Core Viewpoint - The "Double 11" shopping festival has seen a continuation of low prices for liquor, but some premium products have reached a price stabilization point, indicating a shift in market dynamics and strategies from liquor companies [1][2][4]. Price Trends - Many liquor products have experienced price drops during the "Double 11" event, with notable examples including: - Junpin Xijiu dropping to a minimum of 589 yuan per bottle from a thousand yuan price range [2]. - Jinsha Zhai's price falling below 400 yuan, reaching as low as 358 yuan per bottle [2]. - Dream Blue M6+ prices ranging from 560 to 650 yuan, with a new low of 499 yuan on e-commerce platforms [2][3]. - However, some products, such as Wuliangye and Guojiao 1573, have shown price stability compared to the "618" event, indicating a reluctance to further reduce prices [3][6]. Subsidy Dynamics - The subsidy levels for liquor during "Double 11" have not significantly increased compared to previous events, with more subsidies directed towards other categories like beauty and electronics [4][5]. - The ongoing presence of subsidies has led to a decrease in consumer demand for liquor, as initial excitement has waned [4][5]. Company Strategies - Liquor companies are adopting a strong stance on price maintenance, emphasizing authorized sales channels and penalizing unauthorized distributors [5][7]. - This approach aims to protect the interests of distributors and maintain product value amidst a challenging market environment [6][7]. Market Conditions - The liquor industry is currently undergoing a deep adjustment phase, with companies focusing on inventory clearance and price stability to support distributors [6][7]. - The overall market sentiment suggests that if prices continue to decline, it could further damage distributor confidence and industry stability [6][7]. Future Outlook - The industry will continue to monitor the impact of "Double 11" on liquor prices, assessing whether they will stabilize or decline further in the coming months [8].

Core Insights - The annual Double Eleven shopping festival has begun, but the liquor industry is experiencing a "cooling period" with mixed price movements across online and offline channels [2][12] - High-end liquor prices have remained stable despite promotional activities, while some mid-to-high-end products are seeing slight price declines [2][12] Price Trends - In the Greater Bay Area, online platforms are using subsidies to lower high-end liquor prices, while offline channels are mostly observing the market [2][12] - In Guangzhou, over half of the sampled products saw price increases, with high-end products like Wuliangye and Guojiao 1573 experiencing minor price hikes [3][4] - Conversely, some products, including Moutai, saw price reductions due to adjustments by instant retail platforms [4][6] Regional Variations - In Shenzhen, liquor prices showed stability, with some products like Moutai and Guojiao 1573 experiencing slight declines, while others like Wuliangye saw price increases [5][6] - In Foshan, liquor prices remained stable, with Moutai showing a slight increase, while other products experienced minor fluctuations [8][9] - Dongguan reported significant price drops for Moutai, with online channels driving the decline, while mid-range products displayed mixed price movements [10][11] Market Dynamics - The Double Eleven promotions have intensified price competition among high-end liquors, with leading brands like Moutai facing downward pressure on prices [12] - The cautious attitude of distributors towards seasonal sales is reflected in the limited follow-up promotions in offline channels [12] - Despite overall pressure, some brands like Fenjiu and Xijiu have shown resilience with slight price increases, indicating consumer demand for specific products [12]

Core Insights - The chairman of Xijiu Group, Wang Diqiang, has been conducting extensive market research across various provinces, indicating a strategic response to market pressures [1][5][10] - The wholesale price of Junpin Xijiu has seen a significant decline of 39.82% over the past five years, making it the largest drop among T9 brands [5][9][12] - The company aims to enhance its market positioning and sales strategies amid changing consumer preferences and increased competition following its separation from Moutai [10][15][17] Market Research and Strategy - Wang Diqiang's recent visits to key markets such as Shaanxi and Tianjin are part of a broader initiative to understand market dynamics and unify corporate strategy [1][5] - The research aims to identify issues and foster consensus within the company to elevate its marketing efforts [5][9] Price Trends and Market Position - Junpin Xijiu's wholesale price has decreased from 955 yuan per bottle in June 2021 to approximately 683 yuan currently, reflecting a significant market adjustment [5][8] - The average inventory turnover days for the white liquor industry has increased to 900 days, indicating a growing challenge in managing stock and pricing strategies [9][12] Industry Context and Challenges - The white liquor industry is experiencing a structural shift in consumer behavior, with a growing preference for lower-priced products, impacting high-end brands like Junpin Xijiu [9][10] - Following its independence from Moutai in 2022, Xijiu faces intensified competition, necessitating a reevaluation of its market strategy [12][15] Future Goals and Development - Xijiu aims to achieve an asset scale of 33 billion yuan and revenue of 23.5 billion yuan by 2025, with current figures at 26.835 billion yuan and 19.864 billion yuan respectively [17] - The company's leadership is focused on stabilizing prices and enhancing market confidence to drive growth in a challenging industry landscape [17]

