消费新场景
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第1视点|和总书记一起感受节日消费新活力
Xin Hua She· 2026-02-10 23:40
2月10日上午,习近平总书记在北京考察调研期间来到隆福寺街区,了解当地丰富节日市场供应、打造城市特色活力片区等情况,看望慰问基 层干部群众。 每逢春节前考察慰问 年货供应、假日消费 一直是总书记牵挂的一个重点 探市场、走街巷 问民生、贺新年 一张张热烈喜庆的照片 记录着总书记对群众的牵挂 对春节市场的关注 2025年1月22日至24日,习近平冒着严寒来到辽宁,看望慰问基层干部群众。这是23日上午,习近平在沈阳大东副食品商场考察时,同店主和 顾客亲切交流。 2024年2月1日至2日,习近平来到天津,看望慰问基层干部群众。这是1日下午,习近平在天津古文化街考察时,同店铺员工和现场群众互动交 流。 2020年1月19日至21日,习近平来到云南,看望慰问各族干部群众,向全国人民致以新春祝福。这是20日下午,习近平在昆明新春购物博览会 年货街,了解春节前市场供应情况。 两位游客在拿着刚购买的糖葫芦自拍。 今年,总书记考察的隆福寺街区 是北京东城文化消费新地标 这里有传统的北京特色糕点 也有时新的原创潮玩周边 人们在这里 既能就着小吃摊大快朵颐 也能驻足听一段京西太平鼓的韵律 百余米的新春市集上 传统消费活力不减 情绪消 ...
菏泽:打造多元化消费新生态
Qi Lu Wan Bao· 2026-02-09 03:23
Core Viewpoint - The city of Heze is actively implementing measures to boost consumption, achieving significant growth in retail sales and planning further initiatives to enhance consumer engagement and economic development [3][4]. Group 1: Consumption Growth and Achievements - In the past year, Heze's retail sales reached 258.6 billion yuan, with a year-on-year growth of 5.6%, surpassing national and provincial averages by 1.9 and 0.5 percentage points respectively [3]. - The city organized over 720 promotional activities across various sectors, attracting more than 30 million visitors and involving over 41,000 participating businesses [3]. - The "Hui Xiang Heze" consumption brand has gained recognition and influence, supported by over 1.2 billion yuan in subsidies benefiting 800,000 consumers, which stimulated an additional 8.4 billion yuan in consumption [3]. Group 2: Future Plans and Strategies - Heze plans to host over 800 promotional activities in 2026, ensuring continuous engagement throughout the year with seasonal themes [4]. - The city aims to collaborate with well-known domestic IPs to attract tourists through large-scale events such as music festivals and sports events, enhancing the city's appeal [4]. - The goal is to achieve retail sales growth that exceeds the provincial average, contributing to high-quality economic development [4]. Group 3: Policy and Action Initiatives - The city is focusing on implementing ten key actions to boost consumption, emphasizing a collaborative approach across various sectors including health, agriculture, and housing [5]. - The "old-for-new" policy is being expanded, with a focus on automobiles and home appliances, to stimulate market demand and enhance consumer experience [5]. - New consumption models are being developed, including pet economy and silver economy, to cater to diverse consumer needs [6]. Group 4: Integrated Support and Activities - The government is enhancing policy support for various sectors, including automotive and home appliance upgrades, to improve consumer satisfaction and safety [7]. - Major promotional activities are planned around key holidays, with over 70 events already initiated for the Spring Festival, covering various sectors such as food and tourism [7]. - Financial support measures are being coordinated to promote consumption, including the issuance of vouchers and collaboration with financial institutions [8].
