"走，去COSMO逛展！"刚入9月，成都市民小舒已第五次约着好友奔向位于锦江区春熙路商圈的 COSMO商场。对她而言，这座由传统商场改造而成的潮流地标，早已从单纯购物地变身潮流聚变场 ——清晨的咖啡香、中午的小吃摊、好友围坐的闲谈，全时段消费场景里满是生活暖意。 这样的活力场景，在成都春熙路商圈及各大传统商圈持续升温。随着"十一"黄金周的临近，中心城区各 大商圈加快了向新求质的步伐。面对周边商业崛起的竞争挑战，春熙街道作为承载百年商业记忆的重要 载体之一，今年1-8月引进首店32家，实现限上社消零总额约200亿元，同比增长7.5%，以"商场焕新+首 发中心"精准破题，在新时代绘就"活镇"新图景。 焕新传统商业 打造消费新场景 在春熙路，拐进春熙北里的背街小巷，老砖墙旁的口袋公园飘着桂花香，几位市民坐在长椅上晒太阳， 隔壁的复古饰品店老板正忙着给客人打包——曾经只围着"一条主路"转的商圈，如今在街巷里长出了更 多消费小空间。"以前逛春熙就走直线，现在能绕着庭院、小店慢慢逛。"正在挑选衣服的市民张阿姨笑 着说。 ▲ 春熙北里二期效果图 这背后是成都百货集团董事长陈速的"新玩法"。作为接过父辈接力棒的二代企业家，他 ...

Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]

Core Insights - The Chinese government, led by General Secretary Xi Jinping, emphasizes the importance of boosting consumption and expanding domestic demand through innovative and diverse consumption scenarios [1] - Sichuan province has implemented various consumption promotion policies, resulting in a retail sales total of over 1.65 trillion yuan from January to July, a year-on-year increase of 5.6%, surpassing the national average by 0.8 percentage points [1] Group 1: Tourism and Consumer Experience - The historical area of Wenshu Fang in Chengdu has attracted over one million tourists since August, enhancing the local consumption experience through dining, tea, performances, and handicrafts [3] - The integration of commercial facilities within park spaces in Tianfu New District has redefined consumer habits, with peak daily foot traffic reaching 20,000 during weekends and holidays, and 70% of stores being first-time openings in Chengdu [7][10] Group 2: Local Business and Cultural Heritage - Local artisans, such as those practicing traditional crafts like grass dyeing, have drawn visitors from across the country and abroad, showcasing Sichuan's cultural heritage [8] - The night market culture in Chengdu, exemplified by vendors like Xiao Tao, reflects a blend of tradition and modern entrepreneurship, supported by favorable policies for outdoor markets [13][15] Group 3: New Consumption Scenarios - Sichuan has introduced 80 new consumption scenarios that have attracted over 18 million visitors and generated sales exceeding 15 billion yuan, highlighting the province's commitment to innovative consumer experiences [17] - The provincial government plans to implement five major initiatives to enhance consumption, including the establishment of 15 unique consumption innovation zones and 100 night economy hubs by the end of the year [20]

Core Viewpoint - Longfor Group reported strong half-year performance with revenue of 58.75 billion yuan, a year-on-year increase of 25.4%, outperforming the market [1] Group 1: Revenue and Growth - Longfor's commercial investment segment showed growth potential, with rental income increasing by 4.9% to 5.5 billion yuan and maintaining a high occupancy rate of 97% [1] - The operational business, comprising commercial investment and asset management, achieved revenue of 7.01 billion yuan, a year-on-year increase of 2.5%, becoming a stable source of income, profit, and cash flow for the group [2] - Longfor's commercial projects have established a presence in 24 cities, with a total of 89 operational malls covering 9.43 million square meters and over 7,300 partnered brands [2] Group 2: Consumer Engagement and Marketing Innovation - The company has adapted to changing consumer behaviors, focusing on experiential and emotional consumption, leading to the creation of immersive shopping experiences [3] - During the Spring Festival, Longfor's projects generated a total revenue of 1.88 billion yuan, with daily revenue and foot traffic increasing by 16% and 18% year-on-year, respectively [3] - Longfor's promotional event, "Tianjie Huanshou Festival," achieved a revenue of 1.96 billion yuan over four days, with a daily increase of 49.7% in foot traffic [4] Group 3: Product Development and Differentiation - Longfor's commercial product offerings include various types such as MALL and MALL+ districts, structured into a differentiated commercial ecosystem [6] - The company employs a "one store, one policy" strategy tailored to different city characteristics, focusing on first-store opportunities to enhance brand collaboration [6] - The recent opening of Nanning Qingxiu Tianjie, which incorporates local design elements, achieved an occupancy rate of over 95% and generated nearly 28 million yuan in revenue within the first three days [6] Group 4: Project Renovation and Upgrades - Longfor is committed to upgrading existing projects to enhance competitiveness, as seen in the comprehensive renovation of Chongqing Beicheng Tianjie, which introduced over 100 leading brands [7] - The renovation features modern design elements, including a new glass curtain wall and a high-street garden that enhances the shopping experience with natural light and greenery [7]

Group 1 - The core idea of the articles emphasizes the importance of revitalizing old spaces and integrating cultural IP to create diverse consumption scenarios that can stimulate economic growth [1][7]. - Various regions are actively transforming idle assets, such as old buildings and factories, into attractive tourist destinations by designing rich experiential projects [1][2]. - The emergence of themed post offices and creative commercial complexes in urban areas is becoming a new trend, attracting significant foot traffic and enhancing local economies [2][3]. Group 2 - The D19 district in Baoding, transformed from an old factory, has hosted over 1,700 events since its reopening, with daily foot traffic reaching approximately 5,000 during the summer [3][4]. - The average consumption growth from urban renewal projects is estimated to exceed 50%, indicating a strong economic impact from these initiatives [5]. - Experts suggest that urban renewal should focus on accurately identifying cultural IP value and innovatively utilizing existing spaces to enhance consumer experiences and quality of life [7]. Group 3 - The integration of diverse business formats, such as esports, trendy products, and food, is crucial for attracting younger demographics to these revitalized spaces [3][5]. - There is a call for the establishment of urban renewal special funds to attract long-term capital, which could further innovate consumption scenarios and stimulate economic activity [7].

