young people seeking affordable housing, food, and educational opportunities [15][16]. - Daily expenses are significantly lower, with meals costing around 60-80 RMB and accommodation averaging 1,200-1,500 RMB per month, allowing individuals to feel financially comfortable [17][19]. Group 3: Educational Opportunities - There is a growing presence of training institutions in Nepal offering various courses at low prices, attracting young people who wish to learn new skills while enjoying a different cultural experience [20][21]. - Courses such as English, tennis, and yoga are available at a fraction of the cost compared to similar offerings in China, making it an appealing option for those looking to enhance their skills [23][24]. Group 4: Social Dynamics - The influx of young Chinese individuals to Nepal has created a community where discussions about work are largely avoided, fostering a sense of camaraderie and shared experiences among those who have left their jobs [26][27]. - The environment in Nepal allows individuals to escape societal pressures related to career and personal life, leading to a more relaxed and open mindset [30][31]. Group 5: Business Opportunities - The arrival of young professionals has led to new business opportunities in Nepal, including the rise of live-streaming sales and the introduction of Chinese language signage in local shops [36]. - Some individuals are exploring entrepreneurial ventures, such as reselling unique local products to the Chinese market, capitalizing on the low costs and high demand for niche items [36].

Core Viewpoint - The 11th Beijing International Aging Industry Expo will take place from October 29 to 31, focusing on the theme "Smart Enjoyment of Silver Age and Care for All" and showcasing new achievements in the integration and development of the aging industry [1] Group 1: Event Overview - The expo will be held at the National Convention Center Phase II, expanding the exhibition area to 10,000 square meters with six major exhibition zones, including travel and health care, smart elderly care technology, and age-friendly facilities [1] - Over 200 exhibitors are expected to participate, highlighting the expo's significance in the aging industry [1] Group 2: Key Features and Innovations - The expo will emphasize three main features: technology leadership, scenario-based experiences, and full industry chain coverage [1] - A special focus will be on the needs of the "gray-haired" demographic, which constitutes two-thirds of the attendees, primarily aged between 55 and 75, indicating their purchasing power and decision-making capabilities [2] Group 3: Specialized Activities - The expo will include a dedicated experience area for smart elderly care, showcasing applications of AI health monitoring and smart home technologies [3] - Various activities such as health lectures, traditional food experiences, and a "Silver Age Life Market" will be organized to enhance the experience for elderly attendees [3] - Five major initiatives will be implemented to increase the expo's attractiveness, including barrier-free access, health lectures, cultural experiences, policy consultation sessions, and family interaction areas [3]

Core Viewpoint - The Kunming Pengruili Mingyu Hotel has officially opened, marking the first project of the Kunming Pengruili hotel group, leveraging the transportation advantages of the Kunming South Station to provide a high-quality, health-oriented travel experience for modern travelers [1][9]. Group 1: Hotel Features - The hotel is strategically located near Kunming South Station, allowing guests to access high-speed rail and metro services within a 5-minute walk, facilitating travel across the city [3]. - It offers 503 guest rooms and suites designed with natural textures to create a relaxing atmosphere, along with amenities like a 24-hour self-service laundry to promote an eco-friendly and healthy environment [3][5]. - The hotel incorporates health-focused features, including fitness spaces in select rooms, local jogging route guides, and organized cycling activities to help guests maintain their health routines while traveling [5]. Group 2: Dining and Social Spaces - The hotel includes two diverse social spaces: the lobby bar "Tea Fun," which specializes in healthy creative teas and light meals, and the "Eat & Drink Station," which combines casual dining with a vibrant bar atmosphere, offering guests a healthy and energetic culinary experience [5]. - Guests can also access a 3,000 square meter multifunctional conference and banquet area within the Kunming Pengruili hotel group, providing a versatile space for various events [7]. Group 3: Cultural and Regional Significance - Kunming, known as the "Spring City," is characterized by its pleasant climate and rich cultural diversity, making it a renowned tourist destination and livable city [7]. - The Kunming Pengruili hotel group is a collaborative project between Singapore's Pengruili Group, Mingyu Business Travel, and Hyatt Hotels, situated in the core area of Kunming South Station, representing a significant urban development in the city [9].