惠州两会 秘海英:从四方面推进消费新业态新场景新模式
Nan Fang Du Shi Bao· 2026-02-05 09:14
Group 1 - The core viewpoint is that consumer spending is a key driver of economic growth, with Huizhou achieving the highest retail sales growth rate in the province during the first three quarters [1] - The growth in Huizhou's retail sector is attributed to innovative experiential consumption scenarios, the thriving first-store economy, and strong support from policies such as trade-in programs and cultural tourism vouchers [1] Group 2 - Suggestions for promoting new consumption formats and expanding domestic demand include government-led policies and city-level promotional activities to enhance consumer engagement and unleash spending potential [3] - Encouragement for commercial entities to increase the introduction of first stores and A-class stores to enrich the city's commercial brand diversity and better meet local consumer needs [4] - Focus on service consumption and experiential scenarios, with policies to encourage the development of new growth points in service consumption, integrating commerce with culture, sports, and entertainment [4] - Promotion of deep integration of culture, commerce, industry, and tourism, with government-led initiatives to create platforms for collaboration, encouraging industries with market potential to establish presence in commercial spaces [4]
把蓝图变为施工图
Xin Lang Cai Jing· 2026-02-03 17:46
近日,市政协委员、民盟盟员、重庆公路物流基地建设有限公司总经理杨敏,利用她紧密联系企业、联 系群众的优势,宣传两会精神,将党和政府的声音带到基层;带领干部职工和园区企业认真贯彻好、落 实报告中提出的各项工作任务,同时深化与港口、铁路及周边省份的协同联动,将重庆公路物流基地打 造成为服务内陆开放高地建设的枢纽经济核心引擎。 上游财经-重庆晨报记者 陈军 新场景带来新阅读体验,在渝中区山城巷等地,新阅读空间吸引了不少市民游客。市人大代表、重庆五 洲世纪文化产业投资集团有限公司董事长徐登权在今年两会上,带来了《关于全面开展义务教育阶段阅 读课程建设的建议》,他期待推动社会力量,特别是民营经济更广泛地参与全民阅读服务。两会闭幕 后,他结合两会精神宣讲,不断参与全民阅读相关活动,"我常说'读书,能看见更大的世界',五洲世 纪集团致力于推广阅读,力争通过专业全面的阅读服务与阅读供给,不断推动全民阅读走深走实。" 重庆两会凝聚智慧,鼓舞人心。连日来,我市各地掀起学习贯彻2026重庆两会精神的热潮,重庆行政学 院副教授伏虎说,临近春节,消费对经济的拉动作用越来越明显,市政府工作报告将"多措并举扩大内 需"置于2026年重点工 ...
拓展消费新场景 激荡发展新活力
Xin Lang Cai Jing· 2026-02-01 18:19
Core Viewpoint - Consumption is highlighted as the "ballast" and "main engine" of economic growth, serving as a "barometer" for public well-being. The government aims to create new consumption scenarios that are broad in impact and high in visibility [1]. Group 1: New Consumption Scenarios - New consumption scenarios are defined as a new form of consumption that deeply integrates business formats, products, services, and environmental factors [1]. - The "new" aspect of these scenarios is reflected in three main areas: 1. New content products that upgrade traditional scenarios, fostering unique experiences like camping restaurants, intangible cultural heritage study tours, and trendy pop-up stores [1]. 2. New business models that achieve multi-format integration and a blend of online and offline experiences, such as virtual exhibitions paired with physical experience stores [1]. 3. New consumer experiences centered on personalization, immersion, and sustainability, aligning with the trend of consumption upgrades, exemplified by experiences like "script murder" spaces and integrated camping test drives for new energy vehicles [1]. Group 2: Economic Impact and Collaboration - These new scenarios are designed to meet the upgraded consumption needs of the public, stimulate consumption potential, and cultivate new growth points [1]. - To sustain this innovation, there is a need to strengthen collaborative efforts, focusing on building a positive ecosystem led by the government, driven by enterprises, and involving social participation [1].
