Core Viewpoint - Sichuan has implemented three key strategies to boost holiday consumption, leveraging policies, activities, and new consumption scenarios to stimulate economic growth during the summer season [8][9][10]. Group 1: Policy Initiatives - Sichuan focuses on student consumption by providing targeted financial support for 3C digital communication products through a combination of government subsidies, platform discounts, and merchant promotions, creating a multi-dimensional discount system [9]. - The government plans to distribute "new student benefits" packages to over 1 million students, enhancing the shopping experience for both local and visiting consumers [9]. - Various cities in Sichuan have launched promotional campaigns utilizing "ticket root economy," offering discounts at over 800 merchants, including local cuisine and popular tourist attractions [9]. Group 2: Innovative Activities - The province has organized numerous cultural and tourism events, including the "2025 Summer Cultural and Tourism Consumption Season," which features over 100 promotional activities [10]. - Events like the Sichuan Electronic Sports Month and the third Luzhou eSports Competition have transformed spectator interest into habitual consumption, significantly boosting local economic activity [10]. - The integration of cultural and tourism activities has created a vibrant atmosphere, attracting both residents and tourists to participate in various events [10]. Group 3: New Consumption Scenarios - Sichuan has developed new consumption scenarios focusing on food, goods, and scenic experiences, enhancing the quality of consumer engagement [11][12]. - Over 1,000 promotional activities have been organized around local cuisine, such as the "Drunken Beautiful Guangyuan" beer music season, which connects culinary experiences with urban landmarks [11]. - The province has introduced "Yue You Fusion" scenarios that incorporate elements of low-altitude tourism and modern technology, aiming to create a comprehensive shopping and lifestyle experience [12].

Core Viewpoint - The "ticket root economy" is emerging as a key driver for stimulating consumption across various sectors, transforming single consumption actions into extended consumption chains, thereby creating new growth opportunities in the market [1][3]. Group 1: Definition and Mechanism - The ticket root economy allows consumers to use tickets from events, exhibitions, and travel as discount vouchers for subsequent purchases, thus encouraging additional spending and extending the consumption chain [3][4]. - This economic model fosters a multi-win consumption ecosystem, enhancing consumer engagement and market vitality by linking various consumption experiences [3][4]. Group 2: Consumer Behavior and Business Impact - Consumers are increasingly motivated to spend more time and money in a city due to the emotional and experiential value associated with ticket roots, which serve as both discounts and cultural guides [3][4]. - For businesses, while offering discounts may reduce short-term profits, the resulting increase in repeat purchases and customer loyalty can lead to long-term benefits [3][4]. Group 3: Regional Initiatives and Collaboration - Various regions are implementing promotional strategies linked to ticket purchases, such as Jiangsu's "1+3" discount model and Shaoxing's free entry policy during events, to activate consumer potential [4][5]. - The ticket root economy promotes cross-regional collaboration, as seen in the "Million Workers Tour Bashu" initiative, which integrates resources from different areas to enhance consumer experiences [5]. Group 4: Future Outlook - The rapid growth of the ticket root economy highlights the endless possibilities for consumption innovation, emphasizing the need for high-quality content and attractive events to sustain this economic model [5].

