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向新、向智、向全球:2025中国快递业的突围与重塑 | 刻度2025
Sou Hu Cai Jing· 2025-12-31 12:46
【大河财立方 记者 丁洋涛】当2025年的日历翻至最后一页,中国快递业为自己的"十四五"收官之年写下了坚实的注脚。据国家邮政局数据,2025年1—11 月,快递业务量更是突破1800亿件大关,达1807.4亿件,同比增长14.9%,快递业务收入也同步增长7.1%,达13550.6亿元,展现出强劲的行业韧性。 每秒6200多件快递在中国大地上飞奔,这不仅是快递行业表面上规模的扩张,更是在激烈竞争与宏观变局下,一场深刻的结构性变革。行业发展的主线,已 从单纯的"快"与"多",全面转向以智能化、绿色化、全球化为标志的"质"与"效"的跃升。 无人技术规模化落地,"降本增效"有了新解法 2025年,无人技术走出了实验室和封闭园区,在广阔的城乡网络中找到了真实的商业化场景。 在地面,无人配送车已成为许多城市社区和校园的常客。在2025年快递业务旺季期间,中通组建了行业规模空前的无人配送车队。截至2025年12月,3000台 中通无人配送车每天在260多个城市运送超800万件包裹,将数字化能力延伸至收、转、运、派全流程,构建起高效稳定的低碳末端配送网络。 记者从新石器无人车了解到,山西吕梁的一极兔网点引入三台无人车,其主要 ...
从致敬经典到迈向未来:长城汽车的文化觉醒与高端征途
Huan Qiu Wang· 2025-12-28 06:23
Core Insights - Longhua Automobile is pursuing a high-end strategy that integrates automotive culture and industrial aesthetics, aiming to create a unique Chinese automotive identity in the global market [1][6][9] Group 1: High-End Strategy and Cultural Integration - Longhua Automobile's chairman, Wei Jianjun, engaged in discussions with Huang Zongmin, founder of the Sanhe Classic Car Museum, to explore automotive culture and brand value [1][3] - The company aims to combine technical strength with cultural soft power, addressing the need for a unique Chinese imprint in the global automotive culture [1][6] - The establishment of the Longhua Super Luxury Car Business Group in January 2025 marks the company's entry into the ultra-luxury market, focusing on high-end categories like supercars and D-class sedans [4][7] Group 2: Technological Advancements and Product Development - Longhua's high-end strategy is supported by its self-developed 4.0T V8 twin-turbo engine, which is compatible with a hybrid system, showcasing the company's commitment to performance and safety [4][9] - The super luxury car project reflects a long-term approach to vehicle manufacturing, emphasizing the importance of time in creating true value [4][6] Group 3: Global Market and Cultural Value - Longhua's global strategy includes not only product and technology exports but also cultural value exports, enhancing the brand's presence in the international market [9] - The company's efforts in the super luxury segment aim to provide a new solution for enhancing the value of Chinese automotive brands, contributing to the construction of Chinese automotive culture [9]
2025中国出海品牌100强指数发布 海尔蝉联榜单三强
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-27 10:33
Core Insights - The "2025 China Outbound Brand Top 100 Index Report" was released, with Haier ranking in the top three for its global brand building and localized operations [1][3] - The report evaluates companies based on four core dimensions: outbound performance, brand building, brand contribution, and sustainable development [3] Group 1: Brand Performance - The selected companies for the top 100 have overseas revenues exceeding 5 billion yuan, with an average overseas revenue of 110 billion yuan [3] - Haier has established a global brand matrix including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy, becoming a world-renowned brand [3] Group 2: Localization and Innovation - Haier has implemented a "three-in-one" strategy for global localization in