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政企合力 贵州外贸优品加速拓内销
Sou Hu Cai Jing· 2025-04-22 13:35
4月21日中午2点,离贵州省"外贸优品·一路黔行"产销对接会还有30分钟,省商务厅相关处室负责人、省内外贸优品重点生产企业、流通企业代表50余人已 坐满会场。 省商务厅为"出口转内销"搭建平台,外贸企业负责人带着样品和合作意向而来,流通企业一一把脉外贸企业的个性化需求……一场帮助外贸企业拓宽内销渠 道的对接会拉开序幕,这也是我省做好拓内销工作举办的专场活动。 贵州合力超市集团集团副总裁申民明提出"文化赋能+场景营销"建议,期待与外贸企业联合定制特色产品,开发自主品牌,打造特色IP;淘宝直播贵州区域 负责人郑汝忠分享了"外贸优品直播计划",承诺为贵州外贸企业提供流量扶持和平台对接服务…… 对接会上,省商务厅还发布了贵州省外贸企业优品目录以及《贵州省"外贸优品·一路黔行"出口转内销倡议书》,将积极支持企业参加"贵州制造"品牌推广 活动,支持电商平台开设"贵州外贸优品"旗舰专区,策划"外贸优品节"等主题促销活动,支持培育企业内销品牌,满足国内消费者多样化、个性化的需要, 共促消费升级。 贵州日报天眼新闻记者 冯倩 编辑 刘力维 二审 王淑宜 R 11 ( 24 ) I 78 I I it 4 1 118 f 色系列 ...
鑫闻界|一吨吨大姜,数千名小二,私域电商发力……外贸多维破局
Qi Lu Wan Bao· 2025-04-22 09:30
齐鲁晚报·齐鲁壹点 王赟 "内外贸一体化"是今春一股劲风,一场物的大迁徙由此生发,随之而动的还有人的大迁徙,平台的大迁 徙,破局势在必得。 一吨吨大姜,数千名小二,AI小语种翻译,私域电商发力……都是这段时间以来许多中小外贸企业和 平台共同经历的一个缩影。 大润发的"大姜"火了,鳕鱼片在路上 "昨天卖断货了,紧急补的。"4月22日,大润发华北区历下店超市一楼,齐鲁晚报·齐鲁壹点记者看到店 总李增淇正在"网红姜"堆边忙碌,单位上挂着"外贸优品中华行"的牌子,生姜售价为4.98元/500g。 4月15日,大润发超市上架了首款"外贸生姜",这是其启动"外贸优品进商超"专项扶持计划以来正式上 架的首款生鲜商品。该款生姜来自青岛力泰农产品有限公司,该公司是一家专注生姜出口的企业,其产 品主要销往美国及东南亚市场。近期,受国际市场环境影响,面临库存积压的难题。 "除了生姜外,我们已对接多家出口转内销企业,一款鳕鱼片近期上架,也是山东的供应商。"4月22 日,大润发华北区总经理朱立新在接受齐鲁晚报·齐鲁壹点记者采访时表示,目前"外贸优品中国行"计 划正在稳步推进, 大润发官网已增设中国外贸企业绿色报名通道,并成立专项小组委 ...
头部零售企业频频出新招 助力外贸优品销售成效渐显
据介绍,红旗连锁还借助抖音直播内容场景优势,将镜头聚焦当天在成都环球中心大厅线下开设的外贸 转内销商品特展会。在特展会现场,生活用纸、休闲食品、洗化用品、面包饼干、奶制品、茶叶、锅具 等外贸商品丰富多样。 抖音生活服务方面表示,本次专场直播由"抖音外贸优品专项扶持计划"特别支持,双方通过优价代金 券、线上线下(300959)融合的方式,助力更多优质外贸商品和外贸供应商拓展国内市场。对于在抖音 生活服务平台经营、符合相关要求的商超、零售企业,该平台将提供专场直播流量补贴;还将邀请明 星、探店达人等助力实体商家开播获客;以短视频流量补贴、开屏曝光资源等助力优质外贸商品及商家 拓宽市场。 4月18日,红旗连锁(002697)携手抖音生活服务开启了专场直播,助力线下门店外贸优品销售。在当 天直播间里,红旗连锁官方联合抖音让利补贴,推出涵盖日化洗护、茶饮、食品等多个类目的优价团购 商品和多款团购代金券。整场直播总交易额超1300万元。18日当天,红旗连锁抖音直播间最高实时场观 看超过25万人次,整体曝光人数达424万。 近期,头部电商和零售平台多措并举,积极与外贸企业展开对接。随着帮扶工作的持续推进,助力外贸 企业出口 ...
