文旅融合

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活动串珠 流量聚光 服务添暖 宜宾探索“文旅+”绘就文旅融合新篇章
Si Chuan Ri Bao· 2025-06-17 07:30
李庄古镇演艺活动。 长江首城,烟火正盛。 2024年,宜宾以9738万人次游客接待量、898亿元旅游收入的亮眼答卷,书写着文旅融合的生动注脚。这份成 绩背后,是宜宾以"文旅+"推动文旅产业融合发展的不断探索——"文旅+活动"串起全域精彩,"文旅+流量"撬动传 播声浪,"文旅+服务"焕新游客体验。 从2025年春节"非遗国潮嘉年华"的老戏新唱到全矩阵社交媒体平台的"破圈"传播,从"一县一月"的本地热潮 到"引客入宜"的跨省联动,从"三免"政策的惠民温度到智慧服务的细节考量,宜宾正以"加法思维"激活文旅新动 能,让"万事皆宜 天下为宾"成为宜宾文旅的真实写照。 文旅+活动 多元场景激活全域消费新动能 从依托山水之利的"借势而为",到主动策划重点活动的"造势而兴",宜宾文旅正书写从"假日借势"到"活动造 流"的升级篇章。 2025年"五一"假期,宜宾A级景区累计接待游客150.36万人次、同比增长10.81%,实现门票收入1509.1万元、 同比增长4.68%。数据背后,是宜宾"文旅+活动"策略的持续发力——从2025年重大节日的"流量密码"到区(县) 月度的"热度串联",再到品牌IP的"长效引擎",宜宾正以活动为 ...
壮乡甜蜜,夏日速递!百色芒果(田阳)6月20日起陆续上市
Nan Fang Nong Cun Bao· 2025-06-17 04:36
Core Viewpoint - The article highlights the upcoming harvest and market launch of various mango varieties from Tianyang, Baise, Guangxi, emphasizing the region's unique agricultural advantages and the growing national demand for its mango products [5][7][19]. Group 1: Mango Harvest and Launch - The early-ripening varieties of Baise mangoes, including Tainong No. 1 and Guifei mango, will start to be available from June 20, 2023 [7][36]. - The harvest schedule for 2025 includes specific dates for various mango varieties, with Tainong No. 1 available from June 25 and Guifei mango from June 27 [36][38]. Group 2: Agricultural Advantages - The unique geographical location of Baise, situated on the Tropic of Cancer, provides ample sunlight and suitable temperatures, allowing for high sugar accumulation in the mangoes [9][10]. - The region's diverse mango varieties, such as Tainong No. 1 and Jinhwang mango, offer a range of flavors and textures, enhancing their appeal in the market [10][11]. Group 3: Market Expansion and Economic Impact - In 2024, over 30 enterprises from Tianyang will actively promote their products in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, aiming to expand their market presence [17][18]. - A successful partnership between 23 Tianyang agricultural enterprises and 25 eastern merchants resulted in over 100 million yuan in orders, establishing a solid market foundation for the region's mangoes [20][21]. Group 4: Tourism and Local Economy - The Baise mango industry is contributing to local agricultural tourism, with a 200,000-acre eco-tourism area becoming a popular destination for visitors [24][25]. - The region is developing a unique industrial tourism model, allowing visitors to engage in educational activities related to mango cultivation and processing [27][29].
来雅安,感受大熊猫式“漫生活”
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Ya'an is positioning itself as a significant cultural tourism destination centered around the giant panda, leveraging its unique ecological and cultural resources to attract global tourists and enhance the local economy [6][7][8]. Group 1: Cultural Tourism Development - Ya'an is tasked with building a world-class giant panda cultural tourism destination, aiming to provide immersive experiences that reflect the "panda lifestyle" [6][7]. - The city has a forest coverage rate of 69.42%, making it an ideal location for health and wellness tourism, with plans to promote local specialties like tea and fish [6][8]. - In 2024, Ya'an will host the Sichuan Provincial Cultural and Tourism Development Conference, indicating a strategic push for high-quality development in the cultural tourism sector [6][8]. Group 2: Key Cultural Tourism Icons - Ya'an is developing four major cultural tourism icons: the world giant panda cultural tourism destination, the world tea culture tourism destination, the most beautiful National Highway 318 travel destination, and the mountain leisure vacation destination around Gongga Mountain [7][8]. - The city is enhancing its cultural tourism offerings by revitalizing existing resources and fostering the growth of tourism-related businesses [7][8]. Group 3: Panda and Tea Integration - The giant panda "Xiangxiang" has significantly boosted inbound tourism, with promotional activities showcasing the panda culture and its integration with local tea culture [8][9]. - Ya'an is establishing itself as a leading city for panda cultural education, with numerous research and educational programs centered around giant pandas [8][9]. Group 4: Infrastructure and Service Enhancements - The local government is investing nearly 100 million yuan annually to improve tourism infrastructure and services, ensuring a high-quality visitor experience [15][16]. - New attractions and facilities, such as the aerial bridge in Bifengxia Scenic Area and various themed accommodations, are being developed to enhance the overall tourism experience [15][16]. Group 5: Diverse Tourism Offerings - Ya'an is diversifying its tourism offerings by promoting heritage tourism, urban tourism, rural tourism, and low-altitude tourism, creating a multi-faceted tourism landscape [7][8][12]. - The city is also focusing on night economy initiatives and low-altitude tourism, with new flight routes and immersive experiences being introduced [13][14]. Group 6: Recognition and Branding - Ya'an has received multiple national-level honors for its tourism services and cultural initiatives, enhancing its brand recognition in the tourism sector [16][17]. - The city is actively promoting local culinary experiences and cultural products, further establishing its unique identity in the tourism market [16][17].
