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别只看人数和花费,6 个关键词揭“双节”文旅新趋势
21世纪经济报道· 2025-10-10 10:27
Core Insights - The article emphasizes the need for a comprehensive analysis of holiday consumption trends in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1][4]. Group 1: Tourist Volume - In 11 cities analyzed, 8 cities are projected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1]. - The total number of tourists in these cities is expected to grow compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [4][5]. Group 2: Per Capita Spending - Among 9 cities reporting tourist spending data, the number of cities with per capita spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in spending across all cities [6]. Group 3: Group Travel Development - The integration of urban transportation has led to increased mobility among tourists within metropolitan areas, with a notable rise in car rental orders, particularly in cities like Chengdu, which serves as a hub for surrounding tourist attractions [9]. Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with examples such as drone performances replacing traditional fireworks, enhancing the nighttime economy [10][11]. Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is evident, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [12]. Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase, and Shenzhen experiencing a 145.2% rise in foreign tourists [12]. Conclusion - The article highlights discrepancies in statistical methodologies across cities, suggesting a need for standardized reporting to accurately reflect holiday tourism performance [13][14].
六个关键词,看国内城市“双节”文旅发展新趋势
Core Insights - The article emphasizes the need for a more comprehensive analysis of holiday consumption in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1] Group 1: Tourist Volume - In the 11 cities analyzed, 8 cities are expected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1][2] - The total number of tourists in these cities has increased compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [2][3] Group 2: Tourist Spending - In 9 cities that reported tourist spending data, the number of cities with an average spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in per capita spending across all cities [4][5] - Chengdu's average spending reached 1,025.40 yuan in 2025, up from 952.12 yuan in 2024, reflecting enhanced consumption capabilities [5] Group 3: Group Travel Development - The integration of urban transportation has led to increased movement of tourists within urban clusters, with a notable rise in car rental orders during the holiday period [6] - Chengdu's popularity as a rental car destination is attributed to its proximity to numerous attractive tourist sites [6] Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with drone shows replacing traditional fireworks as a key nighttime economic activity [6][7] - In Xi'an, technology is enhancing cultural experiences, leading to significant increases in visitor numbers at local attractions [7] Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is gaining traction, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [8] - Shanghai's sports events during the holiday period have also contributed to increased tourism and local spending [8] Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase year-on-year [8] - Shenzhen also experienced a significant rise in foreign visitors, with a 145.2% increase, highlighting the growing appeal of cross-border travel [8] Group 7: Conclusion and Future Directions - The article notes discrepancies in statistical methodologies across cities, which can lead to inaccurate comparisons [9] - It suggests that cities should standardize their statistical approaches and enhance transparency regarding urban cluster consumption data to better reflect holiday market performance [9]
深港“双向奔赴”:华强北花式度假背后的创新活力
Nan Fang Du Shi Bao· 2025-10-09 06:35
Core Insights - The "double festival" period has transformed the interaction between Hong Kong and Shenzhen into a deep integration of commercial ecosystems and innovation factors, moving beyond mere shopping and tourism [1][5][6] Group 1: Consumer Trends - During the recent "double festival," over 500,000 visitors from Hong Kong flocked to Huaqiangbei, making it a top destination for cross-border consumption [2] - The integration of technology, food, culture, and trendy experiences in Huaqiangbei has created an immersive holiday experience, shifting consumer behavior from casual browsing to deep engagement [2] - The rise of cross-border medical beauty services in Huaqiangbei is attracting more Hong Kong residents due to lower prices and tailored treatment plans [3] Group 2: Business Opportunities - Many entrepreneurs from Huaqiangbei are taking advantage of the holiday to explore business opportunities in Hong Kong, participating in various exhibitions and creative salons [4] - The trend of "vacation-style business expansion" is becoming common among Shenzhen entrepreneurs, who are combining leisure with market research and networking [4] Group 3: Long-term Collaboration - The frequent two-way flow of people during the "double festival" is fostering a deeper resonance of innovation elements, commercial culture, and urban spirit between Shenzhen and Hong Kong [5][6] - The collaboration between Hong Kong and Shenzhen is characterized by a symbiotic ecosystem, where different innovation entities and resources support each other, enhancing the region's resilience and vitality [5] - The ongoing cross-border interaction is expected to convert short-term consumer activity into sustained collaborative engagement, strengthening long-term cooperation between the two cities [6]
微信发布假期数据:大湾区跨境支付居首,港人北上消费翻番
Nan Fang Du Shi Bao· 2025-10-08 09:20
