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“五一”假期首日多地迎客流高峰,上海迪士尼、北京环球影城、万岁山武侠城热度居前三
截至"五一"假期首日,长治、喀什地区、恩施州、齐齐哈尔、凉山州、汕尾、天水、乌海、铜陵、石嘴 山,成为"五一"酒店提前订黑马目的地。探访古寺与壁画、感受边疆人文风情、品尝民族地区的特色美 食、"一路向北"打卡东北、探访沙水相拥的西北小城,都成为年轻人旅行的意义。 美团旅行数据显示,"五一出游"搜索热度同比增长160%,预计5月2日、3日还将迎来一波出游高峰。5 月2日、3日也将进入短途游的高峰,乡村游、味蕾游等将成为避开拥挤人流的新选择。 来源:中国青年报客户端 中国青年报客户端讯(中青报·中青网记者 蒋肖斌)美团旅行发布的"五一"假期首日数据显示,假期第 一天,文旅消费热度持续攀升,多地景区进入"人从众"模式,由异地游客贡献的景区门票交易额同比增 长15%左右。上海迪士尼度假区、北京环球度假区、万岁山武侠城、泰山风景名胜区、老君山风景名胜 区、西安博物院、西安城墙·碑林历史文化景区、故宫博物院、红山森林动物园、洛邑古城热度,位居 景区前十位。 "请4休11"掀起拼假热,各地演唱会、音乐节音浪沸腾,"奔县"游、味蕾游、长线游等多种玩法交 织,"五一"旅游热度有望创近三年新高。美团旅行数据显示,截至5月1日,县 ...
五一狮山有好“市” 国潮+艺趣焕新文旅消费新体验
Sou Hu Cai Jing· 2025-05-01 04:27
激活城市文旅消费新场景!4月30日,狮山市集五一系列活动在苏州高新区狮山文化广场启动,将持续至5月4日。 活动邀请全国50余家博物馆、文博机构、非遗品牌齐聚狮山,带来1000多款文创和国风好物,让市民游客足不出"苏"就能沉浸式感受各地文化,一站式买 到热销海内外的文博文创。 故宫文具、大英博物馆文创、波士顿美术馆、中国国家地理、中国国家图书馆、河南博物院、山西博物院、浙江省博物馆、贵州省博物馆、内蒙古博物 院、四川博物院、甘肃省博物馆、辽宁博物馆等头部IP、国际IP,与苏州博物馆、苏州丝绸博物馆等本地文博IP交融碰撞,文化润心、消费赋能,精心构 建狮山"青年文化朋友圈"。 首届"狮子山下"来点艺术街头歌手大赛同步开赛,以声传情、以歌会友,为热爱音乐的"好声音"提供展示才艺、抒发情感、交流互动的活力舞台。 "来点艺术"街头艺术展演也亮相狮山文化广场,由专业剧团、演出团体带来的独角戏、昆曲折子戏、民族管弦乐、非洲鼓、苏剧折子戏等艺术表演,每天 上演一项,精彩不重样。 近年来,随着苏州博物馆西馆、狮山大剧院、狮山公园、周边商业载体等陆续建成和投用,狮山文化广场的人气日益集聚。 自2024年端午节开始,苏州高新区在狮 ...
