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商务部:发挥电商渠道优势助力外贸拓内销
Group 1 - The Ministry of Commerce emphasizes leveraging e-commerce channels and the scale of the largest online retail market to support foreign trade and domestic sales [1][3] - 15 major e-commerce platforms are actively responding with 8 initiatives, including direct procurement and supply-demand matching [1] - As of April 23, 9 e-commerce platforms have opened green channels for entry, and 6 platforms have established domestic sales zones, connecting with over 6,000 foreign trade enterprises and more than 600 entries [1] Group 2 - Alibaba Group has established a special task force for foreign trade, focusing on unsold inventory by connecting merchants with domestic sales channels [1] - The 1688 platform will introduce measures to help foreign trade enterprises alleviate financial and inventory pressures, including early payment services for orders and special credit loans in collaboration with financial institutions [1] - The consumer platform "What Worth Buying" has launched a support plan for "export to domestic sales," helping foreign trade enterprises adapt to changes in the international economic environment [2]
共克时艰、实现“多赢” 外贸产品借商超“内销直通车”逆势突围
Yang Shi Wang· 2025-04-24 06:38
央视网消息:近期,美国大幅提升中国输美商品关税,外贸企业面临挑战。对此,商务部加大力度推进内外贸一体化。重点商 超、电商平台为外贸企业开通的内销"直通车",让出口受阻产品以最快速度与消费者见面。 出口转内销还来自外贸企业自身的转型需求。这家企业主力业务是向海外出口金枪鱼罐头等产品,2018年以后逐渐降低向美国市 场出口规模,转向欧洲及中南美市场。考虑关税、运费上涨等带来的不确定性,他们正在积极拓展内销。 如今,多家零售企业向外贸企业伸出了"橄榄枝"。助力"出口转内销",并不单纯为了共克时艰,而是实现供应商、实体零售和消 费者的"多赢"。中国商业联合会副会长傅龙成称,中国市场是一片汪洋大海,制造业企业、供货商将更加丰富多彩的商品提供到国内 市场,让中国消费者享受到更加实惠的服务、更加优质的商品。 4月22日,首批出口转内销的外贸商品在超市上架。这家企业主要生产牙刷、牙线等产品,长期为沃尔玛等欧美超市供货,目前 与美国市场的合作几乎停滞。看到公开信后,他们立即发了邮件,第二天就收到了回信。在企业和超市的沟通群里,记者看到有和商 品类型匹配的采购专员全流程对接手续,从建群到商品快递到店,只用了8天时间。 在北京的一 ...
商超电商齐发力!江苏众多外贸优品极速上架
Yang Zi Wan Bao Wang· 2025-04-24 06:14
Core Viewpoint - The article discusses the initiatives taken by Jiangsu Province to support foreign trade enterprises in expanding their domestic sales in response to the imposition of tariffs by the United States. This includes collaboration with major supermarkets and e-commerce platforms to promote high-quality foreign trade products in the domestic market, aiming for high-quality integrated development of domestic and foreign trade [1]. Group 1: Initiatives and Collaborations - Jiangsu Province's Commerce Department is working with large supermarkets and e-commerce platforms to launch initiatives for foreign trade products to enter the domestic market, enhancing supply-demand resource matching [1]. - The "Foreign Trade Products Chinese Tour Jiangsu Station" event has facilitated deep discussions between Huaren Wanjia and multiple foreign trade enterprises, planning to introduce various products to meet domestic consumer preferences [4][5]. - Huaren Wanjia has successfully connected with over 150 foreign trade enterprises and is establishing "foreign trade to domestic sales zones" in its nationwide stores to promote Chinese manufacturing [7]. Group 2: Product Offerings and Market Response - Various foreign trade products, such as travel blankets and bamboo cutting boards, have been introduced in local supermarkets, attracting consumer interest [2][4]. - The collaboration with Huaren Wanjia has significantly reduced the costs for foreign trade enterprises in expanding into the domestic market, with plans for rapid product launches [5][6]. - The article highlights the positive consumer feedback regarding the quality and affordability of the foreign trade products being offered [4]. Group 3: E-commerce and Sales Strategies - E-commerce platforms like JD.com are playing a crucial role in supporting foreign trade enterprises, with a target sales goal of 20 billion yuan for the year [9]. - Companies are adapting to the domestic market by enhancing their e-commerce operations and participating in various trade shows and events to expand their market reach [10][11]. - The government is actively promoting policies to boost domestic consumption, providing a broader space for foreign trade enterprises to transition to domestic sales [11][12]. Group 4: Local Government Support - Local governments in Jiangsu are organizing various promotional activities to help foreign trade enterprises expand their domestic market presence, including issuing consumer vouchers and hosting trade fairs [13]. - The initiatives aim to create a seamless connection between supply and demand, helping foreign trade enterprises navigate the challenges posed by external market pressures [12][13].
