Investment Rating - The investment rating for the light industry manufacturing sector is "Positive" [2] Core Insights - The consumption market in 2024-2025 is showing a recovery driven by "service consumption and online retail" [9] - In Q4 2024 and Q1 2025, China's total retail sales of consumer goods reached 13.43 trillion yuan and 12.47 trillion yuan, with year-on-year growth of 3.8% and 4.6% respectively [9] - The retail sales of goods in Q1 2025 amounted to 11.06 trillion yuan, accounting for 88.7% of total retail sales, with a year-on-year increase of 7.6% [9] - Online retail sales reached 2.99 trillion yuan in Q1 2025, maintaining a growth rate of 7.6% [9] - CPI showed a "structural recovery" with a slight decline of 0.1% year-on-year in Q1 2025, while core CPI increased by 0.3% [3][12] - The performance of companies like Pop Mart and Miniso indicates a dual growth curve of "domestic quality improvement and overseas expansion" [4] Summary by Sections 1. Brand Momentum and Sustainable Growth - The consumption market is steadily recovering, with service consumption and online retail as the main growth drivers [9] - The contribution of final consumption expenditure to GDP reached 2.8 percentage points, significantly driven by the expansion of service consumption [9] 2. Performance Overview - Pop Mart achieved revenue of 13.04 billion yuan in 2024, a year-on-year increase of 106.9%, with adjusted profit rising by 185.9% to 3.4 billion yuan [4] - Miniso's overall revenue grew by 23% in 2024, with overseas market growth reaching 42% [4] - The IP operation capabilities of Pop Mart are industry-leading, driving significant revenue growth through head IPs and global expansion [14] 3. Investment Recommendations - Focus on Pop Mart, which is experiencing rapid growth both domestically and internationally, and Miniso, which shows sustained high growth overseas and steady improvement in domestic operations [5]

Summary of Zhongshou's Conference Call Company Overview - Zhongshou's overseas revenue reached RMB 272 million in 2024, accounting for 14.1% of total revenue, with significant contributions from the game "Douluo Dalu: Shrek Academy" in the Hong Kong, Macau, and Taiwan markets [1][3] - The company plans to expand its overseas business by launching "Douluo Dalu: Reverse Time" in international markets [1][3] Core Business Segments - Zhongshou's game publishing revenue for 2024 was RMB 1.665 billion, with three main business segments: game publishing, game development, and IP licensing [2] - Key games launched include "Douluo Dalu: Shrek Academy," "Doupo Cangqiong: Peak Showdown," and "Douluo Dalu: Reverse Time," all performing exceptionally well [2][15] - The company aims to launch 18 new games in 2025, focusing on high-quality IP games and innovative mini-games [2][10] Long-term Operating IP Games - Zhongshou has several long-term operating IP games, including "Xianjian Qixia Chuan," "One Piece: Bloodline," and "True Three Kingdoms: Domination," which have shown strong revenue performance [4] - "New Legend of the Condor Heroes: Iron Blood and Heart" generated RMB 260 million in its first month, while "One Piece: Bloodline" has maintained active engagement since its launch [4] Research and Development - The company invested RMB 244 million in R&D in 2024, focusing on projects like "Code: Dark Night Legend" and the open-world game "Xianjian World" [5] - "Xianjian World" was launched in early 2025, while "Code: Dark Night Legend" is expected to enter testing later in 2025 [5][13] IP Licensing Achievements - In 2024, IP licensing revenue was RMB 116 million, with Zhongshou holding complete global rights to "Xianjian Qixia Chuan" [7] - The company collaborates with partners like iQIYI and Tencent to produce series based on the IP, enhancing its market presence [8] Mini-Game Platform - The mini-game platform has lower channel costs and higher profit margins, with "Chunqiu Xuanqi" generating over RMB 100 million in its second month [17] - The company aims to deepen its development in the mini-game sector, targeting a revenue increase [17] Overseas Market Strategy - Zhongshou began its overseas business in 2021, with revenue contribution rising from less than 1% to over 10% in the first year [19] - The company plans to accelerate its overseas expansion, targeting a revenue contribution of 20% to 30% from international markets in the next three years [19][20] Future Outlook - The company is considering stock buybacks and dividends based on market conditions, with ongoing support from major shareholders [21] - The competitive landscape in the gaming market remains intense, but Zhongshou's strong IP portfolio positions it favorably [16]