市场加速升温 消费亮点纷呈
Sou Hu Cai Jing· 2025-05-01 01:56
新甘肃·甘肃日报记者 李文慧 消费是经济循环的重要枢纽,一头连着生产动能,一头系着需求潜能。 数据显示,一季度,甘肃省社会消费品零售总额达1139.3亿元,突破千亿元大关,同比增长3.6%。家用 电器和音像器材类零售额同比增长98.9%、新能源汽车零售额增长49.5%,限上批零住餐业通过公共网 络实现零售额同比增长28.2%……以旧换新、电子商务、文旅消费等多元动力成为拉动消费增长的重要 引擎。 总体来看,甘肃省一季度消费市场趋暖向好,既是政策精准发力的成果,也是业态创新与城乡协同促消 费的结果。 政策成效显现,消费潜力持续释放 一季度,消费品以旧换新政策成为撬动消费的重要"支点"。 1月24日,《2025年甘肃省加力扩围支持消费品以旧换新实施细则》印发,涵盖汽车报废更新、家电以 旧换新、电动自行车购新、家装厨卫升级以及3C数码产品等多个领域。今年,全省首次实施手机、平 板、智能手表(手环)三类数码产品购新补贴政策,标志着以旧换新政策惠及面更广、力度更大。 "我的旧车使用时间长了,一直想换辆新车,正好赶上'以旧换新'的政策,叠加企业优惠,总共算下来 便宜了3万多块钱。"白银市民田国家说。 "我本打算过年换部新 ...
广东启动“跟着龙舟去旅行”文旅消费促进活动
Zhong Guo Xin Wen Wang· 2025-04-30 14:58
Core Viewpoint - The event "Follow the Dragon Boat to Travel" aims to promote cultural and tourism consumption in Guangdong, leveraging dragon boat culture and various themes such as sports, folk customs, and cuisine to enhance the integration of culture and tourism in the region [1][3]. Group 1: Event Overview - The event was launched in Nanhai District, Foshan, featuring a night light dragon boat parade and fireworks, coinciding with the opening of the "2025 Lingnan Food Culture Week" [1]. - The event utilizes the influence of the 15th National Games mascot "Xiyangyang" and "Lerongrong" to promote the "Follow the Dragon Boat to Travel" brand, injecting new vitality into Guangdong's cultural tourism consumption [3]. Group 2: Cultural Significance - The event showcases Guangdong's rich and diverse dragon boat culture, highlighting unique local practices such as "Dragon Boat Drifting" in Foshan and "Reverse Water Racing" in Yangjiang, blending tradition and innovation [5]. - Guangdong plans to innovate using non-heritage IPs like dragon boats and lion dances, adopting a "sports + tourism + consumption" model to enhance cultural tourism products [5]. Group 3: Economic Impact - During the "May Day" holiday, over 30 promotional activities are planned in Foshan, expecting to attract more than 1.7 million visitors and generate over 200 million yuan in consumption [5].
多因素驱动,广东“五一”文旅消费热潮涌动
Nan Fang Nong Cun Bao· 2025-04-30 03:04
Group 1 - The core viewpoint of the article highlights the strong growth trend in Guangdong's cultural and tourism market driven by various factors, including the upcoming May Day holiday and events like music festivals and the Canton Fair [2][20]. - As of April 27, Guangdong's cultural and tourism consumption growth rate reached 30%, ranking among the top in the country, with a notable increase of over 52% in bookings for five-star hotels during the May Day holiday [3][4]. - The integration of cultural entertainment activities, such as music festivals and concerts, with tourism is revitalizing the Guangdong cultural tourism market, as tourists increasingly prefer experiences that combine culture, entertainment, and travel [12][11]. Group 2 - The Canton Fair, as a significant platform for trade exchange, is also boosting the cultural tourism heat in Guangdong, with a 137% increase in searches for hotels near the fair venue and over 80% for nearby dining options since mid-April [21][22]. - There is a growing interest from consumers outside Guangdong, including cities like Shanghai and Beijing, in the Canton Fair, which enhances local tourism consumption as business travelers explore local attractions during their visit [26][28]. - Coastal and island tourism is gaining popularity in Guangdong, with unique geographical advantages leading to new growth opportunities, as seen in the rising interest in deep tourism projects like "island stays" and "fishing trips" [30][31]. Group 3 - The search volume for hotels near Zhuhai Gongbei Port surged by 214% and by 465% near Shenzhen Futian Port, indicating a strong resonance effect between port economy and tourism consumption [36][37]. - The ports serve as crucial hubs connecting the mainland with Hong Kong and Macau, facilitating increased lodging, dining, and shopping activities in the surrounding areas, further driving the consumption boom in Guangdong's cultural tourism market [38].
