Core Insights - The event "How to Efficiently Utilize DeepSeek" was held by the Shenzhen Federation of Trade Unions, focusing on the application of AI tools in the workplace [1] - Liu Dian, a researcher from Fudan University, provided practical insights on the effective use of AI tools across various work scenarios [1] Group 1: AI Tools in Work Applications - AI tools can quickly generate frameworks and drafts in copywriting, providing inspiration and reference for creators [1] - In project management, AI assists with task allocation, progress tracking, and risk warning, leading to more organized project advancement [1] - For data analysis, AI tools can process vast amounts of data rapidly, uncovering valuable information and trends to support decision-making [1] - In market research, AI efficiently collects and analyzes market information, helping businesses accurately grasp market dynamics [1] Group 2: Employee Perspectives - Employees expressed excitement about the newfound understanding of AI tools' potential in copywriting, emphasizing the practical techniques shared by Liu Dian [4] - The event was seen as a timely opportunity for employees to learn essential skills that enhance workplace competitiveness in the digital age [4] Group 3: Future Initiatives - The Shenzhen Federation of Trade Unions plans to collaborate with various resources to deepen the series of lectures, inviting industry experts to share valuable knowledge with employees [4]

Core Insights - The pricing disparity in the agency operation services for brands entering Douyin ranges from 30,000 yuan to 300,000 yuan, driven by a complex pricing system as the short video e-commerce sector matures [1] Pricing Discrepancies - Beauty category agency operation quotes are generally 30% higher than local lifestyle categories, primarily due to the frequency of content iteration required [3] - A leading service provider's beauty account needs to test 5-8 sales videos weekly, while a restaurant account only requires 2-3 store visit contents [3] - The cost of collaborating with top influencers in the beauty sector can exceed 10,000 yuan per post, contrasting with industrial equipment categories that may require custom 3D animations costing over 5,000 yuan [3] Hidden Costs in Niche Categories - Choosing a low-cost package, such as an 8,000 yuan/month option, can lead to unexpected expenses, like a 20,000 yuan charge for additional AR product display features [5] - This highlights the industry rule that the more specialized the field, the less controllable the customization costs become [5] Regional Pricing Variations - Basic packages from service providers in Hangzhou start at 15,000 yuan, which is 50% higher than similar services in Chengdu, reflecting differences in resource response speed [6] - For instance, a team in Hangzhou can mobilize influencers to create follow-up videos within 6 hours during trending topics, while regional providers rely more on local influencers [6] - However, lower-tier markets can offer unique advantages, such as a hotpot brand in Chongqing finding a team that provides a 5,000 yuan/month package including two live streams per week, with hosts adapting their speech to local dialects [6] Service Models and Risks - Basic packages priced at 3,000 yuan often use a "mixed editing + template" model, leading to significant homogenization risks [10] - Accounts using such services typically face traffic bottlenecks after three months, while effective custom services incur three main hard costs: over 2,000 yuan daily rental for high-quality filming equipment, a base salary of 10,000 yuan for professional traffic managers, and over 500,000 yuan annual maintenance for top influencer resources [10] Future Trends in the Agency Market - AI tools are reshaping cost structures, with one MCN organization reporting a 40% increase in basic video production capacity after implementing an intelligent script system, leading to a 15% price drop for packages under 5,000 yuan [11] - However, tightening regulations introduce new costs, with compliance checks adding 50-100 yuan per video [11] - The rise of regional service providers is noteworthy, as a team in Shandong has achieved a threefold conversion rate in live streaming by leveraging supply chain advantages, replicating their "agency operation + drop shipping" model in niche markets [11] Selecting Quality Service Providers - High-quality agency operations should demonstrate three capabilities: content production (at least three original videos weekly), traffic management (stable ROI of 1:5 for advertising), and commercial conversion (return rate under 15%) [12] - A mother and baby brand successfully identified a capable team through a "three-month trial operation + performance-based clauses," requiring the agency to refund a portion of the service fee if they fail to meet a 100,000 follower growth target [12] - Price is not the sole criterion for selection; a 20,000 yuan monthly fee may ultimately be more cost-effective than a 5,000 yuan option if it saves 200,000 yuan in trial and error costs through professional expertise [12]