Group 1 - The 2025 National Day and Mid-Autumn Festival holiday saw a significant increase in travel and consumption demand, with total consumption in the first five days growing by 10% compared to the May Day holiday [1][9] - Chongqing ranked first in both payment amount and transaction volume nationwide, indicating strong local and tourism consumption [1][9] - The Greater Bay Area experienced active cross-border consumption, with Hong Kong and Macau remaining the top destinations for mainland tourists, and cross-border payment transactions ranking first in the country [1][3] Group 2 - New first-tier cities and county-level markets are showing significant consumption potential, with 13 new first-tier cities making it into the top 20 for WeChat payment consumption [2][23] - Consumption trends are becoming more regionalized, with different cities showing distinct preferences in leisure activities and food [2][12] - Key industries such as sports and fitness, beauty and hairdressing, and travel are seeing increased activity, with notable growth in electric vehicle charging and ticket purchases via WeChat [2][11] Group 3 - Cross-border consumption in the Greater Bay Area has surged, with Hong Kong residents increasing their spending in mainland China by over 120% during the holiday [3][19] - The number of online ride-hailing orders in Hong Kong from mainland tourists increased by over five times, boosting local dining, retail, and entertainment sectors [3][19] - The report highlights a significant rise in cross-border payment transactions, with a 21% increase overall, and specific growth in transactions to countries like South Korea and Malaysia [4][17] Group 4 - The holiday period saw a 60% increase in daily visits to mini-programs by inbound tourists, indicating a growing interest in digital services for travel [5][19] - WeChat Pay transactions in countries like South Korea and Singapore grew by 46% and 32% respectively, driven by visa-free policies and local merchant support [4][17] - The report emphasizes the role of digital tools like WeChat mini-programs in facilitating cross-border and global consumption [23]
提振消费进行时丨广西假日经济消费的“国际范”
Sou Hu Cai Jing· 2025-10-05 14:44
Core Insights - The tourism and consumption in Guangxi is experiencing a vibrant and international trend during the holiday season, with a significant influx of both domestic and international tourists [1][4] Group 1: Tourism Trends - The revival of direct flights from Seoul to Guilin has boosted tourist arrivals, with over 150 Korean tourists on the first flight [3] - New tourism experiences such as camping and water sports along the Li River are attracting foreign visitors, enhancing the appeal of traditional scenic spots [3] - The night camping experience at Haokun Lake has become a popular attraction, especially among international students from Thailand and Laos [3] Group 2: Cross-Border Consumption - The Dongxing port has seen a surge in cross-border shopping, with Vietnamese coffee and handicrafts drawing large crowds [5][6] - The "cross-border day trip" has become a popular option, with over 2,000 tourists processing their exit at the Pingxiang border on October 1 [7] - The integration of duty-free shopping, night markets, and cultural products is enhancing the cross-border economic landscape [7][8] Group 3: Service Upgrades - The tourism service system in Guangxi is evolving with the introduction of bilingual signage, mobile payments, and foreign currency transactions, improving the overall visitor experience [9] - The recovery of inbound tourism is evident, with visitors from countries like South Korea, Japan, Malaysia, and Thailand flocking to Guangxi [9] - The blending of Southeast Asian culinary offerings with local Chinese brands is creating a competitive and diverse market environment [9]
提振消费进行时 | 广西假日经济消费的“国际范”
Guang Xi Ri Bao· 2025-10-05 02:28
Core Insights - The tourism and consumption in Guangxi is experiencing a vibrant and international trend during the holiday season, with a significant influx of both domestic and foreign tourists [1][2][3] Group 1: Tourism Trends - The revival of direct flights from Seoul to Guilin has boosted tourism, with over 150 Korean tourists arriving on the first flight [2] - New tourism experiences such as camping and water sports are attracting foreign visitors, enhancing the appeal of traditional attractions [2][3] - The integration of traditional scenic spots with new activities is making Guangxi's holiday economy more dynamic and internationally appealing [3] Group 2: Cross-Border Consumption - The Dongxing port has become a bustling hub for cross-border shopping, with Vietnamese products like coffee and handicrafts being popular among tourists [4][5] - The "cross-border day trip" has gained popularity, with over 2,000 tourists processing exit formalities in Pingxiang on October 1 [5] - The development of a consumption ecosystem combining duty-free shopping, night markets, and cultural products is driving the growth of the port economy [5] Group 3: Service Upgrades - The tourism service system in Guangxi is being upgraded with bilingual signage, mobile payments, and foreign currency transactions, enhancing the visitor experience [6] - The recovery of inbound tourism is evident, with visitors from countries like South Korea, Japan, Malaysia, and Thailand flocking to Guangxi [6] - The blending of Vietnamese products and Southeast Asian cuisine with Chinese brands is accelerating the integration of cross-border consumption [6] Group 4: Economic Impact - The vibrant holiday economy reflects market confidence and showcases Guangxi's high-level openness to the outside world [7]
3000平方米,国内最大!深圳首家市内免税店正式开业
Sou Hu Cai Jing· 2025-08-27 03:50
Core Insights - The first city duty-free store in Shenzhen has officially opened, offering a convenient shopping experience for travelers with various promotional offers [1][2] - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters, making it the largest city duty-free store in China [1][2] Group 1: Store Features and Offerings - The city duty-free store adopts a multi-faceted model combining "duty-free, tax refund, and taxable" products, enhancing the shopping experience with a diverse range of goods [2][3] - The product matrix includes beauty and skincare, watches, high-end liquor, and features local tech brands, showcasing Shenzhen's innovation [3][4] - The store introduces a "Shenzhen-made" experience area featuring local tech brands, enhancing the shopping environment for both domestic and international customers [3][4] Group 2: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [5] - Exclusive promotions during the opening include discount packages, membership rewards, and a tax refund of approximately 9% on eligible products, with duty-free items priced 11%-25% lower than taxable counterparts [5]
3000平方米,国内最大!深圳首家市内免税店正式开业!
