Core Viewpoint - The "Double 11" shopping festival has seen a continuation of low prices for liquor, but some premium products have reached a price stabilization point, indicating a shift in market dynamics and strategies from liquor companies [1][2][4]. Price Trends - Many liquor products have experienced price drops during the "Double 11" event, with notable examples including: - Junpin Xijiu dropping to a minimum of 589 yuan per bottle from a thousand yuan price range [2]. - Jinsha Zhai's price falling below 400 yuan, reaching as low as 358 yuan per bottle [2]. - Dream Blue M6+ prices ranging from 560 to 650 yuan, with a new low of 499 yuan on e-commerce platforms [2][3]. - However, some products, such as Wuliangye and Guojiao 1573, have shown price stability compared to the "618" event, indicating a reluctance to further reduce prices [3][6]. Subsidy Dynamics - The subsidy levels for liquor during "Double 11" have not significantly increased compared to previous events, with more subsidies directed towards other categories like beauty and electronics [4][5]. - The ongoing presence of subsidies has led to a decrease in consumer demand for liquor, as initial excitement has waned [4][5]. Company Strategies - Liquor companies are adopting a strong stance on price maintenance, emphasizing authorized sales channels and penalizing unauthorized distributors [5][7]. - This approach aims to protect the interests of distributors and maintain product value amidst a challenging market environment [6][7]. Market Conditions - The liquor industry is currently undergoing a deep adjustment phase, with companies focusing on inventory clearance and price stability to support distributors [6][7]. - The overall market sentiment suggests that if prices continue to decline, it could further damage distributor confidence and industry stability [6][7]. Future Outlook - The industry will continue to monitor the impact of "Double 11" on liquor prices, assessing whether they will stabilize or decline further in the coming months [8].

Core Insights - The recent quarterly reports from listed liquor companies have shown the worst performance in a decade, indicating a significant decline in high-end liquor consumption and increased inventory pressure across channels [1][3][5] Industry Overview - The third quarter is typically a peak season for liquor consumption, with nearly 70% of annual sales occurring in the second half of the year, yet the current reports reflect a stark contrast to this trend [1] - The instability in liquor prices observed earlier in 2023 has begun to impact manufacturers, as the burden of issues has shifted from the end and middle channels back to the manufacturers themselves [3][5] Market Dynamics - The decline in sales has initially affected smaller liquor producers but has now extended to major brands, indicating a deep adjustment period for the industry [3][5] - Many top liquor companies are facing quality degradation in their products due to insufficient supply of high-quality raw materials, which may lead to significant changes in their production strategies in the coming years [5] Pricing Strategies - Liquor prices are being driven down as distributors and retailers are forced to sell at lower prices to clear inventory, with some reporting substantial losses [5][6] - E-commerce platforms are seizing the opportunity to acquire brand-name liquor at lower prices, using aggressive pricing strategies to attract customers and build loyalty [6][8] Inventory Management - The current inventory levels at major liquor brands are excessively high, leading to a lack of proactive management from manufacturers, who are unable to fulfill performance targets [8][9] - The upcoming "Double 11" shopping festival is expected to further influence market dynamics, as retailers assess pricing strategies based on consumer demand and inventory levels [8][9] Consumer Behavior - Consumers are advised to purchase liquor based on actual needs rather than speculative buying, as the current market environment is markedly different from previous years [9][14] - The ongoing adjustment period may lead to significant price drops, particularly as manufacturers clear out inventory in anticipation of future price increases [11][13]

Core Viewpoint - The report from GF Securities indicates a significant divergence in the performance of liquor companies in Q3, with leading brands showing resilience while others face challenges. The adjustment phase for certain companies is expected to lead to a more favorable environment for high-quality development in the coming year [1][2]. Revenue Analysis - The liquor industry is experiencing increased differentiation among companies due to ongoing demand pressure. High-end liquor brands like Moutai show resilience, while Wuliangye is pragmatically slowing down. In Q3, the combined revenue of three high-end liquor companies reached 215 billion yuan, with a year-on-year change of -0.2% [2]. - Real estate liquor companies are also adjusting, with Q3 revenue down 36.5% year-on-year. The performance of these companies aligns closely with actual sales [2]. - Mid-range liquor brands are performing relatively better due to low base effects, with a year-on-year revenue decline of 2.6% in Q3. Fenjiu shows strong resilience, while other brands like Shede and Jiugui are also performing well [2]. Profitability Insights - The overall profitability of liquor companies is declining due to increased costs and reduced scale effects. The gross profit margin is generally down as companies adjust their product structures and increase promotional efforts. The sales expense ratio and management expense ratio have also increased year-on-year due to rising fixed personnel costs [3]. Stock Price and Valuation - Following the release of Q3 reports, market expectations for liquor companies' earnings in 2025 have been revised downward. The current price-to-earnings (PE) ratio for leading high-end and real estate liquor companies is now in the range of 15-20 times based on the latest earnings per share (EPS) forecasts [4]. Investment Recommendations - The liquor industry is expected to see a recovery in demand after a four-year adjustment period, with a favorable valuation and performance outlook for 2025. The sector's dividend yield is attractive compared to the ten-year government bond yield. Key recommendations include Shanxi Fenjiu, Luzhou Laojiao, Shede Liquor, Jinshiyuan, Gujing Gongjiu, and Kweichow Moutai [5].

