腊月时节，齐鲁大地年味渐浓。 一场覆盖全域、贯穿城乡的迎新春消费季活动正在山东16市全面铺开。这场充满浓厚年味的消费热潮， 将政策红利转化为百姓触手可及的实惠，彰显出山东促消费、稳市场、惠民生的务实举措。 全域发力，点燃新春消费热情 "这个新春消费季太给力了，不仅能买到实惠年货，还有这么多好玩的文旅活动！"在聊城东昌府区新东 方广场，市民王女士手提年货，脸上洋溢着喜悦。50个展销展位前人潮涌动，熏鸡、酱菜等老字号产品 飘香四溢。"购在中国·2026聊城迎新春消费季"在此拉开序幕，整合商贸企业、商业街区、特色景区等 市场主体，为市民打造一站式、多层次的消费体验。 此外，东昌府区联动超万家商户同步发力，香江市场年货大集推出"一件也是批发价"的折扣，柳园商圈 13家商业综合体超2000家商户集中推出满减折扣，让利实惠直达消费者。 与此同时，聊城各县域也协同跟进，打造各具特色的主题活动共同点燃新春消费热潮——茌平区举办 的"2026惠购山东生活节"设有非遗展演等七大板块；冠县"家电家具消费季"采取"通用券+专属券"模 式，助力大宗商品消费；东阿县鱼山曹植风景区举办冰瀑节…… 惠民补贴，75亿元提振新春消费 多元场景， ...

Core Viewpoint - Recent initiatives by market regulation, commerce, cultural tourism, and consumer organizations aim to enhance consumer confidence and safety during the festive season, providing various subsidies and activities to promote spending and enjoyment [1]. Group 1: Market Regulation Initiatives - The newly revised "Food Recall Management Measures" emphasizes the responsibilities of food producers and market regulators, requiring them to establish and implement food recall management systems [4]. - The revised measures clarify the supervisory responsibilities of market regulation departments at different levels, ensuring effective oversight of food recalls and handling [5]. - The new regulations introduce a tiered recall system based on the severity of food safety hazards, adjusting recall initiation times to 24, 36, and 48 hours to improve risk management [5]. - Increased penalties for non-compliance with recall procedures are included, targeting various stakeholders involved in food distribution and sales [5]. Group 2: Consumer Subsidies in Commerce - The Sichuan Provincial Government announced a vehicle replacement subsidy program for 2026, offering up to 20,000 yuan for consumers who trade in old vehicles [11]. - The subsidy program includes two categories: "scrap replacement" and "trade-in replacement," with specific eligibility criteria for vehicles based on registration dates and types [11][12]. - In addition to vehicle subsidies, a new round of consumer subsidies for home appliances and digital products has been introduced, with specific guidelines for eligible products and subsidy amounts [13][14]. Group 3: Cultural and Tourism Activities - The "Thousand Dragons and Lions Dance for the New Year" cultural event in Sichuan features over 2,000 cultural activities, showcasing traditional performances and local heritage [18][23]. - The event includes a variety of performances from different regions, integrating local cultural elements and promoting community engagement [19][20]. - The cultural activities aim to enhance tourism and consumer engagement during the festive season, with a focus on traditional crafts and local products [22][23]. Group 4: Consumer Safety Tips - Consumer organizations across twelve regions have issued safety tips for the 2026 Spring Festival, advising against excessive packaging and promoting the purchase of safe, quality products [26][27]. - Recommendations include using reputable e-commerce platforms, practicing food safety, and ensuring compliance with travel service regulations to avoid scams [27][28]. - Consumers are encouraged to document transactions and seek assistance in case of disputes, emphasizing the importance of consumer rights protection [28].

该销售中心销售经理蒲昱介绍，消费者报废符合条件的旧车并购买新能源乘用车，可享受新车销售价格 12%的补贴，补贴金额最高2万元；置换符合条件的旧车并购买新能源乘用车，可享受新车销售价格8%的补 贴，补贴金额最高1.5万元。"国家补贴的是真金白银，再叠加企业优惠，对消费者的吸引力非常大，特别是 新能源车，成为许多家庭换购的首选。近期到店客流量和订单量都明显攀升。"蒲昱说。 今年，陕西启动提质增效实施2026年消费品以旧换新工作，聚焦绿色低碳、智能升级，对补贴范围、标 准、条件等进行精准优化，推动消费提质扩容。 汽车市场迎消费热潮 2月1日下午，理想汽车西安浐灞销售中心展厅内人气爆棚，前来咨询、试驾的顾客络绎不绝，年轻群体 成为消费主力。 家住西安市雁塔区的市民王诣新谈及换车初衷，难掩喜悦："我今年要订婚，本来就有换车计划，赶 上'新国补'政策落地，就前来体验一下。"王诣新告诉记者，家里有一辆旧车，按照汽车置换更新政策，换新 车预计能节省2万多元。"补贴太给力了。"王诣新的感慨，道出了众多消费者的心声，也彰显出"新国补"精准 切中民生需求，有效激发了市场活力。 陕西日报记者 李畅文/图 2026年，新一轮汽车、家电 ...

