近日，在2025年住博会和"好房子科技展"上，适老化家居板块再次成为行业焦点。金隅集团以"适老好房子"为核心主题参展，系统展示了其在适老领域的 创新成果。 作为集团旗下核心企业，金隅天坛家具深度参与展览，从央视财经频道早前的深入报道，到本次展会中推出的新一代适老化系统解决方案，"天坛适老"已 实现从理念倡导到系统化、科技化全面落地的重要跨越。 金隅天坛家具在适老领域的持续深耕，得益于其完整的产业体系与标准制定话语权。作为国内少数具备从研发、设计到生产、服务全链条能力的家居企 业，天坛家具不仅构建了覆盖家具、建材、智能系统的适老产业生态，更积极参与行业标准建设——牵头或参与制定了《适老家具设计指南》及《智能 床》等关键标准，为行业规范化发展提供了重要技术依据。这一体系化优势，使其能够从材料选择、功能设计到智能集成实现一体化解决方案，确保适老 产品的安全性、适用性与可靠性。 央视聚焦报道 见证适老实践 立足国家战略 共塑"适老好房子"新范式 在推动房地产高质量发展的背景下，"好房子"已成为行业转型与民生改善的重要方向。本次展会中，金隅天坛家具以"四通一平、两多两匀"（视线通、声 音通、动线通、空气通、地面平；收纳 ...

今年"双11"，手机仍是竞争最激烈的产品品类，各大手机厂商均在"双11"之前就做足准备。此刻，谁是此次较量的最终赢家成为市场关注焦点。京东发布 的手机竞速排行榜显示，苹果、小米、vivo位列前三，包揽品牌销量累计榜前三。在智能机"厮杀"的主战场之外，飞利浦、天语等主打功能机业务的手机 品牌也跻身TOP10。 每经记者｜王晶 每经编辑｜程鹏 黄博文 品牌商与消费者双向奔赴、全民狂欢的"双11"电商节在全网热度中徐徐落幕。 智能手机的普及，曾让功能机一度退居"老人机"赛道。如今，这片最后的阵地也正面临来自智能终端的渗透与重塑。 李大爷的手机又坏了，家人匆匆在电商平台下单，买来一台百元左右的"老人机"——功能极其简单、字体大、音量高、待机时间长。熟悉智能设备的张大 姐则花两千多元买了部智能手机，能刷短视频、视频通话、扫码支付…… QuestMobile（北京贵士信息科技有限公司）指出，截至2024年9月，银发人群（通常指60岁及以上的老年群体）月活用户约3.29亿，人均月使用时长高达 129小时，相当于每天网上"冲浪"超过4小时，其中短视频、社交、资讯、电商等位居使用时长前四位。同时，2000元以上中高端智能机的使 ...

品牌商与消费者双向奔赴、全民狂欢的"双11"电商节在全网热度中徐徐落幕。 今年"双11"，手机仍是竞争最激烈的产品品类，各大手机厂商均在"双11"之前就做足准备。此刻，谁是 此次较量的最终赢家成为市场关注焦点。京东发布的手机竞速排行榜显示，苹果、小米、vivo位列前 三，包揽品牌销量累计榜前三。在智能机"厮杀"的主战场之外，飞利浦、天语等主打功能机业务的手机 品牌也跻身TOP10。 智能手机的普及，曾让功能机一度退居"老人机"赛道。如今，这片最后的阵地也正面临来自智能终端的 渗透与重塑。 李大爷的手机又坏了，家人匆匆在电商平台下单，买来一台百元左右的"老人机"——功能极其简单、字 体大、音量高、待机时间长。熟悉智能设备的张大姐则花两千多元买了部智能手机，能刷短视频、视频 通话、扫码支付…… 两位老人、两种选择，既是生活片段，也是当下中国老年通信市场的缩影：一端是仍有刚性需求的低价 老年机阵地；另一端是越来越多银发用户（通常指60岁及以上的老年用户）主动拥抱智能化终端。 移动互联网的普及正悄然重塑老年用户的行为习惯。 QuestMobile（北京贵士信息科技有限公司）指出，截至2024年9月，银发人群（通常指6 ...