R&D, manufacturing, and marketing, with 10 R&D centers, 35 industrial parks, and 163 manufacturing centers worldwide [3] - The company has launched localized innovative products, such as the X11 washing machine in Europe, which exceeds energy efficiency standards by 70%, and a high-end refrigerator in the UK that meets local storage needs [4] Group 3: Global Market Presence - Haier serves over 1 billion households across more than 200 countries, achieving high-quality growth, with GE Appliances being the largest home appliance company in North America [5] - The company has a 60% growth rate in the Middle East and Africa and has maintained the top market share in Pakistan for 10 consecutive years [5] Group 4: Marketing and Brand Connection - Haier is exploring innovative marketing models by connecting emotionally with global users, partnering with top sports clubs and events to strengthen brand loyalty [5] - The company collaborates with major sports events to share the belief of "walking with champions," enhancing brand trust [5] Group 5: Technological Innovation and Ecosystem - The report indicates that the top 100 outbound brands are distributed across 40 cities in 19 regions, with total revenue reaching 45.69 trillion yuan [6] - Haier is focusing on technological innovation to meet user demands in the AI era, showcasing various AI products at international exhibitions [6] Group 6: Health and Digital Economy - Haier has transitioned from a "product supplier" to a "solution co-builder" in the health sector, collaborating with over 1,000 global partners [7] - The company is promoting China's industrial internet solutions through its digital economy initiatives, linking over 900,000 enterprises globally [7] Group 7: Future Outlook - Haier's strong brand ecosystem is a solid foundation for long-term development, with a focus on smart living, health, and digital economy sectors [7] - The company aims to achieve "high-quality outbound" by integrating technology, brand, and ecosystem, enhancing its role in the global value chain [7]
康迪科技董事长董学勤:凭借“智能机器人+能源换电”构建第二增长曲线丨请回答2025
Sou Hu Cai Jing· 2025-12-24 11:00
2025年,中国制造业出海正迎来从"品牌出海"向"生态出海""技术出海" 的关键跃迁期,新能源、智能机器人等赛道成为国际竞争核心领域。同时,海外市 场对本土化场景解决方案需求激增,供应链全球化布局与技术协同创新成为企业破局关键。 12月24日,电动非公路车领域的头部企业——康迪科技董事长董学勤接受封面新闻专访时分享了自己的2025年关键词以及对2026年的展望。他表示,未来 不追求成为所有技术的"发明者",而是立志做产业与技术之间的"连接器"与"转化器",为中国先进技术出海搭建一条高效、低风险的通路。 封面新闻记者 付文超 董学勤:回顾2025年,与其说是"失去",不如说我们清晰地"得到"了更宝贵的战略成果:明确了全球化主线、实现了技术突围、收获了信任资产。 其一,全球化战略从"品牌出海"迈向"生态出海"。我们的产品不仅在北美成功入驻Lowe's、Costco等上千家零售门店,今年更是把电动非公路车销往全球 35个国家和地区,品牌深入本地市场;在智能机器人领域,我们联合云深处科技正在加速研发针对北美安防巡检的场景解决方案,实现生态出海,希望成 为中国技术摆渡人。 其二,技术突围与商业化落地实现关键突破。我们与 ...
长城汽车持续深化“生态出海”战略
Zheng Quan Ri Bao· 2025-12-19 15:57
添翼数字经济智库高级研究员吴婉莹对《证券日报》记者表示,长城汽车宣布参加CES,这是其坚定推进"全球化智能科 技公司"战略转型的关键一步。继2025年首次参展并展示空间语言智能体ASL、Hi4智能四驱电混技术等成果后,再次出征这一 全球顶级科技舞台,旨在向世界宣告其从"整车出海"向"技术出海"的深刻转变。这不仅是为了在欧美主流市场刷新其高科技品 牌形象,更是为了在国际舞台上与全球科技巨头同台竞技,展现中国汽车在智能化、电动化领域的领先实力,为其全球战略的 深入实施铺平道路。 近年来,"走出去"成为中国车企突破发展瓶颈的关键路径。相关数据显示,2025年中国汽车出口规模已逼近700万辆, 2026年有望突破800万辆,全球市场成为中国汽车产业新的增长引擎。而CES作为全球科技与消费领域的顶级盛会,汇聚了全 球顶尖企业、行业精英与消费群体,是展示前沿技术、对接全球资源、提升品牌国际影响力的核心舞台,更是中国车企从"产 品出海"向"生态出海"升级的重要跳板。 中国企业联合会特约研究员胡麒牧在接受《证券日报》记者采访时表示:"长城汽车选择主动拥抱全球市场,通过CES这 样的国际平台展示核心竞争力,正是跳出同质化竞争、 ...
