大会还将现场揭晓"2025新消费大会"的典型案例，邀您一起与我们共同见证消费行业坚韧生长的创新力 量！ 大消费行业"年度风向标"级别的会议——21世纪经济报道新消费大会将于12月17日于上海建滔诺富特酒 店落地！ 议程及嘉宾全阵容现已揭晓，扫码即可获取大会电子票！ 作为全球经济增长的重要动力，消费行业正经历更深刻的变革，也涌现了更多破圈生长的新力量。 2025年消费行业精彩纷呈：IP、潮玩经济带动了Z时代年轻人的消费力；AI开始渗透消费与电商的肌 理；大平台的外卖大战引发线上线下共振；众多消费品牌奔赴资本市场；中国消费品牌纷纷踏上了全球 市场的"远征"；宠物、科技消费等细分领域开始茁壮成长...... （原标题：倒计时1天！21世纪经济报道"新消费大会"嘉宾全阵容来袭！） 21世纪经济报道深度聚焦大消费赛道，本次"2025新消费大会"已邀请到伊利、阿迪达斯、瑞幸咖啡、欧 莱雅中国、海信集团、五粮液、美团、快手、荣耀、阿里云、老板电器等众多消费品牌与平台，红杉中 国、百联挚高、黑蚁资本、启承资本、利弗莫尔证券等机构、券商的代表。 21世纪经济报道记者 刘婧汐 在"新消费大会"上，我们将与在场嘉宾与数百名行业人士 ...

上个周末DNF搞了一个嘉年华，主题是「DNF IP宇宙」。集结端游、手游、单机等IP系列产品。 大概早在10年之前，有关DNF IP的相关的计划就已经有了，涉及到小说、音乐、动漫，一度传闻还有 电影。 因此，在嘉年华的采访上，我问了官方一个问题，「经过多年的发展，是怎么评价IP发展到目前这个阶 段的?」 腾讯互娱国内发行支持业务&Nexon合作业务市场负责人李洁露是这么回答的，「直到现在我们才能真 正称之为 IP。因为IP 应该是一个共建的生态。如果只是我单方面就能说"这是我的 IP"，那是不完整 的。」 与10年前以泛娱乐为代表的IP热潮不同，在10年后的今天，当IP再次成为热点时，IP所给游戏产品带来 的价值，看上去正在发生根本性的改变。 甚至其中还出现了蓝港这样以泛娱乐为战略的公司，号称「从游戏到影视，以IP为桥梁，贯通全产业链 文化内容，建立以文化为基础的游戏周边生态圈，向下发展做平台化业务，向外发展做国际化业务。」 当时的背景是手游刚刚掀开的暴富梦，一大批的公司以IP背后所附带的品牌影响力、粉丝经济、延展的 可能性、变现的畅想空间等为核心，同时辅以手游的大众娱乐化、低门槛的进入角度等，从而带来变 现 ...

12月12日，每日经济新闻联合海南国际经济发展局在海口举办"2025第十四届上市公司发展年会·国际消 费新机遇专场"。在聚焦文旅消费变革的圆桌讨论中，来自社交平台、影视科技、内容IP、在线旅游等 领域的多位嘉宾，共同勾勒出一幅从"观光打卡"向"沉浸体验"深刻转型的行业图景。 在嘉宾看来，从情绪价值的崛起到兴趣社群的转化，从技术对体验的重塑到IP（具有商业价值的创意内 容或品牌）对叙事的深化，文旅消费的转型正在经历一场从需求到供给的系统性变革。它不再局限于景 点与门票，而是扩展为可体验的"场域"、可沉浸的"故事"与可延续的"生活"。能否真正理解并创造深度 连接的情感体验与记忆价值，将成为文旅项目与目的地赢得未来的关键。 情绪价值成一大引擎 秦静还提到，客群结构上，"Z世代"与"新银发族"正在构成驱动创新的双引擎，前者热衷"为一场演出赴 一座城"的社交化沉浸体验，后者追求品质深度游，错峰长线出行有助于平衡行业淡旺季。 打造沉浸式体验支柱 需求之变倒逼供给升级，技术与IP成为打造沉浸式体验的两大支柱。 IMAX CHINA首席执行官孟丹青就"如何让静态文化'活'起来"这一问题分享了其思考。"IMAX的价值在 于把知 ...

