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新一轮楼市风暴,又要开始了!
Sou Hu Cai Jing· 2026-02-11 13:28
长沙的覃昆近期在看房,感到越来越焦躁: "怎么一夜之间,所有媒体都说楼市回暖了?" 我们看到各地争着放政策利好:国家队下场收房子、贷款利率贴息、生孩子奖励面积、减免交易税费…花样多得让人眼花缭乱。 这阵势,是不是新一轮的风暴真要来了? 今天,我们就来好好分析。 1 数据幻象:一线城市的"技术性反弹" 2026年开年,一些重点监测数据显示,部分一二线城市的房价环比跌幅确实在收窄。 这主要是年底的置业需求,碰上政策暖风一吹,成交量往上蹿一窜。 但这能叫"小阳春"吗?能叫"反转信号"吗? 不!这叫 "技术性反弹" 。 事实上,2025年12月,70个大中城市里,新房价格同比下跌的城市有67个。 二手房更惨,价格环比下跌0.7%,同比暴跌6.1%,70个城市里没有一个环比上涨。 这就好比一个人从十楼摔到二楼,中途在三楼窗台扒拉了一下,缓冲了半秒。 你能说他安全着陆了吗?你能欢呼"他飞起来了"吗? 现在那些铺天盖地喊"回暖"的声音,就是指着这"扒拉一下"的半秒,告诉你牛市重启了。 他们想让你看到的,永远是那一丝摇曳的烛光,而对身后已成燎原之势的野火,视而不见。 2 央媒说楼市政策"应出尽出" 为什么2026年一开年,政 ...
同比大增45.5%!1月深圳二手房录得量创近10个月新高,市场信心持续修复
Sou Hu Cai Jing· 2026-02-06 06:28
从区域表现来看,1月深圳二手房市场核心区表现突出:龙岗以1,454套蝉联全市第一,福田、罗湖、南 山紧随其后,四大核心区贡献超七成成交量,是市场回暖的主力。盐田区以35.1%的环比增幅领涨,光 明、龙华等区域也同步增长,置业需求加速释放,市场信心持续修复,为后续行情奠定了坚实基础。 二手房市场是楼市的"晴雨表"。记者从深圳市房地产中介协会获悉,2026年1月深圳楼市开门红,二手 房录得量6802套,同比大幅增长45.5%,创近10个月新高。上述亮眼数据显示深圳楼市延续回暖态势, 市场信心持续修复。 1月,深圳二手房市场率先回暖,成交量明显放大。据深圳市房地产中介协会统计数据,2026年1月全市 二手房共计录得6,802套,环比增长2.9%,同比大幅增长45.5%,创近10个月新高。2026年元旦期间,乐 有家门店二手住宅看房量同比上涨81%,签约量同比上涨43%。 深圳市房地产中介协会研究总监徐枫表示,这是市场连续11个月录得量破5000套,表明市场已走出低 谷,置业者信心显著修复,为后续"小阳春"行情奠定了坚实基础。 (作者:深圳特区报&读特记者 窦延文) 值得关注的是,1月深圳二手房片区成交呈现"两头热" ...
浙江二手房迎来开门红
Xin Hua Wang· 2026-02-06 02:11
Core Viewpoint - The Zhejiang real estate market shows signs of recovery in January 2026, with significant increases in second-hand housing transactions, indicating a positive trend for the year ahead [1][2][3]. Group 1: Market Performance - In January 2026, Zhejiang's second-hand residential transaction volume reached 27,700 units, a year-on-year increase of 16.1% and a month-on-month increase of 2.6%, marking a six-month high [1]. - Hangzhou, as the provincial capital, recorded a transaction volume of 7,063 units, with a month-on-month increase of 5.6% and a year-on-year increase of 17.1%, also achieving a seven-month high [2]. - Ningbo's second-hand housing transactions reached 5,205 units, reflecting a year-on-year increase of 36.3%, while Wenzhou saw 2,606 units sold, marking a month-on-month increase of 2.6% [2]. - Jiaxing and Huzhou reported impressive growth, with Jiaxing's transactions increasing by 41.9% year-on-year to 3,154 units, and Huzhou's transactions rising by 46.3% year-on-year to 2,010 units [2]. Group 2: Market Drivers - The recovery in the market is attributed to several factors, including a later Spring Festival holiday, which extended the post-holiday adjustment period, and supportive policies such as VAT and individual income tax adjustments [3]. - In Hangzhou, the demand for affordable housing is driving the market, with properties priced below 2 million yuan accounting for 49.5% of transactions, and those below 3 million yuan making up 72.8% [3]. - The trend of buyers moving towards lower-priced areas is evident, with over 52.2% of transactions for properties under 2 million yuan concentrated in the districts of Linping, Yuhang, and Xiaoshan [3]. Group 3: Future Outlook - As the market enters February, seasonal effects from the Spring Festival may slow transaction activity, but demand is expected to rebound post-holiday, potentially leading to increased viewing and transaction volumes in March [5]. - The current market sentiment among buyers is cautiously optimistic, with a preference for reasonably priced and high-value properties, indicating a shift towards sustainable development in the real estate market [6].
