订单农业
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【调查手记】种粮有钱赚 农民有奔头
Sou Hu Cai Jing· 2025-12-12 03:38
增产之后是增收。如何将粮仓的满满当当转化为钱包的鼓鼓囊囊,如何通过发展生产促进共同富裕,决定 着"丰收"二字的含金量。除了综合运用政策资金支持、科技创新驱动、产业结构优化等措施,还要大力培育 新型经营主体、打造区域公共品牌、发展订单农业、盘活闲置资源、完善社会保障,激活微观经营主体的活 力,让种粮户有钱赚、有奔头。实践证明,协同提升农民增收的软硬件环境,让农民从每亩地、每滴水和每 天的劳动中获得更高收入,就能促进各项要素充分涌动,为保障国家粮食安全和农业永续发展提供坚实基 础。(经济日报记者 刘 兴) 打破农业生产周期波动规律,关键在于落实"藏粮于地、藏粮于技",不断提高粮食综合生产能力,持续增强 农业防灾减灾能力,把"国之大者"落在农业基础设施建设和科技支撑上。 耕地是粮食生产的命根子,传统农业生产之所以长期存在"靠天吃饭"现象,主要是因为抗风险能力弱,粮食 生产高度依赖自然条件,旱则缺水、涝则积灾。鄱阳县连续多年粮食丰产的实践价值,就在于持之以恒地发 展现代农业。通过近百万亩高标准农田建设,构建起"旱能灌、涝能排"的精密水网,不仅做好耕地数量的文 章,更做好耕地质量的文章。综合运用工程管理手段,系统性对冲 ...
四川蓬安:订单萝卜采收忙
Ren Min Wang· 2025-12-11 01:32
Core Viewpoint - The article highlights the busy harvesting season for order radishes in Peng'an, Sichuan, indicating a strong demand and organized production efforts in the region [1][2][3][4]. Group 1 - The radish harvesting is primarily driven by orders, showcasing a structured approach to meet market demand [1][2]. - Local farmers are actively engaged in the harvesting process, reflecting the agricultural productivity in the area [3][4]. - The article emphasizes the importance of order-based farming in enhancing the efficiency and profitability of local agriculture [1][3].
山西晋糯红高粱“安家”灌云 全程机械化助力产业增效农民增收
Yang Zi Wan Bao Wang· 2025-11-25 13:26
Core Viewpoint - The introduction of the high-quality Jin Nuo No. 3 red sorghum variety from Shanxi in Lianyungang City is significantly enhancing local agricultural productivity and farmer income through mechanized farming techniques [1][2][6]. Group 1: Agricultural Development - The Jin Nuo No. 3 red sorghum variety has been successfully planted in Shixu Village, with 100 acres dedicated to its cultivation, showcasing its strong market potential in the brewing industry [2][4]. - This variety is characterized by strong drought and flood resistance, stable yields, high glutinous quality, and high alcohol yield, making it well-suited for the local soil and climate conditions [2][4]. - The implementation of full mechanization in planting and harvesting has significantly reduced labor costs and production losses, providing a strong demonstration effect for local farmers [2][4]. Group 2: Economic Impact - The average yield of Jin Nuo No. 3 is approximately 1,000 pounds per acre, with a net profit exceeding 500 yuan per acre, indicating a substantial economic benefit for farmers [4]. - Full mechanization not only improves planting efficiency but also reduces costs by nearly 30%, ensuring stable income for farmers through contract farming with local distilleries [4][6]. - The mechanized cultivation of Jin Nuo red sorghum is expected to promote the development of local specialty agriculture, contributing to rural revitalization and increased farmer income [6].