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry, with specific stock recommendations across various segments [5][8]. Core Insights - The media sector experienced a slight rebound in November, with the advertising segment gaining traction due to AI applications, while other segments showed minor fluctuations. The demand for entertainment is expected to rise towards the end of the year, suggesting potential opportunities in niche segments [3][4]. - Key trends for 2026 include a supportive policy environment fostering resilient growth, with a focus on AI applications, overseas expansion of Chinese content, and the revaluation of IP value driven by upgraded demand [3][4]. - The report highlights strong Q3 performance in Hong Kong and US stocks, particularly in gaming and social media sectors, with notable revenue growth from Tencent and Kuaishou [3][4][18]. Summary by Sections Industry Dynamics - The media index rose by 1.69% in November, contrasting with a decline in the Shanghai Composite Index by 1.67%. Sub-sectors showed varied performance, with digital media up by 1.76% and advertising marketing up by 9.68% [2][11]. - The gaming sector saw a record high in the issuance of domestic game licenses in November, with 178 games approved, indicating a robust supply side [20]. Company Performance - Tencent Music reported a revenue of 8,463 million, exceeding expectations, while iQIYI's performance was in line with forecasts at 6,682 million [18]. - Kuaishou's revenue reached 35,554 million, meeting expectations, driven by advancements in AI technology [18]. Valuation and Recommendations - The report maintains target prices and ratings for covered companies, recommending stocks such as Century Huatong, Mango Excellent Media, and Kuaishou for A-shares, and Tencent Music and iQIYI for Hong Kong and US stocks [5][8]. - Specific stock recommendations include Century Huatong (target price 26.50), Kuaishou (target price 89.00), and iQIYI (target price 2.50), all rated as "Outperform" [5][8].

Bob, at the same time you you announced this deal, uh, you I I've reported on a cease and desist letter that was sent to Google. I I would imagine there's not a coincidence in terms of the timing. I'm curious as to what your conversations have been like with other platforms, including Google, and why you chose to make that move today.Well, we've been aggressive at protecting our IP and um and we've we've gone after other companies uh that have not honored our IP, not respected our IP, not valued it. Uh and ...

Now, why did you decide to invest a billion dollars in OpenAI along with this deal. >> Well, obviously we've been mindful of the significant growth in AI to begin with and extremely impressed with the progress that Sam and Open AI have made and uh that includes by the way, as I said earlier, uh their agreement to both honor and value and respect our content. Uh and we want to participate in in in in what Sam is creating and what his team is creating.We think this is a good investment for the company. It's k ...

奈飞在好莱坞的存在感一直带着刺。 奈飞（Netflix）总部办公室一楼，摆了满满一面墙的艾美奖奖杯，这个角落被戏称为"Emmy Garden"。但在不少好莱坞人眼中，这种高调展示更像暴发户 炫富。 它坚持缩短、甚至取消影院独家窗口期，将电影更快推上流媒体平台，直接冲击了以院线发行与票房为核心的传统商业模式。 很多好莱坞从业者也压根不把它当同类看——你一个互联网公司，懂什么电影、懂什么内容？ 一言以蔽之，对好莱坞来说，这是一个"砸饭碗的暴发户"。 但如今，这个暴发户不仅已经进入主流叙事中心，还准备收购自1918年成立的好莱坞巨头——华纳兄弟（Warner Bros. Discovery，以下简称"华纳"）。 12月7日，这起价值827亿美元的收购案曝出后，随即在业内掀起强烈反弹。《泰坦尼克号》导演卡梅隆称这是场"灾难"，李安感叹小公司将更难生存，美 国Cinema United更警告此举可能让美国票房蒸发四分之一。 反对声一浪高过一浪，但所有人都明白，奈飞收购华纳标志着一个残酷但无法回避的事实：新王取代旧王，好莱坞正在经历一场权力的交接。 不过这项交易业尚未尘埃落定，监管机构仍在进行反垄断评估。美国总统特朗普可 ...

