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(走进中国乡村)广西年宵花市场升温 农民直播卖花“别样红”
Zhong Guo Xin Wen Wang· 2026-01-27 09:27
鲜花是广西上林县绿色重点产业,当地推动花卉与文旅、电商融合,构建全链条鲜花经济生态。在巷贤 镇占地千亩的三角梅种植基地,许多村民利用空闲时间参与花卉产业。除聘用村民育苗、栽培外,花卉 企业通过代种代养、认养等方式发展庭院经济。村民们从只会种地的农民,慢慢学会了养花,开启家门 口的"花样"工作。企业还鼓励管护农户开通线上直播间销售三角梅,所得收入按比例分成。 三角梅在南方城市是常见的绿化花木。广西上林福人湖休闲农业集团有限公司负责人韦能孙介绍,相比 起罗汉松等品种,三角梅可以赏花,作为盆景的热度越来越高,尤其受到北方市场青睐。他们在2024年 由主攻绿化苗木市场转型为盆景网销,如今开设了6个线上直播间,售卖200多个品种的三角梅盆景。 (走进中国乡村)广西年宵花市场升温 农民直播卖花"别样红" 中新社南宁1月27日电 题:广西年宵花市场升温 农民直播卖花"别样红" 作者 黄令妍 黄晴 春节临近,年宵花市场升温。在广西南宁市上林县巷贤镇光全村,三角梅培育销售企业的主播在直播间 吆喝,村民韦伟良则在旁配合讲解商品亮点、打包发货。年过六旬的韦伟良,如今是一名花卉销售直播 助理。"每天在家门口协助直播几个小时,月收入有 ...
确保农业农村现代化取得决定性进展
Huan Qiu Wang· 2026-01-27 09:04
来源:经济日报 农业农村现代化关系中国式现代化全局和成色。"十五五"规划建议强调"加快农业农村现代化,扎实推 进乡村全面振兴",要求"促进城乡融合发展,持续巩固拓展脱贫攻坚成果,推动农村基本具备现代生活 条件,加快建设农业强国"。"十五五"时期是基本实现社会主义现代化夯实基础、全面发力的关键时 期,也是加快推进农业农村现代化和乡村全面振兴的重要时期。迈入这一承前启后的发展阶段,必须准 确把握农业农村现代化的战略定位和目标任务,统筹谋划、系统推进,为到2035年农业现代化基本实 现、农村基本具备现代生活条件奠定坚实基础。 把握"决定性进展"的内涵要求 "确保基本实现社会主义现代化取得决定性进展"是"十五五"时期经济社会发展指导思想的重要内 容。"决定性进展"的一个重要体现,就是改变农业农村现代化相对滞后的现状,推动乡村全面振兴取得 新进展、农业农村现代化再上新台阶。 农业农村是保生存、保安全、保发展的基础,承担着保障国家粮食安全、维护社会大局稳定的责任。推 动农业农村现代化,不仅是补齐现代化短板、缩小城乡差距的迫切需要,也是促进"四化"深度融合、实 现高质量发展的战略任务,对推进中国式现代化有极为重要的意义。农 ...