Core Viewpoint - The article discusses the Chinese government's initiatives to boost consumer spending during the upcoming Spring Festival, highlighting three major packages aimed at enhancing holiday consumption [3][4]. Group 1: Consumer Incentives - The first package includes a trade-in program where consumers can receive subsidies for exchanging old items during the nine-day holiday period [3]. - The second package involves a lottery for receipts, with a pilot program in 50 cities offering 10 billion yuan in rewards, including over 1 billion yuan during the Spring Festival for eligible purchases [4]. - The third package focuses on financial support, with the People's Bank of China and financial regulators encouraging institutions to offer various discounts and services to enhance consumer spending across multiple sectors [4]. Group 2: Tourism and Cultural Activities - The tourism sector is experiencing a surge in bookings for flights, hotels, and attractions, reflecting a strong consumer interest in traveling during the holiday [5]. - The Ministry of Culture and Tourism plans to introduce various cultural activities and subsidies totaling over 360 million yuan to enhance the festive experience for travelers [5]. - The government is promoting the "Happy Spring Festival" theme through numerous cultural events and international tourism campaigns to attract foreign visitors [5]. Group 3: Supply Chain and Market Stability - Data indicates a robust supply and demand for essential goods ahead of the holiday, with significant increases in inventory levels for staple items like grains and meats [6]. - The Ministry of Commerce is coordinating with local governments to ensure adequate supply of essential goods, including the release of 2,000 tons of frozen meat in minority regions to stabilize the market [6][7]. - Various regions are implementing measures to maintain price stability, with some cities offering discounts on essential goods to support consumers during the festive period [7].

2月11日，国新办召开新闻发布会，介绍2026年"乐购新春"春节特别活动等情况。 商务部副部长盛秋平表示，商务部将指导各地在春节期间增加以旧换新补贴数量，指导50个试点城市开 展有奖发票活动。各部门、各地区也将充分整合各领域优质消费资源，推出一批惠民举措。据了解，各 地已经安排20.5亿元资金，在9天假期内，通过发放消费券、补贴、红包等形式，直接惠及消费者。 三重大礼包送实惠 盛秋平介绍，此次"乐购新春"春节特别活动，商务部为广大消费者准备了三重大礼包： 第一重是以旧换新。前不久，商务部会同国家发改委、财政部，拨出了首批625亿元国补资金已经到达 各地商务部门，在春节9天假期内，将指导各地加大补贴投放，充分保障消费者按政策要求申领补贴。 文化和旅游部产业发展司负责人傅瀚霄表示，为了更好满足新春假期群众美好生活的需要，文化和旅游 部将从特色活动、惠民措施、场景创新等三个方面为大家献上年味十足的文旅大餐。 文化和旅游部围绕"欢欢喜喜过大年"主题，推出了"文化迎春·艺术为民""非遗贺新春·寻味中国年""文博 馆里过大年"等七大板块22项主题活动，丰富群众的文化生活。同时，在全球100多个国家和地区举 办"欢乐春节" ...

北京商报讯（记者 程靓）2月11日，商务部相关负责人表示，"真金白银送实惠"活动共有三重大礼包： 第一重是以旧换新。前不久商务部会同国家发展改革委、财政部拨出了今年国补资金625亿元，目前已 经到达各地商务部门。在春节9天假期内，将指导各地加大补贴投放，充分保障消费者按政策要求申领 补贴。第二重是有奖发票。近期商务部、财政部、税务总局确定在50个城市开展有奖发票试点，半年实 施期内将发放100亿元奖补资金，其中春节9天假期的奖金规模将超过10个亿，大家在试点城市购物、就 餐、旅游、住宿等取得票面金额在100元以上的发票均可参与抽奖。第三重是金融支持。人民银行、金 融监管总局将指导金融机构、支付机构联合商家推出多种形式的"乐购新春"优惠措施，覆盖机场、酒 店、美食、餐饮、景点门票等多领域的消费场景。 ...

