好戏连台精彩不断。全省"五一"假期将举办216项2439场次营业性演出。5月4日至5日，宝鸡将举办 宝鸡银杏音乐节，为广大观众奉上激情澎湃的音乐盛宴。《长恨歌》《赳赳大秦》《无界·长安》等精 品旅游演艺将增加演出场次。各地还将组织举办草坪音乐会、群众大合唱、广场舞展演等活动，持续开 展文艺进景区、进街区、进社区和送戏下乡演出活动。 文化活动丰富多样。全省图书馆、文化馆、美术馆将举办主题展览、学术讲座、艺术培训、图书推 广、亲子阅读等活动700余场。宝鸡市西府老街、长乐塬抗战工业遗址等景区将举办游园集市、创意展 览、手工体验等活动；延安市将推出"黄龙+壶口瀑布""洛川+黄帝陵"等精品旅游产品；榆林市将推 出"塞上墨韵·山河书魂"等13条精品旅游线路。 4月25日，记者从省文旅厅举办的新闻发布会上获悉：为满足广大群众假期文化旅游需要，全省文 旅系统"五一"假期将组织开展625项2000余场丰富多彩的活动。 多彩非遗魅力无限。各地文旅部门将举办非遗展览展演展销活动300余场。咸阳市将举办"大地欢歌 非遗同行"2025年陕西省关中五市联盟非遗展演展示活动，集中展示西安鼓乐、黄河老腔、陕北民歌、 陕南民歌、华山戏法、西 ...

（文章来源：新华财经） 据介绍，730余场活动主要包括聚焦"哪吒"热，推出一批国风国潮新产品、新线路，举办国风嘉年华、 2025阆中汉服纪等180余场活动。聚焦春晚走红的四川原创歌曲《玉盘》，推出一批民谣山水游新产 品，举办"你好，泸州"音乐节等80余场活动。围绕在四川拍摄取景的热播影视剧《熊猫计划》《家里家 外》等，首发文化光影、烟火都市穿越等一批影视打卡主题线路，举办乐山郭沫若戏剧文创园民俗展 演、雅安《熊猫归来》等180场"影视+"活动。聚焦夜间经济，持续丰富夜游、夜展、夜食、夜秀等产品 供给，不断提升"夜游锦江、夜游涪江、夜游嘉陵江、夜游釜溪"等文化内涵，举办恐龙灯会90场活动。 聚焦"一老一小"，推出一批银发游、亲子游等特色产品，举办5·18博物馆日、自贡方特·经典动漫等140 余场活动。 同时，四川还将加力推出系列文旅惠民措施。"五一"假期，四川各地将通过"财政补贴+市场联动"发放 各类文旅专项消费券6800余万元。此外，还将联动中国银联四川分公司拟投入1100余万元权益资金，推 出"百城百区"金融系列惠民产品；联动中石化四川分公司，创新推出"百城千站"优惠政策，预计惠民补 贴1000万元；联动四 ...

Group 1: Tourism and Events - Various scenic spots across the country are launching flower viewing and night tour projects to attract tourists as temperatures rise with the arrival of spring [2] - In Hebei's Handan Peak Peak Mining District, over 300,000 peony flowers of more than 100 varieties are blooming in a 600-acre cultivation base, contributing to the local "flower economy" [4][6] - The third Peony Festival will be held in 2025, featuring traditional music, Hanfu flower goddess, and food markets to enhance the visitor experience [6] - In Jiangsu's Wuxi Huishan Ancient Town, a spring night tour season has commenced, highlighted by a large-scale water-themed performance titled "Mountain Lake Moonlight" [11] - The Fengcheng River Scenic Area in Jiangsu has seen a surge in visitors for night boat tours, with unique flower boats and animal-shaped lanterns enhancing the night scenery [13] Group 2: Sports Events - The 2025 Guizhou "Village Super" tournament has kicked off, featuring 20 teams competing in a series of matches despite inclement weather [14][16] - The tournament began in January 2025, with 20 teams emerging from 108 participants through 265 matches, showcasing local cultural elements during the opening ceremony [16] - The opening match featured the defending champion Party Xiang Village against a newcomer, drawing significant attention [18] - The match ended with Party Xiang Village winning 6-0, with a lively atmosphere maintained by enthusiastic spectators [20] - The tournament will continue for over two months, culminating in a championship decision by late July [25] Group 3: Marathon Events - Recent marathons in various cities have seen high participation rates, boosting local consumption across multiple sectors [26] - The 2025 Beijing Half Marathon attracted 20,000 participants, with pre-registration numbers reaching nearly 170,000, setting a historical record [28] - The marathon has positively impacted related industries, including sports equipment and hospitality, as participants flock to nearby restaurants post-race [30][32] Group 4: Cultural Events - A spectacular drone light show in Chongqing featured 5,000 drones, captivating many visitors and enhancing local tourism [33][37] - The performance showcased various local landmarks and cultural elements, leading to increased foot traffic in nearby shopping areas and restaurants [41]