Core Insights - The arrival of high temperatures has led to an increase in summer travel among the elderly population, driving growth in the tourism and residency market [1][4][17] - Low-tier cities are becoming increasingly popular among the elderly for summer retreats, with significant growth in travel demand from these areas [1][6][19] Group 1: Market Trends - The "summer retreat" trend among the elderly is gaining momentum, with a reported 20% increase in orders for summer travel packages targeting this demographic [4][9] - Data indicates that travel demand from lower-tier cities has surged, with a 76.4% year-on-year increase in travel from county-level areas [4][6] - The elderly are shifting their travel preferences from traditional tourist spots to lesser-known small cities, which offer unique cultural experiences and a more relaxed atmosphere [3][12] Group 2: Consumer Behavior - The elderly demographic is increasingly seeking personalized travel experiences, focusing on emotional satisfaction and wellness during their trips [12][28] - There is a notable preference for slow-paced travel, with many elderly travelers favoring destinations that provide a comfortable and safe environment [12][16] - Cultural elements such as traditional crafts and local performances resonate well with the elderly, enhancing their travel experience [13][14] Group 3: Tourism Development - Local governments are responding to the needs of the elderly by developing age-friendly tourism projects, including accessibility improvements and tailored services [8][30] - The rise of "birdwatching" and "fishing" tourism is becoming a significant trend, with many elderly travelers engaging in these activities in small towns [20][22] - Concerts and cultural events are increasingly attracting older audiences, leading to a rise in tourism in lower-tier cities [25][27] Group 4: Strategic Recommendations - To effectively attract the elderly demographic, tourism products should focus on creating engaging cultural experiences combined with wellness offerings [32] - There is a need for customized travel services that cater specifically to the elderly, including transportation, dining, and medical support [30][31] - Developing a combination of cultural interest and wellness experiences can enhance the appeal of travel packages for the elderly [32][33]

Group 1 - The core theme of the news is the promotion of Yunnan as a summer tourist destination, highlighting its unique climate and rich biodiversity, particularly in wild mushrooms [1][2] - Yunnan has an average of over 81 comfortable days in summer, with an average temperature of 21.9 degrees Celsius, making it ideal for summer travel [1] - The province is recognized as a "wild mushroom kingdom," leading China in the area, yield, and value of wild edible mushrooms, with over 200 species available in the market [2] Group 2 - In the first half of the year, Yunnan received 371 million tourists, a year-on-year increase of 10.8%, and achieved a total tourism expenditure of 658.43 billion yuan, up 10.5% [3] - The number of people engaging in "traveling and living" in Yunnan reached 2.803 million, reflecting a significant year-on-year growth of 45.4% [3] - New measures to enhance tourism market integrity were introduced, with a focus on promoting honest practices among tour operators and guides [2]

Core Viewpoint - The Anshun Economic Development Zone is experiencing a surge in real estate sales driven by a "healthcare + housing" model, attracting many out-of-town visitors seeking a summer retreat [1][3]. Group 1: Real Estate Sales Growth - The "healthcare + housing" model has led to significant increases in real estate sales since May, with diverse offerings in retirement, vacation, and cultural tourism becoming increasingly popular among out-of-town buyers [1][3]. - The "Xihu Mountain Water" sales office has seen a large influx of buyers from both within and outside the province, highlighting the appeal of the newly upgraded "fourth-generation housing" projects [3]. Group 2: Marketing and Promotion Strategies - Anshun Economic Development Zone is enhancing its promotional efforts by collaborating with real estate associations to market the area nationwide, aiming to attract more out-of-town visitors [3][5]. - The zone is leveraging "familiarity effects" by utilizing "seed customers" to encourage potential buyers, while also integrating out-of-town purchasers into the "new citizen" category to provide better service and support [3][5]. Group 3: Service Enhancements for New Citizens - A leadership group has been established to improve services for out-of-town buyers, focusing on one-stop services in areas such as housing discounts, healthcare, and education [5]. - The zone is committed to transitioning from rapid sales to refined services, enhancing the living experience and sense of belonging for new residents [5]. Group 4: Cultural and Recreational Activities - Anshun Economic Development Zone is organizing various cultural and entertainment activities to encourage visitors to stay longer and return, promoting a vibrant community atmosphere [5][7]. - The zone is actively promoting its 21°C city image through targeted marketing efforts in regions like Zhejiang, Guangdong, and Hunan to attract more visitors [5][7]. Group 5: Future Development Plans - Future strategies will focus on leveraging the region's ecological and cultural advantages to promote summer retreats and year-round wellness tourism [7]. - The development will explore synergies between tourism and various sectors, including low-altitude economy, education, culture, healthcare, real estate, and gastronomy [7].