转自：新华财经 近年来，中国建设银行吉林省分行（以下简称"建行吉林省分行"）紧扣中国特色金融文化建设要求，以 党建为引领、以民生为导向，聚焦老年群体金融服务需求与风险防范痛点，辖内多家机构联动发力，通 过"上门服务解民忧、科普反诈筑防线、银社联动促和谐"的多元举措，打造"一站式、有温度"的养老金 融服务体系，用专业与温情为银发群体撑起金融"保护伞"，让金融服务的暖意浸润"夕阳红"。 党建引领强根基 上门服务"零距离" 建行吉林省分行充分发挥基层党组织战斗堡垒作用和党员先锋模范作用，辖内多支"张富清金融服务 队"主动走出网点，下沉服务一线，将金融服务延伸至社区巷陌、乡村田野。针对老年客户行动不便、 独居失能等特殊情况，工作人员携带移动服务设备上门，精准解决医保卡密码重置、账户激活、养老金 支取、社保卡换发等急难愁盼问题。 延边分行的服务队已覆盖辖区10余个社区与村镇，用脚步丈量民情；九台支行的"敬老服务专员"走进乡 镇村落，为老年村民现场办理业务，69岁的村民李大爷感慨地说："以前去城里网点要坐一小时车，现 在十分钟就办好了社保卡激活，太贴心了！"长春工农大路支行在第三代社保卡升级工作中，针对年迈 体弱的老年客 ...

近日，该支行的适老服务小分队再次出发，他们的目的地不仅是区福利院，更精准指向居民区内有迫切 需求的老人家庭。账户解控、信息更新……这些对年轻人而言轻而易举的业务，却是许多老人难以逾越 的"数字鸿沟"或"出行障碍"。为此，支行建立了"院内+周边"全覆盖的适老服务台账，并组建专属服务 专班，配备移动展业设备，开通"即时预约、就近上门"的绿色通道，将银行柜台"搬"到老人家中。 "真是太麻烦你们了，特意跑这一趟！"家住附近社区的独居老人吕爷爷握着工作人员的手连连道谢。因 年事已高、行动不便，他的养老金账户因长期未使用转为不动户。得知情况后，支行工作人员当天就携 带设备上门，俯身核对信息，耐心完成所有解控流程。业务办结后，工作人员还用通俗的语言教会老人 查询养老金到账，并普及反诈知识，叮嘱他守护好"钱袋子"。 在江西省九江市柴桑区，对于福利院及周边社区的高龄、独居老人而言，邮储银行柴桑区支行的服务， 是一项近在咫尺的便利。依托毗邻区福利院的区位优势，该支行将金融服务主动延伸，通过常态化上 门，为行动不便的老年群体破解了"出行难、办事难"的现实问题，让金融服务的温度直抵人心。 下一步，该支行将继续深耕细作适老服务，将金融 ...

为进一步提升适老服务专业性,建行兴德科技支行定期开展适老服务场景演练,模拟"老年客户不会操作智 能柜员机""看不清屏幕文字"等常见场景,培训员工用通俗语言、缓慢语速指导操作,手把手教老年客户使 用手机银行查询、缴费等基础功能,帮助他们逐步适应数字化金融服务,真正跨越"数字鸿沟"。 知识普及 守护老年客户"钱袋子" 建行兴德科技支行通过"进社区、驻网点"双路径开展金融知识普及活动。在社区广场,员工结合诈骗案 例,用接地气的语言讲解"冒充子女借钱""虚假养老投资""出租出借银行卡"等骗局的作案手法；在网点厅 堂,通过海报展示、一对一答疑等方式,提醒老年客户警惕非法集资,引导他们树立正确的理财观念,切实守 护养老资金安全。 建行兴德科技支行始终将老年客户的需求放在心上,以设施优化、贴心服务与知识普及为抓手,推出一系 列有温度的适老举措,让老年群体在金融服务中感受到尊重与关怀,用实际行动诠释"金融为民"的理念。 设施适老 细节处筑牢"温暖防线" 走进建行兴德科技支行网点,适老关怀的细节随处可见。为方便行动不便的老年客户,网点门口专门设置 无障碍坡道,轮椅可平稳通行；厅堂内,爱心座椅、度数齐全的老花镜、应急轮椅及装有常 ...