浙江轻工外贸企业应对挑战闯关突围
Xiao Fei Ri Bao Wang· 2025-04-24 03:16
Group 1 - The article highlights the impact of U.S. tariffs on global trade, prompting companies in Zhejiang to diversify their markets and seek new opportunities domestically and internationally [1][2] - Desai Group, a major shoe manufacturer, has seen a 30% year-on-year increase in orders from Europe, compensating for a decline in U.S. orders due to tariffs [1] - The company has shifted its workforce to focus on growing orders from other countries, indicating a strategic pivot in response to market challenges [1] Group 2 - Chenda Bathroom Appliances, which exports 50% of its products to the U.S., has faced delays in over 4 million yuan worth of orders due to tariffs, leading to a focus on finding new clients [2] - The company plans to double its participation in domestic and international exhibitions in 2024, targeting markets in the Middle East, Southeast Asia, and Eastern Europe [2] - Zhejiang Kaijia Crafts, which exports 40% of its products to the U.S., is also shifting focus to the domestic market while developing new products to mitigate the impact of declining foreign orders [2][3] Group 3 - Kaijia Crafts has begun utilizing social media platforms like Taobao and Douyin to promote its products, achieving daily sales of over 10,000 yuan [3] - The company is expanding its product range to include felt hats and scarves, aiming to offset losses from reduced foreign trade orders [3] - The overall strategy for these companies includes enhancing brand influence and market share through diversified product offerings and increased domestic sales efforts [1][2][3]
京东“春晓计划”助力深圳企业腾飞,有商家入驻后单日销量突破15万单
Sou Hu Wang· 2025-04-24 02:08
Core Insights - JD.com has upgraded its "Chunxiao Plan" and introduced the "New Merchant Three-Step Method" to support local merchants in Shenzhen, aiming to provide a comprehensive growth solution from store opening to expansion [1][3][10] Group 1: Growth and Support Initiatives - In 2024, the number of small and medium-sized merchants in JD's Guangdong industrial belt increased by 108%, with new merchant growth at 51%, particularly from Shenzhen [1] - The upgraded "Chunxiao Plan" includes a zero-cost trial operation, with merchants able to open stores in as little as one minute and no deposit required during the trial period [3][6] - JD.com will invest at least 1 billion yuan in advertising subsidies for merchants this year, with no upper limit, to help them quickly generate orders [3][6] Group 2: Merchant Development Framework - The "2025 Merchant Growth White Paper" outlines three key stages for new merchants: product launch, sales activation, and volume increase, along with nine practical steps and benchmark cases for reference [6][7] - JD.com provides comprehensive guidance for merchants in the product launch phase, including product selection, listing, and exposure enhancement [6][7] Group 3: Localized Support Programs - JD.com has launched a localized support plan tailored to Shenzhen merchants, offering differentiated support across various business sectors, including JD Global Purchase, JD Health, and JD Fashion [8][9] - New merchants in specific categories can receive cash incentives up to 600,000 yuan and reduced deposit requirements to alleviate financial pressure [9][10] Group 4: Success Stories and Future Outlook - The "Chunxiao Plan" has effectively helped merchants reduce costs and increase efficiency, with over 1 million active third-party stores on JD's platform as of March 2024 [10] - Successful case studies include merchants achieving significant sales growth and brand recognition through participation in promotional activities and receiving operational guidance from JD's team [10][11] - JD.com plans to continue enhancing the "Chunxiao Plan" to support new merchants in Shenzhen and expand its initiatives to other cities, contributing to regional economic development [11]
跨境支付,金融机构助力企业破局!
