Group 1 - The third China Time-honored Brand (Henan) Expo is scheduled to be held from September 12 to 14 at the Zhengzhou International Convention and Exhibition Center, aimed at boosting consumption and promoting innovation among time-honored enterprises [1] - The theme of this year's expo is "National Goods Trend, Everlasting Innovation," featuring parallel events such as forums on digital innovation, collaborative development among six central provinces, cultural and creative development of time-honored brands in Henan, and innovation in the national health industry [3] - Participating provinces and cities include Shandong, Jiangxi, Zhejiang, Anhui, Hunan, Hebei, Heilongjiang, Shanxi, and Henan, with a focus on showcasing time-honored brands and local specialties, as well as organizing non-heritage skill demonstrations and a selection of "national goods trend" gifts [3] Group 2 - On the afternoon of September 12, a forum on "New Retail Innovation Development of Time-honored Brands" will be launched, focusing on unlocking new sales channels and providing a one-stop service platform for product selection and collaboration for holiday gifts [5] - The forum will invite representatives from the Ministry of Commerce's Time-honored Brand Collaborative Innovation Center, local commerce departments, industry associations, chain supermarkets, MCN organizations, e-commerce channels, commercial districts, and tourist attractions to facilitate resource connection and information sharing [5]

Group 1 - The core viewpoint highlights the rising trend of domestic "trendy" products, with traditional brands and intangible cultural heritage products gaining popularity among young consumers due to cultural heritage and innovative expression [2][3] - A survey indicates that 85.79% of consumers are willing to pay for domestic products, with nearly half being attracted by "Chinese-style design" [2] - Traditional brands are innovating not only in product offerings but also in consumption scenarios and models, exemplified by a dairy group's "Modern Smart Health Valley" tourism site that combines a smart factory with a recreational space for visitors [2][3] Group 2 - The dairy group reported receiving over 1 million visitors last year, showcasing the effectiveness of immersive experience spaces and the integration of live streaming, AI, and e-commerce [3] - Traditional brands and intangible cultural heritage are exploring consumer potential through scene reconstruction, digital empowerment, cross-industry integration, and community-based operations [3] - The integration of traditional cultural elements into trendy products provides a new presentation form for traditional culture and injects unique cultural connotations for modern consumers [3]

Core Insights - Wu Yizhen, the chairwoman of Meiya Biotechnology Group, transitioned from finance to biotechnology, driven by personal experiences with cancer treatment [1][2] - Meiya Group focuses on autologous stem cells and immune cells, aiming to advance research and applications in the health industry [2] - The company has received strong support from government initiatives, which have facilitated its growth and operational efficiency [2] Group 1: Company Background - Meiya Biotechnology Group was founded in 2012, with its headquarters in Beijing, marking the beginning of its entrepreneurial journey [1] - The company has evolved into a high-tech enterprise centered on cutting-edge biotechnology research and applications [2] - Meiya Group's subsidiary, Beijing Science City Daily Chemical Co., is working on developing its own brand based on biotechnology and green environmental practices [2] Group 2: Industry Context - The biotechnology sector is increasingly recognized for its potential in cancer treatment, moving beyond traditional chemotherapy and radiotherapy to include biological therapies [1] - There is a growing consumer preference for domestic brands, driven by enhanced cultural confidence, which benefits companies like Meiya Group [2] - The government has implemented various supportive policies for Taiwanese entrepreneurs, fostering a conducive environment for cross-strait economic exchanges [3]

Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]

Core Insights - The rise of domestic products in China, particularly in Shanghai, is driven by their quality, unique design, and cultural significance, making them a key player in fashion consumption and a bridge for international dialogue [1][5][6] - Traditional culture innovation is emerging as a new growth point in consumer spending, with "Chinese-style romance" injecting vitality into consumption upgrades [1][6] Group 1: Domestic Products and Consumer Trends - Domestic trendy toys are gaining popularity, with consumers actively seeking out these products to connect with traditional Chinese culture [1][5] - New Chinese-style clothing is becoming a fashionable choice for both local and international consumers, showcasing a blend of Eastern philosophy and modern aesthetics [1][2] Group 2: Retail Strategies and Consumer Engagement - The "immediate buy and return" policy has enhanced the purchasing desire of overseas consumers, leading to increased interest in promoting new Chinese-style clothing abroad [2] - The establishment of a tax refund store for new Chinese-style clothing has attracted many international customers, with plans for workshops and exhibitions to further educate consumers about the beauty of these products [2] Group 3: Urban Development and Cultural Confidence - The transformation of historical spaces into "national trend laboratories" reflects a shift from isolated successes to a collaborative ecosystem for domestic products [5][6] - Future plans for the Hengfu Historical Preservation Area include creating multiple commercial clusters and a brand center to enhance urban innovative consumption experiences [5][6]

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [5]. Core Views - The company is experiencing significant pressure on its performance in 2024, with a projected revenue of 56.8 billion yuan, a year-on-year decline of 20.5%, and a net profit of 1.95 billion yuan, down 11.95% year-on-year [1][3]. - The decline in performance is attributed to a weak market environment and rising gold prices, leading to a 24.7% drop in domestic gold jewelry consumption [1]. - The company is focusing on enhancing its market presence through theme store layouts and upgrading retail store images, despite a net decrease in marketing outlets [2][3]. Financial Performance Summary - For 2024, the company expects a revenue of 56.8 billion yuan, with a year-on-year growth rate of -20.5% [4]. - The net profit for 2024 is projected at 1.95 billion yuan, reflecting a decline of 11.95% compared to the previous year [4]. - The company’s net profit margin for 2024 is estimated at 3.4%, an increase of 0.3 percentage points year-on-year [1]. - The fourth quarter of 2024 is expected to show a revenue of 4.21 billion yuan, down 55.1% year-on-year, with a net profit of 170 million yuan, down 30.4% year-on-year [1]. Market Strategy - The company is actively developing new product lines themed around "heritage, celebration, and rebirth," aiming to capture new consumer growth points in the domestic market [3]. - The company plans to optimize its layout through various types of stores, enhancing brand positioning and consumer engagement [3].