Core Viewpoint - The article discusses the rise and potential challenges of Pop Mart, particularly focusing on its popular IP character Labubu, which has become a symbol of the new consumer era and emotional value-driven purchases [2][4][9]. Group 1: Business Model and Market Dynamics - Pop Mart's success is attributed to its ability to tap into the emotional value of products, transforming toys into "emotional connectors, social currency, and cultural carriers" [5][6]. - The company has developed a "trendy toy ecosystem" centered around its IPs, achieving over 1 billion yuan in revenue for its four major IPs in 2024 [15]. - The emotional purchasing behavior of consumers, especially young adults, is driven by a desire for social recognition and identity expression [9][11]. Group 2: Challenges and Risks - Despite its success, Pop Mart faces skepticism regarding its sustainability, as critics argue that its business model relies heavily on emotional pricing and is vulnerable to market fluctuations [6][13]. - The rapid rise in prices for products like Labubu raises concerns about the long-term viability of such emotional-driven consumption, especially among younger consumers who may lack mature spending habits [11][21]. - The company has experienced significant volatility in its stock price, with a recent market cap of 333.9 billion HKD, highlighting the potential for a bubble in the current consumer environment [21]. Group 3: International Expansion - Pop Mart has successfully expanded into overseas markets, with 2024 overseas revenue reaching 5.07 billion yuan and a growth rate exceeding 600% in Southeast Asia [17]. - The company's strategy involves a gradual approach to international markets, starting with culturally similar regions like South Korea and expanding to places like Singapore and Malaysia [17][19]. - However, the blind box model may face cultural challenges in different markets, as evidenced by incidents of consumer chaos during product launches in places like London [19][20]. Group 4: Future Outlook - Pop Mart aims to become a company akin to Disney in the next 5 to 10 years, focusing on building a robust IP ecosystem and enhancing its storytelling capabilities [19]. - The company must navigate the complexities of maintaining consumer interest and developing new IPs while avoiding the pitfalls of over-reliance on social media marketing [16][20]. - The future of Pop Mart will significantly impact the confidence and direction of China's creative globalization efforts, as it represents a milestone in the new consumer brand landscape [21].

以下文章来源于21世纪商业评论 ，作者谢之迎 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 大搞联名，追风谷子。 来源：21世纪商业评论 记者：谢之迎 编辑：鄢子为 宁波文具大佬娄甫君，开始卖"谷子"了。 6月上旬，其掌舵的得力，在上海和北京大悦城，落地二次元主题快闪店"甜心派对"。 《21CBR》记者在现场看到，大批少女漫画IP"守护甜心"的粉丝排队打卡。"花了几百元，买 了毛绒痛包挂件、留言夹、便签等'谷子'。 "有消费者表示。 学生们可以在得力 搜罗 到一堆周边，涵盖黄油小熊、蜡笔小新、时光代理人、葬送的芙莉莲 等知名IP。 拿"黄油小熊"来说，得力和其联名的SKU数量，超过100个，包括文具、玩具、手账和毛绒产 品，还有"谷子"界大热的痛包、徽章盲盒、摇摇乐、捏捏等产品。 618期间，两款黄油小熊文具礼盒热卖。 "谷子"谐音goods，指IP衍生周边，已是千亿级市场。联名各种动漫IP、推盲盒文具，这位低 调的浙江富豪找到流量密码。 64岁的娄甫君， 出了 ...