券商中国· 2025-04-23 15:08
Core Viewpoint - The article discusses the significant impact of U.S. tariff policies on global trade, prompting Chinese financial institutions to innovate in cross-border payment and trade finance to support businesses in navigating these challenges and exploring new opportunities for international expansion [1][2]. Group 1: Cross-Border Payment Innovations - In response to the U.S.-China trade conflict, companies are seeking new markets abroad, leading to a surge in demand for innovative cross-border payment solutions [3]. - Alibaba's 1688 platform has introduced measures to assist export-restricted businesses, such as providing advance payment services for orders to help alleviate cash flow issues [3]. - Financial institutions, including JPMorgan, are focusing on developing comprehensive solutions for businesses, such as automated cross-border payments and multi-currency account services, to enhance operational efficiency and reduce costs [3][4]. Group 2: Financing Support for Domestic Market Transition - Many companies are shifting their focus to the domestic market due to external pressures from U.S. tariffs, with banks collaborating with e-commerce platforms to facilitate this transition [5]. - Financial institutions are offering specialized credit loans to support industries most affected by tariffs, such as textiles and light manufacturing [5][6]. - The Chinese government has encouraged financial institutions to provide support for the transition of export products to domestic sales, as outlined in the 2020 policy document [6]. Group 3: Enhancing Payment Efficiency - Despite increasing uncertainties in international trade, technological advancements are becoming crucial for overcoming challenges [6]. - Ant Financial's WorldFirst has launched a "Guard Plan" to provide a comprehensive suite of cross-border trade financial services, enhancing the operational capabilities of small and medium-sized enterprises [7]. - The "Guard Plan" aims to improve fund circulation efficiency by 30%, thereby increasing competitiveness and reducing costs for domestic cross-border trade enterprises [7].
焦点访谈|“中国经济是一片大海”——多方合力托举外贸企业扬帆新航程
Yang Shi Wang· 2025-04-23 13:10
央视网消息(焦点访谈):近期,美国以所谓的"对等关税"为名大幅提升我国输美商品关税,相关外贸企业面临严峻挑战。对此,商务部加大力度推进 内外贸一体化,加大对外贸企业拓内销的帮助力度,促进内外贸渠道对接、品牌对接、产销对接、标准对接。同时各地政府也纷纷出台举措。多家行业协会 联合发布倡议书,重点商超、电商平台等共同发力,推动内外贸联动,拓展内销市场。 这些天,山东临沂这家外贸企业的负责人很着急。企业的主营业务是一次性纸杯纸碗,美国市场占企业出口商品总份额的75%。最近,受美国滥施关税 的影响,企业正面临严峻挑战。 4月16日,京东采销人员的到来,让企业看到了一丝希望。这家外贸企业与京东的合作开始于今年2月,当时京东为了发展新的业务线,在全国寻找优质 的源头工厂,宏泰纸塑用品有限公司就是他们当时主动联系的其中一家企业。在此之前,企业并没有接触过线上销售,抱着试试看的态度,他们选择了三款 产品在京东上线销售,结果卖出了意想不到的单量。这家外贸企业的海外市场一直很饱和,现在因为关税的问题,突然面临前所未有的压力,让他们有了通 过国内电商解决问题的想法。 基于之前的合作,京东对企业的产品质量很认可。得知企业的现状后,平 ...