Core Insights - Guangzhou is experiencing a vibrant consumer atmosphere as the Spring Festival approaches, with various promotions and traditional products being highlighted in supermarkets and shopping districts [1][3] Group 1: Consumer Promotions and Activities - Guangzhou's government is issuing 50 million yuan in dining consumption vouchers and offering subsidies up to 15% for various consumer goods [3][4] - The "Year of the Horse" theme is being integrated into shopping experiences, with immersive activities and traditional elements being showcased in major shopping areas [5][10] - Various shopping centers are hosting special events, such as the "God Steed Welcomes Spring" exhibition at Taikoo Hui, which combines contemporary art with traditional cultural elements [9][10] Group 2: Supply and Demand Management - Over 1,000 supermarkets and 500 wholesale markets in Guangzhou are increasing their stock of essential goods to ensure supply during the Spring Festival, with significant quantities of vegetables, meat, and other necessities being prepared [11] - The city has a robust supply chain in place, with daily vegetable and fruit supplies expected to meet the needs of residents during the holiday [11] Group 3: Online and Offline Integration - Supermarkets are leveraging both online and offline channels to enhance consumer engagement, with promotions and discounts being offered across platforms [17][18] - Major retailers like Huarun and Yonghui are implementing strategies that include live streaming and group buying to attract consumers during the festive season [17][18]

Group 1 - Consumption is identified as the "main engine" of economic growth and a "barometer" of people's well-being, with a focus on establishing a long-term mechanism to expand resident consumption [1] - Local governments and departments are actively working on both supply and demand sides to stimulate consumption through new scenarios, new formats, and new supplies, enhancing both industrial upgrades and quality of life [1] - The "National Subsidy" policy for smart glasses and other digital products is expected to boost consumer spending, with a reported 200% increase in sales for new interactive electronic products [2][4] Group 2 - The automotive industry is accelerating the integration of electrification, intelligence, and connectivity, with Chinese brands capturing nearly 70% of the passenger car market [4] - The government emphasizes green consumption and aims to promote a lifestyle that is resource-saving, low-carbon, and healthy, with policies designed to stimulate demand for high-efficiency green appliances and vehicles [4] - The "14th Five-Year Plan" suggests a focus on improving consumer sentiment and enhancing quality supply to activate the consumption "main engine" [5]

Group 1: National Subsidy Policies - The central government has timely issued "two new" subsidies and extended loan interest subsidy policies, with an expanded scope and scale, expected to boost consumption from both supply and demand sides[3] - The national consumption subsidy scale for Q1 2026 is projected at 62.5 billion, down from 81 billion in Q1 2025, mainly due to reduced subsidy amounts in appliances and automobiles[7] - The loan interest subsidy policy has been extended, with the maximum subsidy per loan increased from 1 million to 10 million, and the cancellation of previous limits on single loan amounts[8] Group 2: Local Consumption Initiatives - The Ministry of Commerce has launched the "Happy Shopping Spring Festival" initiative, encouraging local governments to stimulate holiday markets, with 12 provinces already implementing consumption voucher activities[9] - Local governments are expected to issue consumption vouchers totaling over 3 billion for the Spring Festival, with Guangdong and Zhejiang leading in financial support[24] Group 3: Financial Backing and Debt Issuance - The issuance of special government bonds is being expedited, with a forecast of 500 billion for 2026, including 200 billion for equipment updates and 300 billion for old-for-new consumption[30] - As of February 6, 2026, local general bonds and project special bonds have seen significant increases, with 136.3 billion and 432.5 billion issued respectively, indicating strong local government engagement[9] Group 4: Consumption Trends and Expectations - The service sector is expected to show strong performance, with tourism consumption significantly increasing during the Spring Festival, driven by a longer holiday and pent-up demand[11] - The CPI for Q1 2026 is anticipated to rise due to seasonal price increases, particularly in pork and premium liquor, indicating a potential upward trend in consumer prices[12]

贵阳高新区工会相关负责人介绍，本次活动采取"线上发券+线下核销"联动方式，共将发放40万元消费券，覆盖商超、餐饮、家居、加油站等多类消费场 景。第二场集市将于2月5日至7日在沙文园区太阳湖公园接续举办，持续为园区职工送上暖心福利。 2月2日上午10点，贵阳国际人才城内外早已人头攒动。随着"工会助力 乐购新春"促消费活动正式启动，线上首批20万元电子消费券在"一码贵州"APP准时 开抢，迅速被一抢而空。与此同时，线下年货集市也迎来一波波手持消费券前来核销的职工，热闹的场面瞬间点燃了新春前的欢腾气氛。 "没想到消费券还能买家居好物！"在大自然家居展位前，一名刚核销完消费券的园区职工举起手中刚买到的特价枕头笑着说，"正好家里需要，这个枕头 今天做特价又能叠加消费券，满减下来特别划算！"该摊位陈列着多款实用家居与新春装饰品，吸引不少职工驻足挑选，现场工作人员也忙着介绍产品、 协助核销。 集市内，30家优质商户依次排开，从生鲜零食到家居日用、从餐饮服务到加油购物，琳琅满目的年货吸引职工们边走边选。不少摊位前很快排起了小队， 职工们边浏览商品边交流用券心得，欢声笑语不绝于耳。现场还提供预约消费和配送上门服务，为大家提供了 ...