Group 1: Financial Performance - The company reported a revenue of HKD 5.202 billion for the first half of 2025, representing a year-on-year decrease of 18.45% [1] - Shareholders' net profit was HKD 0.697 billion, down 21.51% compared to the previous year [1] - Earnings per share based on shareholders' net profit stood at HKD 0.51 [1] Group 2: Business Development and Marketing - The company is actively developing investment projects, including the second phase of Wuxi Hang Lung Plaza, Hangzhou Hang Lung Plaza, Shanghai Hang Lung Plaza expansion, and a new co-working space project in Hong Kong called NET WORK [1] - To celebrate its 65th anniversary, the company organized a series of marketing activities nationwide, which successfully increased customer traffic and strengthened customer relationships [1] - The company anticipates that these initiatives will further improve revenue and enhance brand loyalty [1] Group 3: Retail Performance - The overall income from the shopping mall portfolio remained stable, despite a cautious trend in high-end consumer spending [1] - Targeted marketing projects were launched to drive revenue and customer traffic, tailored to the unique preferences of different customer segments [1] - Overall occupancy rates remained high, although certain malls experienced rental income declines due to competitive pricing and promotional efforts from peers [1] Group 4: Office Leasing Market - The office leasing market continues to be weak due to economic uncertainty, with overall income declining by 4% year-on-year to RMB 638 million [2] - The revenue from Shanghai Hang Lung Plaza's Grade A office space saw a significant drop of 77%, attributed to tenant relocations, changing demand patterns, and cost-effectiveness considerations [2] - Despite multiple market pressures, the company successfully maintained high levels of property management services and actively retained quality tenants [2]

Group 1 - The world is undergoing rapid changes, leading to the decline of some old companies and the emergence of new ones. Companies must adapt to these changes to avoid crises [1] - Marketing is crucial for economic growth, as a strong marketing industry directly influences the speed of economic growth and determines which products and services succeed in the market [4] - Marketing operates in two ways: companies can freely decide on pricing and sales methods, or the government can set basic rules to guide marketing decisions [5] Group 2 - Marketing is essential for business growth, as many companies know how to produce products but struggle with marketing them effectively [6] - The marketing mix should expand from the traditional 4Ps (Product, Price, Place, Promotion) to 7 elements, including Service, Incentives, Communication, Distribution, and Brand [7] - Companies must undergo digital transformation and focus on serving a broader range of stakeholders, including customers, employees, suppliers, and communities [8] Group 3 - Companies should have dedicated roles for customer management, product management, and brand management, requiring both professional skills and entrepreneurial spirit [10] - Collaboration between the Chief Financial Officer (CFO) and Chief Marketing Officer (CMO) is vital for addressing marketing funding issues [11] - Brands hold significant value and must evolve with market changes, emphasizing the importance of brand identity and consumer perception [12][15] Group 4 - Successful brands, like Starbucks, focus on providing unique customer experiences and differentiating themselves from competitors [13][14] - Branding is essential across various products and services, with the concept of brand being applicable even to basic items like fruits and water [14] - Effective marketing should prioritize human-to-human (H2H) interactions, emphasizing emotional connections over purely transactional relationships [16][17]