Core Insights - The liquor market in the Greater Bay Area is experiencing price fluctuations, particularly in high-end products, as the Mid-Autumn Festival and National Day approach, leading to increased promotional activities by distributors [3][4][12] - High-end liquor prices have generally decreased, while low-end products remain stable, indicating a shift in consumer demand and pricing strategies [4][10][12] Price Trends - In Guangzhou, 15 high-end liquor products saw price declines, including notable brands like Moutai and Wuliangye, with Moutai's average price dropping to approximately 2065 yuan, a decrease of about 40 yuan [4][5] - Shenzhen's liquor prices have stabilized, with Moutai averaging 2102.91 yuan, reflecting a recovery in sales as the festive season approaches [6][8] - In Foshan, Moutai's average price is around 2131 yuan, with other products like Wuliangye and Qinghualang also experiencing slight declines [9][10] Market Dynamics - Distributors are implementing various promotional strategies, such as discounts and bundled offers, to boost sales and reduce inventory ahead of the festive season [5][12] - There is a noticeable increase in sales of high-end products, while low-alcohol beverages are gaining popularity, suggesting a diversification in consumer preferences [3][12] Regional Variations - In Dongguan, the market shows a downward trend in mid-to-high-end liquor prices, with significant drops in products like the金沙摘要, which fell by 8.81% [11][12] - The overall performance of the liquor market in the Greater Bay Area indicates a growing demand for high-end products, despite the general price decline, as distributors adapt to changing consumer behaviors [12]

Core Insights - The liquor market is experiencing increased activity as the Mid-Autumn Festival and National Day approach, with a notable acceleration in the sales of white liquor, although prices are declining [1][21] - High-end liquor products are seeing a price drop, while low-end products remain stable, prompting distributors to launch various promotional activities to clear inventory [1][21] Price Trends - In Guangzhou, 15 products have seen a decline in retail prices, including high-end brands like Moutai and Wuliangye, with price reductions ranging from several to dozens of yuan [2][3] - Moutai's average price is approximately 2065 yuan, down about 40 yuan from the previous period, while Wuliangye's price decreased by 11 yuan to around 910 yuan [2][3] - In Shenzhen, Moutai's average retail price is 2102.91 yuan, with significant price variations between online and offline channels [9][11] Sales Dynamics - Distributors report a noticeable shrinkage in demand compared to last year, leading to aggressive pricing strategies to stimulate sales [5][21] - High-end products are experiencing increased sales, while low-alcohol products are gaining popularity, indicating a shift in consumer preferences [21] Regional Insights - In Shenzhen, the price fluctuations have stabilized as demand increases, with expectations of a 20% rise in high-end product sales in September [10][21] - In Dongguan, the market shows a downward trend in mid-to-high-end product prices, with 14 out of 18 products experiencing price drops [17][19] Promotional Strategies - Liquor distributors are implementing various promotional strategies, such as discounts and bundled offers, to boost sales ahead of the festive season [3][21] - Some stores are offering promotions like "buy five boxes, get one free" to increase sales volume, contributing to the overall price decline [3][5]

Core Insights - The white liquor market is experiencing a price decline across various brands, with significant adjustments in retail pricing due to the introduction of new sales channels and promotional strategies [5][15][17] - Instant retail platforms are contributing to lower average prices, with many high-end products being sold at prices significantly below traditional retail channels [6][9][10] Price Trends - The average price of Feitian Moutai has dropped to approximately 2134.43 yuan, down from 2367 yuan in the previous period, with online prices as low as 1890 yuan on certain platforms [6][7] - The average price of Wuliangye's eighth generation has decreased to 953.1 yuan, down from 1054 yuan, reflecting a decline of 9.57% [16] - The average price of Guojiao 1573 has also seen a reduction, with current prices around 982.61 yuan, indicating a downward trend in the high-end liquor segment [10][12] Market Adjustments - The introduction of new retail channels, particularly instant retail platforms, has led to a more accurate reflection of market prices, with many products seeing a significant drop in their average prices [5][17] - The inclusion of Foshan in the pricing statistics has highlighted its status as a key market for liquor consumption, with average prices for high-end products like Feitian Moutai reaching around 2320.94 yuan [12][13] Product-Specific Changes - The average price of Dream Blue M6+ is reported at 708.46 yuan, with online prices being lower than offline prices, indicating a shift in consumer purchasing behavior [10][11] - The average price of the ancient well liquor, Gu 20, has decreased to 597 yuan, down from 660 yuan, showing a notable price adjustment in the mid-range segment [7][16] Consumer Behavior - The shift towards instant retail platforms is changing consumer purchasing patterns, with many consumers opting for lower-priced options available online [6][17] - The overall market dynamics are being influenced by promotional activities and discounts offered by instant retail platforms, leading to a more competitive pricing environment [5][15]