让小家电加速“东南飞” 宁波家电企业困境突围有妙招
浙江宁波慈溪是我国三大家电生产基地之一,其中出口美国的占比约16%。美国滥施关税,对慈溪的家电产业有什么影响?企业又如何应对? 失去三分之一出口市场 家电企业如何应对 记者来到慈溪这家企业时,负责人沈雪江正在盘点成品仓库积压的货物。 沈雪江告诉记者,他们出口到美国的产品约占总出口的三分之一。在美国加征关税后,出口到美国的冰箱、洗衣机等电器积压了将近3000台。 沈雪江算了一笔账,他们跟美国客户签订协议时,对方支付了30%的定金;而同规格洗衣机、冰箱的零部件通用性很强,能够达到70%。因此,即便美国客 户违约,他们也可将产品重新翻包后再次销售。而美国客户预付的30%定金,足以覆盖大部分重新翻包的成本。 库存订单能够得到适当的处理,但一下子少了三之一出口订单仍是巨大挑战。在企业的生产计划部,记者看到原本生产美国订单为主的生产线,已经排满了 其他国家的订单。 浙江飞龙制冷科技股份有限公司计划部部长 马品磊:今年以来所有的外贸订单,像意大利、墨西哥、阿根廷,目前我们总共合作有90多个国家。 马品磊说,拓展多元化市场是他们抵御风险的重要策略。凭借产品过硬的技术优势,企业在客户的选择上拥有一定的主动权。眼下美国订单没有了 ...
有规划、有方向,一年比一年好!外贸企业“破浪前行”创新中拓市场
Yang Shi Wang· 2025-04-21 08:03
央视网消息:连日来,面对风高浪急的外部环境,中国多地积极想办法、找出路,布局新的海外市场。借助跨境电商平台降低对美 外贸依存度,并通过搭建线下线上联动平台,积极帮助外贸企业拓展内销市场。多位受访企业、平台代表表示,产品实力过硬、销 售渠道拓展以及政府支持品牌推广,是中国外贸企业的信心所在。 上海:16家电商平台与近80家外贸企业现场对接 近日,上海组织召开"电商助力外贸拓内销对接会",16个国内主要电商平台和近80家外贸企业现场对接。外贸企业负责人带着样品 而来、带着后续合作意向而归。电商平台为"出口转内销"组织专班,一一"把脉"外贸企业的个性化需求。 外贸企业负责人张斌表示,对他们外贸企业帮助非常大,在这个情况下,企业也会不气馁、不躺平,发挥自身潜力,提升竞争力。 他们也会积极拓展欧洲、东南亚、中东包括非洲市场。 广东:出口转内销 多举措拓宽农食行业产品销路 浙江:应对关税挑战 义乌女老板勇敢突围 第十四届广东现代农业产业博览会在广东东莞举行。这家以外贸为主的水产品公司,特意带来了最新研发的罗非鱼预制菜品,企业 准备借助此次展会将产品推向国内市场。 "改变自己,先找出路",这是当前众多义乌老板所要面对的现实 ...
