文旅融合
Search documents
赛场之外,书写双城联动的文旅答卷
Zhen Jiang Ri Bao· 2025-06-15 23:58
Group 1 - The core idea of the event is to transform a sports match into a cultural tourism promotion platform, showcasing the cultural heritage of Zhenjiang in Xuzhou [1][3] - The event included various interactive activities, such as online games and cultural exchanges, which significantly increased public engagement, particularly around the "barbecue with vinegar" theme [2][3] - Zhenjiang's tourism department distributed 1,000 bottles of "sweet and sour hug" drinks and cultural gift packages to attendees, promoting local products and attractions [2][3] Group 2 - Prior to the match, Zhenjiang's tourism officials held meetings with over 20 travel agencies from Xuzhou to enhance collaboration between the two cities [3] - The event featured cultural performances and promotional activities, including a flash mob that highlighted Zhenjiang's historical figures and cultural essence [3][4] - The initiative included a unique ticketing strategy where a match ticket could be exchanged for various tourism benefits, extending the promotional period until September 30 [4]
陕西西安推动文旅融合发展 去年接待游客超三亿人次 厚重历史文化 如今这般鲜活(中国消费向新而行)
Ren Min Ri Bao· 2025-06-15 21:49
Core Insights - The article highlights the innovative integration of cultural and tourism experiences in Xi'an, showcasing various immersive performances and events that attract a large number of visitors [1][2][4][5]. Group 1: Cultural Events and Performances - The "Dream of Tang" water dance show has an annual performance count exceeding 150, with total audience numbers surpassing one million, emphasizing the successful blend of cultural elements and modern presentation techniques [1]. - The immersive performance "Dream Chang'an - Tang Dynasty Welcoming Ceremony" features historical figures and cultural dances, creating an engaging experience for visitors [2]. - The "Li Bai Poetry Recital" and other cultural IPs have gained popularity, demonstrating the effective use of traditional cultural elements in modern entertainment [6]. Group 2: Technological Integration - The introduction of AR technology in the "Yanta Liuguang" immersive AR show allows visitors to experience the history of the Big Wild Goose Pagoda in a captivating manner, showcasing the fusion of history and technology [3]. - Digital projection techniques are utilized to bring historical artifacts to life, enhancing the cultural experience for tourists visiting the Xi'an city wall [4]. Group 3: Visitor Statistics and Economic Impact - In 2024, Xi'an is projected to receive 306 million visitors, with total spending reaching 376 billion yuan, reflecting a year-on-year growth of 10.3% and 12.3% respectively, indicating a thriving tourism market [4]. - The article emphasizes that the essence of cultural tourism integration is not merely replicating cultural resources but achieving a dynamic transmission of traditional culture [6].
斩获六大奖项 哈尔滨冰雪大世界荣登“携程口碑榜2025全球100必打卡景点榜”等六大榜单
Xin Lang Cai Jing· 2025-06-15 02:37
Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]
沉浸式非遗体验中读懂武汉
Chang Jiang Ri Bao· 2025-06-15 00:48
Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].
焦点访谈丨从“活起来”到“火起来” 非遗如何成为各地文旅新名片
Yang Shi Wang· 2025-06-14 16:41
Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].
习近平总书记关切事|中华文化瑰宝“向新记”
Xin Hua She· 2025-06-14 15:56
Group 1 - The importance of cultural heritage protection has been emphasized by Xi Jinping, highlighting its role in carrying the genes and bloodline of the Chinese nation, which belongs to both current and future generations [1][3] - Technological advancements are being utilized in the preservation of cultural heritage, such as the use of new materials and non-destructive testing equipment in the maintenance of the Yungang Grottoes [2][3] - Digital restoration techniques, including AI, are being employed to recreate artifacts that are difficult to restore physically, as demonstrated by the Sanxingdui Museum's digital reconstruction of bronze relics [3] Group 2 - Educational initiatives are being implemented to engage students with cultural heritage, such as hands-on experiences in bronze casting at the Baoji Bronze Museum, which has attracted over 150,000 students this year [5] - The integration of traditional culture with modern technology is evident in the immersive experiences offered at cultural sites like the Longmen Grottoes, enhancing visitor engagement [6][7] - The cultural tourism industry is being promoted as a pillar of economic development, with efforts to create high-quality cultural experiences in cities like Luoyang [7] Group 3 - The ceramics industry in Jingdezhen is experiencing a revival through innovative designs and modern marketing strategies, attracting young entrepreneurs and increasing public interest [8][9] - The global recognition of Dunhuang studies has been enhanced through interdisciplinary research and international collaboration, showcasing the significance of cultural heritage in global dialogue [10]
多地出台提振消费专项行动方案 多点发力繁荣文旅市场
Zheng Quan Ri Bao· 2025-06-13 16:13
Group 1 - The core viewpoint of the news is that Guangzhou has released an implementation plan to boost consumption, focusing on enhancing service consumption and expanding inbound tourism [1] - The plan aims to optimize cultural and tourism consumption supply by utilizing cultural venues and scenic resources, and promoting various cultural and tourism activities [1] - The implementation includes measures such as a 240-hour visa-free transit policy and enhancing shopping experiences for inbound tourists through tax refund services and the establishment of duty-free shops [1][2] Group 2 - Experts emphasize that expanding inbound consumption can drive the upgrade of cultural and tourism consumption, creating a closed loop of experience, consumption, communication, and upgrade [2] - Various regions have introduced specific plans to enhance residents' consumption willingness and capacity, focusing on the vitality of the cultural and tourism market [2][3] - The importance of cultural tourism consumption is highlighted as a strategic component of the national economy, with significant industry correlation and economic multiplier effects [3] Group 3 - The shift from "ticket economy" to "experience economy" is necessary for optimizing cultural tourism supply, leveraging technology and local cultural IP [4] - The integration of "culture + high-end consumption" is emphasized to enhance convenience policies and service upgrades for inbound consumption [4] - A holistic ecosystem combining commerce, travel, culture, sports, and health is proposed, driven by culture, technology, and service [4]
