Core Viewpoint - The company reported a significant increase in revenue and adjusted net profit for the first half of 2025, driven by IP commercialization and product structure optimization [1][2][4] Group 1: Financial Performance - The company achieved revenue of 1.338 billion yuan in the first half of 2025, a year-on-year increase of 27.9% [1] - Gross profit reached 647 million yuan, up 16.9% year-on-year, while the gross margin decreased by 4.5 percentage points to 48.4% [1][4] - Adjusted net profit was 320 million yuan, reflecting a 9.6% year-on-year increase, with an adjusted net profit margin down 4.0 percentage points to 23.9% [1][4] Group 2: IP Commercialization and Product Structure - As of June 30, 2025, the company had commercialized 19 IPs, with a total of 925 SKUs, including popular IPs like Minions and Detective Conan [1] - The revenue contribution from the top four IP products accounted for 83.1% of total revenue, down from 92.3% in the same period of 2024 [1] - The revenue share from products targeting consumers aged 16 and above increased from 10.4% to 14.8% year-on-year [1] Group 3: Sales Channels and Market Expansion - Offline sales generated 1.230 billion yuan, a 26.6% year-on-year increase, representing 91.9% of total revenue [2] - Online sales reached 108 million yuan, up 44.6% year-on-year, driven by increased sales volume and revenue from consumers aged 16 and above [3] - The company’s overseas sales surged to 111 million yuan, a remarkable increase of 898.6% year-on-year, with significant contributions from markets like the US and Indonesia [3] Group 4: Cost and Investment - The cost of goods sold increased by 34.2% due to higher sales volume, contributing to the decline in gross margin [4] - R&D expenses rose by 69.5%, reflecting the company's commitment to enhancing its product offerings, with the R&D team growing by 81.0% to 599 employees [4] Group 5: Future Outlook - The company expects overall revenue for 2025-2027 to be 3.4 billion, 4.59 billion, and 6.02 billion yuan, representing year-on-year growth of 51.6%, 35.1%, and 31.2% respectively [4] - Adjusted net profits for the same period are projected to be 780 million, 1.02 billion, and 1.3 billion yuan [4]