外贸产品借助电商平台“内销突围” 以电商速度传递到千家万户
Yang Shi Wang· 2025-04-23 07:53
记者来到京东北京总部时,负责出口转内销的罗佳和同事们正在加紧梳理产品表现。 罗佳告诉记者,目前采销队伍有多位工作人员奔赴外贸企业所在产业带走访选品。"人在潮汕,上门拜访,面谈合作",在采购人员的朋友 圈里,记者看到多条征集信息。 京东采销经理郭财茂走访的这家企业主要生产陶瓷餐盘,外贸出口占比超过80%,急需开拓内销渠道。4月12日晚电商平台紧急上线了第 一款外贸盘子,加大推广力度,11个小时销量超过9万件,这大大出乎企业的意料。 临沂兴业陶瓷电商负责人苏红称:"现在的库存压力1000多万,突然间走这么大的量,走出几万件的量,可以说给我们增加了很多外贸产 品转内销的信心。因为之前这种绚丽奔放的花色,我们是不敢在国内销售的,后期外贸订单出现积压情况,我们可能多了销售的渠道。" 在和这家企业的视频连线里,团队很快确定了后续会上新的产品。曾经漂洋过海的外贸产品搭上了走向国内消费者的"直通车"。不过,外 贸与内销市场在营销模式、经营方式、生产流通等方面有很大区别,不少外贸企业转内销面临"水土不服"的问题,需要电商平台助一臂之力。 央视网消息:近期,多家电商平台纷纷行动,提出出口转内销助企举措,推动适销对路的外贸产品对接 ...
环球港出口商品展销会开张 “同源同价”吸引市民选购
Jie Fang Ri Bao· 2025-04-23 01:37
记者 周楠 昨天,普陀区环球港出口商品展销会迎来首批10多家外贸企业及商场合作品牌入驻。凭借"同源同 价"的出口品质商品,吸引大批市民驻足选购。 "在商场大流量的助力下,半天就卖出去50多个保温杯。"企业负责人张晓娜说,目前仓库内还有待 发货或被迫取消订单的4万个美国订单保温杯,"'出口转内销'正在成为我们企业的发力点。" 来自青岛市的国信集团,这次在展销会上带来了拳头产品"裕鲜舫"野游大黄鱼。上海区域销售负责 人魏芳告诉记者,去年,企业销往美国的黄鱼超过4吨。如今企业下定决心摆脱对美国市场的依赖。3月 起,已陆续将黄鱼卖到中国台湾高端商超和东南亚市场,"裕鲜舫"也计划尽快入驻外卖平台。 "4月18日,上海市举办'外贸拓内销对接会',对接会后的48小时里,月星集团旗下各商场对接了超 过80家企业。"月星集团副总裁许惊鸿说,月星集团已成立"月星店小二"专班,将为外贸企业入驻开辟 绿色通道,并提供专人服务团队,以场地支持、流量支持、国补加持、资源开放、礼品采购、开店支 持、联营联名7大行动支持外贸企业。 上海清水日用制品有限公司专注生产保温杯,外贸销售额占企业订单量约5成,其中美国市场占比 约20%。目前企业发往 ...
广交会南美洲采购商增多,中央汇金增持四大沪深ETF | 财经日日评
吴晓波频道· 2025-04-22 16:04
点击上图 ▲立即报名 三部门延续失业保险稳岗惠民措施 4月22日消息,人力资源社会保障部、财政部、税务总局三部门联合印发《关于延续实施失业保险稳岗惠民政策措施的通知》,支持企业稳定岗 位,助力提升职业技能,兜牢失业保障底线。其中提到,对不裁员少裁员的参保企业继续实施稳岗返还政策至2025年底。 |点评| 受关税政策影响,今年广交会的境外采购商出现了明显变化。采购商的构成更加多元,直观反映出中国出口商品对美国的依赖度正不 断下降。去年底钱凯港投入运营,南美洲与亚洲的货物运输时间大幅缩短,货运上减少了对巴拿马运河航线的依赖。加上部分南美洲国家的去 美元化进程加快,进一步带来了对外经济往来的空间。关税壁垒下,南美市场在我国出口的占比有望提升,南美洲采购商的参展数也显著增 加。 不过,南美市场带来的出口增长有限,开拓市场同样需要时间。面对充满不确定性的关税政策,出口转内销成为当下不少外贸企业积极求生的 方式。从长期来看,凭借供应链优势,我国在国际贸易体系中的地位较难被撼动。只是对于企业来说,渡过眼下难关更为迫切。在这一特殊时 期,也需要政策发力扶持,以内需托举起外贸企业。 自贸区提升战略意见发布 4月22日消息,近日 ...