从“挑担叫卖”到“订单不愁”:一碗酸汤里的乡村振兴路
Zhong Guo Xin Wen Wang· 2025-11-25 10:20
Core Insights - The article highlights the transformation of traditional sour soup production in Qiandongnan, emphasizing the integration of modern technology and agricultural practices to enhance production efficiency and quality [1][12]. Group 1: Industry Development - The sour soup industry in Qiandongnan has seen significant growth, with a total output value exceeding 2.5 billion yuan in 2024 and an annual production capacity of 160,000 tons [12]. - The establishment of the Miaomiao Food project aims to create a sustainable agricultural model that connects local farmers with industrial production, thereby enhancing income and promoting rural revitalization [2][4]. Group 2: Technological Innovation - A breakthrough in fermentation technology has reduced the traditional fermentation period from 3-24 months to approximately 7 days, allowing for a more efficient production process [9]. - The implementation of a comprehensive quality control system with 27 processes ensures food safety and product consistency, utilizing advanced techniques such as dynamic monitoring and high-temperature sterilization [11]. Group 3: Agricultural Integration - The project has established a model of order agriculture, where contracts are signed with farmers for the cultivation of tomatoes, peppers, and ginger, leading to over 21,000 acres of year-round planting across nine townships [5]. - The collaboration between Miaomiao Food and local farmers has resulted in an average income increase of over 4,000 yuan per acre, demonstrating the economic benefits of this integrated approach [7]. Group 4: Future Prospects - Plans are in place to expand standardized planting areas by cultivating large-scale farmers who will mentor smaller farmers, indicating a commitment to sustainable growth in the region [12]. - The successful integration of data-driven production and sales strategies has positioned sour soup as a pillar industry with regional influence, providing a replicable model for similar areas [12].
芥菜疙瘩变身“金疙瘩” 订单种植铺就鲁西乡村致富路
Zhong Guo Xin Wen Wang· 2025-11-20 08:35
Core Insights - The article highlights the successful implementation of an "order planting" model in the rural area of Jiayuan, Shandong, which has transformed the local mustard greens into a profitable crop, significantly increasing farmers' incomes [1][5]. Group 1: Order Planting Model - The order planting model has provided farmers with a guaranteed sales channel, allowing them to expand their cultivation from 2 acres to 9 acres, with earnings exceeding 10,000 RMB per acre [1]. - The collaboration between local farmers and a pickled vegetable company ensures a stable supply of quality raw materials, while also reducing procurement costs for the company [2]. Group 2: Economic Impact - The mustard greens cultivation has expanded to 15,000 acres across more than 10 villages, driven by the successful partnership between the company and local cooperatives [1]. - The local pickled vegetable industry has seen significant growth, with 26 companies generating an annual output value of 320 million RMB, employing over 6,000 people [4]. Group 3: Cultural and Industrial Development - The establishment of a pickled vegetable cultural industry park in Jiayuan integrates production, culture, and experience, fostering a complete industrial chain from planting to processing and branding [4]. - The industry park has successfully incubated over 10 pickled vegetable companies, enhancing the local economy and preserving traditional techniques [4].