构建消费新场景,激发情绪消费新需求
Nan Fang Du Shi Bao· 2026-01-30 14:48
Core Insights - The article discusses the transformation of consumer experiences in Guangdong, highlighting the integration of cultural elements into modern consumption scenarios, which enhances the emotional and experiential value of shopping [2][4][5] Group 1: New Consumption Scenarios - The "first batch of Guangdong new consumption scenarios" has been officially released, showcasing 30 innovative experiences that blend traditional culture with modern consumerism [2] - Projects like "Poetic Danxia" and the "Pearl River Emerald" MR light show exemplify how ancient poetry and modern technology can create immersive cultural experiences [2] - Selected scenarios, such as the Dongguan arcade and Foshan creative industry park, demonstrate the fusion of intangible cultural heritage with contemporary urban life, making it accessible and engaging for consumers [2] Group 2: Changing Consumer Behavior - The younger generation's consumption logic is shifting from valuing mere product utility to prioritizing "emotional value," leading to a demand for experiences that evoke feelings and connections [4] - Cultural experiences, such as creating traditional crafts in historical settings, resonate deeply with consumers, enhancing their emotional engagement with the products [4][5] Group 3: Cultural and Economic Implications - The integration of local cultural elements into consumption practices not only enriches the consumer experience but also serves as a catalyst for economic growth by aligning supply with evolving consumer demands [5][6] - Guangdong's rich cultural heritage, including Cantonese and Hakka traditions, provides a robust foundation for developing new consumption scenarios that appeal to modern consumers [5][6] - The recent designation of Jiangmen as a provincial historical and cultural city reflects ongoing efforts to preserve and promote local culture, further supporting the development of culturally infused consumer experiences [5]
首批!广东30个消费新场景揭晓,广州占7席
Nan Fang Du Shi Bao· 2026-01-30 12:57
在购物中心邂逅一场落日音乐会,在古镇街巷体验非遗手作,在数字光影中穿越千年诗行……消费,早 已不止于交易;场景,亦不再是孤岛。当文化底蕴与消费空间深度融合,一场关于体验、情感与记忆的 消费变革正在南粤大地悄然发生。 省政府工作报告提出,推动供需高水平动态适配,在建设强大国内市场中努力扩大有潜能的消费、有需 求的生产、有效益的投资。此前,南方日报、南方+客户端联合省发展改革委开展"粤蕴新场景·消费新 势能"广东消费新场景征集活动,现正式发布"首批广东消费新场景"30个。 这些场景深入挖掘岭南文化基因,通过创造性转化与创新性发展,将厚重的历史、鲜活的民俗、隽永的 诗词、悠远的商路与澎湃的潮流,转化为可感、可触、可消费的沉浸式体验,标志着广东在扩内需、促 消费的征途上,正从供给商品与服务,转向供给一种融合文化认同与情绪价值的新生活方式。 场景名单公布如下: 诗词广东:墨韵流淌,让古典照进现实 当千年诗词走出典籍,融入城市肌理与山水实景,消费便升华为一场美学的奔赴与文化的共鸣。本主题 场景我们以现代科技为笔,让诗词"活"起来,打破时空限制,使诗意成为可游、可赏、可分享的消费新 载体。 红岩上的千年诗行——诗韵丹霞,山 ...
河南省9项地方标准正式实施 胖东来好做法上升为省级标准
He Nan Ri Bao· 2026-01-29 23:39
政府工作报告提出,推广胖东来经验,打造一批带动面广、显示度高的消费新场景。这一提法正在通过 一系列河南省地方标准的发布实施加速落地。1月27日,记者从省市场监管局获悉,《工业产品生产提 质管理指南》等9项河南省地方标准于近日正式实施,这是我省首次系统性地将胖东来等企业的先进做 法转化为地方标准。 5项 聚焦企业食品安全风险防控管理过程 "我们将建立标准动态升级机制,定期收集企业在标准执行中的问题,联合行业主管部门、协会及时修 订完善,构建'政府监管+企业自律+社会监督'的治理模式。"省市场监管局有关负责人说。 2项 聚焦老百姓关心的产品质量 《工业产品生产提质管理指南》旨在引导全省工业产品生产单位加强工业产品生产全过程质量安全控 制,保障产品质量安全,促进产业高质量发展。 《消费品购销管理指南》聚焦购销活动关键环节,引导消费品大中型销售单位建立科学、规范、可追溯 的质量管理体系。 2项 聚焦经营主体服务质量 《经营主体放心消费服务提质指南》助力经营主体围绕"安全放心、质量放心、价格放心、服务放心、 维权放心",持续提升商品质量和服务水平。 《经营主体客诉处置服务提质指南》助力经营主体建立健全内部客诉处理机制, ...