Core Insights - The "new silver-haired population" aged 45 and above has grown from 460 million in 2020 to 660 million in 2023, becoming a significant driver of the consumption market, shifting from basic elder care to a focus on quality of life [1][4] - The report by iResearch and Kuaishou highlights that the consumption needs of this demographic are evolving from basic utility to a pursuit of quality and peace of mind, aligning well with Kuaishou's content and e-commerce ecosystem [1][4] Group 1: Demographic Characteristics - The new silver-haired population is characterized by "vitality, value, and a fulfilling life," breaking traditional stereotypes and creating an economic system that balances family responsibilities with self-actualization [2][4] - Kuaishou identifies four typical user groups within this demographic: Practical, Vitality, Calm, and Zen, each exhibiting unique consumption behaviors and attitudes [2][3] Group 2: Market Size and Growth Potential - The population aged 45 and above has steadily increased, representing 44.7% of the total population, with a market consumption scale exceeding 14 trillion yuan, indicating significant market opportunities [4][6] - The consumption scale of the new silver-haired population is projected to expand towards 20 trillion yuan, driven by policies such as the "Silver Economy 26 Articles" [4][6] Group 3: Consumption Behavior and Preferences - The new silver-haired population shows a strong preference for health and wellness products, with top categories including nutritional supplements, travel experiences, and fashion items [13][14] - Their consumption decisions are increasingly influenced by personal interests and emotional values, moving from survival needs to quality of life enhancements [38][41] Group 4: Kuaishou's Strategic Positioning - Kuaishou's content e-commerce ecosystem is well-suited to meet the values and needs of the new silver-haired population, focusing on health, personal interests, and quality experiences [8][28] - The platform emphasizes a "self-prioritizing" approach, with a significant percentage of users focusing on health and personal development rather than traditional family-centric values [8][34] Group 5: Trends in Consumption - The consumption mindset of the new silver-haired population is shifting from "survival needs" to "quality self-enjoyment," indicating a willingness to invest in personal comfort and experiences [38][41] - There is a growing trend towards a family-oriented consumption model, where decisions often encompass the needs of multiple family members, reflecting a shift towards comprehensive family solutions [41][44]

Core Insights - JD.com recently held its 6th Elderly Care Shopping Festival and launched the "2025 Aging-Friendly Home Life Blue Book," which outlines the real pain points and core needs of the elderly in seven life scenarios: daily living, bathing, transportation, cooking, household chores, entertainment, and safety [1] Group 1: Market Trends - JD.com's supply of aging-friendly home products has increased by over 100% year-on-year [1] - The company has expanded its aging-friendly product categories to 87, covering over 3,000 brands [1] - The number of users purchasing aging-friendly products on JD.com has grown by 228% year-on-year [1]

Core Points - JD.com has launched the "Warm Sun Elderly Assistance Public Welfare Action" in collaboration with the China Aging Development Foundation, focusing on upgrading products and services for the elderly in response to the aging society [1][9] - The initiative includes a donation of nearly 2 million yuan worth of elderly-friendly products, such as AI emotional companion robots and adult diapers, to support special elderly groups [1][9] - JD.com has expanded its elderly-friendly product offerings, with over 50,000 items across 87 categories and a year-on-year growth of over 100% in supply [1][9] Product and Service Development - JD.com has established a dedicated customer service team for seniors, providing 24/7 support and helping millions of elderly users with their consumption and daily life challenges [3] - The company has launched home nursing services covering 47 cities, with over 80% of the service recipients being elderly individuals [3] - JD.com has optimized its "Elderly Version" delivery service, featuring large fonts and a dedicated phone order option for seniors [3] Community Engagement and Events - JD.com plans to form a "Happy Elderly Volunteer Service Team" to promote systematic elderly assistance initiatives [5] - The company has organized various activities, including a live charity event on Double Ninth Festival, donating over one million yuan worth of goods to nursing homes [7] - A microfilm titled "Generational Connection" was produced to raise awareness and engage the community in elderly care [7] Strategic Collaboration - The partnership with the China Aging Development Foundation aims to leverage JD.com's logistics and technology to enhance the quality of life for the elderly [9] - Since the launch of the "Warm Sun Action" in 2021, JD.com has integrated elderly assistance into its corporate social responsibility strategy, focusing on a comprehensive support system for the elderly [9]

