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文化“活”起来,旅游“火”起来,消费“热”起来—— 解码文旅深度融合“巴蜀样本”(活力中国调研行)
Ren Min Ri Bao· 2025-10-26 22:01
Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a cultural IP that drives tourism and merchandise sales, achieving over 2 billion yuan in annual sales [2] - The introduction of immersive experiences, such as martial arts performances at Emei Mountain, enhances visitor engagement and interaction with local culture [2][3] Group 2: Consumer Experience and Engagement - The shift from "check-in" tourism to "immersive" experiences is evident, with Sichuan attracting 682 million visitors in the first half of the year, resulting in total spending of 912.50 billion yuan [3] - Diverse tourism experiences, such as culinary offerings and hands-on cultural activities, are increasingly popular among visitors, reflecting a trend towards deeper cultural interaction [3][4] Group 3: Innovative Tourism Models - The blending of tourism with agriculture and education is creating new consumer growth points, as seen in various interactive projects across Sichuan [4] - Events and performances are being leveraged to stimulate secondary consumption, with significant visitor numbers recorded during major events like the World University Games [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeletons for easier hiking and digital displays, is enhancing the visitor experience and making tourism more accessible [5][6] - Digital technologies are transforming static exhibitions into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]
王者荣耀举办十周年活动,宣布国服日活跃用户数突破1.39亿
Xin Lang Ke Ji· 2025-10-26 13:01
Core Insights - The event "Co-creation Night" for the 10th anniversary of "Honor of Kings" was held in Chengdu, revealing that the domestic daily active users surpassed 139 million and global monthly active users exceeded 260 million, indicating a new phase in the game's development and reflecting the rapid growth of China's digital cultural industry over the past decade [2][3] Group 1: Game Development and User Engagement - Since its launch in 2015, "Honor of Kings" has rapidly gained popularity, achieving over 10 million daily active users within two months of its public release and reaching 100 million daily active users in 2020 [2] - The game has become a cultural phenomenon, coinciding with the golden decade of mobile internet in China, where the number of 4G users surpassed 350 million and mobile internet traffic doubled, providing a fertile ground for mobile gaming [2] - The game has played a significant role in the popularization of esports in China, with the esports industry revenue reaching 26.3 billion yuan in 2023, of which mobile esports accounted for over 58% [3] Group 2: Cultural Integration and Content Expansion - "Honor of Kings" has explored the digital expression of traditional culture, launching over 50 traditional culture-themed skins since 2018, which have reached over 100 million users and revitalized multiple cultural heritage sites [3][4] - The IP content of "Honor of Kings" continues to expand, with new projects like "Honor of Kings World" and a 3D animated series, creating a diverse content matrix that integrates the game into daily life and serves as a cultural identity for young people [4] - The 10th anniversary celebration in Chengdu attracted over 800,000 visitors, showcasing the game's ability to stimulate local economic activity through cultural tourism integration [4][5] Group 3: Industry Leadership and Global Positioning - The success of "Honor of Kings" and other self-developed games has positioned China from being a "follower" to a "leader" in the global gaming industry, with Chinese companies holding 38 positions in the top 100 mobile game developers worldwide [5]
刘宁深入滑县浚县宣讲党的二十届四中全会精神时强调:学习好宣传好贯彻好全会精神 扎实推动经济社会高质量发展
He Nan Ri Bao· 2025-10-26 10:45
Core Points - The article discusses the visit of Liu Ning, the provincial secretary, to various enterprises and rural areas in Anyang City, focusing on the implementation of the spirit of the 20th Central Committee and the important speeches of General Secretary Xi Jinping [2][3][4]. Group 1: Economic Development - Liu Ning emphasized the importance of the 20th Central Committee meeting, which approved the "Suggestions on Formulating the 15th Five-Year Plan for National Economic and Social Development," focusing on cultivating new productive forces and building a modern industrial system [3]. - The provincial secretary highlighted the need to strengthen the real economy, promote intelligent, green, and integrated development, and enhance technological innovation to support county-level economic growth [3][5]. Group 2: Agricultural Development - Liu Ning visited Shigucun in Shixian County to inspect autumn grain planting and discussed the importance of consolidating poverty alleviation achievements and improving agricultural policies [4]. - He urged local farmers to apply the spirit of the 20th Central Committee to enhance agricultural productivity and promote rural revitalization through scientific farming practices [4]. Group 3: Cultural and Tourism Development - Liu Ning explored the integration of culture and tourism, stressing the need to stimulate cultural innovation and accelerate the development of the cultural industry [4]. - He called for the protection of cultural heritage along the Grand Canal and the use of new technologies to promote the cultural significance of the canal [4].