南充:文旅项目启新章 幸福产业入画来
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Nanchong is implementing a "Cultural Tourism Prosperity" strategy to leverage its rich cultural resources and enhance economic development through tourism integration [5][6][7]. Group 1: Cultural and Tourism Resources - Nanchong boasts 224,900 cultural tourism resources, including 49 national and provincial intangible cultural heritage projects, 2 national 5A scenic spots, and 10 national 4A scenic spots, positioning it among the top in the province for tourism revenue and visitor numbers [6]. - The city aims to transform from a cultural tourism resource hub to a strong cultural tourism industry by accelerating the construction of a demonstration area for Sichuan's unique cultural tourism [6][7]. Group 2: Strategic Initiatives - The city is focusing on three main strategies: revitalizing traditional culture, integrating cultural and tourism sectors, and enhancing the overall vibrancy of Nanchong's cultural tourism [6][7]. - A comprehensive action plan for upgrading the cultural tourism industry has been initiated, targeting the six elements of tourism: dining, accommodation, transportation, sightseeing, shopping, and entertainment [7][9]. Group 3: Project Development - Nanchong has implemented 83 key cultural tourism projects since 2023, with an annual investment exceeding 10 billion yuan, ranking second in the province for three consecutive years [9][10]. - Upcoming major projects include the Liuhe Silk Culture Industrial Park and the Three Kingdoms Cultural Tourism City, which are expected to further stimulate the cultural tourism sector [10]. Group 4: Innovative Integration - The integration of cultural tourism with technology, agriculture, and industry is being explored to create diverse experiences and enhance rural consumption [11][12]. - Seasonal performances and cultural events are being developed to attract visitors and promote local heritage, such as the "Four Seasons Qinghui" performance that showcases local history and culture [12][13]. Group 5: Branding and IP Development - The successful application for UNESCO heritage status for the Spring Festival is anticipated to enhance cultural recognition and attract global tourists to Nanchong [14]. - Nanchong is revitalizing its silk culture and red tourism, creating a distinctive brand identity that highlights its historical significance and cultural richness [15][16].
广安市:做足做好融合文章 加快建设重庆都市圈北部文旅副中心
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Guang'an is actively integrating into the Bashu cultural tourism corridor, focusing on developing its cultural tourism industry and enhancing its appeal as a tourist destination through various projects and initiatives [6][7][8]. Group 1: Project Developments - The Xixi River Canyon Park project is under construction, featuring three main scenic themes, including the "Wangjiang Yigu" which aims to preserve historical memories and create a trendy tourist destination [6]. - Guang'an plans to receive 31 million tourists and achieve a tourism revenue of 32.689 billion yuan in 2024, reflecting a year-on-year growth of 7.01% and 34.60% respectively [6]. - During the recent "May Day" holiday, 37 major scenic spots received 1.3349 million visitors, marking a 44.48% increase year-on-year [6]. Group 2: Cultural Tourism Strategy - Guang'an is positioned as the northern cultural tourism sub-center of the Chongqing metropolitan area, supported by various policy documents aimed at high-quality development of the cultural tourism industry [7]. - The city emphasizes the integration of culture and tourism, focusing on three key themes: "Xiaoping's Hometown Tour," "Living on Huaying Mountain," and "Jialing River Tour" [7][8]. Group 3: Infrastructure and Experience Enhancement - The city is enhancing its core tourism areas, including the renovation of the Deng Xiaoping Memorial Hall and the establishment of the Guang'an Jianchuan Museum cluster [8]. - The Huaying Mountain Sunlight Plateau Health Resort and other key projects are being developed to attract high-end tourism and leisure activities [8]. Group 4: Community Engagement and Events - The "Chuan City" commercial area is bustling with activity, featuring diverse dining options and entertainment, contributing to the local economy [10][11]. - The annual Dragon Boat Festival events in Wusheng County attracted nearly 120,000 attendees, generating over 200 million yuan in local consumption [15]. Group 5: Cultural Heritage and Innovation - Guang'an is committed to revitalizing its cultural heritage through various initiatives, including the promotion of red tourism and the integration of traditional arts into modern tourism [14][15]. - The city is enhancing its cultural offerings with new exhibitions and performances, such as the original play "Ordinary Heroes," which has gained significant audience engagement [14].
