Group 1 - The marketing major in Hubei's higher education entrance examination requires students to possess good marketing thinking and a cutting-edge knowledge background in marketing, familiar with consumer demand-centered marketing activities and project-based marketing planning [1] Group 2 - The stages of new product development include: 1. Product idea generation 2. Screening to decide whether to continue using the idea 3. Business analysis involving potential sales and product costs 4. Development of the idea into a product 5. Market testing to reduce costs and risks 6. Launching the product [3][10] Group 3 - The product lifecycle consists of four stages: 1. Introduction: Low sales and profits, costs may exceed revenue 2. Growth: Rapid sales growth and increasing profits due to economies of scale 3. Maturity: Sales stabilize, competition increases, and weaker firms may exit 4. Decline: Sales decrease due to changing consumer preferences or new technologies [3] Group 4 - Supply and demand market changes indicate that: 1. Higher price levels lead to lower demand and vice versa 2. Higher price levels result in increased supply and vice versa 3. Equilibrium occurs when the quantity demanded equals the quantity supplied at a specific price [4] Group 5 - Methods to correct market failures include: 1. Regulation, which can be difficult to implement 2. Subsidies, which may not effectively encourage consumption 3. Legislation, which may not adequately inform consumers about harmful products 4. Taxation, which has limited effects due to inelastic demand for harmful goods [5] Group 6 - Government intervention methods include: 1. Macroeconomic policy tools aimed at influencing the overall economy, such as interest rate changes and government spending 2. Microeconomic policies that specifically target individual markets [6] Group 7 - Factors affecting demand changes include: 1. Income, prices of substitutes, seasonality, and climate 2. Customer expectations, prices of complementary goods, and advertising 3. Customer preferences and government policies [7] Group 8 - Production factors, which are resources available for use, include land, labor, capital, and entrepreneurship [8] Group 9 - Sources of market research information include: 1. Internal sources, which are information owned by the company 2. Primary external sources, which are information collected from the public 3. Secondary external sources, which are information derived from existing materials [9]

Group 1: Financial Performance - The company reported a revenue of HKD 5.202 billion for the first half of 2025, representing a year-on-year decrease of 18.45% [1] - Shareholders' net profit was HKD 0.697 billion, down 21.51% compared to the previous year [1] - Earnings per share based on shareholders' net profit stood at HKD 0.51 [1] Group 2: Business Development and Marketing - The company is actively developing investment projects, including the second phase of Wuxi Hang Lung Plaza, Hangzhou Hang Lung Plaza, Shanghai Hang Lung Plaza expansion, and a new co-working space project in Hong Kong called NET WORK [1] - To celebrate its 65th anniversary, the company organized a series of marketing activities nationwide, which successfully increased customer traffic and strengthened customer relationships [1] - The company anticipates that these initiatives will further improve revenue and enhance brand loyalty [1] Group 3: Retail Performance - The overall income from the shopping mall portfolio remained stable, despite a cautious trend in high-end consumer spending [1] - Targeted marketing projects were launched to drive revenue and customer traffic, tailored to the unique preferences of different customer segments [1] - Overall occupancy rates remained high, although certain malls experienced rental income declines due to competitive pricing and promotional efforts from peers [1] Group 4: Office Leasing Market - The office leasing market continues to be weak due to economic uncertainty, with overall income declining by 4% year-on-year to RMB 638 million [2] - The revenue from Shanghai Hang Lung Plaza's Grade A office space saw a significant drop of 77%, attributed to tenant relocations, changing demand patterns, and cost-effectiveness considerations [2] - Despite multiple market pressures, the company successfully maintained high levels of property management services and actively retained quality tenants [2]

Group 1: Financial Performance - The company reported a revenue of HKD 5.202 billion for the first half of 2025, representing a year-on-year decrease of 18.45% [1] - Shareholders' net profit was HKD 697 million, down 21.51% compared to the previous year [1] - Earnings per share based on shareholders' net profit stood at HKD 0.51 [1] Group 2: Business Development Initiatives - The company is actively developing investment projects, including the second phase of Wuxi Hang Lung Plaza, Hangzhou Hang Lung Plaza, Shanghai Hang Lung Plaza expansion, and a new co-working space project in Hong Kong called NET•WORK [1] - To celebrate its 65th anniversary, the company organized a series of marketing activities nationwide, which successfully increased customer traffic and strengthened customer relationships [1] - The company anticipates that these initiatives will further improve revenue and enhance brand loyalty [1] Group 3: Market Conditions and Challenges - The overall income from the shopping mall portfolio remained stable, despite a cautious trend in high-end consumer spending [1] - Targeted marketing projects were launched to attract different customer segments, resulting in revenue growth for most shopping malls, except for Tianjin, Wuhan, and Shenyang Hang Lung Plazas, which experienced rental declines due to competitive pricing and promotional efforts from peers [1] - The office leasing market continues to struggle due to economic uncertainty, with overall income declining by 4% to RMB 638 million, primarily affected by a 77% drop in income from Shanghai Hang Lung Plaza's Grade A office space [2] - The decline in Grade A office income is attributed to tenant relocations, changes in demand patterns, and cost-effectiveness considerations [2] - Despite multiple market pressures, the company has maintained high levels of property management services and actively retained quality tenants [2]

Group 1 - The world is undergoing rapid changes, leading to the decline of some old companies and the emergence of new ones. Companies must adapt to these changes to avoid crises [1] - Marketing is crucial for economic growth, as a strong marketing industry directly influences the speed of economic growth and determines which products and services succeed in the market [4] - Marketing operates in two ways: companies can freely decide on pricing and sales methods, or the government can set basic rules to guide marketing decisions [5] Group 2 - Marketing is essential for business growth, as many companies know how to produce products but struggle with marketing them effectively [6] - The marketing mix should expand from the traditional 4Ps (Product, Price, Place, Promotion) to 7 elements, including Service, Incentives, Communication, Distribution, and Brand [7] - Companies must undergo digital transformation and focus on serving a broader range of stakeholders, including customers, employees, suppliers, and communities [8] Group 3 - Companies should have dedicated roles for customer management, product management, and brand management, requiring both professional skills and entrepreneurial spirit [10] - Collaboration between the Chief Financial Officer (CFO) and Chief Marketing Officer (CMO) is vital for addressing marketing funding issues [11] - Brands hold significant value and must evolve with market changes, emphasizing the importance of brand identity and consumer perception [12][15] Group 4 - Successful brands, like Starbucks, focus on providing unique customer experiences and differentiating themselves from competitors [13][14] - Branding is essential across various products and services, with the concept of brand being applicable even to basic items like fruits and water [14] - Effective marketing should prioritize human-to-human (H2H) interactions, emphasizing emotional connections over purely transactional relationships [16][17]