Group 1: Festival Consumption Trends - The upcoming Dragon Boat Festival is driving an increase in consumer spending as people engage in traditional activities such as buying zongzi, dragon boat racing, and visiting markets [1] - In Zhejiang's Wenling, a seafood restaurant is experiencing high demand for its unique seafood zongzi, with production reaching approximately 800 handmade zongzi daily, yet still unable to meet demand [2][3] Group 2: Regional Highlights - In Anyang, Henan, a supermarket is seeing a surge in sales of various zongzi flavors, including health-conscious options suitable for the elderly and innovative designs appealing to younger consumers [5] - In Nanchang, Jiangxi, the dragon boat races are attracting many visitors, leading to increased sales of local delicacies such as Nanchang mixed noodles and zongzi [8][9] Group 3: Promotional Activities - Various regions are launching promotional activities, such as discount packages and joint tickets, to enhance consumer experiences and stimulate spending [10] - In Lanzhou, consumers can enjoy multiple discounts and free experiences linked to the 2025 Lanzhou Marathon, with expectations of a 25% increase in foot traffic and a 15% rise in sales [14] - In Hebei's Handan, a marathon event is projected to boost local hotel and restaurant revenues by 30% through integrated cultural and culinary experiences [17]

Core Insights - The emerging "ticket root economy" is facilitating cross-industry collaborations, allowing consumers to unlock discounts on hotels, attractions, and other services using various event tickets [1] Group 1: Ticket Root Economy Development - Multiple regions are launching joint ticketing and discount packages to enhance cultural and tourism integration [1] - In Gansu, marathon participants can use their race bibs for various discounts and experiences, promoting local attractions and dining [3] - A total of 30 cultural and tourism sites in Lanzhou have implemented ticket root recognition, offering AI-customized consumption routes to enhance consumer experiences [4] Group 2: Regional Initiatives - In Jiangsu, event tickets are being leveraged as a means to stimulate secondary consumption through collaborative efforts among government, industry, and businesses [4] - In Nanjing, attendees of large performances can enjoy discounts ranging from 60% to 90% at over 200 local businesses, including attractions and dining [6] - Jiangsu is expanding the ticket root concept to include train, plane, and movie tickets, transforming them into a comprehensive travel consumption card to encourage longer stays and increased spending [6]

Core Insights - The event "Traveling China, Singing the Mountains and Rivers" launched by Damai on China's Tourism Day aims to provide a one-stop platform for users to purchase concert and nearby tourist attraction tickets [1][2] - The large-scale performance market is expected to see significant growth in 2024, with box office revenue projected to reach 29.636 billion yuan, a 66% increase compared to 2023 [1] - The trend of "traveling with performances" has emerged, with over 60% of concertgoers traveling across cities to attend events [1][2] Group 1 - The "Traveling China, Singing the Mountains and Rivers" event page features information on concerts, music festivals, theatrical performances, and tourist attractions across over 300 cities [1] - Users can easily find and purchase tickets for both performances and local attractions through the Damai app, enhancing convenience for travelers [1] - The concert and music festival audience is increasingly contributing to the "ticket root economy," leading to increased spending on local tourism-related services [2] Group 2 - The cross-city audience for performances is driving economic growth in various sectors, including transportation, accommodation, dining, and cultural creativity [2] - In April 2024, the cross-province attendance rate for Hua Chenyu's concert in Yantai reached 88.1%, resulting in 302,000 visitors to the Yangma Island scenic area, a 26.8% increase year-on-year [2] - Damai plans to pilot a scenic ticket business starting in December 2024 in eight cities, with a nationwide rollout expected in 2025 [2]

5月16日、17日，"海豚音女王"玛丽亚·凯莉在上海连续举办两场演唱会，吸引全球歌迷来上海。演出拉动了旅游、餐饮、住宿、购物、大交通等领域消费， 尤其是国际化文娱演出，更是给上海带来入境游客，同时也彰显上海在各方面的国际化接待能力。 玛丽亚·凯莉在上海举办的演唱会不仅吸引了全球歌迷，还显著推动了当地的旅游、餐饮、住宿等消费，并展示了上海在举办国际大型活动方面的卓越能 力。 凭借5座格莱美奖、10座全美音乐奖、20座公告牌音乐奖，玛丽亚·凯莉早已奠定了在流行乐坛的不朽地位。她的唱片销量在全球范围内超过2亿张，是史上 唱片销量最高的女歌手之一。 据了解，玛丽亚·凯莉在上海连唱两场，引发全球歌迷的追捧，有来自欧美、南非等地区的国际歌迷，特意来上海观演。而来自全国各地的歌迷也都是提前 准备来上海观看演唱会并同步旅游的计划。 "如今的旅游市场已经深度与文娱演出、体育赛事等相结合，尤其是具有国际IP的演出和赛事，比如这次的玛丽亚·凯莉演唱会，此前的F1，还有近期的国际 马术比赛等，都吸引了大量国内外的游客。而这也说明，上海具备举办重大演出、赛事等活动的能力，包括专业场地、设备、大交通的便利性、住宿与餐饮 接待能力以及专业 ...

