Core Viewpoint - The China Leather Association is conducting research to formulate the "14th Five-Year" development plan for the leather industry, aiming to promote high-quality development amidst challenges and opportunities in the current market environment [1][5]. Group 1: Research and Planning - The research includes field investigations and discussions with government departments, industry organizations, and enterprises to ensure the plan's scientific and feasible nature [1][4]. - The focus of the "14th Five-Year" plan is on building a modern industrial system, fostering new productive forces, and improving the industrial ecosystem [1][4]. Group 2: Regional Insights - The first research stop was in Wenzhou, known as "China's Shoe Capital," where the association engaged with local government and industry representatives to understand the shoe manufacturing sector's characteristics and challenges [2][3]. - Wenzhou's shoe industry has a foundation in smart manufacturing, green production, and brand operation, with enterprises aiming to accelerate high-end, digital, and cluster development to enhance global competitiveness [2][3]. Group 3: Challenges in the Fur Industry - In Yuyao, a significant fur industry base, the sector faces challenges such as international market fluctuations and declining traditional sales channels, despite having over 2,000 enterprises and processing 8.5 million pieces of fur annually [3][4]. - The local government is committed to optimizing the business environment and supporting leading enterprises in international cooperation and high-end exhibitions [3][4]. Group 4: Future Directions - The association emphasizes the need for the fur industry to align with international trends and domestic transformation, focusing on brand enhancement, new productive force cultivation, and sustainable development [4][5]. - There is a consensus among local governments, industry associations, and enterprises on the importance of top-level design, clear development goals, and strong measures to enhance industry competitiveness, with a focus on digital transformation, green manufacturing, and international development [4][5].

Core Viewpoint - The transformation of China's real economy into a brand economy is essential for achieving modernization goals, with a focus on quality and cultural values rather than luxury and exclusivity [1][2]. Group 1: Importance of Brand Economy - Brand economy represents the highest form of the real economy and is a crucial support for economies of scale [1]. - Achieving a per capita GDP of $30,000 to $50,000 in China could lead to a third of the economic structure being based on economies of scale, similar to the U.S. [1]. Group 2: Traditional Commercial Culture - Chinese brands should inherit the traditional commercial culture of "genuine goods, quality assurance, and fair pricing" [2][3]. - Historical insights from Chinese commercial culture emphasize the harmfulness of solely pursuing luxury and exclusivity [2]. Group 3: Current Brand Development - Chinese companies have developed the capability to produce high-quality products, with examples like Huawei and BYD leading globally [3]. - Brands should focus on being recognized for their intrinsic value rather than competing on low quality or high luxury [3]. Group 4: Value Output - Brands should prioritize beneficial contributions to society and individuals over luxury and possession [4]. - The essence of a brand lies not only in product quality but also in the values and philosophies it represents [4]. Group 5: Risks of Luxury Branding - There is a concerning trend where some Chinese brands adopt a luxury-oriented approach, often leading to exaggerated claims and a disconnect with consumers [6]. - The focus on luxury branding can detract from the traditional Chinese business spirit and hinder long-term brand development [6]. Group 6: Innovation Over Price Competition - Relying on low-cost strategies has led to a dependency on price wars, which undermines brand value and quality perception [7][8]. - Brands should build competitive advantages through innovation rather than price competition, as seen in the decline of companies like Jumei [8]. Group 7: Impact of E-commerce and Live Streaming - The rise of entertainment-driven e-commerce and live streaming can harm brand value by prioritizing sensationalism over product quality [9][10]. - Negative consumer perceptions can arise from low-quality promotional tactics, leading to a loss of brand trust [11]. Group 8: Long-term Brand Building - Brand building should focus on long-term strategies rather than quick profits through transient marketing tactics [12][13]. - Sustainable brand development requires continuous innovation and a commitment to quality across all business aspects [13]. Group 9: Global Positioning of Chinese Brands - The positioning of Chinese brands in the global market reflects the influence of Chinese culture and values [14]. - Successful global brands, like Apple, demonstrate the importance of quality and user experience, aligning with traditional Chinese commercial values [14].