前三季度服务消费提质升级 “文旅融合+科技赋能”激活市场活力
Yang Shi Wang· 2025-10-26 05:39
Core Insights - The service consumption sector has been experiencing rapid growth this year, driven by new scenarios and experiences, particularly in the context of cultural and tourism integration [1][5] - Tourists are increasingly seeking immersive experiences rather than just sightseeing, as seen in attractions like the Qingming Riverside Landscape Garden in Kaifeng, where visitors engage in interactive activities [3][5] - The integration of modern technology, such as VR and large-scale projections, is enhancing service consumption experiences, with significant growth in retail sales in the cultural and leisure sectors [5][8] Group 1: Service Consumption Growth - Service retail sales increased by 5.2% year-on-year in the first three quarters, surpassing the 0.6% growth in goods retail sales [5] - The cultural and leisure service categories saw double-digit growth, indicating a shift towards new cultural tourism consumption scenarios [5] Group 2: Technological Integration - New technologies play a crucial role in service consumption, with a focus on innovation and creativity [6] - The sales of drone performances have increased by over 100% this year, with significant exports to markets in Africa and Latin America [7] - A large-scale drone show in Shenzhen featured 12,000 drones, showcasing the blend of technology and art in service experiences [8] Group 3: Cultural and Technological Fusion - The revenue of large-scale cultural and artistic enterprises and travel agencies grew by 13.3% and 9.5% year-on-year, respectively, from January to August [8] - There is a call for cultural enterprises to leverage artificial intelligence to innovate cultural products and services, enhancing quality and interaction [10]
前三季度服务消费提质升级 文旅融合+科技赋能激活市场活力
Yang Shi Wang· 2025-10-26 02:58
Core Viewpoint - The service consumption sector is experiencing rapid growth this year, driven by new scenarios and experiences, particularly in the context of cultural and tourism integration [1][8]. Group 1: Service Consumption Growth - Service retail sales increased by 5.2% year-on-year in the first three quarters, surpassing the 0.6% growth in goods retail sales during the same period [5][8]. - The cultural and recreational service categories, as well as tourism consulting and rental services, achieved double-digit growth, indicating a surge in new cultural tourism consumption scenarios [5][8]. Group 2: Innovative Experiences - Tourists are increasingly seeking immersive experiences rather than just sightseeing, as seen in the Qingming Riverside Landscape Garden in Kaifeng, where visitors can interact with performers and engage in themed dining experiences [3][5]. - Modern technologies, such as VR and large-scale 8K projection, are being utilized to create new service consumption experiences, exemplified by immersive centers in Chengdu and the stunning aurora displays in Mohe [5][8]. Group 3: Technological Integration - The demand for drone performances has surged, with sales increasing by over 100% this year, and these performances are expanding into international markets [6][10]. - Companies are innovating by combining drone light shows with projection technology, enhancing the entertainment experience and reaching over 40 countries globally [6][10]. Group 4: Cultural and Technological Fusion - The integration of culture and technology is enhancing consumer experiences, with significant revenue growth reported in the cultural arts and travel service sectors, at 13.3% and 9.5% respectively from January to August [8][11]. - Encouragement for cultural enterprises to adopt artificial intelligence and innovate in cultural product offerings is emphasized to improve quality and service [11].
文化中国行 | 雁山风雅漫新韵
Guang Xi Ri Bao· 2025-10-26 02:49
Core Insights - The article highlights the revitalization of the Yanshan Garden in Guilin, showcasing its historical significance and cultural heritage as a site of education and artistic inspiration in modern Chinese history [1][2][3][4] Historical Significance - Yanshan Garden was a gathering place for intellectuals and a site for educational institutions, including Guangxi University and others during the 20th century [2] - The garden has been associated with notable figures such as Sun Yat-sen and Qi Baishi, reflecting its role in the cultural and educational development of the region [2] Restoration Efforts - Following a period of neglect, the garden underwent significant restoration starting in September 2024, with a focus on preserving its historical features and enhancing its natural beauty [3] - The restoration aims to maintain the garden's original aesthetics while ensuring that every element contributes to the overall landscape [3] Cultural Activities - The management company has introduced various cultural activities to transform Yanshan Garden into an immersive experience, including themed events and traditional cultural showcases [4] - Events such as the "Lingnan Garden: Dialogue Between Ancient and Modern" and the "Duanwu Elegant Gathering" highlight the garden's commitment to cultural heritage and community engagement [4] Tourism Development - Yanshan Garden is positioned as a cultural landmark and a popular destination for tourists, contributing to Guilin's goal of becoming a world-class tourist city [4]
“齐白石在山东”文旅融合创新项目启动
Da Zhong Ri Bao· 2025-10-26 01:20