拿着打车票进景区有优惠、凭演出票可享文创折扣、用住宿票可免费玩游乐设施、参加自驾游车辆加油有优惠……5·19中国旅游日临近，来自 重庆市文化和旅游发展委员会消息，我市各大文旅场所将推出系列惠民活动，其中以一张张小小的票根为纽带，跨界联动多样场景，串起长长 消费链路，形成"1+1＞2"的效应，可谓是一大亮点。 这，正是时下流行的"票根经济"，在文体商旅融合发展中的创新实践，将推动消费市场从"流量争夺"转向"价值共创"，为消费者带来全新体 验。 那么，票根是如何拉动消费的？又怎样更有效地促进"票根经济"？新重庆-重庆日报记者做了调查。 一张票链接多样文旅消费场景 华灯初放，夜色阑珊。5月14日夜，在洪崖洞景区，游客张蕊盘着精致的发髻，裙在风中轻摆，衣袂与吊脚楼的飞檐相映成趣。 "我是前天从成都坐高铁过来的，单位之前给我办了一张'百万职工游巴蜀'文旅年票，凭该票可以省去重庆境内90%以上景区、剧场的门票。我 和父母这两天先后去了大足石刻、金佛山等景区，欣赏了杂技秀《极限快乐2》等演出，门票一共省了好几百块，正好用来租汉服。"她开心地 说。 她所说的"百万职工游巴蜀"文旅年票，脱胎于"百万市民游重庆"年票。前几年，为 ...

同时，这种模式也有力地促进了不同行业之间的联动发展。文旅产业作为一个综合性强、关联度高的产 业，其繁荣发展能够带动餐饮、住宿、零售等相关产业的协同发展。而其他产业的积极参与和配合，又 进一步丰富了文旅消费的内涵和形式，为消费者提供了更加多元化的消费选择。例如，一场大型演唱会 的举办，不仅能够带动周边餐饮、住宿行业的繁荣，还能促进相关文创产品的销售。这种跨行业的协同 发展，有助于形成一个更加完善、活跃的消费生态系统，推动整个城市经济的繁荣发展，实现各行业之 间的互利共赢。 商家积极主动地参与票根经济，深刻反映了他们对市场变化的敏锐洞察力和对商业机遇的精准把握能 力。在竞争日益激烈的商业环境中，商家们深知，如果仅仅依赖传统的营销方式和经营模式，很难在市 场中脱颖而出，吸引消费者的关注。因此，他们必须时刻保持敏锐的市场嗅觉，不断寻找新的营销亮点 和创新点，以满足消费者日益多样化的需求。 票根经济为商家提供了一个全新的、极具潜力的营销模式。通过与门票、会员卡的有机结合，商家能够 精准地触达目标客户群体，实现营销资源的高效利用。例如，一家位于景区附近的餐厅，通过与景区门 票联动，吸引了大量前来景区游玩的游客前来就餐。这 ...

小小一张票根，串联起"吃住行游购娱"全链条，消费者获得实实在在的优惠，商家收获稳定客流，城市 文旅资源实现高效配置。这种"三赢"格局，正是票根经济蓬勃发展的内生动力。作为一种创新的文旅消 费模式，每张票根都是解锁新场景的密钥，承载着人们对美好生活的向往。期待这一创新模式能释放更 大潜能，突破消费场景形态限制，向更智能、更便捷的方向演进，为文旅市场创造更多可能，为经济发 展注入持久活力。 （文章来源：经济日报） 票根经济的火爆，本质上是系统思维在促消费领域的体现。它打破了传统消费场景中条块分割的局限， 构建了一个开放共享的消费生态系统。在这个系统中，各个经营主体不再是单打独斗，而是形成互利合 作。消费者也不再是被动接受者，而是成为价值共创的参与者。这种系统性创新改变了传统的商业逻 辑，让消费从零和博弈走向多方共赢。 近期，全国多地为提振消费活力、激发消费潜力，推出一系列新招实招，其中，票根成为连接消费场景 的重要媒介，发挥出特殊作用。江苏常州举办"一张票玩转一座城"活动；持终点站为河南洛阳的车票、 高铁票或电子订单，可以半价游览应天门、九洲池等11家洛阳知名景区；更有第十五届北京国际电影节 期间"凭电影票免景区 ...