Why does Netflix need this deal. >> What what's there are going to be a couple things that are going to drive success in streaming. One of them is really established IP and then global global franchises and those and they have to be global.They can go everywhere. With Warner Brothers, they get they get Harry Potter, they get Lord of the Rings, they get all the DC comics, which I could argue way underexploited, they they they get a whole set of shows. And even though um even though if you look at what Netfli ...

Group 1 - Netflix's acquisition of Warner Bros. for $82.7 billion represents a strategic move to enhance its content library and secure valuable intellectual properties (IPs) [2][9][10] - The acquisition allows Netflix to obtain key assets such as the Harry Potter franchise and HBO, while discarding Warner's declining linear television business [9][10] - Netflix operates on a subscription model with zero marginal costs, allowing it to generate revenue from a vast user base without the need for advertising [5][6] Group 2 - In contrast, domestic platforms like iQIYI struggle with low market capitalization and profitability, with iQIYI valued at approximately $2 billion, significantly less than Netflix [11][12] - Domestic platforms face challenges in monetization, relying on a mix of subscription fees and advertising, which leads to inefficiencies and lower revenue generation [13][15] - The competition from short video platforms like TikTok is intensifying, as user preferences shift towards shorter content, putting pressure on long-form video platforms [20][23] Group 3 - The article emphasizes the need for domestic platforms to shift their focus from celebrity-driven content to high-quality storytelling and scriptwriting to build a sustainable business model [28][29] - The importance of IP as a long-term asset is highlighted, suggesting that good stories can transcend market fluctuations, unlike the volatile nature of celebrity-driven content [29][31] - The overall conclusion suggests that while algorithms may dominate the industry, the essence of compelling storytelling remains a critical asset for success [31][32]

Core Insights - The release of "Zootopia 2" reflects a shift in audience expectations, favoring a safer, more celebratory narrative over the sharp social commentary of the original film [2][20][26] - Disney's approach to "Zootopia 2" is characterized by a conservative strategy, focusing on maintaining the franchise's core elements while minimizing creative risks [3][6][26] - The film serves as a diagnostic of the current cultural climate, where audiences are less inclined to engage with complex themes and more interested in straightforward entertainment [2][20][26] Industry Analysis - "Zootopia 2" is not merely a sequel but a commentary on the evolving landscape of the film industry, where intellectual property (IP) has become more significant than original storytelling [3][6][11] - The film's success in breaking box office records shortly after release indicates its role in revitalizing the industry, despite ongoing challenges [11] - The narrative choices in "Zootopia 2" reflect a broader trend in the industry towards risk aversion, as filmmakers prioritize audience comfort over provocative themes [6][26] Audience Engagement - The film's focus on character relationships, particularly the dynamic between Judy and Nick, aligns with audience preferences for emotional connections over complex societal issues [7][10][20] - Viewer discussions around the film highlight a desire for immersive experiences, such as 4D screenings, indicating a shift in how audiences engage with cinematic content [10] - The reception of Judy's character design and its implications for gender representation showcases the evolving discourse around female identity in media [23][24][26] Cultural Reflection - "Zootopia 2" introduces new elements, such as reptiles, to explore themes of minority representation, yet it ultimately refrains from delving deeply into these issues [11][12][14] - The film mirrors contemporary societal dynamics, including the complexities of identity politics and the challenges of representation in a fragmented cultural landscape [20][27] - The narrative's resolution, which suggests a superficial overcoming of fears regarding diversity, reflects a reluctance to engage with deeper societal critiques [19][26]