第二场“代表通道”举行,代表们在关注这些话题
Nan Fang Nong Cun Bao· 2026-01-27 09:01
Group 1 - The second "Representative Channel" of the Guangdong Provincial People's Congress was held, focusing on topics such as modern industrial system construction, rural revitalization, and elderly care [2][3] - Li Wei, a representative from BYD, emphasized the importance of technology as the "engine" for building a modern industrial system, highlighting BYD's commitment to innovation and its extensive technological capabilities [4][10][12] - Li Wei mentioned that BYD has 120,000 engineers, which is a significant advantage for innovation and development, and praised Guangdong's "Million Talents Gathering" initiative for providing a favorable talent development environment [19][20][21] Group 2 - Shi Zhengbing, chairman of Guangdong Taili Technology Group, discussed the necessity of innovation for both corporate development and societal contribution, sharing a story about providing protective materials for rescue workers during an earthquake [26][30][32] - Shi proposed supporting private enterprises in participating in major national and provincial technological initiatives, which has led to the establishment of a "sunshine government platform" to facilitate this engagement [38][40] Group 3 - Li Lin, an automation engineer from Guangdong Weirong Electronic Technology Co., shared insights on the challenges faced by local industries in attracting talent and proposed strengthening talent development in the Guangdong East and West regions [42][48][50] - Li Lin's company has initiated a "Weirong Class" in collaboration with local vocational schools to train MLCC industry talents, which has seen increasing enrollment [52][53] Group 4 - Xu Limin, deputy director of the Social Work Supervision Office of the Jieyang Civil Affairs Bureau, highlighted her focus on promoting "Elderly Dining Halls" to address the dining difficulties faced by the elderly [57][60][62] - As of August last year, Guangdong had established 3,705 "Elderly Dining Halls," serving over 53.3 million meals, and Xu is working on improving delivery services to ensure that meals reach elderly individuals in need [66][68][79] Group 5 - Wu Jinnan, principal of Jinshan Middle School in Shantou, emphasized the importance of responding to students' career expectations and has organized various initiatives to enhance their understanding of professional opportunities [82][85][90] - Wu's efforts have led to the inclusion of Nan'ao Middle School in a provincial management program aimed at improving educational quality, with a focus on enhancing the school's operational standards over the next three years [96][98] Group 6 - Liu Hongmei, secretary of the village committee in Meizhou, shared her commitment to rural development through the promotion of local agricultural products and the integration of red tourism with agricultural initiatives [100][102][109] - Liu's village has developed a cooperative for the management and sale of golden needle mushrooms, which has increased product value and aims to enhance quality and brand recognition through collaboration with agricultural research institutions [113][115]
刘红梅:红色资源与特色产业赋能广东乡村振兴
Nan Fang Du Shi Bao· 2026-01-27 08:49
Core Viewpoint - The article highlights the efforts of a local leader in Meizhou, Guangdong, to leverage red culture and develop unique rural industries, particularly through red tourism and the cultivation of specialty crops like golden needle mushrooms [1] Group 1: Red Culture and Tourism Development - The local leader emphasizes the importance of red culture in revitalizing the community and aims to enhance red tourism by utilizing local revolutionary resources [1] - The initiative is part of the "Hundred Million Project," which aims to invigorate rural areas by promoting their historical and cultural significance [1] Group 2: Agricultural Development and Economic Growth - The village has successfully developed a golden needle mushroom industry through the establishment of cooperatives, which has increased product value and provided a source of income for villagers [1] - Plans are in place to improve the quality of golden needle mushrooms and establish a brand, while also integrating agricultural production with local red sites and beautiful countryside to create unique tourism routes [1] Group 3: Policy and Support Recommendations - The local leader calls for enhanced guidance from various levels of government to support rural industry development, leveraging Guangdong's favorable industrial environment and policies [1] - There is a focus on utilizing both red resources and green ecology to develop more tourism routes, further promoting rural economic development [1]
上海交大“85后”教师爆改乡村老宅建图书馆:为家乡写的最满意的诗
Xin Lang Cai Jing· 2026-01-27 08:30
Core Idea - The article highlights the establishment of the "Siyuan Library" in Hangtou Village, Shandong Province, by Zhou Qinggui, a teacher from Shanghai Jiao Tong University, as a significant cultural initiative aimed at providing a reading space for rural children and fostering cultural exchange between urban and rural areas [3][19]. Group 1: Background and Motivation - Zhou Qinggui's idea for a library in his hometown emerged in early 2019, driven by the observation of a lack of reading spaces and educational role models for children in the village [4][5]. - The village, once known for its educational traditions, has seen a decline in cultural values, prompting the need for a library as a concrete educational resource [5][6]. Group 2: Library Establishment - The library was established in early 2021, utilizing Zhou's family home, which was renovated with the help of friends and family, showcasing community involvement [6][8]. - The library spans approximately 240 square meters and was designed to be a quiet space away from noise, allowing children to read and learn [6][12]. Group 3: Cultural Impact - The Siyuan Library has become a cultural exchange platform, improving the reading habits and cultural awareness of both rural and urban children [13][14]. - The library has facilitated various educational activities, including community service projects and lectures, enhancing the cultural ecosystem of the village [14][15]. Group 4: Future Plans - Plans are in place to celebrate the library's fifth anniversary and to expand its operations by establishing two more branches in other villages, continuing its mission of cultural enrichment and community support [15][18]. - The library aims to organize more cultural events and lectures, further solidifying its role as a community hub for education and cultural exchange [15][18].