订单农业走出提质增效好路子
Xin Hua Ri Bao· 2025-11-19 21:15
Core Viewpoint - The Jiangsu Coastal Group's Sheyang Jin Hai Island high-quality glutinous rice planting base has successfully implemented a "seed breeding + order planting" model, leading to a win-win situation among seed companies, processing enterprises, and planting bases, thereby establishing a profitable order agriculture development path [1] Group 1: Market Demand and Planting Strategy - The planting base benefits from a unique geographical advantage and rich natural conditions, which are conducive to high-quality glutinous rice cultivation [2] - The company has formed a professional market research team to analyze grain market trends, ensuring that glutinous rice products have stable and considerable market revenue potential [2] - By signing cooperation agreements with rice processing enterprises in advance, the company effectively locks in demand and mitigates market volatility risks through the "order agriculture" model [2] Group 2: Production Foundation and Management - The company emphasizes the importance of high-quality seeds and scientific management in the "breeding + planting" dual-base approach [3] - A high-standard breeding field is established in collaboration with seed companies, adhering to strict management standards to ensure seed quality and yield [3] - Modern agricultural technologies, such as drone pest control, are employed to enhance production efficiency and meet market demands for green and healthy rice [3] Group 3: Sales and Efficiency Enhancement - The company has established a smooth collection and delivery mechanism to ensure efficient flow of glutinous rice from the field to the processing plant [4] - Detailed harvesting plans are coordinated with production bases and processing enterprises to optimize resource allocation and enhance delivery efficiency [4] - The order planting model has resulted in over 7% increase in per-acre profitability compared to conventional rice planting, demonstrating significant effectiveness in stabilizing production and increasing income [4]
全链条保障让粮农吃下“定心丸”
Xin Hua Ri Bao· 2025-11-10 07:13
Core Insights - The article discusses the impact of weather conditions on the autumn grain harvest in Jiangsu province, highlighting the challenges faced by farmers and the measures taken to ensure their income [1][2][3] Harvest Progress - As of November 6, 2023, Jiangsu province has harvested 37.3 million acres of autumn grain, achieving approximately 83% of the total harvest, which is an increase of 5.2 million acres compared to the previous year [3] - The rice harvest reached 26.1 million acres, with a progress rate of 78% [3] - The average yield for rice is expected to remain stable at around 1,110 pounds per acre, similar to last year [2] Weather Impact - Continuous rain and typhoon conditions in September and October affected rice growth and harvesting, but timely actions helped mitigate the impact [2][3] - Farmers adapted to high temperatures and adjusted planting schedules, resulting in less damage compared to previous years [3] Price Trends - The price of rice has decreased compared to last year, with direct sales prices dropping from approximately 1.6-1.7 yuan per pound to 1.4-1.5 yuan per pound [4][5] - The average purchase price for indica rice is 1.29 yuan per pound, a 1% decrease year-on-year, while japonica rice averages 1.35 yuan per pound, remaining stable [5] Support Measures - The "优粮优价" (Quality Grain, Quality Price) policy has been implemented to encourage farmers to grow high-quality grains, providing additional price support [6][7] - Zhangjiagang city has established a comprehensive post-harvest service system, ensuring effective grain drying and storage despite high moisture content [7] - The government is prepared to activate minimum purchase price policies to protect farmers' interests if market prices fall significantly [9]
全省秋粮收割进度超八成,多方共促“优质优价、稳产稳收”全链条保障让粮农吃下“定心丸”
Xin Hua Ri Bao· 2025-11-09 23:38
Core Insights - The article discusses the impact of weather conditions on the autumn grain harvest in Jiangsu province, highlighting the challenges faced by farmers and the measures taken to ensure their income [1][10]. Harvest Progress - As of November 6, 2023, Jiangsu province has harvested 37.3 million acres of autumn grain, achieving an 83% completion rate, which is an increase of 5.2 million acres compared to the previous year [3][12]. - The rice harvest reached 26.1 million acres, with a completion rate of 78% [3][12]. - The average yield for rice is expected to remain stable at approximately 1,110 pounds per acre, similar to last year [2][11]. Weather Impact - Continuous rain and typhoon conditions from September to October have affected the growth and harvesting of autumn grain, particularly rice [1][10]. - High temperatures in summer and subsequent rainy weather in October have posed challenges, but timely harvesting has mitigated some negative effects [2][3]. Price Trends and Agricultural Policies - The price of rice has decreased compared to last year, with farmers receiving approximately 1.4 to 1.5 yuan per pound, down from 1.6 to 1.7 yuan [4][13]. - Order agriculture has emerged as a key strategy for farmers to secure stable income, with contracts guaranteeing prices around 2.45 yuan per pound [14][5]. - The "优粮优价" (Quality Grain, Quality Price) policy has been implemented to encourage the cultivation of high-quality grains, providing additional financial support to farmers [16][17]. Support Measures - Zhangjiagang city has established a comprehensive post-harvest service system, ensuring effective grain drying and storage capabilities, with a drying capacity of 5,800 tons per batch [17]. - The government is prepared to activate minimum purchase price policies to protect farmers' interests if market prices fall below acceptable levels [18][9].