Summary of Conference Call Records Industry Overview - The gaming sector is experiencing stable policies focusing on three main themes: overseas expansion, technology, and new consumption. Starting from September 2024, there will be an emphasis on promoting high-quality games for cultural export, with consumption policies for gaming and entertainment set to boost in March 2025 [5][6][7]. - Regional policies in Guangdong and Zhejiang are being implemented to support the gaming industry, with Guangdong focusing on industrial chain collaboration and Zhejiang emphasizing international ecological development [5][6]. Key Points on Gaming Sector - The approval process for game licenses is normal, with a slight increase in the number of licenses issued monthly for both imported and domestic games [5][6]. - From May 2025, there has been a noticeable increase in the supply of gaming products, particularly benefiting mid-sized developers and mobile games, as major players like Tencent and NetEase focus more on PC games [6][7]. - A-share leading gaming companies are currently valued at around 20 times earnings, with potential to rise to 25 times as product diversity increases. Recommended companies include Gigabit, Giant Network, Kaiying Network, and Hong Kong-listed Xindong [7]. AI Video Industry Insights - The AI video sector is seeing significant advancements in multi-modal technology, with Kuaishou being a standout performer. The company is expected to achieve a valuation premium due to its strong commercialization capabilities [8][9]. - Kuaishou is utilizing a dual-driven monetization model, focusing on both paid penetration and scenario expansion to achieve profitability. The company is exploring various fields including film production, advertising, and game development [8]. Financial Projections for Kuaishou - Kuaishou's AI video tools are estimated to be valued at approximately $6 billion, with projected revenue of $200 million by the end of 2025. The expected net profit for Kuaishou in 2025 is around 20.1 billion yuan, based on a 30 times valuation multiple [9]. Film Industry Performance - The film industry has seen a significant decline in box office revenue, with May's total box office at approximately 1.742 billion yuan, down 41% year-on-year. The number of viewers also dropped by 40% [10]. - The upcoming summer film season is expected to show greater elasticity and recovery, with a larger capacity for headlining commercial films. The summer season runs from June 1 to August 31, with a mix of imported and domestic films scheduled for release [10][11]. Digital Media Performance - In May, active users for major digital media platforms were reported as follows: iQIYI (350 million), Tencent Video (370 million), Mango TV (280 million), and Youku (200 million). Mango TV and Youku saw increases, while iQIYI and Tencent Video experienced declines [12][13]. - The summer period is considered the best window for historical dramas and major S-level series, with several anticipated releases already in the pipeline [13]. Conclusion - The gaming and AI video industries are poised for growth, driven by favorable policies and technological advancements. The film industry is expected to recover during the summer season, while digital media platforms continue to adapt to changing viewer preferences.

Core Insights - The rise of Labubu rental business reflects a shift in young consumers' spending habits, where ownership is less important than social recognition and emotional connection [2] - Labubu has become a leading IP under Pop Mart, with a staggering revenue increase of 726.6% year-on-year in 2024, making it the top revenue-generating IP for the company [2] - The secondary market for Labubu products has seen significant price increases, with items like the 3.0 blind box rising from an original price of 594 yuan to 1800 yuan, indicating strong demand and speculative trading [3] Group 1: Rental Market Dynamics - Users are renting Labubu figurines on second-hand platforms like Xianyu, with daily rental prices ranging from 30 yuan to 80 yuan [1] - The rental market has seen a tenfold increase in search volume for Labubu-related items since June compared to May, with rental transaction volume doubling in the same period [1] - Sellers in the rental market are primarily Labubu enthusiasts, with some reporting multiple successful transactions over several months [1] Group 2: Consumer Behavior and Market Trends - The trend of renting Labubu items is driven by a desire for social acceptance among younger consumers, particularly those from the "Z generation" [2] - The development of quality IPs like Labubu requires a comprehensive approach that includes creative incubation, commercial transformation, and scene operation, highlighting the importance of industry collaboration [2] - The secondary market for Labubu products is characterized by soaring prices, with certain items fetching prices significantly above their original retail values, indicating a robust collector's market [3]

Group 1 - The rise of the Labubu brand reflects a significant trend in China's IP economy, driven by cultural confidence and commercial innovation [1][9] - Labubu has seen a dramatic increase in rental activity, with daily rental prices ranging from 30 to 80 yuan, and a notable surge in search volume on platforms like Xianyu, increasing tenfold since May [1][8] - The brand's popularity is supported by a strong fan base and substantial market value, with Labubu-related revenue projected to increase by 726.6% year-on-year in 2024, making it the top IP for Bubble Mart [9] Group 2 - The secondary market for Labubu products has experienced significant price inflation, with items originally priced at 594 yuan now selling for 1800 yuan, and limited edition items reaching prices as high as 3000 yuan [9] - The trend of renting Labubu figures indicates a shift in consumer behavior among younger generations, who prioritize emotional connection and social recognition over mere functionality [8][9] - The growth of Labubu's rental business is part of a broader trend that includes related services such as custom clothing and product authentication, highlighting the collaborative innovation within the industry [8][9]