Core Insights - The company reported a significant increase in overseas revenue, which now accounts for 30.8% of total revenue, up from 14.1% year-on-year, marking a historic high and serving as a key driver for growth [2][3] - The mini-game segment has emerged as a strong growth engine, with the game "Spring and Autumn Mysteries" generating over 100 million RMB in revenue within three months of its launch [3] - The company achieved a positive operating cash flow of 1.08 billion RMB in the first half of the year, laying a solid foundation for business recovery in the second half [1] Financial Performance - In the first half of 2025, the company reported total revenue of 763 million RMB, with an adjusted net loss of 638 million RMB [1] - The loss was primarily attributed to high marketing expenses for new games and one-time costs related to organizational restructuring [2] - Game development revenue was approximately 73 million RMB, with the self-developed game "Sword of the Immortal World" underperforming [2] IP and Commercialization - The core IP "Sword of the Immortal" generated 33.1 million RMB in licensing revenue, reflecting a 134.8% year-on-year increase, indicating strong commercial potential [5] - The company is actively pursuing partnerships to expand the IP's reach across various sectors, including offline channels and derivative product development [5][6] - The overall strategy includes a focus on the full IP value chain, exploring opportunities in animation, live-action series, and merchandise [6]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Insights - The company reported a revenue of 1.338 billion RMB for the first half of 2025, representing a year-on-year increase of 27.9%. The adjusted net profit reached 320 million RMB, up 9.6% year-on-year, while the adjusted net profit margin decreased by 4.0 percentage points to 23.9% [1][4]. Summary by Sections IP Commercialization and Product Structure Optimization - As of June 30, 2025, the company has commercialized 19 IPs with a total of 925 SKUs, including popular IPs like Minions and Detective Conan. The revenue contribution from the top four IP products accounted for 83.1% of total revenue, down from 92.3% in the same period of 2024. The revenue share from products for ages 16 and above increased from 10.4% to 14.8% year-on-year [2]. Domestic and Overseas Business Growth - The company's offline sales generated 1.230 billion RMB, a 26.6% increase year-on-year, making up 91.9% of total revenue. Online sales reached 108 million RMB, up 44.6% year-on-year, driven by increased sales through online channels and contributions from consumers aged 16 and above. The company has seen significant growth in overseas markets, with overseas sales reaching 111 million RMB, a staggering increase of 898.6% year-on-year [3]. Financial Performance and Profitability - The gross profit for the first half of 2025 was 647 million RMB, a 16.9% increase year-on-year, but the gross margin decreased by 4.5 percentage points to 48.4%. The increase in cost of goods sold by 34.2% and a 208.1% rise in mold depreciation due to increased mold numbers contributed to this decline. R&D expenses rose by 69.5% year-on-year, reflecting the company's commitment to enhancing its product offerings [4]. Future Revenue and Profit Projections - The company expects overall revenues for 2025-2027 to be 3.40 billion, 4.59 billion, and 6.02 billion RMB respectively, with year-on-year growth rates of 51.6%, 35.1%, and 31.2%. Adjusted net profits are projected to be 780 million, 1.02 billion, and 1.30 billion RMB for the same periods [4].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's profit is under short-term pressure, but there are opportunities in new products and overseas expansion [1][8] - The company reported a total revenue of 1.338 billion yuan for the first half of 2025, representing a year-on-year increase of 27.9% [8] - Adjusted net profit for the same period was 320 million yuan, up 9.6% year-on-year [8] - The growth in revenue is attributed to increased sales of building block toys, product structure adjustments, and contributions from overseas markets [8] Summary by Relevant Sections Revenue and Profit Forecast - Total revenue is projected to grow from 2,240.93 million yuan in 2024 to 4,714.55 million yuan in 2027, with a compound annual growth rate (CAGR) of 18.97% [1][10] - The net profit is expected to turn positive in 2025, reaching 679.09 million yuan, and further increasing to 1,196.05 million yuan by 2027 [1][10] Product and Market Development - The company has commercialized 19 IPs and has a total of 925 SKUs available, with 273 new SKUs launched during the reporting period [8] - New products contributed 53.1% to total revenue, indicating a strong focus on innovation [8] - The company is actively expanding its overseas market presence, with overseas sales increasing from 11.2 million yuan to 110 million yuan year-on-year [8] Financial Metrics - The gross profit for the first half of 2025 was 650 million yuan, with a gross margin of 48.4%, down 4.5 percentage points year-on-year [8][9] - The adjusted net profit margin decreased from 27.9% to 23.9% during the same period [9] - R&D expenses increased significantly, reflecting the company's commitment to enhancing its product offerings [9] Investment and Cost Management - The company plans to continue investing in R&D and marketing to support product development and market expansion [8] - The report highlights the importance of managing costs related to mold depreciation and product structure changes to improve profitability [9]

Core Insights - The animated film "Wang Wang Mountain Little Monsters" has become a box office dark horse, surpassing 1 billion RMB in cumulative box office as of August 18, setting a record for Chinese animated films and entering the top ten in Chinese animation box office history [1] - The film has also successfully expanded its IP development, collaborating with over 30 well-known brands to launch more than 800 derivative products, significantly enhancing its market reach and consumer engagement [1][4] Film Narrative and Reception - The film presents a relatable story that resonates with audiences, featuring four unnamed little monsters who pretend to be heroes while genuinely seeking enlightenment, creating a unique comedic effect [2] - The narrative innovatively deconstructs the traditional "Journey to the West" story, focusing on the perspectives of lesser-known characters, which enhances audience identification and emotional connection [2][7] - The film's visual aesthetics combine traditional Chinese painting techniques with cinematic elements, creating a captivating visual experience that contributes to its positive reception [3] IP Development Strategy - The film's IP development was strategically planned alongside its creation, leading to collaborations with brands in various sectors, including automotive, food and beverage, and publishing [4] - The successful launch of derivative products, particularly plush toys and lifestyle items, has generated significant sales, with over 7 million RMB in sales on the first day of release [5] - The company is exploring immersive experiences and events to further engage audiences and expand the film's influence beyond traditional cinema [6] Future Prospects and Market Trends - The film's IP development is part of a broader trend in the industry, where successful animated films are increasingly monetized through diverse product offerings and brand collaborations [8] - The company aims to leverage its full industry chain advantages to increase non-ticket revenue and explore new market boundaries in sectors like tourism, dining, and retail [8]