半年狂卖280亿!长沙85后卖零食:全国最大,港股上市,2万家门店
Sou Hu Cai Jing· 2025-11-03 17:04
Core Insights - The company "Ming Ming Hen Mang" has rapidly expanded to over 20,000 stores nationwide within eight years, becoming the first in the domestic snack and beverage chain industry to achieve this milestone [1][3] - The brand's story began in 2017 with a small snack shop in Changsha, which has now evolved into a nationwide snack revolution [3] - A strategic merger with "Zhao Yi Ming Snacks" in November 2023 has led to significant operational synergies and growth [3][5] Expansion and Market Presence - By the end of 2024, the combined group is projected to have 14,394 stores and a GMV of 55.5 billion yuan [5] - Approximately 58% of the stores are located in county towns and rural areas, indicating a strong presence in lower-tier markets [5] - The store network covers 1,224 counties, achieving a coverage rate of about 66% across all counties in China [6] Supply Chain and Operational Efficiency - The company employs a "thin profit margin, high sales" model, maintaining a gross margin of 7.5%-6% from 2022 to 2024, which is lower than traditional retailers but serves as a competitive advantage [8] - By directly connecting with manufacturers, the company has reduced inventory turnover days to 11.7 days, allowing for cost savings that benefit consumers [10] - The SKU count per store averages over 1,800, with a total of 3,380 SKUs by the end of 2024, including a significant portion of customized products [10] Marketing and Consumer Engagement - In July 2024, the company signed Jay Chou as a dual brand spokesperson, enhancing brand visibility and appeal among younger consumers [12] - Unique consumption scenarios are created through themed stores, which have become popular on social media [13] - The company achieved over 1.6 billion transactions in 2024, with a membership base of 150 million and a repurchase rate of 78% by mid-2025 [13] Digital and Logistics Infrastructure - The company has built a robust digital team of 358 members, supporting various operational processes from procurement to store management [13] - As of June 2024, 25 modern logistics centers have been established, facilitating 24-hour delivery to 10,000 stores [15] - A new smart logistics park is under construction, expected to be the largest of its kind in China by the end of 2025 [15] Quality Control and Franchise Management - A stringent quality control system is in place, requiring products to undergo a "six audits and six inspections" process before reaching shelves [17] - The company provides visual merchandising templates for franchisees, ensuring a consistent customer experience across stores [17]
新华视点|秋收进行时——多地丰产图景与乡村振兴中的奋斗力量
Xin Hua She· 2025-10-19 09:07
Core Insights - The article highlights the efforts of youth cadres in Zhu Wan Town, Anhui Province, who are actively assisting local families in harvesting crops due to labor shortages, reflecting a deep understanding of the challenges faced by the community [4] - The article also emphasizes the contributions of women in agricultural research and production, showcasing their dual roles as strong workers and vibrant individuals in the field [5][9] - The success of "order agriculture" in Wengyan Village, Guizhou Province, is noted, where the cultivation of red sorghum has led to an increase in per capita income for villagers [11] - The innovative biological improvement technology in Lijin County, Shandong Province, is transforming 15,000 acres of saline-alkali land into productive farmland, enhancing agricultural output [15] Summary by Sections - **Youth Cadres in Agriculture** - Youth cadres in Zhu Wan Town are engaging directly with farmers to assist in the harvest, demonstrating empathy and commitment to community welfare [4] - **Women in Agriculture** - The women in the agricultural research team have completed over 750 national and provincial research projects since 2004, including 12 key national projects and the cultivation of 20 new rice varieties [5] - **Economic Impact of Order Agriculture** - In Wengyan Village, the implementation of an "order agriculture" model has resulted in an average annual income increase of over 4,000 yuan per person for villagers [11] - **Land Improvement Initiatives** - Lijin County is utilizing biological improvement technology to convert 15,000 acres of saline-alkali land into productive agricultural land, contributing to local food production [15]