苏州盛宴,年年捧出“惊喜江南”
Su Zhou Ri Bao· 2025-04-30 00:21
外地来苏游客占比超五成,客源结构稳固,人们更加注重历史文化与休闲度假体验。除了游客接待 量居全市前三的金鸡湖、平江路、吴中太湖旅游区外,园林依旧是游客心中苏州的代表。 今晚(4月30日),"夏江南 尚苏州"——文旅消费季将拉开大幕。不久前,2025中国旅游科学年会 传来振奋人心的消息:苏州上榜中国旅游研究院(文化和旅游部数据中心)发布的"2024年全国游客满 意度调查报告及游客满意十佳城市",并在2024年全省旅游服务质量评估中位居首位。在过去的一年 里,苏州文旅市场发生了哪些变化?本次文旅消费季会给苏州和来苏游客带来哪些惊喜? 服务升级业态提升 提供更好旅游体验 去年,苏州文旅市场人气满满,全市接待游客数量达1.81亿人次,旅游总收入达2041.1亿元,同比 分别增长14.4%和10.4%。 通过细致入微的安排,苏州展示了城市的友好形象,也吸引更多粉丝打卡苏州、了解苏州,并在苏 州消费。今年推出的"夜泊苏州"品牌活动联合上百家酒店,面向市民、游客发放专属优惠券,涵盖酒店 住宿、特色餐饮等,让更多游客留下来,深入体验"苏式生活"。 聚焦入境游客 推进服务优化 "江南水乡古镇"是苏州的名片,周庄、甪直等古镇深受 ...
铁路五一小长假今启动 国铁济南局数据揭秘热门出行地
Qi Lu Wan Bao· 2025-04-29 13:06
Core Insights - The China Railway Jinan Bureau expects to send 6.9 million passengers during the May Day holiday, averaging 863,000 passengers per day, representing a year-on-year increase of 3.1% [1][3] - The peak travel day is anticipated to be May 1, with an expected 1 million passengers [1] Passenger Flow - During the holiday, 5 million passengers are expected to travel within Shandong province, with major destinations including Jinan, Qingdao, Yantai, and various tourist cities [3] - An additional 1.9 million passengers are expected to travel to other provinces, primarily towards Beijing, Shanghai, Zhengzhou, and Shijiazhuang [3] - Daily passenger flow is projected to be stable, with expected passenger numbers of 860,000, 850,000, and 920,000 on May 2, 3, and 4 respectively [3] Train Capacity Management - The Jinan Bureau plans to flexibly and efficiently manage train capacity by adding 59.5 pairs of passenger trains, including 11.5 pairs of temporary trains [5] - 72 pairs of high-demand direction bullet trains will be operated in double-header mode, and 83 additional carriages will be added to regular trains, increasing daily capacity by approximately 130,000 seats [5] - The total capacity for trains starting from Shandong is expected to exceed 500,000 seats [5] Tourism Initiatives - The Shandong railway department is launching various themed tourism routes under the "Railway + Culture Tourism" initiative to stimulate holiday consumption [7] - Special tourist trains will be operated for events such as the "Zibo Barbecue Festival" and "Rizhao Wind Band Carnival," as well as educational trips for students [8] - From May to June, special senior tourism trains will continue to operate, promoting the silver economy and converting cultural tourism traffic into consumption growth [8] Service Quality Enhancements - Major train stations in Shandong are implementing measures to ensure safe and orderly travel during peak passenger flow, including increased service information and personnel for crowd management [10] - Jinan West Station has introduced a "Love Sticker" service to assist elderly passengers, while Qingdao stations have set up fast-track channels for urgent passengers [10] - Zibo Station has established a barbecue service area and bus transfer points to facilitate passenger access to local attractions [10] Ticket Purchase Advisory - The railway department emphasizes that the official 12306 website and mobile app are the only authorized channels for purchasing train tickets, urging travelers to plan their journeys and allow sufficient time for boarding [12]
鄂尔多斯市最新文旅消费措施发布啦
Nei Meng Gu Ri Bao· 2025-04-29 03:28