Core Insights - The white liquor sales are in a seasonal downturn, yet major brands are actively launching new products and adjusting pricing strategies to adapt to market conditions [1][19] - The introduction of instant retail platforms has significantly influenced the pricing dynamics of white liquor, leading to lower average prices across various products [2][19] Pricing Adjustments - The latest adjustments show a decline in average prices for most products compared to the previous period, with instant retail platforms offering prices significantly lower than traditional channels [2][19] - For example, the average price of Feitian Moutai online is 2110.02 yuan, while offline it is 2199.5 yuan, resulting in an overall average of 2134.43 yuan, down from 2367 yuan [3][7] Product-Specific Price Changes - Feitian Moutai's price has dropped to below 2000 yuan on some instant retail platforms, with prices as low as 1890 yuan on Meituan [3][4] - Other high-end products like Wuliangye and Guojiao 1573 have also seen significant price reductions, with Wuliangye priced at 917.12 yuan online and 998.48 yuan offline [7][11] Market Dynamics in Different Regions - The inclusion of Foshan in the pricing index reflects its status as a major consumption hub, with Feitian Moutai's average price in Foshan reaching approximately 2320 yuan [12][15] - In Shenzhen, the average price of Feitian Moutai is reported at 2137.95 yuan, closely aligning with market performance after the removal of high-priced channels [8][9] Overall Market Trends - The overall market for white liquor is experiencing a transformation due to the entry of instant retail channels, which have become significant contributors to sales during promotional periods [19] - The adjustments in pricing and the introduction of new sales channels indicate a shift towards more competitive pricing strategies among brands [19]

Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]

Core Viewpoint - The 618 shopping festival has led to significant price reductions in the Chinese liquor market, particularly for high-end baijiu brands, as manufacturers aim to alleviate inventory pressure during a seasonal consumption lull [1][22]. Price Trends in Major Cities - In Guangzhou, 17 out of 21 sampled baijiu products saw a decline in average retail prices, with notable drops in high-end brands like Moutai and Wuliangye [1][2]. - The average retail price of Moutai in Guangzhou is approximately 2404 RMB, down over 100 RMB from the previous period [2]. - In Shenzhen, most products remained stable, but Moutai was largely unavailable, leading to price fluctuations [6][7]. - In Dongguan, Moutai's price increased significantly due to supply instability, rising from 2299 RMB to 2800 RMB [11][12]. Price Changes by Product - High-end products like the Eighth Generation Wuliangye and Guojiao 1573 also experienced price drops, with Guojiao 1573 decreasing from 1075 RMB to 1004 RMB [12][13]. - The average price of the high-end product Junpin Xijiu fell to around 845 RMB in Guangzhou, with significant reductions noted across various retail channels [2][3]. - The price of Qinghualang in Dongguan dropped from 1055 RMB to 965 RMB, reflecting a broader trend of price reductions in the market [12][13]. E-commerce Impact - E-commerce platforms have seen more pronounced price reductions, with many baijiu brands offering discounts and promotional activities during the 618 festival [16][20]. - On Tmall, the price of Hong Xifeng dropped from 1157 RMB to 1056 RMB, while Guojiao 1573 and Gujing Gongjiu also saw minor declines [19]. - The overall sales volume for liquor on Tmall surged by 72% year-on-year during the promotional period, indicating a positive response to lower prices [19][22]. Market Dynamics - The current price declines are attributed to a structural transformation in the baijiu industry, exacerbated by seasonal consumption patterns and increased competition from online channels [22]. - The price index for national baijiu showed a slight decrease of 0.35% in May, reflecting ongoing challenges in maintaining price stability amid aggressive promotional strategies [22]. - Manufacturers are facing pressure to manage inventory while navigating the complexities of pricing strategies in a competitive market environment [22].

Group 1 - The core viewpoint of the article highlights a downward trend in liquor prices in major cities like Guangzhou, Shenzhen, and Dongguan as the Dragon Boat Festival approaches, with over two-thirds of products experiencing price declines [1][2][4] - In Guangzhou, the retail price of Feitian Moutai has dropped to an average of 2579.73 yuan per bottle, with some retailers offering it at around 2300 yuan, while other premium products like Wuliangye have seen a slight decrease of 18 yuan per bottle [2][3] - Shenzhen's market shows a similar trend, with over two-thirds of sampled products experiencing price drops, although some prices may be artificially inflated due to limited availability in certain channels [4][5] Group 2 - In Dongguan, nearly half of the sampled products maintained stable prices, with only 8 out of 21 products showing a decline, while the price of Luzhou Laojiao increased by 61.1 yuan to 1075.6 yuan per bottle due to replenished stock in certain channels [7][8] - The article notes that the upcoming 618 shopping festival has led to price adjustments on e-commerce platforms, with 15 out of 21 sampled premium liquors experiencing price reductions, while only one liquor saw an increase [9][10] - A comparison between the Bay Area and Southwest liquor prices reveals that the Bay Area's retail prices are significantly higher, with differences ranging from 15 to 82 yuan, attributed to higher demand for premium products in the region [11][12]