泸州“村播”的进阶之路 一个个直播间成为乡村振兴的“新引擎”
Si Chuan Ri Bao· 2026-01-27 08:25
Core Insights - The rise of rural e-commerce influencers, known as "village broadcasters," in Luzhou is significantly contributing to local economic development and agricultural sales [5][10] - The transformation from attracting followers to generating revenue through local industries marks a new phase for these influencers [10][11] Group 1: Village Broadcasters' Impact - Ming Hongqiang, a prominent village broadcaster, has over 1.68 million followers on Douyin and estimates sales of tens of thousands of yuan during the upcoming New Year festival [5][6] - Luzhou has seen the emergence of numerous rural e-commerce influencers, with two having over 10 million followers, 80 with over 1 million, and 1,130 with over 100,000 followers [5] - The success of these influencers is leading to a broader trend of rural entrepreneurship and economic revitalization in the region [6][8] Group 2: Economic Contributions - Ming Hongqiang's live broadcasts have achieved a peak viewership of 100,000, generating over 200,000 yuan in sales per session [7] - The total rural online retail sales in Luzhou reached 1.901 billion yuan in 2025, a year-on-year increase of 16.59%, while agricultural product online retail sales were 1.169 billion yuan, up 12% [10] - The "village broadcasting" model is evolving from merely attracting attention to effectively converting traffic into economic value [10] Group 3: Challenges and Support - New village broadcasters face challenges such as competition and lack of systematic operational knowledge, which can hinder their growth [12][14] - The local government is implementing policies to strengthen the training and development of rural e-commerce talent, with 21 training sessions held in 2025 for 770 participants [14][15] - Future initiatives include hosting competitions and events to provide broader platforms for village broadcasters and enhance their market analysis and brand operation skills [15][16]
网商银行与支付宝推出助农理财年货节,助销30余县市农产品,推出农户专属理财产品
Sou Hu Cai Jing· 2026-01-27 07:18
Group 1 - The core initiative is the launch of the "Agricultural Financial New Year Festival" by Wangshang Bank and Alipay, aimed at assisting farmers in selling specialty agricultural products and providing exclusive financial products for farmers [1][3] - The festival features nearly 10,000 high-quality agricultural products from over 30 counties, including geographical indication products like Gan Nan navel oranges and Wuchang rice, accessible through various Alipay platforms [1] - The "Harvest Card" financial service offers farmers exclusive fixed deposit products with an annual interest rate of 1.65% for 2 and 3-year terms, and a flexible wealth management product with an annualized yield of approximately 1.9% [3] Group 2 - The initiative is part of the "Spring Plowing Special Action" guided by the Ministry of Agriculture and Rural Affairs, with plans for more tailored financial products and credit services for farmers in the future [3] - Wangshang Bank aims to develop the first AI agricultural assistant for farmers in collaboration with the Ministry of Agriculture and Rural Affairs Information Center, providing 24/7 online agricultural consulting and services [3]
深耕乡村振兴 阳光人寿多维赋能绘就共富新图景
Jin Rong Jie Zi Xun· 2026-01-27 04:48
Core Viewpoint - In 2025, the company emphasizes its social responsibility as an insurance enterprise, leveraging its main business advantages and resource integration capabilities to support rural revitalization through various initiatives, including insurance protection, industrial development, educational support, and infrastructure construction [1] Group 1: Insurance Support and Health Safety - The company plays a crucial role as a "social stabilizer," focusing on urgent needs and expanding the coverage and protection of insurance assistance. It has underwritten major illness insurance projects in multiple regions, providing health protection for millions [2] - Targeting vulnerable groups such as orphans and low-income individuals, the company has implemented measures to increase reimbursement rates, lower deductibles, and eliminate caps on coverage, thereby strengthening health safety nets for disadvantaged communities [2] - The company has expanded its government cooperation projects across various provinces, covering over 11 million people through different types of insurance programs [2] Group 2: Tailored Support in Designated Areas - In designated assistance areas, the company has developed customized insurance