Core Viewpoint - The World Intellectual Property Organization (WIPO) has made its first visit to Hainan, China, to enhance overseas intellectual property protection capabilities for enterprises, reflecting the growing demand for international IP protection as Hainan Free Trade Port develops [2][3]. Group 1: Event Overview - WIPO, invited by the Hainan Provincial Council for the Promotion of International Trade, held training activities in Sanya and Haikou from May 27 to 29, focusing on the Madrid international trademark registration system and overseas IP protection [2]. - Nearly 200 representatives from provincial IP service agencies, legal associations, and export-oriented enterprises participated in discussions on global IP protection and its commercial application in Hainan [2]. Group 2: Training Content - Experts from WIPO and the China Council for the Promotion of International Trade provided detailed explanations of the application processes for the Madrid system, the Hague system, and the PCT legal framework, addressing common issues in foreign commercial contracts and overseas rights protection [3]. - The training included strategies for dispute resolution and comprehensive solutions to the "three 80% dilemmas" faced by Chinese enterprises in overseas IP protection [3]. Group 3: Future Collaboration - WIPO's Director of the Madrid System Operations expressed that this event marks a new starting point for cooperation, aiming to deepen collaboration with Hainan to build a brand economy and support the construction and industrial transformation of the Free Trade Port [3]. - The Hainan Provincial Council for the Promotion of International Trade plans to align with international rules and connect global IP resources to establish an international IP system for enterprises in Hainan [3].

Core Viewpoint - The controversy surrounding the store "胖都来" highlights a troubling trend where businesses attempt to exploit the reputation of established brands like "胖东来" instead of focusing on genuine product and service quality [2][3]. Group 1: Brand Protection and Market Regulation - The emergence of similar names such as "胖西来", "胖南来", and "胖北来" reflects a lack of effective market regulation, allowing opportunistic businesses to thrive at the expense of established brands [2]. - The current regulatory framework, including the "Enterprise Name Registration Management Regulations", emphasizes the protection of legitimate business rights and the maintenance of economic order, but enforcement is lacking [2][5]. - There are significant challenges for companies seeking to protect their intellectual property, including lengthy legal processes and high costs that may outweigh potential compensation [2]. Group 2: Call for Action and Improvement - There is a pressing need for local market regulatory bodies to take proactive measures to foster a better business environment and protect well-known brands from imitation [3][5]. - The upcoming "China Brand Day" and the implementation of the Private Economy Promotion Law present opportunities for enhancing brand protection and promoting high-quality economic development [5]. - A unified approach among various departments is essential to support brand economy growth and to establish a culture of innovation and practical action within society [5].

Group 1 - The core viewpoint emphasizes the need to optimize consumer supply and fully unleash domestic demand potential to enhance consumption's role in economic growth [2][3] - The government is implementing special actions to boost consumption, focusing on demand-driven and market-oriented strategies, particularly in the ready-to-drink beverage sector [2] - The government encourages companies like Mixue Ice City to improve R&D capabilities, introduce new popular products, and enhance digital oversight across the supply chain to ensure food safety [2] Group 2 - Urban commercial circles are identified as crucial platforms for consumer activity and city vitality, necessitating high-standard planning and development to attract flagship stores and cultivate new consumption scenarios [3] - The government aims to elevate consumption as a fundamental driver of economic growth, promoting policies that enhance consumer spending in major goods and services [3] - There is a focus on improving consumer capacity and conditions, protecting consumer rights, and creating an optimized consumption environment to stimulate demand and support sustained economic momentum [3]

南都讯 记者赵青 通讯员马卓尔 陈中山 4月24日，广东省高级人民法院发布《广东法院知识产权司法保 护状况白皮书（2024年度）》并发布十大典型案例。 白皮书显示，广东法院强化司法政策前瞻指引，积极探索人工智能、数字经济、品牌经济等重要领域的 司法规则。广东高院在全国首次发布"促进新质生产力发展"知识产权保护典型案例，率先引入港澳调解 组织化解跨境知识产权纠纷。 深圳中院成立了数据知识产权纠纷专门合议庭，并在福田法院河套法庭试点集中管辖涉外及涉港澳台知 识产权案件。 广州知识产权法院联合省市场监管局、省政务和数据局建立数据权益保护协作机制，广州互联网法院发 布了《数字作品知识产权保护司法观察报告》，为新质生产力发展保驾护航。 数据显示，广东法院全年审结各类知识产权案件88462件，其中民事案件86431件、约占全国五分之一， 刑事案件1961件，行政案件70件，涉外涉港澳案件1986件，调撤案件52493件、调撤率达60.7%，呈 现"收案数量平稳下降、结案数量持续上升"的良好态势。 iDataAPI抓取并交易微博数据案入选中国法院2023年度十大知识产权案件，某网盘"离线下载"侵权纠纷 案等2案入选"202 ...