Core Insights - The report titled "Are We Ready for Aging? Community Silver Age Life Observation Report" was jointly released by Beike Public Welfare and "People" magazine, highlighting the experiences of aging individuals in China [1][4] - The report reveals that aging is not only about physical decline but also involves fears of losing self-worth and memory issues, as expressed by various respondents [1][2] - The challenges of caregiving are emphasized, particularly the pressures faced by the only-child generation who are often geographically dispersed and the emerging reality of younger seniors caring for older seniors [1][3] Group 1: Findings from the Report - The report is based on 4,273 questionnaires from individuals aged 55 and above and 415 public submissions, documenting personal experiences of aging [1] - It highlights the lack of age-friendly designs in homes and the digital divide that leaves many elderly feeling abandoned [2] - The emotional and psychological burdens of caregiving are discussed, with younger seniors often feeling overwhelmed by the responsibilities of caring for older relatives [3] Group 2: Perspectives from the Salon Discussion - Ni Ping, a 66-year-old host, shared her active lifestyle and emphasized that aging should not limit personal exploration and fulfillment [3] - Experts discussed the increasing prevalence of younger seniors caring for older seniors, stressing the need for skilled caregivers to alleviate physical and mental stress [3][4] - The importance of a multi-faceted eldercare system was highlighted, with a call for more humane and detailed designs in living spaces to support elderly independence [4] Group 3: Social Implications - Beike Public Welfare aims to raise awareness of the collective challenges faced by the elderly and encourage societal engagement in addressing these issues [4] - The report serves as a detailed record of the current state of aging in China and initiates a public dialogue on the quality and dignity of aging [4]

Core Insights - IKEA will participate in the 8th China International Import Expo (CIIE) with the theme "Home Gives More to Life," showcasing new products, collaborations, and insights to reinforce its commitment to the Chinese market [1] Group 1: Company Strategy - IKEA has been a consistent participant in the CIIE for eight consecutive years, leveraging this platform to deepen its integration into the Chinese market and promote cooperation and openness [1] - The new brand positioning "Home Gives More to Life" reflects the trend of consumers pursuing quality living and valuing small moments in daily life, aiming to create meaningful experiences [1] Group 2: Product and Initiatives - In addition to showcasing new products and local innovations, IKEA will present a series of plush toys related to the "China Typical Endangered Animal Protection Pilot Demonstration Donation and Cooperation" project, highlighting biodiversity protection in consumer practices [1] - IKEA will also explore the future of inclusive home living through an "age-friendly" exhibition area [1]

Core Insights - The article highlights the increasing challenges faced by the elderly in navigating digital platforms, emphasizing the need for "age-friendly" designs to protect them from financial traps and enhance their digital experience [1][2] Group 1: Elderly Internet Usage - As of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among this demographic [1] - The elderly have become a significant segment of new internet users, engaging in activities such as live shopping, online gaming, and short video consumption [1] Group 2: Challenges in Digital Platforms - Many companies prioritize younger users in their app updates, often neglecting the specific needs of elderly users, leading to complex interfaces and unclear instructions [1] - Features like default selections and small font sizes can confuse elderly users, while anxiety-inducing pop-ups may lead to unintended financial commitments [1] Group 3: Market Opportunities - The elderly demographic represents a vast market with substantial consumption potential, suggesting that companies should simplify their offerings and create a "pure mode" to reduce marketing pressures on older users [2] - By focusing on the needs of elderly consumers, companies can enhance user loyalty and tap into the potential of the silver economy, which could serve as a new growth avenue [2] Group 4: Regulatory Recommendations - There is a call for regulatory bodies to establish clear standards for information disclosure and choice processes in digital consumption, particularly to combat misleading services targeting the elderly [2] - Ensuring a safe digital environment for older adults is essential for bridging the digital divide and allowing them to enjoy the benefits of smart living [2]

Core Insights - The Chinese government is prioritizing the development of smart healthcare services, particularly in the context of an aging population, with policies aimed at integrating digital technologies into healthcare delivery [1][2][3] Group 1: Policy and Strategic Framework - The "Healthy China 2030" initiative emphasizes the importance of smart healthcare and the integration of internet technologies into health services [1] - The 20th National Congress report highlights the need to address population aging as a national strategy, with projections indicating that by 2050, the elderly population will reach 487 million, accounting for 34.9% of the total population [2] Group 2: Technological Advancements - Smart healthcare technologies, including AI, IoT, and wearable devices, are increasingly being utilized for disease prevention and chronic disease management, providing personalized health insights [3] - AI technologies, such as those developed by AliveCor, can predict health risks and offer tailored advice, enhancing the management of conditions like cardiovascular diseases among the elderly [3] Group 3: Challenges in Implementation - There exists a digital divide between older and younger populations, with only 23% of individuals over 60 able to independently complete online health services, indicating a need for more user-friendly interfaces [4] - The integration of medical, nursing, and rehabilitation services remains insufficient, leading to fragmented care for elderly patients [4] - Healthcare professionals often lack adequate training in using smart healthcare technologies, which hampers their ability to assist elderly patients effectively [4] Group 4: Future Directions - Future smart healthcare services should focus on user-friendly design, integration of services, and enhanced training for healthcare providers to better meet the needs of the elderly population [5][6]