Core Viewpoint - The "Qi Baishi in Shandong" cultural tourism integration project has officially launched, aiming to provide a new cultural experience through exhibitions and various artistic activities across six cities in Shandong [1] Group 1: Project Overview - The project starts from the Qi Baishi Former Residence Memorial Hall in Beijing and will travel through six cities: Jinan, Qingdao, Zibo, Yantai, Tai'an, and Liaocheng, showcasing Qi Baishi's artistic heritage [1] - The project is a collaboration between the Beijing Fine Art Academy and the Shandong Art Museum, focusing on promoting Qi Baishi's artistic legacy and the cultural tourism appeal of the Shandong region [1] Group 2: Key Activities - A core activity of the project is the "Learning from Me - Qi Baishi and His Shandong Disciples" art exhibition, set to open on December 22 at the Shandong Art Museum, featuring over a hundred works by Qi Baishi and his disciples [1] - Special exhibitions dedicated to Qi Baishi's disciples, including notable artists like Li Kucan, Wang Xuetao, Xu Linlu, and Cui Zifan, will also be held simultaneously in various museums across Shandong [1] - The project will include artistic markets and creative dining experiences to enhance visitor engagement [1]
文化赋能:中国古都在赓续文脉中传承发展
Xin Hua She· 2025-10-25 13:18
Core Insights - The event "World Mayors Dialogue in Zhengzhou" highlighted the integration of cultural heritage protection with urban development, showcasing Zhengzhou's unique approach to preserving historical memory while promoting modernization [1][6] - The transformation of the Fuminli district exemplifies the successful blend of ancient culture and modern urban life, attracting significant tourist traffic and revenue [2] - International guests expressed admiration for Zhengzhou's ability to modernize while respecting its historical roots, indicating a potential model for other cities [5][6] Group 1: Event Overview - The "World Mayors Dialogue in Zhengzhou" took place from October 22 to 25, gathering around 300 participants from various countries to discuss topics like cultural tourism integration and urban renewal [1] - The event featured visits to significant cultural sites, allowing attendees to experience Zhengzhou's rich history and modern developments firsthand [3][4] Group 2: Cultural and Economic Impact - The Fuminli district, once a dilapidated area, has been revitalized through micro-renovations, resulting in 429,800 visitors and generating 6.896 million yuan in tourism revenue during the recent holidays [2] - The event facilitated the signing of friendship agreements between Zhengzhou and cities from Spain, Ghana, Indonesia, and New Zealand, laying the groundwork for future collaborations [6] - The integration of modern technology in showcasing traditional culture has created numerous tourism-related job opportunities and contributed to economic growth in Zhengzhou [6]
城入水 水绕城
Core Viewpoint - The 2025 Beijing Great Wall Cultural Festival held in Huanghuacheng Water Great Wall aims to transform the static display of Great Wall culture into a dynamic experience through cultural integration, tourism consumption, international communication, and regional collaboration [1] Group 1: Event Overview - The event is themed "Between Cloud and Water, An Appointment with the Great Wall" and consists of two main sections: a cultural gala and a Great Wall lifestyle market [1] - The cultural gala features various art forms including original dance, traditional Chinese music performances, and poetry, with participation from both Chinese and British singers [1] - The Great Wall lifestyle market offers a one-stop immersive micro-tourism experience, combining food markets, cultural exhibitions, family educational activities, and daily performances [1] Group 2: Economic Impact - During the event, Beijing's Huairou District introduced multiple consumer promotion measures covering accommodation, scenic spots, and dining [1] - Special projects and joint ticket discounts for attractions like Hongluo Temple, Yanqi Lake, and Qinglong Gorge were launched, creating a "ticket root economy" effect to enhance visitor experience [1]
优化供给呵护出游热
Jing Ji Ri Bao· 2025-10-23 21:42
Core Insights - Domestic tourism in China has shown significant growth, with 4.998 billion trips taken by residents in the first three quarters, an increase of 761 million trips or 18.0% year-on-year [1] - Urban residents accounted for 3.789 billion trips, reflecting a 15.9% increase, while rural residents made 1.209 billion trips, marking a 25.0% increase [1] - The robust performance of the tourism market has positively impacted related industries such as transportation, dining, and accommodation, serving as a crucial driver for domestic demand growth [1] Industry Development - There is a call for continued integration of culture and tourism to foster new consumption growth points [1] - Relevant authorities are encouraged to enhance market regulation and financial support, improve rural tourism infrastructure, and unlock rural consumption potential [1] - Companies are advised to leverage digital technologies to develop smart tourism products and create new business models that integrate culture and tourism [1] Regional Strategies - Local governments should adopt tailored approaches to explore unique cultural resources and develop differentiated tourism projects [1] - The focus should be on enhancing the quality of offerings to improve visitor experiences and create lasting appeal [1]