Core Viewpoint - The article highlights the transformation of Seres from a challenger in the luxury electric vehicle market to a member of the global "profit club" for new energy vehicle companies, emphasizing its strategic focus on high-end, intelligent manufacturing, and ecological collaboration during the "14th Five-Year Plan" period [1]. Group 1: High-End Strategy - In the first half of 2025, Seres reported impressive results with revenue reaching 62.402 billion yuan and a net profit of 2.941 billion yuan, marking an 81.03% year-on-year increase, establishing itself as a profitable player in the global new energy vehicle sector [2]. - Seres has successfully transitioned from a focus on "cost performance" to "value performance," with an average transaction price of 410,000 yuan per vehicle and a net profit of 20,700 yuan per vehicle in Q2 of this year [2]. - The collaboration with Huawei since 2021 has led to the creation of the AITO brand, which includes models like M5, M7, M8, and M9, effectively covering the mainstream luxury segment and reshaping the luxury car market in China [2]. Group 2: Intelligent Manufacturing Leap - Seres operates three smart factories, with over 5,000 robots, including more than 3,000 in its flagship super factory, achieving 100% automation in key processes and ensuring quality monitoring and traceability [4][6]. - The company has adopted a "factory within a factory" model, allowing core suppliers like CATL and Yanfeng to set up production lines within Seres' super factory, significantly enhancing supply chain efficiency and responsiveness [6]. - R&D investment reached 5.198 billion yuan in the first half of 2025, a 154.9% increase year-on-year, with 6,984 R&D personnel, representing 36% of the total workforce, leading to the development of core technologies like the Magic Cube technology platform [8]. Group 3: Ecosystem Collaboration - Seres has established deep partnerships with over 20 top global companies, enhancing collaboration efficiency and innovation capabilities within its supply chain [6]. - The company has streamlined its supply chain by reducing the number of first-tier suppliers from 300 to 100, ensuring better integration and efficiency [6]. - The focus on creating a user-centered, data-driven, and ecosystem-supported business model marks a significant shift from traditional manufacturing narratives, positioning Seres as a new type of technology enterprise [8].

在启境汽车启航仪式上，徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来，鼓励双方团队共 同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆启境汽车，让出 行更安全、生活更美好。 冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重要合作伙伴，也是再造新 广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵强将，在双方的通力合作 下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启 境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座舱、用户 生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互补、紧密协 作，共同为启境品牌注入强大竞争力。 作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华 为各自优势，在高起点上扬帆启航。在汽车行业智能化的下半场，启境品牌将通过全新的产品和服务， 为消费者带来更具前瞻性的智能化出行体验。 （文章来源：中国新闻网） 近日，在华为轮值董事长徐直军，广汽集团董事长、总 ...

转自：中国证券网 新华财经上海9月19日电（记者李五强） 9月19日，广汽与华为共创的全新品牌"启境"正式官宣。"启 境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品牌。 在启境汽车启航仪式上，华为轮值董事长徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来， 鼓励双方团队共同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆 启境汽车，让出行更安全、生活更美好。 广汽集团董事长、总经理冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重 要合作伙伴，也是再造新广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵 强将，在双方的通力合作下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先 级，集中优势资源保障启境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。作为全新的高端智能新能源汽车品 牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华为各自优势。 编辑：罗浩 ...

Group 1 - GAC Group and Huawei have officially announced the launch of a high-end smart electric vehicle brand named "Qijing" [1][3] - The brand represents a strategic collaboration between GAC Group and Huawei in the field of intelligent mobility [1] - Huawei's rotating chairman, Xu Zhijun, expressed the hope that Qijing will create a new realm and win the future, providing users with an exceptional smart travel experience [3] Group 2 - GAC Group's chairman and general manager, Feng Xingya, emphasized that the company will prioritize Qijing, concentrating its resources and leveraging Huawei's technology and team to promote the project's long-term development [3]

Core Insights - GAC Group and Huawei have officially announced the launch of a new high-end smart electric vehicle brand called "Qijing" [1] - This collaboration marks a new phase in the strategic partnership between GAC and Huawei, focusing on leveraging Huawei's strengths in advanced driving assistance, smart cockpit, user ecosystem, and brand marketing [1] - GAC will prioritize the Qijing project, allocating significant resources to ensure its long-term development [1] Summary by Categories Strategic Partnership - The partnership between GAC Group and Huawei is deepening, with a focus on mutual strengths in technology and manufacturing [1] - The collaboration aims to enhance the competitiveness of the Qijing brand through combined expertise [1] Product Development - All models under the Qijing brand will be equipped with Huawei's most advanced intelligent technologies [1] - GAC Group emphasizes the importance of the Qijing project, placing it at the highest priority within the company [1]

格隆汇9月19日｜近日，广汽集团与华为乾崑联合打造的全新高端智能新能源汽车品牌"启境"正式官 宣，引发多方关注。天眼查App显示，广汽集团与华为合作的华望汽车技术（广州）有限公司成立于 2025年3月，法定代表人为閤先庆，注册资本15亿人民币，经营范围包括汽车销售、汽车零部件及配件 制造、汽车零配件批发等，由广汽集团（601238）全资持股。知识产权信息显示，该公司已申请注册多 枚"启境"商标，国际分类为运输工具、教育娱乐等，当前商标状态为等待实质审查。此外，该公司还申 请注册了"新境""智境""至境""易境"等商标。 ...

"启境"品牌官宣 在启境汽车启航仪式上，徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来，鼓励双方团队共 同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆启境汽车，让出 行更安全、生活更美好。 冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重要合作伙伴，也是再造新 广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵强将，在双方的通力合作 下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启 境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座舱、用户 生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互补、紧密协 作，共同为启境品牌注入强大竞争力。 作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华 为各自优势，在高起点上扬帆启航。在汽车行业智能化的下半场，启境品牌将通过全新的产品和服务， 为消费者带来更具前瞻性的智能化出行体验。 原标题："启境" 品牌正式官宣，广汽集团携手华为乾崑共启 ...

责任编辑：王翔 今年7月，冯兴亚曾透露，他专程前往深圳拜访了华为的创始人任正非先生，针对当下汽车产业发展趋 势、营销创新、客户洞察、公司改革治理及合作项目推进等进行了深入学习和交流。未来，广汽与华为 将进一步深化全面战略合作，共同推动行业高质量发展。 据广汽集团官方微博，近日，在华为轮值董事长徐直军，广汽集团董事长、总经理冯兴亚的共同见证 下，"启境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品 牌。 据悉，根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座 舱、用户生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互 补、紧密协作，共同为启境品牌注入强大竞争力。 ...

9月19日，南方+获悉，在华为轮值董事长徐直军与广汽集团董事长、总经理冯兴亚的共同见证下，"启 境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品牌。 ...

新浪科技讯 9月17日上午消息，继广汽集团董事长冯兴亚与华为创始人任正非见面后，双方合作全面升 级。据悉，双方将联合打造全新品牌"启境"，产品定位为高端智能新能源汽车品牌，并将在近期正式发 布。 责任编辑：江钰涵 据介绍，作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽 集团与华为各自优势。根据双方的规划，启境汽车将全系搭载华为乾崑智能技术。 ...