Core Insights - The summer tourism market in China is being energized by a new trend where young people seek themed and immersive experiences rather than traditional sightseeing [1] Group 1: Sports Events - Various grassroots football events like "Su Super," "Zhe Super," and "Gan Super" have gained popularity, attracting numerous fans and tourists, which in turn boosts local economies [2] - For instance, the Jiangsu Province City Football League ("Su Super") has led to a nearly 200% year-on-year increase in scenic spot bookings since July [2] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [2] Group 2: Film Tourism - The trend of "traveling with movies" has emerged, with films like "The Lychee of Chang'an" and "Nanjing Photo Studio" significantly increasing tourist numbers in their respective filming locations [3] - For example, user travel to Xi'an and Guangzhou increased by 12% and 10% respectively within ten days of the film's release [3] - Cities are launching film-themed tourism routes to capitalize on the popularity of these films, enhancing visitor engagement [3] Group 3: Concert Tourism - Concerts in second and third-tier cities have seen high demand, with events like singer Dao Lang's concerts in Shandong attracting 120,000 fans and generating 3.2 billion yuan in direct consumption [4] - Local initiatives like "Listen to Songs in Linyi" packages have been introduced, offering free access to multiple scenic spots for concert ticket holders, leading to a 25% increase in visitor numbers at key attractions [4] - The concept of "ticket economy" is emerging as a new driver for urban consumption, linking various sectors such as transportation, dining, and accommodation [4] Group 4: Consumer Trends - The rise of themed travel reflects consumers' pursuit of quality and personalized experiences, providing new opportunities for the cultural tourism industry [4] - As the integration of culture and tourism deepens, more innovative travel experiences are expected to emerge, injecting new vitality into urban consumption [4]

Core Insights - The summer tourism market in China is being driven by a new trend where young people seek themed and immersive experiences rather than traditional sightseeing [1] Group 1: Sports Events - Various grassroots football events like "Su Super," "Zhe Super," and "Gan Super" have gained popularity, attracting numerous fans and tourists [2] - The Jiangsu Province's "Su Super" has led to a nearly 200% year-on-year increase in summer scenic spot bookings since July [2] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion RMB [2] - The National Sports Administration highlighted that sports and related consumption have significantly contributed to expanding domestic demand, with 511 monitored events generating over 16 billion RMB in consumption [2] Group 2: Film Tourism - The trend of "traveling with movies" has emerged, with films like "The Lychee of Chang'an" and "Nanjing Photo Studio" boosting tourism in their respective locations [3] - User travel numbers to Xi'an and Guangzhou increased by 12% and 10% respectively after the release of "The Lychee of Chang'an" [3] - Nanjing saw a nearly 16% increase in user travel numbers following the release of "Nanjing Photo Studio," prompting local tourism initiatives [3] Group 3: Concert Tourism - Concerts in second and third-tier cities have seen high demand, with events like Dao Lang's concerts in Linyi attracting 120,000 fans and generating 3.2 billion RMB in direct consumption [4] - The local government introduced a "Listen to Music Tour" package, leading to a 25% increase in visitors to key scenic spots [4] - The concept of "ticket economy" is emerging as a new driver for urban consumption, linking various sectors such as transportation, dining, and accommodation [4] - The rise of themed travel reflects consumers' pursuit of quality and personalized experiences, providing new opportunities for the cultural tourism industry [4]

Group 1: Core Trends in Summer Tourism - The summer tourism market in China is being driven by a new trend of "thematic travel," where young people seek deep experiences tied to specific events such as competitions, movies, and performances [1][5] - The rise of thematic travel reflects consumers' pursuit of quality and personalized experiences, providing new ideas for the development of the cultural tourism industry [5] Group 2: Impact of Sports Events - Various grassroots football events, such as "Su Super," have gained popularity this summer, attracting numerous fans and tourists, which in turn boosts local economies [2] - For instance, the "Su Super" led to a nearly 200% year-on-year increase in scenic spot bookings in Jiangsu province since July [2] - The total revenue from the "Village Super" finals reached 1.88 billion RMB, with over 180,000 visitors, including more than 40,000 overnight tourists [2] Group 3: Influence of Movies - The release of summer films like "The Lychee of Chang'an" has significantly increased travel to cities featured in the movies, with user travel numbers on Tuniu platform rising by 12% and 10% for Xi'an and Guangzhou, respectively [3] - The film "Nanjing Photo Studio" also boosted tourism in Nanjing, with a nearly 16% increase in travel during a specific period after its release [3] Group 4: Concerts and Performances - Concerts in second and third-tier cities have seen high demand, with events selling out quickly, such as the two concerts by singer Dao Lang in Linyi, which attracted 120,000 fans and generated 4.6 billion RMB in total consumption [4] - Local tourism packages, like "Listen to Songs in Linyi," have been introduced, offering discounts and free access to attractions for concert ticket holders, leading to a 25% increase in visitors to key scenic spots [4] Group 5: Economic Implications - The "ticket economy" is emerging as a new driver of urban consumption, linking various sectors such as transportation, dining, and accommodation to enhance the overall consumer experience [4] - Large events can lead to a 40% premium on hotel prices within a 2-kilometer radius, indicating a significant economic impact on local hospitality [4]