Group 1 - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, showcasing a diverse array of global wine brands [1] - The event will feature a wide range of alcoholic beverages, including Chinese liquor brands like Moutai and Wuliangye, alongside international classics such as Hennessy and Penfolds, highlighting a cross-border tasting experience [1] - Despite structural adjustments in the global consumption market, the wine industry still shows significant growth potential, with a projected increase of $34 billion in the global core alcoholic beverage market by 2034 according to IWSR [1] Group 2 - The expo will serve as a key communication platform for top global wine brands, leveraging Macau's unique position as a cultural crossroads to explore new consumption scenarios and invigorate market dynamics [2]

Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and the Hengqin World Bay Area Forum will take place from September 3 to 7, showcasing a diverse array of global wine brands [1] - The event will feature a wide range of alcoholic beverages, including Chinese liquor brands like Moutai and Wuliangye, alongside international classics such as Hennessy and Penfolds, highlighting a competitive atmosphere among renowned brands [1] - Despite structural adjustments in the global consumption market, the wine industry still shows considerable growth potential, with a projected increase of $34 billion in the global core alcoholic beverage market value by 2034 according to IWSR [1] Group 2 - The expo will provide immersive experiences through wine displays, tastings, and cultural explorations, allowing attendees to appreciate the rich heritage and innovative spirit of both Eastern and Western wine cultures [2] - Leveraging Macau's unique position as a cultural crossroads, the event aims to serve as a significant platform for top wine brands to explore new consumption scenarios and invigorate market dynamics [2]

Group 1 - The core viewpoint of the article emphasizes the importance of developing new consumption scenarios to align with consumption upgrades and tap into domestic demand potential [1][2] - The "Opinions" released by the Central Committee and State Council highlight the promotion of various economies, including the first-release economy, silver economy, ice and snow economy, and low-altitude economy [1] - Experts suggest that multi-dimensional consumption scenarios can effectively meet diverse consumer needs, driving consumption upgrades and releasing consumption potential [1][3] Group 2 - Various cities have introduced supportive policies to adapt to new consumption trends, with Beijing implementing over 20 policies in sectors like fashion, culture, and dining, resulting in 469 new first stores in the first half of the year [2] - Future work should focus on optimizing the policy environment and enhancing supporting services, such as improving consumption ecology and accelerating the construction of elderly care facilities [2] - There is a call for strengthening industrial integration, such as combining the first-release economy with cultural tourism to expand consumption scenarios [3]

Group 1 - The central government emphasizes enhancing urban development momentum through tailored policies based on local resources and conditions [1] - There is a focus on cultivating an innovation ecosystem to stimulate entrepreneurial activity and original innovation [1] - The strategy includes strengthening the collaboration between technological innovation and industrial innovation, while promoting the transformation and upgrading of traditional industries and the growth of emerging industries [1] Group 2 - The plan aims to accelerate the construction of international and regional technology innovation centers [1] - It highlights the implementation of national strategic emerging industry cluster development projects [1] - The initiative seeks to foster advanced manufacturing clusters and develop modern construction industry chains [1] Group 3 - There is a strong push for the development of productive service industries and the enhancement of living service industries [1] - The government aims to promote new consumption scenarios through the development of various economies, including the silver economy and low-altitude economy [1] - The initiative also includes deepening the construction of international consumer center cities [1]

Group 1: Silver Economy in Shanghai - Shanghai is expanding shopping experiences for the elderly, with initiatives like the "Silver Bell Club" offering various benefits to enhance their shopping experience [4][5] - Over 60% of the new elderly demographic in Shanghai have increased their quality of life expectations post-retirement, showing interest in high-quality products and services [4] - The "繁花里" lifestyle market in Shanghai caters specifically to the elderly, providing a range of activities and products that align with their interests [5][6] Group 2: Innovative Commercial Spaces in Shenzhen - Shenzhen's Dawan Center is leveraging sports and entertainment events to drive foot traffic, achieving an average daily visitor count of over 90,000 [7][8] - The open-style commercial area around the lake integrates natural scenery with shopping, enhancing the consumer experience [8][9] - The Dawan Center aims to create a community-friendly environment, appealing to various consumer interests, including eco-friendliness and pet-friendliness [9][10] Group 3: Unique Commercial Developments in Chengdu - Chengdu's Xicun Courtyard features a unique "enclosed" layout that enhances commercial vitality by attracting street traffic [11][12] - The courtyard combines traditional Sichuan architecture with modern design, offering diverse activities and experiences for all age groups [12] - Chengdu is witnessing a surge in new commercial landmarks, with over 800 new stores expected to open in 2024, contributing to a retail total exceeding 1 trillion yuan [12]