Core Viewpoint - The IP industry chain is experiencing significant value concentration at both ends, with high premium on upstream IP licensing and over 60% profit margin on limited edition sales downstream, while the midstream manufacturing segment generally has lower profits [1][2]. Group 1: IP Industry Overview - The IP economy, centered around intellectual property, transforms intangible cultural assets into diverse products and services across various fields, including film, gaming, animation, cultural products, and consumer goods [2]. - The Chinese潮玩 market was valued at 600 billion yuan in 2023 and is projected to reach 1,101 billion yuan by 2026, indicating robust growth in domestic IP [3]. Group 2: IP Ecosystem and Lifecycle Extension - The construction of an "IP ecosystem" is an effective strategy for extending the lifecycle of IP, utilizing diverse platforms such as film, animation, games, and derivative products to maximize and sustain IP value [3]. - The IP value composite index shows that 76% of the top 50 IPs are based on original film types or have undergone film adaptations, while 76% of literary IPs have been adapted into animation, primarily in fantasy and science fiction genres [3]. Group 3: Policy and Market Potential - Government policies are promoting the development and consumption of IP culture, encouraging the integration of traditional Chinese culture into product design and supporting the development of original IP brands [4]. - The Chinese IP toy market is relatively fragmented, with the top five companies holding a combined market share of 20.8%, indicating strong potential for growth [4]. Group 4: Investment Opportunities - Companies to watch in the IP economy include Yuanlong Yatu, Zhongwen Online, Aofei Entertainment, Light Media, Kaiying Network, Giant Network, Zhangyue Technology, and Xinghui Entertainment, as they are expected to show significant sales changes and extend the lifecycle of various IP carriers [5].

Core Insights - LABUBU has become a global phenomenon, capturing the hearts of consumers worldwide, particularly among the younger generation [1][2][3] - The character's design and emotional appeal resonate with the current trend of seeking unique and relatable expressions in consumer products [3][4] - The sales of LABUBU have significantly increased, with a reported 40% growth in 2023, making it the fastest-growing IP for Pop Mart [1][2] Group 1: Market Performance - LABUBU's sales reached over 100 million units in 2023, reflecting a growth rate of nearly 40% [1] - During the overseas 618 shopping festival, the GMV for the toy category on AliExpress surged by 300%, driven by LABUBU's popularity [2] - The auction of a mint condition LABUBU figure fetched a price of 1.08 million yuan, indicating the high market value of the brand [1] Group 2: Product Offerings and Promotions - AliExpress will launch limited edition LABUBU products, including plush toys and keychains, during the overseas 618 event [2] - The collaboration with influencers for live streaming events aims to enhance consumer engagement and drive sales [2] - LABUBU merchandise is being sold at significantly marked-up prices on various platforms, showcasing its demand [1] Group 3: Cultural and Emotional Significance - LABUBU's design combines playful and quirky elements, appealing to the aesthetic preferences of the younger generation [3] - The character serves as a symbol of emotional healing, promoting a message of acceptance and lightheartedness [4] - The rise of LABUBU reflects a shift in consumer behavior, where collectibles are seen as social capital rather than mere toys [3][5]

Core Viewpoint - The surge in the Hong Kong stock market for trendy toy companies reflects a significant transformation in the Chinese consumer market, with companies like Pop Mart and Blokus achieving remarkable stock price increases and market capitalizations [1][2]. Group 1: IP Economy - The success of IP products in the consumer recovery is attributed to their ability to create "emotional social connections," exemplified by Pop Mart's LABUBU series, which has transformed toys into expressions of individuality for Generation Z [1][2]. - Pop Mart's IP operations have created a unique "nuclear fusion effect," with its Molly series generating related products and even operating a theme park independently of any film IP support [2]. Group 2: Guzi Economy - The rapid rise of trendy toy stocks is driven by the "Guzi economy," which encompasses the peripheral consumer market surrounding anime and game IPs, becoming a growth engine for toy companies [3]. - Collaborations, such as Miniso's partnership with "Jujutsu Kaisen," have led to significant sales, while Blokus has increased its overseas revenue share by tying up with international IPs [3]. - The shift in consumer demographics, particularly among the 18-35 age group, is driving a surge in "self-indulgent consumption," with the market expected to grow significantly by 2024 [3][4]. Group 3: Industry Opportunities and Challenges - The trendy toy market in China is still in its early development stage, with considerable room for growth compared to mature markets like Japan and the U.S. [5]. - Companies are exploring diversified revenue models beyond traditional retail, including online live streaming and NFT initiatives, which could enhance user engagement and create new growth points [5][6]. - Despite the optimistic outlook, the rapid expansion of the industry poses risks, such as the influx of new companies and potential regulatory challenges [5]. Group 4: Cultural Consumption Trends - The journey of Pop Mart symbolizes the shift in the Chinese consumer market from material satisfaction to spiritual consumption, with trendy toys becoming cultural symbols for a generation [7]. - Companies that can consistently create emotional resonance and build IP ecosystems are likely to thrive in the golden age of the trendy toy economy [7].