Summary of the White Liquor Industry Conference Call Industry Overview - The white liquor industry is currently experiencing a cyclical adjustment, with sales performance not yet turning positive despite meeting expectations during the Mid-Autumn Festival. The main reasons for this include weak business demand and slow recovery of banquet scenarios [1][2] - The industry is expected to see a gradual narrowing of sales decline until it turns positive in the second quarter of next year, with a significant drop in sales unlikely [1][2] Key Points on Sales and Inventory - Actual sales have declined by approximately 20%-30%, while reported figures show a smaller decline, indicating that many companies are controlling their results [5][6] - The inventory cycle in the white liquor industry is long, leading to a slow recovery. Channel inventory has not been fully cleared, and it will take several months to do so [3][4] - Strong brands like Moutai and Wuliangye are still increasing inventory, while other brands are forced to reduce it. This has created a significant brand differentiation in the market [3][4] Financial Performance and Reporting - Most liquor companies are unlikely to meet their annual targets due to a significant drop in payments, which is greater than the decline in sales. The third-quarter reports are expected to be significantly lower than anticipated [5][6] - The second quarter of next year is projected to be a turning point for the industry, with some companies already achieving profit recovery [8] Market Sentiment and Stock Performance - The overall performance of the white liquor sector has been disappointing this year, heavily impacted by the ban on alcohol consumption. However, due to ample market liquidity and low stock prices, the absolute bottom is believed to have been reached [9] - The stock price of leading companies like Moutai is supported by dividend yields, limiting downside potential. Future upward movement will depend on significant improvements in sales and a continued narrowing of declines [9][10] Future Outlook - The third-quarter reports will be crucial for assessing inventory clearance and market confidence. If both inventory and reports are cleaned up, the market may gain confidence for forward-looking allocations [10] - A neutral to slightly optimistic stance is recommended, with potential relative gains from short-term sales exceeding expectations and the rebound in stock prices [11]

Summary of the Conference Call on Baijiu Sales During the Mid-Autumn Festival and National Day Industry Overview - The overall sales of baijiu during the Mid-Autumn Festival and National Day were lower than last year, with high-end brands like Moutai and Wuliangye experiencing smaller declines due to gift-giving demand. The price range of 300-600 RMB saw the fastest decline, exceeding 30% [1][3]. - Online channels diverted some sales from offline, leading to a significant drop in offline distributor channels [1][4]. Key Points on Sales Performance - **Sales Disparity**: Sales performance varied significantly across different price ranges. High-end brands like Moutai and Wuliangye had smaller declines, while the 300-600 RMB price range saw the most significant drop [3][4]. - **Regional Performance**: In Jiangsu, sales were down compared to last year, with Yanghe focusing on inventory reduction and price increases. Guoyuan performed relatively well, with a decline of less than 10% [2][8]. - **Inventory Levels**: Jinshiyuan's inventory exceeded three months, while other brands like Guoyuan had larger terminal inventories, leading to price reductions for some products [10][6]. Brand-Specific Insights - **Yanghe**: Prices for core products increased, but social inventory remained high. The overall return rate was about 55%, which is a decline compared to last year [8][6]. - **Guoyuan**: The company aims for a return rate of over 90% by the end of November, with some products seeing a 20% increase in returns compared to last year [9]. - **Wuliangye**: The company implemented price control measures, allowing distributors to sell at higher prices, which helped stabilize prices around 810-815 RMB [32][33]. - **Luzhou Laojiao**: The brand's market performance was poor, completing only 55% of its annual target, with a focus on maintaining high prices for its high-alcohol products [34][35]. Consumer Behavior and Market Trends - **Shift to Online Sales**: Consumers are increasingly turning to online purchases, with some stores reporting a 50% increase in online sales, although overall sales remain dominated by offline channels [16][22]. - **Sales Channels**: There is a notable differentiation in sales performance among smoke shops, with those maintaining good customer relationships experiencing smaller declines [5][22]. Future Outlook - **Inventory Management**: The current inventory reduction cycle is expected to last longer, with a risk of 10%-30% of terminal stores potentially closing if the market does not recover by the Spring Festival [27]. - **Overall Market Trends**: The overall sales situation is projected to decline by about 15% in 2025 compared to the previous year, with significant challenges in the mid-range and low-end segments [31][25]. Conclusion - The baijiu industry is facing significant challenges with declining sales across various price segments, increased online competition, and inventory management issues. High-end brands are somewhat insulated from these trends, but overall market performance remains weak.