Group 1 - The core viewpoint of the article is the release of measures by the Ordos Municipal Government to promote cultural and tourism consumption, focusing on stimulating market activity and supporting new media promotion [1][3] Group 2 - The measures include 13 specific actions aimed at consolidating the domestic tourist market and expanding inbound tourism, such as subsidies for organizing overseas tourists to visit Ordos, with a maximum subsidy of 200,000 yuan [3][5] - Support for cultural tourism consumption includes initiatives like issuing the Ordos tourism annual card, distributing tourism consumption vouchers, and encouraging large-scale events, with a 20% reward on ticket sales for events with over 5,000 attendees [5][8] Group 3 - New media promotion measures involve financial support for content creators with significant followings on platforms like Douyin and WeChat, with subsidies ranging from 200,000 to 800,000 yuan based on engagement metrics [7][8] - The government allocates 10 million yuan annually for promoting Ordos tourism through social media influencers and aims to enhance the brand's visibility [7][8] Group 4 - During the "May Day" holiday, Ordos will host 57 activities under the theme "Ignite Warm City, Enjoy May Day," aiming to create a rich cultural tourism experience for visitors [10]
“五一”出游热:文旅体验升级 多场景催生消费新活力
Yang Shi Wang· 2025-04-29 03:18
Group 1 - During the "May Day" holiday, Beijing will launch over 1,900 activities, including "micro-vacation" products in 10 suburban districts [3] - Popular attractions such as Universal Beijing Resort and the Great Wall night tour will be featured alongside cultural events like folk fairs and art exhibitions, integrating cultural resources with digital technology [3] Group 2 - In Meihekou, Jilin, a night tour street with a national trend theme is being developed, featuring high-altitude performances that blend traditional and technological elements, showcasing characters from Chinese mythology [6] Group 3 - Jiangsu will kick off the 7th Jiangnan Culture and Arts International Tourism Festival with six major themes and nearly 1,000 unique activities, while Xuzhou will host over 70 diverse promotional events [9] - The China Dinosaur Park in Changzhou will introduce immersive VR and MR experiences, set to open during the "May Day" holiday [9] Group 4 - Xinjiang is preparing a variety of tourism projects, including the first music festival and silk culture festival, aimed at enhancing the immersive experience for visitors [12] - A low-altitude tourism project will connect scenic spots along the Tianshan geographical gallery [12] Group 5 - In Hainan, diverse cultural experiences are being created, such as folk performances and food tastings, alongside innovative integrations of traditional Hanfu culture with tropical rainforest ecology [15]
江苏:研究制定支持首发经济发展的政策意见
news flash· 2025-04-29 02:12
Core Viewpoint - Jiangsu Province is implementing policies to support the development of the "first launch economy," aiming to enhance service supply and consumer experiences in various sectors [1] Group 1: Policy Initiatives - The government plans to cultivate 50 night-time consumption hubs throughout the year, focusing on pedestrian streets and diverse consumption scenarios such as night entertainment, dining, and shopping [1] - There is an emphasis on expanding service consumption in health, elderly care, childcare, home services, and sports, while promoting the construction of convenient living circles within a 15-minute reach [1] Group 2: Urban Development - The initiative includes urban renewal actions to upgrade old neighborhoods, factories, and commercial areas [1] - The government aims to achieve a public service quality satisfaction score of over 83 points across the province [1] Group 3: Cultural and Sports Promotion - The plan includes organizing cultural tourism promotional seasons and rural tourism festivals to optimize cultural and tourism product offerings [1] - There is a focus on applying for pilot projects to promote sports consumption and event economies, with efforts to attract high-quality domestic and international sports events [1]