Core Viewpoint - The article highlights the efforts of the Bank of China Foshan Branch to promote financial literacy and risk prevention among the elderly through various community outreach activities and services aimed at enhancing their awareness of financial scams and investment knowledge [1][9]. Group 1: In-Branch Education - The Foshan Branch utilizes its 86 branches to promote financial education, featuring electronic displays, posters, and educational videos to create a strong awareness atmosphere [2]. - Monthly events like "President Reception Day" are organized to distribute educational materials and conduct live presentations, focusing on investment appropriateness and common scams targeting the elderly [2][6]. Group 2: Community Outreach - The bank participated in a "Respect for the Elderly Month" event, setting up booths to educate seniors about various financial scams and prevention techniques, thereby enhancing their fraud awareness [3][6]. - At the Foshan Senior University, the bank engaged in a themed event to disseminate knowledge on fraud prevention and rational investment, providing seniors with essential financial education [3][5]. Group 3: Home Services - The bank has implemented home service initiatives to assist elderly clients who are unable to visit branches, such as activating social security cards at their homes, demonstrating a commitment to personalized service [9]. - The Foshan Branch has conducted over 100 home service visits this year, reflecting its dedication to meeting the needs of the elderly population [9]. Group 4: Continuous Commitment - The bank aims to continuously enhance its financial services for the elderly by innovating service formats, expanding service content, and strengthening financial education efforts [9].

Core Viewpoint - The article highlights the various community activities organized by Tianjin Rural Commercial Bank to celebrate the Double Ninth Festival, focusing on providing warmth and care to the elderly through a series of thoughtful services and events [1][8]. Group 1: Community Activities - Tianjin Rural Commercial Bank has launched a series of activities under the "Respect for the Elderly Cultural Festival," including community transportation services, tailored banking experiences, reading activities, and film screenings aimed at elderly residents [1]. - The "Warm Service, Caring for the Sunset" event features a mobile service vehicle that provides anti-fraud education and senior-friendly services, addressing common scams targeting the elderly [2][8]. - In Baodi District, the "Elderly Care Lecture" combines technology and traditional wisdom, offering health assessments, blood pressure and blood sugar monitoring, and wellness experiences [5][7]. Group 2: Engagement and Interaction - Bank staff engage with elderly clients in a friendly manner, addressing their inquiries about social security card functions and providing step-by-step assistance with mobile banking [4]. - The activities foster trust and connection between the bank and the elderly community, creating a high-quality emotional communication platform [7]. Group 3: Long-term Commitment - The initiatives in various districts, such as health check-ups and financial fraud prevention, reflect Tianjin Rural Commercial Bank's ongoing commitment to elderly care beyond the festival [8]. - The bank aims to establish an "elderly-friendly bank" by 2024, focusing on service upgrades, channel improvements, and building a warm financial service ecosystem for seniors [8].

Core Viewpoint - The article highlights the efforts of Postal Savings Bank's Kaiyangli branch in Beijing to enhance the well-being and happiness of the elderly during the Double Ninth Festival through a series of themed activities focused on elder care and financial services [1][5]. Group 1: Activities and Services - The Kaiyangli branch collaborated with the You'anmen Street Elderly Service Center to organize various activities at multiple community locations, providing warm and joyful experiences for the elderly [1]. - The event featured engaging handcraft activities and brought "elderly-friendly financial services" directly to the venue, enhancing the convenience of services for the elderly [3]. Group 2: Financial Services and Security - The branch addressed the needs of retirees regarding the third-generation social security card by extending services to the elderly, offering one-on-one explanations of the application process and associated benefits [5]. - A focus on financial security for the elderly was emphasized through anti-fraud presentations and financial literacy initiatives, helping seniors recognize common scams and enhancing their risk awareness [5]. Group 3: Commitment to Elderly Services - The series of activities during the Double Ninth Festival represents a practical implementation of the branch's commitment to elderly-friendly financial services, aiming to optimize facilities, upgrade services, and promote financial knowledge [5]. - As a "Golden Sunshine Branch" specializing in elderly services, the Kaiyangli branch aims to provide robust support for the elderly to enjoy a happy retirement, establishing a warm connection between finance and community welfare [5].