延续楼市回暖势头,仍需精细施策丨李宇嘉专栏
李宇嘉(广东省住房政策研究中心首席研究员) 今年1月,楼市并未出现春节前季节性转淡的走势,反而是"淡季不淡"甚至创出阶段性新高。克而瑞数 据显示,2026年1月全国重点13城二手房成交面积环比上升16%,同比增长33%,相比上年月均增长 18%。热点城市热度更明显,北京二手房网签连续三个月稳定在1.4万套以上,上海二手房交易创5年同 期新高,深圳二手房中介签约创下近10个月新高。 除了交易量反弹外,1月份的楼市还有几个特征,一是并未出现过去反弹时期交易和挂牌"双攀升"的走 势,而是"交易上升、挂牌下降"的健康态势。机构统计的京沪深二手住房挂牌量相比去年12月均有不同 程度的下降。二是二手住房价格下跌的势头得到缓解。中指百城数据显示,1月二手住宅均价环比下跌 0.85%,跌幅较上月收窄了0.12个百分点。 当然,1月份新房市场表现相对弱于二手房市场。主要原因在于,开发商冲刺全年业绩结束,性价比高 的热销房源供应下降、促销有所减弱。 根据各方机构和住建部门网签数据,将一手房和二手房加总来看,一线城市总的住房交易量同比2025年 1月份,增幅在8%-12%,二线热点城市也类似,呈现整体交易稳定的态势。1月份二手房交 ...
延续楼市回暖势头,仍需精细施策
李宇嘉(广东省住房政策研究中心首席研究员) 当然,1月份新房市场表现相对弱于二手房市场。主要原因在于,开发商冲刺全年业绩结束,性价比高 的热销房源供应下降、促销有所减弱。 由此,这有利于二手房和新房、刚需和改善的良性循环。受益于此,加上节后追求"开门红"业绩,新房 市场也将在春节后惯性回暖。但要注意的是,尽管有的城市二手房挂牌量有所下降,但其中有季节性撤 牌(春节后再挂牌)的因素。同时,即便挂牌量回落,但整体挂牌规模依旧在历史高位,二手房交易依 旧存在议价空间(只是议价空间收窄,降价卖房仍是主流)。 对新房市场来说,节后交易回升是确定性的,但置换链条循环的问题,还是要引起重视。以上海为例, 2025年200万总价以下的二手房交易占比上升,但200万到1000万总价中间各个价格段的交易占比都在下 根据各方机构和住建部门网签数据,将一手房和二手房加总来看,一线城市总的住房交易量同比2025年 1月份,增幅在8%-12%,二线热点城市也类似,呈现整体交易稳定的态势。1月份二手房交易超预期, 显示楼市预期开始好转。 同时,在2025年下半年以来这一轮调整后,很多区域二手住房价趋于友好。比如,广州天河北部分老旧 小区二 ...
21社论丨政策支持与资产价格走强,共同支撑楼市信心回暖
21世纪经济报道· 2026-02-05 00:50
Group 1 - The core viewpoint of the articles indicates a significant recovery in the second-hand housing market in key cities of China in 2026, with transaction volumes increasing against seasonal trends and a decline in listings, suggesting a balance in supply and demand in the overall real estate market [1][2]. - In January, Shanghai recorded 22,834 second-hand housing transactions, a year-on-year increase of 24.18%, marking the highest volume for the same period in nearly five years. Beijing's second-hand residential transactions reached 15,000, maintaining above 15,000 for two consecutive months [1]. - Nationally, the second-hand housing market showed a recovery, with transaction areas in 13 key cities increasing by 16% month-on-month and 33% year-on-year in January [1]. Group 2 - The increase in second-hand housing transactions is primarily driven by price adjustments leading to "price for volume" strategies, with a notable rise in the proportion of lower-priced properties being sold [2]. - The decline in the total number of second-hand housing listings indicates a reduction in selling pressure, as the market seeks a new equilibrium with high-value properties being absorbed [2]. - The supportive policy environment and liquidity in the market, along with the wealth effect from rising stock and asset prices, are contributing to improved confidence in the real estate market, facilitating a gradual recovery [3].
21社论丨政策支持与资产价格走强,共同支撑楼市信心回暖
据报道,我国多个重点城市的二手房市场在2026年迎来"开门红",呈现出明显的回暖信号,表现为成交 量在传统淡季逆势增长,二手房挂牌量持续下降,整体楼市供需关系正趋于平衡。 多个城市二手房市场的企稳反弹,本质上是市场经历一定调整后,内在机制正在重构一个新的平衡点。 当前积极的政策环境、充裕的流动性以及跨市场的资产价格联动,共同支撑了楼市预期的边际改善和交 易的筑底回暖。虽然当前复苏仍是结构性的,但整体信心的逐步恢复,有望以点带面,持续推动我国房 地产市场向更加稳定健康的方向发展。 (文章来源:21世纪经济报道) 二手房交易加速放量皆因当前的价格水平已触及大量刚需购房者的心理底线,交易增加也导致主要城市 二手房挂牌总量开始下降,这意味着持续数年的抛压正在减轻。随着高性价比房源被消化,市场正在自 发寻找新的平衡点,改变二手房市场的供求关系与价格趋势。 在楼市经过几年的内生动力修复后,我国政策仍然继续加码托底,也是当前二手房交易筑底回暖的原 因。进入2026年,不管是中央还是地方,已经公布多项具体措施落地,包括换房退税政策延长、白名单 项目贷款展期及结构性降息、支持城市更新等,旨在从需求端与融资端协同发力,提振市场信 ...