汽车出口领跑,智能机器人出海加速!奇瑞全球化战略多路并进
Nan Fang Du Shi Bao· 2025-12-18 03:34
Core Insights - Chery Group has reported a significant increase in overseas sales, exporting approximately 1.1996 million vehicles in the first 11 months of 2025, marking a year-on-year growth of 14.7% [1][2] - The company has established a strong presence in the global market, covering over 120 countries and regions, and has been recognized as the leading exporter of automobiles in China [1][2] - Chery Group is committed to sustainable development, implementing a multi-level governance structure and actively pursuing carbon neutrality goals [1] Sales Performance - In November 2025, Chery Group sold 272,500 vehicles, with exports accounting for 136,700 units, reflecting a year-on-year increase of 30.3% [2] - Cumulatively, from January to November 2025, the company sold 2.5615 million vehicles, achieving an 11.1% year-on-year growth [2] - The total number of global users has surpassed 18.28 million, with over 5.7 million users located overseas [2] Product Development - Chery Group has launched several new models, including the fifth-generation Tiggo 8 and various electric and hybrid vehicles, enhancing its product lineup to cater to diverse market needs [3] - The company showcased 34 key models across five brands at the 2025 Guangzhou Auto Show, covering mainstream segments such as sedans, SUVs, and off-road vehicles [3] Brand Strategy - Chery Group's globalization strategy has evolved from merely exporting products to a more integrated approach involving brand collaboration and ecosystem development [4] - The company has established a diverse brand matrix, including OMODA, JAECOO, EXEED, CHERY, JETOUR, iCAUR, and LEPAS, to cover various market segments from mass to premium [4] - The launch of the luxury hybrid off-road vehicle, Zongheng G700, in Dubai has received high praise from international media, enhancing the brand's image and value [4] Research and Development - Chery Group has implemented a global R&D system, ensuring products meet stringent local standards and diverse market demands [5] - The company has achieved significant milestones in vehicle reliability, with the Jietu T1 successfully completing the Pan-American Highway challenge [5] - Chery's EXEED brand has received a five-star safety rating from Euro NCAP, with a total of 56 models achieving various five-star safety certifications, leading among Chinese automakers [5] Robotics Development - Chery Group has made notable advancements in the field of intelligent robotics, with its Chery Mocha robots entering over 30 countries [6][7] - The first humanoid robot, Mornine, has received multiple EU certifications, marking a significant achievement in the robotics sector [6] - The company plans to expand its robotics sales strategy from automotive 4S stores to broader public service sectors, aiming for substantial sales growth by 2030 [7]
自动驾驶企业加速出海 重点布局新兴市场
Zhong Guo Jing Ji Wang· 2025-12-18 00:15
萝卜快跑获颁阿布扎比首批全无人驾驶商用牌照、滴滴出行加入阿布扎比智能和自动驾驶汽车产业 集群、文远知行与优步在阿布扎比正式启动L4级纯无人Robotaxi商业化运营……近期,阿联酋首都阿布 扎比迎来中国自动驾驶企业的集中落地。 业内人士认为,随着商业化的不断加快和全球化的持续推进,包括中东和东南亚地区在内的新兴市 场逐渐成为我国自动驾驶企业出海的重点区域。 政策驱动 企业扎堆中东地区 我国自动驾驶企业为何"扎堆"选择中东市场?赛迪顾问汽车产业研究中心资深分析师徐墨娴表 示:"中东地区,以其明确的顶层设计优势和基础设施投入,吸引着企业加速全无人驾驶技术的应用闭 环。" 阿联酋政府发布的《2030人工智能战略》允许全无人驾驶车辆上路,并提出"到2030年,全国25% 的日常交通由智能和无人驾驶承担"。"这一国家层面的政策支持,为萝卜快跑在阿布扎比获得全无人驾 驶Robotaxi商业化运营许可提供了关键保障。"萝卜快跑相关负责人表示。 随着技术方案日趋成熟,商业化进程不断加快,企业开始将目光投向政策更友好、场景差异化更显 著的新兴市场。在这一阶段,除政策与基建优势突出的中东地区外,东南亚市场也凭借庞大的人口基数 和 ...