Core Viewpoint - The white liquor market is experiencing a "旺季不旺" (peak season not prosperous) phenomenon, with significant differentiation in sales performance across different price segments as the Mid-Autumn Festival and National Day approach [1] Group 1: Sales Performance - Mid to high-end liquor sales remain stable, supported by a loyal customer base, while low-end liquor sales are struggling [2] - Promotions in supermarkets have attracted more customers, contributing to better sales of mid to high-end liquor [3] - Overall, the white liquor market is showing a mild recovery month-on-month, but year-on-year sales are still expected to decline due to reduced demand for business gifts and more rational consumer behavior [3] Group 2: Industry Challenges - The industry is still in a destocking phase, with significant inventory pressure on second and third-tier liquor companies [4] - In the first half of 2025, the total production of the white liquor industry decreased by 5.8% year-on-year, while sales revenue saw a slight increase of 0.19% [4] - Over 58% of distributors reported an increase in inventory, with many facing price inversion issues, leading to an average inventory turnover period of 900 days [4] Group 3: Future Outlook - The white liquor industry is expected to continue facing deep adjustments in the second half of 2025, with a "K" shaped differentiation in performance among companies [5] - Leading companies are likely to maintain positive growth in gift and banquet markets due to brand strength, while most companies will struggle with high inventory and weak consumer demand [5]

Summary of the White Wine Industry Conference Call Industry Overview - The white wine market is experiencing a slow recovery, with channel payment sentiments not significantly improving, leading to weaker payment performance compared to actual sales [1][3] - The market is currently in a destocking phase, with large enterprises selling to distributors rather than returning payments to manufacturers, resulting in a pessimistic outlook for upstream production [1][6] Key Insights - **Consumer Demand**: - Demand is differentiated, with a focus on mass consumption below 300 yuan from late July to August, while September saw a shift towards business hospitality and gifting, heavily influenced by social customs and consumer sentiment [1][5] - Overall demand is suppressed, with expectations of a 20% year-on-year decline in sales during the Mid-Autumn Festival and National Day period [1][6] - **Pricing Trends**: - The wholesale price of Feitian Moutai has decreased to approximately 1,750 yuan due to increased supply from September quotas [1][8] - Other high-end brands like Wuliangye are facing greater price pressure, with continuous declines since June [4][10] - **Regional Performance**: - Demand varies significantly by region, with better performance in Zhejiang, southern Jiangsu, and Sichuan, while northern Jiangsu, Shandong, and some northwest areas are weaker due to stricter enforcement of alcohol bans [2][9] Financial Performance - Most white wine brands are still operating at a loss under the rebate mechanism, although brands with strong regional sales and brand recognition are performing relatively better [7][17] - The current market conditions are leading to a gradual decrease in sales feedback from downstream to upstream, indicating a larger drop in actual sales felt by producers [7] Market Challenges and Opportunities - The industry faces multiple challenges, including constrained consumption scenarios, low consumer sentiment, and significant destocking pressures [4][17] - However, there are opportunities for growth if the economic environment improves and consumer confidence is restored post-holiday season [17][19] Future Outlook - The short-term outlook for Feitian Moutai suggests continued slight price fluctuations, while Wuliangye may continue to face downward pressure without major market disruptions [12][16] - The overall sentiment towards the white wine sector remains cautious, but there is potential for improvement in market fundamentals, particularly after the National Day holiday [19][23] Investment Strategy - It is recommended to adopt a standard allocation strategy for the white wine sector, categorizing companies into three groups for investment: high-end brands like Moutai and Wuliangye, strong regional brands, and companies with potential for national expansion [20] Additional Notes - The recent reduction in holdings by the Huachuang Innovative Fund in Fenjiu is not expected to significantly impact its stock price due to the nature of the transaction [21][22]