Investment Rating - The report maintains a "Strong Buy" rating for the company [3] Core Insights - The company has shown strong revenue growth, with a total revenue of 1.34 billion and a year-on-year increase of 27.9% in H1 2025. Adjusted net profit reached 320 million, reflecting a 9.6% increase, while the adjusted net profit margin was 23.9%, down 4.0 percentage points [1][7] - The company is a leading player in the domestic building block toy market, with significant market share and brand recognition compared to other domestic competitors. The growth momentum is driven by popular IP resource reserves, strong commercialization capabilities, channel expansion, and overseas market penetration [1][7] - The company has signed 13 new IPs and commercialized 19 IPs, with a total of 925 SKUs launched, contributing 53.1% to revenue. The revenue contribution from the top four IP products is 83.1% [7] Financial Performance - The company's revenue is projected to grow significantly, with estimates of 3.38 billion in 2025, 4.43 billion in 2026, and 5.30 billion in 2027, reflecting year-on-year growth rates of 51%, 31%, and 20% respectively [2][10] - The adjusted net profit is expected to reach 773 million in 2025, 1.08 billion in 2026, and 1.34 billion in 2027, with growth rates of 32%, 40%, and 24% respectively [2][10] - The company’s gross margin was 48.4% in H1 2025, down 4.5 percentage points, primarily due to increased costs associated with product upgrades and logistics for overseas expansion [7] Market Expansion - The company has experienced rapid growth in overseas revenue, with a staggering 899% increase in H1 2025, driven by significant contributions from North America and Asia [7] - The company’s low-priced products have seen substantial sales, with 48.6 million boxes sold at a retail price of 9.9 RMB, effectively attracting a broader consumer base [7] Investment Recommendation - The report suggests that the company is well-positioned in the mass consumer market with its competitive pricing strategy and strong product innovation pipeline. The anticipated high revenue growth is expected to continue, leading to an adjustment in net profit forecasts for 2025, 2026, and 2027 [7]

Core Viewpoint - The company's 1H25 performance was below expectations, with revenue of 1.34 billion yuan, a year-on-year increase of 27.9%, and adjusted net profit of 320 million yuan, a year-on-year increase of 10%, primarily affected by the pace of new product launches and increased promotional spending [1][2]. Group 1: Performance Overview - Revenue for 1H25 reached 1.34 billion yuan, up 27.9% year-on-year [1]. - Adjusted net profit for 1H25 was 320 million yuan, reflecting a 10% year-on-year increase, but below expectations [1]. - The company introduced 273 new SKUs, bringing the total to 925, with new SKU revenue accounting for 53.1% of total revenue [1]. Group 2: Market Trends - The main growth drivers were the lower-tier markets and overseas expansion, with domestic revenue of 1.23 billion yuan (up 18.5% year-on-year) and overseas revenue of 110 million yuan (up 899% year-on-year) [1]. - The company commercialized 19 IPs, with the top four IPs contributing 83.1% of revenue [1]. Group 3: Profitability Challenges - Gross margin decreased by 4.5 percentage points to 48.4% due to increased SKU and mold numbers, leading to higher costs [2]. - Adjusted net profit margin fell by 4.0 percentage points to 23.9% as sales and R&D expense ratios increased [2]. Group 4: Product Innovation - The company launched innovative products such as combination accessory packs for Transformers and new features for Minions, enhancing consumer engagement [2]. - The introduction of the "Dado" category aimed at female consumers simplified the assembly process and provided new creative expression opportunities [2]. Group 5: Future Outlook - The adjusted net profit forecasts for 2025 and 2026 were lowered by 27% and 28% to 800 million yuan and 1.05 billion yuan, respectively [2]. - The target price was adjusted down by 29% to 135 HKD, reflecting a potential upside of 15% based on the new earnings projections [2].