美豪丽致酒店:依托平台生态势能,打造品牌差异化竞争力
Cai Fu Zai Xian· 2025-12-17 09:15
Core Insights - The annual ecological summit held by eLong Hotel Technology showcased its strategic path of "ecologization, digitalization, and globalization" [1] - The summit highlighted the collaborative strength of various professional sectors and brands under eLong Hotel Technology's ecosystem [1] Group 1: Brand Presentation - The summit provided a platform for Meihua Lizi Hotel to engage deeply with industry stakeholders and investors [3] - The "Meihua Lizi Hotel 3.0" product and its "Spring Breeze Ambassador" butler IP system were prominently displayed, attracting investor interest due to their proven "high quality-price ratio" investment model [3] - The all-day open model room of Meihua Lizi Hotel reinforced investor confidence in the brand's implementation capabilities [5] Group 2: Service System - The "Spring Breeze Ambassador" butler IP system was highlighted as a key emotional service symbol, designed to enhance guest repurchase through personalized care and surprise experiences [9] - As of November 2025, training for the "Spring Breeze Ambassador" system has covered over 50 stores, with 13 senior and 23 junior ambassadors selected, demonstrating solid implementation and talent development [10] Group 3: Global Expansion - Meihua Lizi Hotel's internationalization aligns closely with eLong Hotel Technology's "ecological overseas" strategy, with a successful project signed in Kuala Lumpur, Malaysia, expected to open in 2026 [12] - The brand aims to deepen strategic collaboration with the platform, continuously optimize its product and service models, and pursue high-quality growth alongside investors [12]
从“小生态”到“大生态”,艺龙酒店科技驱动产业革新
Di Yi Cai Jing· 2025-12-15 05:21
2025年12月10日,"智向四海·艺龙酒店科技2025生态峰会"在苏州举办。在酒店行业从"规模扩张"全面转向"价值深耕"的时代背景下,艺龙酒店科技对外阐述 了以"生态筑基、数智赋能、本土焕新、出海布局"为核心的战略路径,标志着其平台生态进入全面启航的新阶段。 艺龙酒店科技由同程旅行于2021年成立。截至2025年9月末,艺龙酒店科技平台已实现开业酒店近3000家,服务网络覆盖全国超300个城市,成功落地马来西 亚、印度尼西亚、柬埔寨、阿联酋等8个海外国家。 其中,此次发布的AI系列智能应用中,AI选址工具整合了多渠道大数据,能秒级生成包含城市潜力、商圈分析、竞对评估、收益预测在内的专业投资报 告,将科学决策前置,大幅降低投资盲目性。而新推出的AI语音助手与AI前台,将自然语言处理技术应用于客户服务与员工培训,极大提升了人效与服务 质量一致性。 根据测算,艺龙酒店科技的"智赋能产品3.0"组合方案,能为一家中高端酒店带来显著效益。服务端,前台入住流程耗时平均缩短近30秒;在运营端,综合 能耗与物耗成本得到优化,最终推动单房收益(RevPAR)实现5%-8%的同比增长,数智化已从"成本项"转变为驱动酒店盈利能力 ...
蝉联全球第一!出海模式发生转变 中国汽车重塑全球价值链
Yang Shi Xin Wen· 2025-12-05 20:42
Core Insights - China's automotive exports have become a significant highlight in foreign trade, with an expected export volume of 6.8 million vehicles in 2024, maintaining the global lead [1] - The export strategy is shifting from merely exporting complete vehicles to a more comprehensive approach that includes technology, branding, supply chains, and standards [1] Group 1: Export Growth - In 2023, China is projected to export 6.8 million vehicles, continuing to lead the global market [1] - The company has sold over 2.56 million vehicles from January to November 2023, with more than 1.19 million of those being exports, marking a 14.7% year-on-year increase [4] Group 2: Brand Development - A new brand targeting overseas markets has sold over 690,000 units across 55 major markets as of October [6] - The new brand is positioned as "Born in China, Serving the World," reflecting a global service orientation [6] Group 3: Strategic Partnerships - A Chinese automotive company is collaborating with the world's fourth-largest automotive group to provide smart electric vehicle solutions, leveraging international market access and local operational capabilities [11] - This partnership exemplifies a "borrowed boat" strategy, contrasting with the "build your own boat" approach of earlier exporters [10] Group 4: Ecosystem Development - A Chinese car manufacturer has established a modern production base in Indonesia, aiming to create a complete ecosystem for electric vehicles that includes R&D, manufacturing, supply chain, sales, and services [13] - This "ecosystem export" model has attracted investments and created numerous job opportunities in Indonesia, while also upgrading local supporting industries [15] Group 5: Industry Transformation - The Chinese automotive industry is transitioning from merely selling products to building brands and moving from single-point exports to systemic exports [17] - This transformation represents a shift from "Made in China" to "Created in China," indicating a more mature and confident approach to global competition [17]