Group 1 - The core idea of the article is the introduction of a "multi-day ticket" system in popular tourist attractions, which enhances visitor experience and stimulates the local economy by encouraging longer stays and deeper engagement with the attractions [1][2] - The "multi-day ticket" system allows tourists to explore attractions at a more leisurely pace, moving from a superficial experience to a more immersive one, thereby increasing the overall value of the tourism experience [1][2] - This new approach not only benefits the attractions but also positively impacts surrounding businesses, as extended visitor stays lead to increased spending on accommodation, food, and local products, showcasing the concept of positive externalities in the tourism industry [1][2] Group 2 - The marginal cost of accommodating additional visitors for an extended period is minimal for attractions, making the "multi-day ticket" economically advantageous by extending the tourism consumption chain and generating higher long-term economic benefits [2] - Historical examples, such as the free admission policy at Hangzhou West Lake and Guilin Elephant Trunk Hill, illustrate the successful transition away from a ticket-dependent economy towards a more integrated tourism industry, proving that activating the entire tourism value chain is highly beneficial [2] - The concept of "ticket root economy" is emerging, where consumers can enjoy discounts and rewards based on their travel and cultural activity tickets, further extending the consumption chain and stimulating additional spending [2]

近来，"票根经济"这一新兴概念在消费领域崭露头角，成为一支"生力军"。它围绕电影票根、演唱会票 根、景区门票根等展开经济活动与商业模式，虽看似微不足道，却蕴含不小潜力。 "票根经济"带来了新商机，但目前多依赖政府补贴和商家让利，如何让短期流量变为长效发展动能？一 方面需要相关部门的政策支持和引导，建立跨部门协调机制，出台针对"票根经济"相关行业或企业的税 收优惠、财政补贴等政策，有效引导企业参与到"票根经济"的链条中来。另一方面，需要进一步引导和 鼓励经营者依托大数据等手段构建精准用户画像，创新融合消费的形式，强化优惠力度，为消费者提供 更个性化的优惠和服务，持续创造消费增长点。（作者：雷 婷 来源：经济日报） 目前，"票根+"旅游、文化、娱乐等多个产业深度融合，使消费不再局限于单一环节或单一领域，将原 本分散、独立的消费场景整合起来，形成一个相互关联、相互促进的消费生态，提高了消费市场的活 力。以旅游景区为例，景区可以通过联动电影票根、演唱会票根给予优惠和免票待遇，吸引更多外地游 客，增加游客消费频次，带动景区相关产业的发展。 随着生活水平提高和消费观念转变，个性化、情感化产品需求增长。"票根经济"作为新兴 ...

据美团发布的2025"五一"假期吃喝玩乐消费洞察显示，文旅订单较2023年同期增长30%。另据商务部消息， 假期全国重点监测餐饮企业销售额同比增长8.7%。 这个五一，餐饮市场迎来新一轮消费高峰。 比如海底捞，数据显示其北京、上海、杭州、广州、成都等一线城市的客流尤为可观。尤其是其位于西湖边的海底捞杭 州工联CC店，连续4天翻台率超过11轮。另据海底捞上海人民广场店经理胡先生介绍："五一假期前两日接待量较清明假 期上升30%，门店晚市的等位高峰从下午5点开始，会一直持续到晚上9点半"。 五一期间，呷哺集团的营业数据同样表现亮眼。据官方披露，呷哺呷哺五一期间整体营收同比大增18.85%，湊湊火锅全 国门店日均营业额达到平日周末水平，单日业绩约为非假期的3倍。 吃完火锅喝奶茶，各新茶饮品牌在这个五一假期，也迎来了消费大爆发。 茶百道向红餐网透露，五一期间，茶百道整体销售额环比增幅50%，全国多家门店销量增幅超1700%，有景区门店销量 增幅甚至达3000%。 奈雪的茶方面则表示，其全国门店销售火爆，部分门店订单量环比节前激增超300%。同时，还有一些商圈门店"五一"单 日订单破千杯，不少消费者排队超50分钟。 △ ...