Core Viewpoint - The company reported a significant increase in revenue and net profit for the first half of 2025, driven by sales growth in both domestic and overseas markets, particularly in affordable product lines and character-based toys [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 1.338 billion yuan, a year-on-year increase of 27.9%, and a net profit of 297 million yuan, transitioning from a loss to profit [1]. - Adjusted net profit reached 320 million yuan, reflecting a 9.6% year-on-year growth, with an adjusted net profit margin of 23.9%, down 4.0 percentage points [1]. - Sales revenue from character-based toys was 1.325 billion yuan, up 30% year-on-year, with sales volume increasing by 97% to 111 million units, while the average price decreased by 34% to 12.0 yuan [1]. Product and Market Analysis - The company has commercialized 19 IPs and signed 13 new IPs in H1 2025, with 925 SKUs available for sale, including 273 new SKUs [4]. - The revenue from products targeting consumers aged 16 and above increased to 15% of total revenue, indicating a diversification in product offerings [4]. - The overseas market saw a remarkable revenue increase of 899%, contributing to 8% of total revenue, with the U.S. and Indonesia being the top markets [1][2]. Sales Channels - Offline sales accounted for 91% of total revenue, with a year-on-year growth of 27% to 1.212 billion yuan, while online sales grew by 45% to 108 million yuan, representing 8% of total revenue [2]. - The growth in online sales was particularly driven by increased purchases from consumers aged 16 and above [2]. Profitability and Cost Structure - The overall gross margin for H1 2025 was 48.4%, down 4.5 percentage points year-on-year, with the gross margin for character-based toys at 48.5%, down 4.8 percentage points [3]. - The increase in sales and R&D personnel contributed to a rise in expense ratios, with sales expense ratio increasing to 13.2% and R&D expense ratio rising to 9.6% [3]. - Administrative expense ratio decreased significantly due to the absence of one-time expenses from the previous year [3]. Investment Outlook - The company is expected to leverage its product development capabilities to accelerate the commercialization of major licensed IPs and original IPs, with overseas markets anticipated to become a significant growth driver [4]. - Revenue projections for 2025-2027 have been adjusted to 3.207 billion, 4.640 billion, and 6.182 billion yuan, reflecting year-on-year growth rates of 43%, 45%, and 33% respectively [4].

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a revenue of 1.338 billion yuan for the first half of 2025, representing a year-on-year growth of 27.9%, and a net profit of 297 million yuan, turning from a loss to profit [2] - The sales revenue growth is attributed to an increase in sales volume and the growth of affordable product sales, with overseas sales increasing by 899% due to a low base [3] - The company has diversified its IP products, reducing reliance on top IPs, with products for consumers aged 16 and above accounting for 15% of total revenue [6][7] - The company is expected to leverage its reusable product development capabilities to accelerate the incubation of major licensed IPs and original IPs, with overseas markets anticipated to become a second growth curve [8] Financial Performance - The company achieved a gross margin of 48.4% in the first half of 2025, a decrease of 4.5 percentage points year-on-year [5] - The revenue forecast for 2025-2027 is adjusted to 3.207 billion, 4.640 billion, and 6.182 billion yuan, with year-on-year growth rates of 43%, 45%, and 33% respectively [8] - The adjusted net profit for the same period is projected to be 773 million, 1.150 billion, and 1.579 billion yuan, with year-on-year growth rates of 293%, 49%, and 37% respectively [8] Product and Market Analysis - The sales revenue from building block toys decreased by 46% to 13 million yuan, with a 43% drop in sales volume [3] - The online sales channel generated 108 million yuan, a year-on-year increase of 45%, accounting for 8% of total sales [4] - The company has commercialized 19 IPs and launched 925 SKUs, with 273 new SKUs contributing to 53.1% of total revenue [6]

消息面上，布鲁可发布中期业绩，上半年收入13.38亿元人民币，同比增长27.9%；母公司拥有人应占利 润2.965亿元，上年同期亏损2.58亿元；经调整净利润3.2亿元，同比增长9.6%。华泰证券指出，经调整 净利润增速慢于收入主要系模具相关成本增加及业务结构变化导致毛利率下降，同时为了配合新品推广 和区域开拓，人员扩充等使得研发和销售费用率同比提升所致。 布鲁可(00325)绩后跌超17%，截至发稿，跌13.02%，报102.2港元，成交额6.92亿港元。 该行指出，考虑到公司IP/产品推新等经营节奏波动，着眼长远加大投入，下调盈利预测，预计25-27年 经调整利润分别为7.52/10.31/13.63亿元（前值11.81/18.14/25.82亿元），经调整EPS为3.02/4.14/5.47元。 考虑到新业务处于爬坡期，前期投入较多，切换至26年估值。可比公司彭博一致预期26年20倍PE均 值，公司建立以创新为核心的布鲁可体系，竞争壁垒深厚，全人群+全价位+全球化成长路径清晰，作 为优质IP商业化平台的增长潜力和稀缺性仍然突出，给予26年30倍目标PE，目标价136港元（前值188 港币），维持"买入" ...