走起!全国这些涉茶景区对高考学子免票啦
Nan Fang Nong Cun Bao· 2025-06-13 01:37
Core Viewpoint - Various scenic spots across China are offering free or discounted entry to high school and college entrance examination students, promoting tourism and celebrating tea culture [2][3]. Group 1: Scenic Spots and Offers - Luofu Mountain Scenic Area offers free admission from June 1 to August 31 for middle and high school students with valid ID and examination permit [5][6]. - Tianlu Mountain Tourist Resort provides multiple benefits from June 9 to July 10, including free entry with student ID or examination permit and discounted rafting tickets [12][14]. - Qiandao Lake Scenic Area allows free entry from June 1 to August 31 for examination students with valid permits [21][23]. - Putuo Mountain Scenic Area offers free boat tickets from June 10 to September 10 for students with examination permits [27][30]. - Taimu Mountain Scenic Area provides free entry from June 9 to August 31 for teachers and students with valid identification [36][38]. - Huangshan Scenic Area offers half-price tickets for students with valid student ID and examination permits during July and August [45][50]. - Jiuhua Mountain Scenic Area provides free entry and discounts on accommodations and dining for examination students from June 15 to August 31 [55][58]. Group 2: Cultural and Historical Significance - Luofu Mountain is known for its rich tea culture, dating back to the Wei and Jin dynasties, with a peak in the Ming and Qing dynasties [8][9]. - Tianlu Mountain has a favorable environment for high mountain tea cultivation, with a history of tea production since the Tang dynasty [15][17]. - Qiandao Lake is a key tea production area with 190,000 acres of tea gardens, producing various high-quality tea varieties [23][24]. - Putuo Mountain is famous for its Buddhist tea, with a cultivation history dating back to the Tang dynasty [30][32]. - Taimu Mountain is recognized as the origin of white tea, with significant cultural heritage related to tea production [39][40]. - Jiuhua Mountain has a long history of tea cultivation, with notable tea varieties developed since the Tang dynasty [58][60].
新疆库车培育产业协同发展新动能
Jing Ji Ri Bao· 2025-06-12 22:04
Group 1: Industry Development - Xinjiang Yuanfeng Textile Co., Ltd. is constructing its second phase project, expected to be operational by October, making it the first blended polyester enterprise in Xinjiang [1] - The region's GDP grew by 7% year-on-year in Q1, with fixed asset investment increasing by 20% and industrial added value rising by 6% [1] Group 2: Green Energy Initiatives - The Kuqa Green Hydrogen Demonstration Project, the largest of its kind in the country, has a photovoltaic capacity of 300 MW and an annual hydrogen production capacity of 20,000 tons, reducing CO2 emissions by 485,000 tons annually [2] - The integration of green hydrogen into traditional oil refining processes enhances the environmental sustainability of the industry [2][3] Group 3: Project Synergies - The oxygen produced during hydrogen production will be supplied to the 40,000-ton polyoxymethylene project, optimizing production costs and enhancing overall efficiency [3] - The region is focusing on developing a comprehensive hydrogen industry chain, including production, transportation, storage, and utilization [3] Group 4: Strategic Project Layout - The local government emphasizes the importance of introducing projects that enhance the quality of the industrial chain and drive upstream and downstream enterprises [4] - Xinjiang Yuanfeng Textile Co., Ltd. aims to create a production base for blended yarns, leveraging local cotton and energy resources [4][5] Group 5: Investment and Economic Growth - Kuqa plans to implement 219 fixed asset investment projects this year, with a total investment of 91.887 billion yuan, and an annual planned investment of 16.665 billion yuan, reflecting an 11.8% year-on-year increase [5]
皖浙山水共融 “最美廊道”上新
Xin Hua Wang· 2025-06-12 01:05
Core Viewpoint - The second cross-provincial cooperation promotion meeting for the Hangzhou-Huangshan world-class natural ecology and cultural tourism corridor was held, focusing on collaborative development between Anhui and Zhejiang provinces, promoting two distinctive travel routes to enhance tourism experiences and economic interaction [1][2]. Group 1: Travel Routes and Tourism Promotion - The meeting introduced two travel routes: the "Cultural Longitudinal Line," which emphasizes deep cultural experiences connecting historical landmarks, and the "Mountain Water Rhapsody," which focuses on natural scenery and outdoor activities [1]. - The two routes are expected to deliver over 300,000 tourists annually, leveraging the one-hour transportation circle provided by the Hangzhou-Huangshan high-speed railway [1]. Group 2: Infrastructure and Transportation Development - A comprehensive transportation network is being developed to connect key scenic spots, including the launch of the "Xin'an River - Qiandao Lake inter-provincial route" and the completion of the Huangqian Expressway [3]. - The construction of the "Wanzhe No. 1 Tourism Scenic Road," spanning 350 kilometers, is set to enhance the integration of tourism resources between the two provinces [3]. Group 3: Cultural and Economic Cooperation - Multiple cultural tourism cooperation projects have been initiated, with nine tourism cooperation agreements signed between Huangshan and Hangzhou from January to May, amounting to an investment of 1.61 billion yuan [3]. - The 2025 cooperation agenda includes initiatives to utilize visa-free transit policies, promote cultural exchanges, and develop wellness tourism [4]. Group 4: Strategic Vision for Future Development - The local government aims to transform tourism from mere sightseeing to immersive experiences, from cultural display to value co-creation, and from regional collaboration to international promotion [4].