Core Insights - The latest monitoring report indicates a downward trend in the prices of high-end liquor, with 9 out of 14 mainstream products experiencing price declines, leading to a collective "price anxiety" in the industry [1][2] - The second quarter of 2025 saw a slowdown in growth or even a decline in net profits for major liquor companies, marking the first drop in nearly a decade for some leading brands [1][2] - The price fluctuations are attributed to a combination of "inventory reduction" and "promotional wars," as companies increase promotional efforts to capture market share ahead of the Mid-Autumn Festival [1][2] Price Trends - Major brands such as Moutai, Wuliangye, and Guojiao 1573 have reported price declines compared to previous periods, reflecting a broader trend of insufficient demand [2][11] - The average retail prices for various liquor brands as of September 4 include: Moutai at 2223, Wuliangye at 964.92, and Guojiao at 320.34 [11] Supply and Demand Dynamics - The industry is currently in a deep adjustment phase, with weak demand in key consumption scenarios such as banquets and business gatherings exacerbating inventory issues [2][4] - High inventory levels have led to a reduction in the number of distributors for major brands like Wuliangye and Luzhou Laojiao, indicating a contraction in the distribution network [4] Inventory Management Strategies - To alleviate channel pressure, many companies are shifting from traditional inventory pressure tactics to "controlled supply" methods, aiming to stabilize terminal prices [5] - However, this strategy has resulted in increased inventory levels at the production end, with the average inventory turnover days rising to 900 days, a 10% year-on-year increase [5] Upcoming Market Events - As the traditional peak season of Mid-Autumn Festival approaches, companies are preparing marketing campaigns, although this year's promotional activities appear less aggressive compared to previous years [6][8] - The subdued marketing efforts may be linked to last year's disappointing sales performance during the same period, where demand for business banquets and gifting declined [8] Policy Environment - Recent local policies, such as those in Shaoxing, are aimed at boosting consumption by providing subsidies for banquet expenditures, which may positively impact the liquor market [10]

Group 1 - The liquor sector is showing strength, with notable stock performances such as Jiu Gui Jiu hitting the daily limit, She De Jiu Ye rising over 9%, and Yi Li Te and Gu Jing Gong Jiu increasing over 6% [1] - Dongguan Securities indicates that the second quarter will pose performance pressure tests for the liquor industry, with internal performance showing divergence. Currently, it is still the off-season for liquor consumption, and attention should be paid to the demand recovery in the second half of the year under a lower base [1] - Huaxin Securities notes that the liquor industry is undergoing a destocking cycle, facing multiple pressures from pricing, demand, and policy. Liquor companies are actively taking self-rescue actions regarding channels, organization, and sales [1] Group 2 - Moutai's pricing has stabilized, and the performance expectations for Q2 have been largely released. Coupled with short-term policy expectations, the sector's cost-performance ratio continues to show value [1] - It is recommended to focus on cyclical stocks and high-dividend leaders within the liquor sector [1]

Summary of the Conference Call on the Liquor Industry Industry Overview - The liquor industry, particularly the baijiu sector, is currently experiencing a phase similar to the second half of 2024, with characteristics reminiscent of 1998 [1][4] - The sector has entered an active destocking phase, which may be in its later stages [1][4] - The 2025 alcohol ban will have a profound impact on public consumption of liquor, significantly affecting mid- to low-end baijiu [1][4] Key Insights and Arguments - The recent rebound in the baijiu sector, with an index increase of approximately 10% since July, was primarily driven by capital inflow and favorable policies encouraging long-term investments in high-dividend stocks [2][9] - Leading companies like Wuliangye, Luzhou Laojiao, and Yanghe have become attractive due to their high Return on Equity (ROE) and dividend rates [2][9] - The launch of the Yalong River Hydropower Station has positively influenced the infrastructure-related baijiu sector [2][9] - The current economic environment is undergoing a transition between old and new momentum, suggesting that the adjustment period may be longer than in 2014 due to demographic changes and the rise of new industries affecting traditional consumption scenarios [1][4][6] Historical Context - Since 2000, the baijiu industry has undergone four complete cycles, with the current cycle being more complex due to external policy pressures and demographic shifts [5][6] - Previous adjustments (2012-2014) were influenced by tightening real estate policies and anti-corruption measures, leading to significant declines in net profits for high-end and mid-high-end baijiu companies [1][7] Current Market Conditions - The overall valuation of the baijiu sector is approaching levels seen in early 2023, with expectations for a stabilization phase starting in Q3 2025 [3][9] - The worst period of the current adjustment cycle is believed to have passed, with potential for positive monetary or fiscal policies to emerge in the latter half of the year [3][9] - The sector's performance is closely tied to macroeconomic conditions and policy environments, with high-end baijiu companies showing quicker recovery rates [7][8] Investment Recommendations - The baijiu sector is classified as a cyclical quality asset, with recommendations to focus on high-end and mid-high-end brands such as Moutai, Wuliangye, and Luzhou Laojiao, which are actively engaging in digital transformation and appealing to younger consumers [12][13] - Investors are advised to monitor the pace and intensity of policy releases, as these will significantly influence market dynamics and stock performance [10][14] - Specific stock selection strategies include focusing on companies with healthy inventory levels and those that are effectively managing their supply chains [13][14] Future Outlook - The third quarter is expected to present trading opportunities, with limited downside risk for sector valuations, largely influenced by Moutai's pricing strategies [14] - The overall sentiment is cautiously optimistic, with expectations for gradual recovery and stabilization in the baijiu market as inventory issues are addressed [10][11][14]