量价齐涨,杭州二手房迎来开门红 成交量创近6月新高
Mei Ri Shang Bao· 2026-02-04 23:09
在成交面积上,90平方米以下房源成交占比下滑1.5%。90平方米以上不同面积段都出现了环比上涨的 情况,其中,140平方米以上的大户型涨幅最高,达到了0.6%,整体占比12.2%。 商报讯(记者 周坚洪)杭州二手房,迎来新年开门红。 据杭州贝壳研究院的数据,2026年1月,杭州市区一共成交了6987套二手房,环比去年12月的6862套小 幅上涨1.8%,同比去年1月的6064套大幅上涨15%。 杭州二手房量价齐涨 6987套的成交量,不仅是杭州连续第3个月成交上涨,而且创下了最近6个月的最高月成交值。在经历了 去年3月以来连续7个月的下跌后,杭州二手房成交明显企稳。 价格也迎来了久违的上涨。1月二手住宅成交均价25096元/平方米,相比去年12月的24845元/平方米小 幅上涨1%。 "1月成交量上涨,反映楼市在悄然回暖。一方面是因为今年春节较晚,另外也有增值税、购房个税等利 好政策和持续以价换量的效果助力。"杭州贝壳研究院院长上官剑分析道。 "从贝壳平台的各项数据来看,开年以来潜在客户量在增加,客户下手更加果断,结合当前的挂牌量, 都为春节后小阳春的市场热度奠定了坚实基础。"上官剑说道。 从成交结构来看,进 ...
政策支持与资产价格走强,共同支撑楼市信心回暖
Group 1: Market Recovery Signals - The second-hand housing market in key cities in China shows signs of recovery in 2026, with transaction volumes increasing during the traditional off-season and a continuous decline in listings, indicating a balance in supply and demand [1] - In January, Shanghai recorded 22,834 second-hand housing transactions, a year-on-year increase of 24.18%, marking the highest volume for the same period in nearly five years [1] - Beijing's second-hand residential transactions reached 15,000 units in January, maintaining above 15,000 for the second consecutive month since December [1] Group 2: Price Adjustments and Market Dynamics - The increase in second-hand housing transactions is driven by price adjustments, with many properties being sold at lower prices, particularly older and smaller units [2] - In 2025, the proportion of second-hand homes in Shanghai priced below 3 million yuan has been rising, indicating a shift in buyer preferences towards more affordable options [2] - The reduction in total listings of second-hand homes suggests a decrease in selling pressure, as high-value properties are being absorbed by the market [2] Group 3: Policy Support and Market Confidence - The Chinese government continues to implement supportive policies to stabilize the housing market, including extending tax rebates for home exchanges and structural interest rate cuts [2] - The improvement in stock market performance and the wealth effect from rising global asset prices have positively influenced real estate valuations, leading to increased demand for housing [3] - The current positive policy environment, ample liquidity, and inter-market asset price correlations are contributing to a marginal improvement in market expectations and a gradual recovery in transactions [3]
重点城市二手房市场淡季回暖!房产中介称“今年的情况有些不同”|地产观潮
证券时报· 2026-02-04 00:15
在楼市政策驱动及翘尾行情效应下,多个重点城市的二手房市场在刚刚过去的1月展现出十足 的"韧性",特别是成交量明显回升。对于2026年的楼市,市场又多了一份期待。 那么,多个重点城市的二手房市场在"淡季"实现增长,背后传递了怎样的信号? 在广东省住房政策研究中心首席研究员李宇嘉看来,重点城市二手房市场在1月实现增长,背后 原因包括楼市的舆论环境得到"净化"、股市等金融市场带来的"财富效应"以及优质学位房成交提 前回暖等。"多个重点城市的二手房市场进入探底阶段,从部分板块、人群来看,房价收入比、 租售比已经开始趋于合理。不过,探底到触底企稳以及夯实底部基础,仍需要多方共同发力,包 括行业层面促进一二手房的交易循环,继续降低交易成本,净化交易环境和秩序,也包括修复居 民在就业、收入和预期等层面的信心。" 在深圳工作10年的程海(化名)终于在刚刚过去的1月卖掉了手上的小两室,他的经历与许多正 在卖房的业主相似。 "2017年,我在罗湖布心片区买了一套60平方米左右的小两室。由于家庭成员的增加,这两年一 直想置换。"他对记者表示,可惜的是价格"越等越跌",目前的成交价几乎回到他当年购买时的水 平。 他告诉记者,每次有客 ...