Core Viewpoint - The event aims to promote the deep integration of cultural tourism and foreign trade in Guangzhou, contributing to the city's development as an international consumption center [1][2]. Group 1: Financial Initiatives - The "Golden Enterprise Project" has achieved significant results over the past three years, focusing on enhancing financial literacy and resilience among small and micro enterprises in the cultural tourism sector [1]. - The project will include financial education activities to optimize inbound payment environments and improve payment convenience for businesses [1]. - The Guangzhou Financial Office plans to channel more financial resources into key industries and areas, supporting the construction of a modern industrial system [2]. Group 2: Support for Small and Micro Enterprises - The "Golden Enterprise Project - Visa Promoting Cultural Tourism Consumption" will be implemented in 2025, focusing on enhancing payment services for small and micro enterprises in the trade and tourism sectors [2]. - The project aims to boost cultural tourism consumption and the recovery of the inbound tourism market through financial education [2]. Group 3: Challenges and Solutions for Foreign Trade - The challenges faced by foreign trade enterprises under the new US-China tariff situation were analyzed, with a focus on high industry concentration and low added value [3]. - A "multi-chain integration" solution was proposed, utilizing supply chain finance, cross-border payments, and exchange rate risk management to enhance trade collaboration [3]. - The importance of financial innovation in conjunction with technological innovation and policy support was emphasized to help enterprises improve their bargaining power and expand into new markets [3].

Investment Rating - The investment rating for the company is "Accumulate" and maintained [7] Core Views - The company is expected to achieve total revenue of 11.397 billion yuan in 2024, with a year-on-year growth of 3%. However, the net profit attributable to the parent company is projected to decline by 18% to 63 million yuan, and the net profit after deducting non-recurring gains and losses is expected to decrease by 21% to 59 million yuan [2][4] - In Q4 2024, the company anticipates total revenue of 3.001 billion yuan, with a year-on-year decline of 10%. The net profit is expected to be a loss of 96 million yuan [2][4] - For Q1 2025, total revenue is projected to be 2.212 billion yuan, with a slight year-on-year increase of 1%. The net profit attributable to the parent company is expected to be 49 million yuan, showing a decrease of 1% [2][4] Summary by Sections Business Performance - The B2B business is estimated to achieve stable growth in 2024, contributing to a total revenue increase of 3%. The revenue from the B2B segment is expected to be 11.352 billion yuan, driven by digital transformation and the use of AI tools to optimize business processes [11] - The SAAS business is projected to generate 4.5 million yuan in revenue, a decrease of 42%, as the company focuses on the smart education sector [11] Profitability - The company's net profit for 2024 is expected to be 63 million yuan, with a net profit of 110 million yuan after excluding goodwill impairment [11] - The gross margin for 2024 is projected to be 8.6%, an increase of 0.2 percentage points. The gross margins for B2B and SAAS businesses are expected to be 8.58% and 10.40%, respectively [11] Future Outlook - In Q4 2024, the company anticipates revenue pressure across all business segments, leading to losses. The B2B revenue is expected to decline by 10%, while SAAS revenue is projected to drop by 52% [11] - For Q1 2025, the company expects a recovery in B2B revenue and positive profitability from the good vision business adjustments [11] - The company aims to optimize its B2B customer structure and enhance its MRO share, leveraging AI for cost reduction and efficiency improvements [11]

北京商报讯（记者 胡永新）4月26日，2025第四届中国未来金融分析师大赛（以下简称"大赛"）决赛在 北京举办。据悉，该大赛由CFA（特许金融分析师协会）与北京市金融发展促进中心于2022年联合发 起，旨在构建起金融机构与高校优秀学子之间的沟通桥梁，为行业发掘和培育兼具理论素养与实践能力 的高素质人才，助力北京金融行业高质量发展。 对于参赛者的具体建议，戴维进一步表示，在学生时期的学术实践中，普遍存在思维混沌状态，具体表 现为任务分工后各自完成内容撰写，再通过格式整合形成最终文档及演示文稿。当前随着AI工具的普 及，部分团队采用直接调用AI生成文本的方式处理作业。对此提出两项建议：一是，应辩证看待技术 工具，既要充分利用其辅助功能提升效率，更需警惕技术依赖陷阱；二是，在学术研究中过度依赖AI 工具，犹如在人际互动中丧失独立判断能力，都将导致主体性的消解。建议参赛者始终保持人工审校环 节，在技术赋能与自主创新之间构建平衡机制，这既是学术规范的基本要求，更是培养独立判断能力的 关键路径。 在戴维看来，当前需重点关注的首先是金融从业者的心态调整问题。所谓金融生态，是指以金融机构为 核心主体，联动基础设施等要素构成的 ...