Core Viewpoint - The concert industry in Shanghai is significantly boosting consumption in related sectors such as performances, accommodation, dining, and shopping, with businesses leveraging the "ticket root economy" to connect concerts with other consumer activities [5]. Group 1 - The concert events are driving economic activity in Shanghai, particularly in the performance, lodging, dining, and retail sectors [5]. - Businesses are adopting a "ticket root economy" strategy to link concert attendance with additional consumer spending [5]. - The popularity of stars is supported by management companies that create a "idol cultivation" business model, utilizing data and traffic to unlock more business opportunities [5].

Core Insights - In July, the average foot traffic in shopping malls across the country increased by 7%, with popular malls showing even more significant growth [1] - The average daily foot traffic for the 390 popular shopping malls listed in the "2025 July Popular Shopping Center Rankings" was approximately 88,000, representing a 10% increase compared to the previous month [2] Group 1: Foot Traffic Trends - The average daily foot traffic for the top 43 popular malls in various cities was about 126,000 in June, with 36 malls maintaining their ranking and 7 moving up from the second to fourth positions [2][3] - The increase in foot traffic is attributed to the summer vacation tourism surge, with a 10 percentage point rise in the proportion of malls located in city-level business districts [2] Group 2: Popular Themes and Activities - Over 25 malls featured "anime" themes or characteristics, with many actively introducing trendy brands and organizing anime-related events to attract the student demographic during summer [4] - Family-oriented activities gained popularity, with malls offering creative parent-child events and promotions such as free parking and group purchase packages, enhancing their appeal to family customers [5] Group 3: New Store Openings and Economic Trends - The "first store economy" continues to thrive, with malls exploring new brand openings and events to boost foot traffic, while also integrating ticketing scenarios with shopping experiences to stimulate market potential [5] - The "fat store" concept, featuring high-quality supermarkets, has emerged as a new attraction strategy, with several malls undergoing supermarket renovations to enhance customer experience [5] Group 4: Notable Projects and Rankings - Shanghai Jing'an Joy City ranked as the top large project, recognized as one of the hottest "anime" malls, with a significant increase in search volume for "anime malls" in the region [14] - The Shanghai Bund Central Plaza made its debut on the rankings, featuring a giant dinosaur MR theme park that attracted considerable attention [15] - The popularity of the Guangzhou Fashion Tianhe Commercial Plaza reached its highest historical ranking, hosting multiple major anime events [44] Group 5: Regional Highlights - The Shanghai Nanjing East Road business district saw a surge in popularity, with eight projects listed, including the first-time ranked Shanghai Bund Central Plaza and Shanghai Hongyi International Plaza [12] - In Chengdu, the "ticket economy" is being actively developed, with various promotional activities linked to events and exhibitions to enhance consumer engagement [36]