solutions, providing supplementary medical insurance for 6,216 residents in Inner Mongolia, resulting in 92 claims totaling 1.4132 million yuan [3] - The company has also provided specialized medical insurance for 1,648 villagers in Yunnan, achieving 100% reimbursement for impoverished households, with total claims amounting to 189,800 yuan [3] - Additionally, the company donated accident insurance to 1,263 villagers in Shanxi, with a total coverage amount of 116 million yuan, alongside a special fund to alleviate medical burdens [3] Group 3: Industrial Empowerment and Infrastructure Development - The company adopts a dual approach of "blood transfusion" and "blood production" through industrial and consumption assistance to enhance rural industries. It has engaged with local governments to support the cultivation of specialty medicinal herbs, addressing sales challenges for farmers [6] - The company has also facilitated the purchase of local agricultural products worth 603,200 yuan, contributing to increased farmer incomes and sustainable rural development [6] - In terms of infrastructure, the company has donated funds to improve living conditions in rural elderly care facilities and has supported cultural initiatives to promote community values [6] Group 4: Educational Support - The company continues to advance its "Sunshine Star Love Fund" project, focusing on enhancing rural educational resources. It has donated 200,000 yuan for multimedia equipment and furniture for a primary school in Hebei, aiming to create a better learning environment for rural students [7][8] Group 5: Commitment to Rural Revitalization - The company is committed to its mission of rural revitalization, with various assistance measures taking root and yielding results. It plans to continue innovating its support models, expanding assistance areas, and increasing efforts to strengthen insurance protection and industrial support for rural development [10]
一纸藏岁月,一草系乡邻
Xin Lang Cai Jing· 2026-01-27 04:22
Core Insights - The article highlights the journey of Gexiang Danzeng, a master craftsman of Tibetan paper, who transformed a toxic plant, the wolf poison grass, into a valuable cultural product while also uplifting his community through sustainable practices and innovation [2][4][6]. Group 1: Craftsmanship and Tradition - Gexiang Danzeng has been involved in Tibetan paper making for over 40 years, evolving from a traditional craftsman to a community leader [2][4]. - The Tibetan paper, made from wolf poison grass, is known for its durability and resistance to pests, making it a unique product in the market [9]. - The traditional craft faced challenges of survival and profitability, prompting Gexiang to innovate and expand the product line to include modern stationery and art supplies [4][9]. Group 2: Community Impact and Economic Development - In 2016, Gexiang established a cooperative that includes 12 families, providing employment opportunities for local residents, particularly those unable to work outside [5][6]. - The cooperative has seen an average monthly income of 3,050 yuan per member, with additional year-end bonuses, significantly improving the livelihoods of participating families [5]. - The cooperative's annual revenue ranges from 1.2 million to 1.5 million yuan, contributing to the local economy and establishing Tibetan paper as a source of wealth for the community [5][6]. Group 3: Sustainability and Future Prospects - Gexiang recognized the need for sustainable sourcing of wolf poison grass, leading to the establishment of an artificial cultivation project to ensure a steady supply of raw materials [5][6]. - The cooperative aims to expand its reach and impact, with plans to develop a structured training system for future generations and enhance online sales channels [7][8]. - Gexiang's vision includes making Tibetan paper a key element in rural revitalization efforts, ensuring the craft's longevity and cultural significance [7][8].
北京市政协委员董敏:康养农业将为乡村振兴注入持续动力
Bei Ke Cai Jing· 2026-01-27 03:51
新京报讯(记者王思炀)今年的北京市政府工作报告提出,要深入推进和美乡村建设,发展乡村旅游等富民产业,培育北京优农品牌。对此,来自农业界别 的北京市政协委员、北京沱沱工社生态农业股份有限公司董事长董敏表示,"生态农业+康养+旅游"产业融合发展,将有效缓解城市养老资源压力,为乡村 振兴注入持续动力。 and of the 来自农业界别的北京市政协委员、北京沱沱工社生态农业股份有限公司董事长董敏。 新京报记者 王贵彬 摄 作为北京优农品牌的参与者,董敏对农业区域公用品牌建设感触颇深。她表示,农业区域公用品牌不是单一企业能打造的,需要政府与企业联合制定标准、 维护标准、严格执行并持之以恒。政府加大对北京优农品牌的培育,有助于增强消费者信任,而信任是促成购买、推动企业提质增效的核心前提。 "十五五"开局之年,董敏建议北京近郊农业走差异化路径,推动一产、二产、三产深度融合。其中,可以重点打造"生态+康养""生态+文旅"等特色项目,让 京郊成为各年龄段群体共享的田园乐园,为乡村振兴注入持续动力。 董敏指出,截至2024年底,北京60岁及以上常住人口占常住总人口的23.5%,叠加市民对田园生活的传统向往,催生了巨大康养需求。 ...