Investment Rating - The industry investment rating is "Overweight" indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [3][30]. Core Insights - The tourism market is showing significant recovery with three main trends: long-distance travel revival, cross-border travel increase, and county-level market expansion. The proportion of cross-city accommodation orders has exceeded 80%, and inbound travel orders have increased by 173% year-on-year, reflecting a structural upgrade in consumption [2][6][15]. - The government's recent policies, including the "Consumption Promotion Special Action Plan," aim to boost consumption in sectors like culture and tourism, with measures such as a 30% discount on tickets and subsidies for rural tourism. These initiatives are expected to release regional and structural demand [2][18]. - The report highlights a strong pre-holiday surge in travel interest, with hotel search activity up 100% and flight searches up 80% in the past week. The trend of "low-cost, long-distance" travel is becoming established, indicating a shift in consumer preferences [2][6][20]. Summary by Sections Market Review - The social service sector index saw a weekly change of 0.14%, ranking 21 out of 31 in the Shenwan industry classification. The hotel and catering sub-sector performed well with a 3.65% increase [5][7]. Core Insights - The report emphasizes the ongoing recovery in the tourism industry, driven by policy incentives and an upgrade in consumer spending patterns. The market is characterized by long-distance travel recovery, county market expansion, and quality improvement [6][15][21]. - The county-level market is showing remarkable performance, with a 25% increase in tourism heat compared to high-tier cities, indicating a clear trend of consumption upgrading in lower-tier markets [21]. Industry News Dynamics - The report notes the increasing interest in travel among older consumers, with a significant rise in bookings from those aged 60 and above. This demographic is becoming a vital part of the travel market, contributing to the overall growth in tourism [22][23].

Core Insights - Both Shaanxi and Shanxi provinces are actively implementing the important speech by President Xi Jinping at the National Two Sessions, focusing on optimizing cultural products and service supply, innovating consumption scenarios, and fully unleashing the consumption potential in culture and tourism to inject new vitality into economic development [1] Group 1: Shaanxi Province Initiatives - Shaanxi is enhancing cultural tourism consumption by creating immersive experiences, such as the "Chang'an Twelve Hours" themed street and interactive projects at the ancient city wall, which have contributed to nearly 60 million visitors and over 70 billion yuan in total consumption from January to February this year [2] - The province has established a task force consisting of 17 provincial departments to boost cultural tourism consumption, planning over 600 key projects with a total investment of 2.8 trillion yuan to improve service quality across various sectors [2] Group 2: Shanxi Province Developments - Shanxi is leveraging its cultural heritage to drive economic and social development, with over 4 million visitors attracted to Datong through new cultural and creative products and non-heritage cuisine, contributing to a 20.43% year-on-year increase in total visitors across 66 key scenic spots [3] - The province is expanding traditional tourism offerings by introducing immersive performances, technology-driven experiences, and creative markets, aiming to enhance service facilities and reception capacity to further unlock the consumption potential in culture and tourism [3]

长宁区介绍，本届艺术周将以长宁丰富的"邬达克建筑"IP资源为基底，汇聚俄罗斯、意大利、美国、芬兰、瑞典、新西兰、爱沙尼亚等7国顶尖手 风琴艺术家及长三角地区优秀演奏家，通过多元活动形式串联文旅、商业、艺术与城市空间，打造一场春日艺术盛宴。 4月5日和6日，虹桥艺术中心将举行"传统与现代的回响"盛典演出和"聆听世界·共享'风琴'"长三角及全国优秀手风琴节目展演，观众有机会看到手 风琴与中国传统乐器唢呐共奏《百鸟朝凤》的"梦幻联动"。此外，还有上生·新所"漫游琴音巷"亲子打卡活动、"微风露台音乐会"等活动，覆盖白 天与夜晚、室内与户外多场景，形成"观演+打卡+消费"的全链条体验。 文旅消费"梦幻联动"，在上海长宁入住特色酒店可享演出票 作为"上海之春"重要板块之一的2025"上海之春"第七届国际手风琴文化艺术周，将于3月31日至4月7日在上海市长宁区举行。 3月25日，澎湃新闻（www.thepaper.cn）记者从上海长宁举办的通气会上获悉，活动期间，长宁区部分特色酒店将推出住店客人可享的手风琴演出 观摩票；市民游客也可以凭演出票根获赠酒店送出的优惠或礼物。 2025"上海之春"第七届国际手风琴文化艺术周将于3 ...