Group 1 - The article highlights the entrepreneurial journey of Wan Qinqi, who returned to her hometown to develop agricultural products, creating job opportunities and training programs for locals [1][2][4] - Wan Qinqi has successfully led the establishment of a company that has created over 400 jobs and trained more than 6,000 individuals in various skills [1][8] - The company has expanded its operations significantly, establishing nearly 1,000 acres of industrial base and a standardized processing plant of about 5,000 square meters [7][10] Group 2 - The article discusses the establishment of a training academy aimed at providing practical skills and technical knowledge to local farmers, which has conducted over 100 training sessions for more than 1,500 participants [9][10] - The company has developed a farmer training school that collaborates with agricultural experts to enhance the quality of tea production and improve farming techniques [10][11] - Wan Qinqi's initiatives have also included promoting local products through e-commerce platforms, significantly increasing sales for local farmers [11][12]

Core Viewpoint - The article highlights the successful implementation of e-commerce initiatives in rural areas of Chongqing, specifically in the village of Zhongba, which has significantly improved local farmers' ability to sell their products online and increase their income through live streaming and short video marketing [1][2][3]. Group 1: E-commerce Development - The local government and village officials initiated e-commerce strategies to help farmers sell their products, overcoming geographical barriers that hindered traditional sales methods [1]. - The introduction of live streaming and short video content has transformed the sales landscape, with live streaming sessions attracting an average of 800 to 900 viewers, peaking at over 3,000, and generating sales of 84,000 yuan (approximately 12,000 USD) from five live sessions [2]. - The village has expanded its product offerings beyond local specialties to include items from surrounding areas, thereby increasing the collective economic income of the village [2]. Group 2: Training and Talent Development - Continuous training programs have been established, with over 600 individuals trained in e-commerce skills, and the cultivation of 380 rural e-commerce talents through competitions [3]. - The village has developed a model where each community member contributes unique content, fostering a diverse and engaging online presence [3]. - Future plans include innovating live streaming content to incorporate local cultural elements, enhancing the storytelling aspect of their marketing efforts, and further supporting farmers' income growth [3].

Core Insights - The research team from Yongshou County, Shaanxi Province, visited the E-commerce Public Service Center in Jingjiang City to study its operational management and service system [1][5] - The visit aimed to enhance collaboration between Jingjiang and Yongshou in the e-commerce sector, leveraging Jingjiang's advanced practices to boost Yongshou's e-commerce development [5][6] Group 1: E-commerce Development - The Jingjiang E-commerce Public Service Center features various functional areas, including an O2O agricultural product exhibition hall, brand operation center, product live streaming room, and operation incubation center [1] - The center is part of a comprehensive demonstration project aimed at promoting e-commerce in rural areas, focusing on project construction, talent cultivation, brand creation, and agricultural product sales [6] Group 2: Collaboration and Support - Yongshou County's research team expressed appreciation for the achievements of Jingjiang's e-commerce initiatives and plans to apply learned strategies to enhance local industry [5] - The Jingjiang E-commerce Public Service Center will continue to support Yongshou County's agricultural product online sales and e-commerce talent training, contributing to rural revitalization efforts [6]