“我们总有办法的”——一场助力外贸拓内销对接会见闻
Xin Hua She· 2025-04-19 09:17
Group 1 - The core event is a "Shanghai E-commerce Assistance for Foreign Trade to Domestic Sales Matching Conference" where 16 leading e-commerce platforms engaged with nearly 80 foreign trade companies to explore opportunities for domestic sales [1][4] - Companies like Shanghai Tahui Knitting Factory and Beijin International are actively seeking to expand into the domestic market, showcasing their products and discussing potential collaborations with e-commerce platforms [2][3] - JD Group has initiated a support plan for foreign trade companies transitioning to domestic sales, announcing a special procurement fund of 200 billion yuan, with over 6,000 companies already in contact and nearly 1,000 in substantive negotiations [3][4] Group 2 - The Shanghai Municipal Commerce Commission is providing various support services to reduce the costs for foreign trade companies entering the domestic market, including policy consultation and product certification [4] - Physical commercial enterprises, such as Shanghai Global Harbor and Yuexing Group, are also assisting foreign trade companies by offering free venues and dedicated service teams to facilitate their entry into the domestic market [4]
“外贸优品网上行”出口转内销对接会成功举办,助力外贸企业拓内需稳发展
Sou Hu Cai Jing· 2025-04-19 03:20
Group 1 - The event "Export to Domestic Sales Matching Conference" was held to promote the integration of foreign trade products into domestic e-commerce channels, helping companies stabilize orders and expand channels [2] - The Beijing Municipal Bureau of Commerce introduced support policies for high-quality development of e-commerce, offering up to 1 million yuan for building online marketing systems and enhancing digital operation capabilities [3] - Fengtai District will establish the "Foreign Trade Quality Products Fengtai Action" service platform to assist companies in expanding online consumption scenarios and provide free exhibition venues [3] Group 2 - Major e-commerce platforms proposed substantial support measures for foreign trade products transitioning to domestic sales, including a 200 billion yuan special procurement fund from JD Group and various incentives for foreign trade merchants [4] - Other platforms like Meituan and Hema are also launching initiatives to facilitate the entry of foreign trade enterprises into the domestic market, providing comprehensive support from merchant onboarding to brand building [4] - The event featured interactive sessions where over 70 foreign trade companies directly engaged with platform experts to address challenges related to domestic market entry and brand recognition [6] Group 3 - The Beijing Municipal Bureau of Commerce plans to continue promoting foreign trade companies' expansion into domestic e-commerce channels, tracking their needs and establishing a database for export-to-domestic sales [8] - Upcoming initiatives include organizing foreign trade product showcases during consumption promotion events and facilitating various matching and training sessions to enhance the integration of domestic and foreign trade channels [8]
重磅会议:加大逆周期调节力度
Jin Rong Shi Bao· 2025-04-19 02:47
Group 1 - The State Council emphasizes the need for macroeconomic policies to counter external uncertainties and stabilize employment and the economy [1][2] - The meeting highlights the importance of diversifying markets to reduce reliance on a single market, particularly in light of the complex international investment environment [3] - Trade with countries involved in the Belt and Road Initiative reached 5.26 trillion yuan in Q1, a 2.2% increase year-on-year, accounting for 51.1% of China's total foreign trade [3] Group 2 - The government is implementing measures to optimize customs and improve the business environment at ports, which includes 16 measures to facilitate enterprise customs clearance [3] - The report outlines practical steps to support foreign trade, such as enhancing financial services and expanding export credit insurance coverage [3] - Utilizing e-commerce platforms and supermarkets is suggested as a way to help more enterprises cope with foreign trade challenges [3] Group 3 - Experts suggest that boosting domestic consumption can effectively absorb pressure from reduced exports to the U.S., emphasizing the need to address standardization issues [4] - The current structural contradictions in China's economy include overcapacity in low-end consumer goods and insufficient supply in high-end services [5] - Improving income distribution and supporting small and medium enterprises are seen as crucial for enhancing consumer capacity and willingness [5] Group 4 - The meeting stresses the importance of the real estate market in stimulating domestic demand, with ongoing policies aimed at promoting healthy development [7] - There is a call for more favorable policies to encourage developers to provide high-quality housing at reasonable prices [7] - Suggestions include exploring the acquisition of existing properties for affordable housing to stabilize the real estate market and improve living standards [8]
当“世界工厂”的货架转向国内,谁能接住这波“反向海淘”?