开年看消费 活力在中国奔涌
Xin Hua She· 2026-01-29 13:20
2026年开年之际,中国消费市场展现出澎湃活力与无限创意。从北国的冰雪激情到南国的生态浪漫,从传统的年味商贸到古城的夜色繁华,各 地正凭借独特资源,打造消费新场景、新体验。 ■牙克石:打造大众冰雪试驾场地 发展冰雪文旅新IP 在内蒙古呼伦贝尔市牙克石市,冰雪覆盖的凤凰山景区中,新开辟了110万平方米的大众冰雪试乘试驾场地。 从封闭的产业测试到开放的大众体验,从服务车企的专业产业到普惠群众的文旅项目,牙克石走出了一条极具地域特色的产业发展路径,推动 寒地汽车测试产业与冰雪文旅产业深度融合、双向赋能,让冰天雪地真正成为撬动寒地经济高质量发展的"金山银山"。 ■鸥舞春城:文旅融合激活昆明"观鸥经济" 每到冬季,在云南省昆明市滇池畔的海埂大坝、海洪湿地等地,红嘴鸥成群结队在空中翩翩起舞,成为春城昆明的一道靓丽风景。 ■跨国商贸遇年味 河北廊坊年货节架起消费"桥梁" 新春将至,年味愈浓。1月26日,2026年廊坊国际年货节鸣锣开市。本届年货节从腊月初八持续至除夕,云集国内外286家优质企业的2300多种 特色年货好物参展,通过"线上+线下"融合模式,让市民实现"不出廊坊买遍全球",为新春消费市场注入强劲动能。 自198 ...
数读中国开局新活力|1600余场活动持续发力 “三新”点燃新春消费热潮
Yang Guang Wang· 2026-01-29 02:12
Core Viewpoint - The consumption market in Hubei is experiencing a vibrant surge ahead of the 2026 Spring Festival, driven by various promotional activities and innovative consumption scenarios [4][12]. Group 1: New Consumption Scenarios - The integration of technology into consumption experiences is a significant highlight, exemplified by the popularity of the humanoid robot store in Optics Valley, which has attracted 18,000 visitors and generated sales of approximately 615,000 yuan within two months [6][9]. - The Zhiyin Pavilion, a new landmark combining historical culture with modern tourism, has drawn many visitors for its unique scenic views and immersive experiences [9][11]. - The "Guqin No. 1" cruise, featuring traditional cultural elements, has become a popular new spring project, merging traditional food culture with modern commercial forms [11]. Group 2: Consumer Incentives and Promotions - The launch of a home appliance and digital product trade-in program in Hubei has seen participation from 743 home appliance companies and 278 digital product companies, offering discounts up to 50% through various subsidies [12][14]. - The "Happy Shopping Hubei" campaign includes a 100 million yuan consumer gift package and various local incentives, such as automotive and dining vouchers, enhancing consumer engagement [14][16]. Group 3: Emerging Consumption Trends - Ice sports have emerged as a dynamic growth point in consumption, with activities and discounts attracting families to participate in winter sports [17][19]. - The Wuhan SKP shopping center has become a hub for high-end consumption, featuring over 400 brands making their debut in Central China, with daily foot traffic exceeding 50,000 [19][21]. - The integration of online and offline shopping experiences, including live-streaming sales and local markets, has contributed to a lively consumer atmosphere across Hubei [21].