6月17日晚，泡泡玛特和Labubu多个相关话题冲上热搜。 近日，李佳琦在直播中谈及最近大火的Labubu。 他表示，Labubu的正版产品现在货特别少，根本拿不到货。他建议大家可以稍微等一等， 没有必要加钱买，"现在很夸张的，普通款都要500元一个，蛮贵的，我觉得NO，后面会原 价的。"他说。 对此，网友热议。有人说"主要是他手里没有货，不然你看他让不让你加钱买"，也有人 说，"确实没必要加价买，现在溢价太厉害了"。 图源/21世纪经济报道 二级市场上， 6月17日， 泡泡玛特股价一路走低，截至港股收盘，泡泡玛特下跌6.04%， 市值蒸发约223亿港元（约合204亿元）。 同日，A股方面IP经济概念持续走弱，哈尔斯跌停，柏星龙跌逾10%，萃华珠宝、元隆雅图 跌逾8%，奥雅股份、德艺文创等跌幅居前。 泡泡玛特遭股东 减持套现22亿港元 值得注意的是，股价狂飙后，来自股东高位减持的压力也或利空新消费概念股后续行情。据 Wind， 泡泡玛特股价近两年涨幅明显，从2024年年初低位16.8港元开始启动，一路涨至 250港元关口，涨幅超10倍。 据深圳商报报道，泡泡玛特创始股东之一的蜂巧资本早在5月的第一周，就通过多 ...

Core Viewpoint - The emergence of the "first launch economy" reflects the growing trend of product launches and innovations in the market, driven by consumer demand for unique and personalized experiences [1][3]. Group 1: First Launch Economy - The "first launch economy" is gaining traction, with events like the upcoming Chain Expo showcasing new products and technologies, indicating a shift towards innovative consumption scenarios [1]. - The first launch economy aligns with the trends of consumption upgrades and high-quality development, allowing traditional retail formats to innovate and optimize operations through mechanisms like REITs [1][3]. - The first launch economy has expanded from product launches to include the establishment of first stores, R&D centers, and corporate headquarters, showcasing a city's commercial vitality and competitiveness [3][4]. Group 2: Consumer Behavior and Market Impact - The "00s" generation's preference for differentiated and personalized consumption has led to strong sales of limited edition and co-branded products, while the silver economy also shows significant purchasing power [3][5]. - In the first four months of this year, Shanghai saw the opening of 301 new first stores, with a notable increase in high-level stores, indicating a diverse range of consumer categories and scenarios [2]. - The "618" shopping festival saw significant online sales, with 12 new products achieving over 100 million yuan in sales, highlighting the rapid market response to new product launches [2]. Group 3: Policy and Institutional Support - Local governments are implementing policies to support the first launch economy, such as financial incentives for new stores and initiatives to enhance the efficiency of product launches [3][4]. - Shanghai has introduced innovative measures for the inspection of imported consumer goods, facilitating a smoother experience for first launches [4]. - The central government encourages the development of the first launch economy through tailored policies that promote the establishment of first stores and events [4][5]. Group 4: Future Directions - The first launch economy is expected to drive consumption towards more experiential and interactive formats, with shopping centers evolving to accommodate diverse consumer needs [4][5]. - There is potential for growth in the silver economy, with opportunities in sectors like healthcare, tourism, and technology, reflecting changing societal structures [5]. - The integration of digital technologies and asset management strategies, such as REITs, can enhance operational efficiency and customer experience in shopping centers [5].