Sou Hu Cai Jing· 2025-04-17 22:21
Core Viewpoint - The article highlights the significant shift in China's foreign trade landscape, driven by external pressures such as tightening U.S. tariffs and domestic consumption upgrades, leading to a strategic pivot from export to domestic sales for foreign trade enterprises [2][3][6][18]. Group 1: External Factors Impacting Foreign Trade - Recent U.S. tariff policies have directly impacted export-dependent foreign trade companies, leading to a decline in exports [2]. - In the first quarter of 2025, China's exports to the U.S. fell by 12%, with electronic and machinery sectors being the most affected [3]. Group 2: Domestic Market Dynamics - The domestic consumer market is experiencing a shift from quantity to quality, with a growing demand for high-cost performance and differentiated products [5]. - As of October 2024, China's online shopping user base exceeded 900 million, with an average annual consumption frequency of 5.2 times per user and a 7.3% increase in average transaction value [5]. Group 3: E-commerce Platforms' Role - E-commerce platforms like JD.com and Oriental Selection are actively supporting foreign trade enterprises in transitioning to domestic sales through various initiatives, including significant procurement budgets and expedited onboarding processes [6][8][18]. - Platforms are leveraging technology and supply chain advantages to facilitate this transition, with initiatives like AI support from Baidu and rapid store setup from Suning [6][10]. Group 4: Competitive Landscape and Innovation - The competition among e-commerce giants is shifting towards supply chain integration and operational efficiency, with a focus on creating an ecosystem that supports foreign trade enterprises [7][10]. - Innovative models such as JD.com's "buyer system" and Yonghui's "fast track" are aimed at quickly converting foreign trade inventory into effective domestic supply [8][10]. Group 5: Future Outlook and Transformation - The article suggests that the transformation of foreign trade enterprises is not just about survival but also about reshaping the underlying logic of Chinese e-commerce, potentially leading to the emergence of new business models that integrate flexible supply chains and global branding [12][14][19]. - The integration of ESG standards into product selection may become crucial, as products lacking green certification could be excluded from the market [17].
绿色通道、流量扶持、费率优惠 腾讯推出“外贸新征程助跑计划”
Shen Zhen Shang Bao· 2025-04-17 16:44
Core Viewpoint - Tencent has launched the "New Journey for Foreign Trade Assistance Plan" to boost consumption and help foreign trade enterprises expand into the domestic market, aiming to generate an additional sales scale of 100 billion yuan through various digital platforms [2][3] Group 1: Measures and Initiatives - The plan includes 10 specific measures such as establishing a green channel for merchant entry, supporting zero deposit trial operations, and providing multi-dimensional incentives for new merchants [2] - Tencent will facilitate online sales for foreign trade businesses by connecting them with influencers and hosting a special live broadcast event called the "Foreign Trade Goodies Festival" [3] - A significant financial incentive includes a reduction in technical service fees for self-operated transactions under 1 million yuan and a maximum of 15,000 yuan in live streaming traffic incentives for individual merchants [3] Group 2: Financial Support and Market Expansion - Tencent's WeChat Pay will offer payment fee discounts for new foreign trade merchants throughout 2025, enhancing their financial viability [3] - The "Sail Plan" will be launched in collaboration with Southeast Asian e-commerce platforms to support small and medium-sized foreign trade enterprises in entering the Southeast Asian market [3] - Tencent, in partnership with financial institutions, plans to stimulate consumption through various financial incentives, including interest-free installments and consumer subsidies, which are expected to drive over 10 billion yuan in new consumption transactions [3]