Core Viewpoint - The company emphasizes its commitment to providing tailored financial services for the elderly, enhancing their quality of life through innovative and considerate approaches [1][4][10]. Group 1: Service Innovation - The bank has implemented a systematic and professional elderly service mechanism, showcasing its dedication to "finance for the people" [1]. - Upgraded mobile banking specifically for seniors includes features like voice interaction and video tutorials, making it more user-friendly for the elderly [4]. - The bank has established 100 specialized financial service branches for the elderly, equipped with advanced facilities such as VR experiences and assistive devices [2]. Group 2: Financial Education - The bank organizes various educational activities aimed at improving financial literacy among the elderly, integrating risk awareness into their daily lives [6]. - Collaborations with senior universities to provide tailored financial courses help seniors learn and understand financial concepts [8]. - Multiple branches have initiated community outreach programs, conducting over 20 financial education events to assist nearly 5,000 elderly individuals in understanding financial services [8]. Group 3: Security Measures - The bank has developed a multi-layered security system to protect elderly clients' funds, actively identifying and preventing fraudulent activities [11][13]. - Specific measures include real-time alerts for suspicious transactions and a dedicated team for fraud prevention calls, ensuring elderly clients are informed of potential risks [13]. - Successful interventions have resulted in recovering significant amounts of money for elderly clients who were targeted by scams, demonstrating the bank's proactive approach to safeguarding their assets [10][11]. Group 4: Future Directions - The bank plans to continue enhancing its elderly services, focusing on expanding the depth and breadth of its offerings to improve the overall experience for senior clients [13].

Core Viewpoint - The article highlights the proactive measures taken by China Life Baoding Branch to enhance financial services for the elderly, aligning with the national strategy to address population aging and improve the financial service experience for senior citizens [1][3]. Group 1: Event Overview - The "Respect for the Elderly Promotion Month" activity was organized by the Baoding Insurance Industry Association, with China Life Baoding Branch actively participating [1]. - The theme of the event was "Smart Assistance for the Elderly, Protecting Rights, and Warm Services," focusing on the needs of the elderly [1]. Group 2: Financial Education Initiatives - The company addressed the pain points and challenges faced by the elderly in financial services, explaining "suitability management" in simple terms [3]. - Elderly individuals were advised to clarify their protection needs, plan budgets wisely, match products accurately, and understand insurance terms [3]. - The company also provided education on "preventing telecom fraud" and "identifying illegal fundraising" [3]. Group 3: Service Enhancements - China Life Baoding Branch is enhancing its services for the elderly by optimizing offline service facilities, including adding comfortable seating, magnifying glasses, and emergency medicine boxes [3]. - For elderly clients with mobility issues, the company introduced "door-to-door services," allowing staff to handle business transactions using mobile devices at clients' homes [3]. Group 4: Commitment to Social Responsibility - The "Respect for the Elderly Promotion Month" activity not only provided warmth in financial services but also reinforced the company's commitment to social responsibility [3]. - The company plans to continue improving elderly financial services through product design, service processes, and risk prevention, aiming to create a more convenient, safe, and caring insurance service for the elderly [3].

Core Insights - The increasing trend of population aging necessitates financial institutions to provide convenient, caring, and secure financial services for the elderly [1][2] - Industrial and Commercial Bank of China (ICBC) is focusing on creating high-quality elderly-friendly service points to address the unique needs and pain points of senior customers [1] Group 1: Service Initiatives - ICBC Moutou Branch is implementing a specialized service plan to address the upcoming expiration of bank cards for nearly 200 teachers, many of whom are retirees [1] - The bank has organized training for staff to enhance communication skills with elderly clients, operation of age-friendly equipment, and home service protocols [1] Group 2: Customer Engagement - A customer contacted the bank regarding the card renewal for their elderly mother, who was unable to perform online operations or visit the branch due to health issues [2] - The bank staff provided home service for card replacement, successfully completing the service the next day and receiving high praise from the customer [2] - ICBC Moutou Branch extended its services beyond the traditional branch setting, assisting over 10 retired teachers who faced mobility challenges, thereby earning recognition and appreciation from the elderly community and their families [2]

Core Viewpoint - The article highlights the effective and compassionate financial services provided by the Industrial and Commercial Bank of China (ICBC) to elderly customers, showcasing a successful case of personalized support for a senior citizen in need [1][2][3] Group 1: Service Implementation - ICBC's branch in Nantong, Haian, has established a specialized elderly service system, demonstrating a commitment to addressing the needs of senior customers [1][3] - The branch is equipped with experienced elderly service specialists and has prepared various elderly-friendly materials, including mobile smart terminals and large-print business guides [2] Group 2: Customer Support Case - An 82-year-old customer faced difficulties accessing his bank account due to a forgotten password and physical limitations, prompting his family to seek assistance from the bank [1] - Upon receiving the request, the bank activated its emergency service plan for elderly customers, ensuring a smooth and efficient process for the elderly client [2] Group 3: Service Features - The bank's service includes a full-process appointment mechanism for elderly customers, covering high-frequency services such as password resets and account activations [3] - Over the years, the branch has provided personalized financial services to more than 200 elderly, disabled, and critically ill customers, emphasizing the importance of accessible and warm financial services [3]