4月19日，广东省"百万英才汇南粤"N城联动春季招聘活动（杭州站）举行。东莞潮玩企业代表——东 莞市微石文化科技有限公司相关人员赴杭州，招聘与中国传统文化相关的产品设计和创意人才。 "东莞潮玩文创发展迅速，企业在茁壮成长过程中需要大量优秀人才。"该公司总经理熊毛说。 潮玩是艺术与产业的共生体。从"潮玩经济"2022年首次写入东莞政府工作报告，到2025年被纳 入"8+8+4"现代产业体系，东莞步步为营布局潮玩产业，生产的潮玩产品在全球保持强劲竞争力，全球 四分之一动漫衍生品由东莞制造，全国近85%的潮玩产自东莞。 超4000家玩具企业聚集 当广东衡立泰工艺品有限公司总经理陈祺在小红书刷到粉丝晒出自家生产的"哪吒"相关产品时，自豪之 情油然而生。"这就是中国潮玩的未来——用工艺讲故事，让世界为'谷子'心动。"陈祺说。 陈祺所说的"谷子"，由英文单词Goods（商品）音译而来，即漫画、动画、游戏等领域版权作品的周边 产品。陈祺深耕潮玩行业18年，2007年从徽章制造起步，逐步搭建起覆盖全球IP的"谷子王国"。公司年 销售额从2022年的1亿元提高到2024年的3亿元，国内市场占比从20%跃升至70%。 在头部企业 ...

Group 1 - The core viewpoint of the article highlights the significant rise of the "Guzi economy," with Pop Mart's market value reaching a new high of 210 billion HKD and its stock price increasing tenfold since 2024 [1][2] - The "Guzi" refers to merchandise derived from anime, games, novels, and trendy toys, which has gained traction among young consumers, leading to a cultural consumption wave [2][3] - The emotional connection young people have with characters drives the value of "Guzi," as they are willing to pay high prices for items that represent their favorite characters [3][8] Group 2 - The "Guzi economy" is characterized by a growing number of businesses entering the market, with over 2.72 million new registrations in 2024, reflecting a year-on-year increase of over 40% [9] - The market for "Guzi" is projected to reach 168.9 billion CNY in 2024, a 40.63% increase from 2023, and is expected to grow to 308.9 billion CNY by 2029 [8][9] - Despite the growth, many new "Guzi" stores face challenges, including high operational costs, intense competition, and changing consumer behavior, leading to a significant number of store closures [12][13] Group 3 - Major brands like Miniso and Pop Mart are actively participating in the "Guzi economy," with Miniso reporting a 50% increase in sales in the second quarter of 2024 for its anime-related products [18] - Pop Mart's overseas revenue reached 5.07 billion CNY in 2024, a staggering 375.2% increase, indicating a strong international market presence [20] - Both companies are focusing on product innovation and IP collaborations to enhance their market position and cater to the growing demand for "Guzi" products [21][22]