Sou Hu Cai Jing· 2025-08-26 12:43
Core Viewpoint - The opening of Shenzhen's first city duty-free store marks a significant development in the retail landscape, offering a blend of duty-free and taxable goods, innovative services, and a unique shopping experience for both domestic and international travelers [1][3][10]. Group 1: Store Features and Offerings - The city duty-free store, developed by China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, spans nearly 3,000 square meters, making it the largest city duty-free store in China [1]. - The store features a diverse product matrix focusing on beauty, high-end watches, premium spirits, and local tech brands, aiming to provide a high-quality shopping experience [5][7]. - It introduces a "Shenzhen-made" element with a dedicated electronic technology experience area, showcasing local tech brands to attract foreign tourists [5][7]. Group 2: Innovative Services - The store employs a multi-faceted model combining duty-free, tax refund, and taxable goods, enhancing the shopping experience [3]. - It has launched a "cloud tax refund" service, facilitating convenient payments and efficient tax refunds for consumers [3]. - Shenzhen Customs has implemented innovative regulatory methods to streamline the shopping process, promoting a high-quality launch for the duty-free store [3]. Group 3: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [8]. - During the opening period, the store offers exclusive promotions, including discount vouchers and loyalty points, enhancing consumer incentives [10]. - Duty-free products are priced 11%-25% lower than taxable counterparts, providing tangible benefits to consumers [10].
3000㎡,国内最大!深圳首家市内免税店今天开业!
Shen Zhen Shang Bao· 2025-08-26 11:29
Core Insights - The first city duty-free store in Shenzhen has officially opened, offering convenience for travelers to pick up goods directly at the airport [1] - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters, making it the largest city duty-free store in China [1] Group 1: Store Features and Offerings - The city duty-free store introduces a multi-faceted retail model combining "duty-free, tax refund, and taxable" products, enhancing the shopping experience [2] - It features a diverse product matrix focusing on beauty, watches, high-end spirits, and local tech brands, aiming to provide a premium shopping experience [3] - The store includes innovative elements such as a "Shenzhen-made" tech experience area and a dedicated space for traditional Chinese medicine culture [3] Group 2: Consumer Engagement and Benefits - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [4] - Exclusive promotions during the opening include discount packages and a tax refund of approximately 9% on departing goods, with duty-free items priced 11% to 25% lower than taxable counterparts [4] - The store's location is strategically linked to high-end hotels and local attractions, creating a comprehensive consumer experience [4]
昆明恒隆广场全市首批加入南亚东南亚消费联盟 助力昆明打造“南亚东南亚入境消费第一城”
Sou Hu Cai Jing· 2025-08-22 23:48
Core Points - Kunming Henglong Plaza has been designated as a "Tax Refund Consumption Demonstration Business District" and has become the chair unit of the South Asia and Southeast Asia Consumption Alliance, aiming to establish Kunming as the "First City for Inbound Consumption" in the region [1][5][10] - The plaza is positioned as a key commercial engine for developing Kunming into a regional international consumption center, enhancing its status as a commercial landmark in Yunnan Province [1][10] Group 1 - The "First City for Inbound Consumption" global launch conference was held in Kunming, where Henglong Plaza was awarded its new titles [1] - Henglong Plaza has introduced a "Tax Refund Guide" video to showcase its tax refund services for foreign tourists, with nearly 30 brand stores participating in the tax refund program [5][10] - The plaza aims to enhance the shopping experience for international visitors by improving payment options, increasing awareness of tax refund policies, and providing multilingual services [7][10] Group 2 - Future plans for Henglong Plaza include expanding the number of tax refund brands and collaborating with alliance members to convert inbound traffic into consumer spending [10] - The plaza will focus on four main areas: expanding alliance membership, promoting cross-border consumption, enriching product offerings, and improving international public services [10] - As a significant node in China's Belt and Road Initiative, Kunming Henglong Plaza is set to provide a modern and international shopping experience for both domestic and foreign tourists [14][16]