记者 吴桐 邬林桦 实习生 马睿 唐泽楷 "上海的朋友们，侬好！"昨天19时，时代少年团成员"从天而降"出现在上海体育场舞台，全场数万 观众沸腾了。"奔跑起来去山顶的我们，靠近太阳一寸一寸。"七位成员唱响新歌《登顶》，观众挥舞手 中的荧光棒热情回应。时代少年团队长马嘉祺说："虽然来过很多次上海，但这次不一样，我们是来开 演唱会的！" 记者从时代少年团所属公司时代峰峻获悉，"加冠礼"演唱会是时代少年团出道以来最大规模的演唱 会，成员们提前抵达上海，在场馆内彩排了两天。四场演唱会共计有18万现场观众，每晚曲目都有区 别，服装、造型、舞美、多媒体影像方面都有上海场专属设计。 据统计，时代少年团上海站演唱会，25岁以下观众占比超过80%，其中未成年人超过25%，许多未 成年观众的家长也陪孩子来"追星"。五天四场演唱会，带来青春与活力，带动票根经济，也考验着这座 城市的治理能力。 上海演唱会市场持续火热。截至6月17日，大麦网上官宣的年内演唱会有1926场，分布在全国105个 城市，上海承办演唱会达231场，位居第一。玛丽亚·凯莉、刀郎、孙燕姿、莫文蔚、伍佰、林忆莲等海 内外明星已陆续在沪开唱。时代少年团之后，周杰伦、 ...

Core Viewpoint - The concert of the Times Youth League, known as the "Crown Ceremony," is expected to attract over 300,000 fans, significantly boosting consumption in Shanghai's entertainment, accommodation, dining, and shopping sectors [1][10]. Group 1: Concert Impact - The concert is scheduled for four days, from August 20 to 24, at Shanghai Stadium, with an expected attendance of over 300,000 fans [1]. - The event has led to a 266% increase in hotel bookings around Shanghai Stadium, with a 66% year-on-year increase in hotel reservations during the concert week [10]. - Local businesses are leveraging the "ticket root economy" by offering discounts and promotions linked to concert attendance, such as dining discounts at nearby restaurants [10][11]. Group 2: Fan Engagement - The concert has attracted fans from various regions, including Jiangsu, Zhejiang, and Shandong, indicating a broad appeal [4]. - A strict real-name ticketing system is in place, requiring fans to present identification that matches their ticket information for entry [6][7]. - Parents of young fans have designated waiting areas, reflecting the concert's family-friendly approach [7]. Group 3: Economic Model - The Times Youth League is part of a larger idol cultivation model by the Beijing Times Fengjun Cultural and Art Development Company, which has successfully developed other popular groups like TFBOYS [13][14]. - The company employs a comprehensive star-making industry chain, from talent selection to training and performance planning, to maximize commercial opportunities [14][15]. - The focus on male idol groups is strategic, as female fans are often more engaged and willing to spend, enhancing overall consumer spending [14][15].

常州"苏超"首胜，进一步点燃了这座城市的活力。 8月16日晚，"苏超"联赛开始第九轮战，常州队主场迎战镇江队，比赛进行到86分钟时，常州队11号赵 连平踢进一球，终结了常州八轮未有效进球的历史。 经过90多分钟的激烈拼抢，最终常州队1：0战胜镇江队，收获了"苏超"开赛以来的第一粒进球和第一场 胜利。 深圳大学旅游发展研究中心研究员刘杰武持有同样观点，他认为，景区"大礼包"+城市惠旅已经成为各 个城市将网络流量转化为线下流量的基本操作，常州借势"苏超"，推出"赵"姓游客免门票等活动，都是 以特色主题为核心做的细微调整，以期待引发更大的讨论，从而更好的获取城市流量。 常州这种"借势热点推文旅优惠"的模式并非首次。早在端午假期常州对阵扬州赛事期间，常州就已通过 类似策略激活文旅市场，当时宣布全市所有A级景区面向扬州市民免门票。 赵连平以及常州队的胜利，不仅是该城市体育实力的彰显，也是激活当地文旅活力的新引擎。 借着这场首胜的热度，常州多个景区迅速行动，面向市民与游客推出系列文旅福利，让体育热情延伸至 文旅消费。 对此，中国企业资本联盟副理事长柏文喜认为，体育赛事解决"人到常州"，景区福利解决"人到景区"。 体育部门 ...