推动文旅融合惊艳“出圈” 自贡加快打造独具特色的世界文旅名城
Si Chuan Ri Bao· 2025-06-17 03:37
Core Insights - The article highlights the cultural and tourism development of Zigong, showcasing its achievements in cultural exports and tourism growth, particularly through the promotion of its unique cultural assets like the Dinosaur Museum and the Lantern Festival [10][12][19]. Cultural and Tourism Development - Zigong has successfully hosted 42 overseas lantern projects in 13 countries, generating cultural exports worth approximately $15.7 million from January to April this year [12] - The city has been recognized as a national cultural export base and has developed a cultural export industry cluster that serves the Sichuan-Chongqing region [12] - The 31st Zigong International Dinosaur Lantern Festival attracted 2.0873 million visitors, marking a 61.43% increase year-on-year, and generated a revenue of 236 million yuan, a 43.9% increase [17] Cultural Heritage and Preservation - The restoration of the Huanhou Palace, a key cultural heritage site, is set to be completed by the end of 2023, aiming to create a museum focused on the history of Zigong's salt industry [15] - Zigong is implementing a three-year action plan for the restoration and protection of cultural heritage buildings, including 12 sites [15] Integration of Culture and Technology - The city is exploring the integration of drone technology and low-altitude tourism to enhance cultural experiences, with successful routes already established [16] - Digital projects are being developed to enhance visitor engagement at cultural sites, including the Dinosaur Museum and the Salt History Museum [16] Future Goals and Strategies - Zigong aims to become a world-renowned cultural tourism city by 2030, targeting a cultural industry value exceeding 10 billion yuan and tourism visits surpassing 83 million [19] - The city is focusing on enhancing service quality in tourism and developing new tourism formats, including rural tourism and event tourism [18]
“康养”理念首倡地攀枝花:奋力推动文旅融合高质量发展
Si Chuan Ri Bao· 2025-06-17 03:37
Core Viewpoint - Panzhihua is transforming from an industrial city to a vibrant cultural and tourism destination, focusing on high-quality development through the integration of culture and tourism, aiming to become an "international sunshine health tourism destination" [5][7][13]. Group 1: Cultural and Tourism Integration - Panzhihua is actively promoting the integration of culture and tourism, showcasing its unique cultural heritage and natural beauty through various events and activities [5][6]. - The city has successfully attracted 500,000 health tourism visitors annually, highlighting its appeal as a winter retreat and a hub for professional sports training [8][9]. - The introduction of innovative tourism concepts, such as the "six degrees of endowment," has facilitated the transformation of local resources into tourism products, enhancing the overall visitor experience [7][9]. Group 2: Long-term Development Strategy - Panzhihua has established a long-term commitment to developing its health tourism sector, initiating the "South-North Dialogue" model to foster collaboration and knowledge sharing within the industry [8][9]. - The city aims to enhance its health tourism industry through a comprehensive approach that includes full-scale layout, seasonal development, and all-age services, targeting a significant upgrade by 2027 [9][10]. - The focus on project-driven development will see the construction of key tourism and wellness facilities, including hot spring resorts and cultural heritage sites [9][10]. Group 3: Diverse Tourism Offerings - Panzhihua is diversifying its tourism offerings by integrating sports, agriculture, industry, and traditional medicine into its tourism strategy, creating a multifaceted experience for visitors [10][11]. - The city has developed various tourism routes that highlight its industrial history, agricultural practices, and cultural heritage, attracting a wide range of tourists [11][12]. - The rise of social media has significantly boosted Panzhihua's visibility as a travel destination, with discussions around its unique attractions reaching millions [10]. Group 4: Economic Impact and Community Engagement - The transformation of Panzhihua has led to increased economic activity, with local markets and businesses thriving due to the influx of tourists [13][14]. - Community involvement in tourism development has been emphasized, with local residents actively participating in the creation of tourism experiences and offerings [9][16]. - The city has successfully hosted large-scale events and festivals, further enhancing its reputation as a vibrant tourist destination and contributing to local economic growth [14][15].
不忘英雄名 聚力谋振兴(地名中的抗战记忆)
Ren Min Ri Bao· 2025-06-16 22:13
2022年以来,借助"全国红色美丽村庄建设"的机遇,绍文乡建成教育基地、文化广场等,推动农文旅融 合发展,串联起"教育基地—蔬果采摘—积分食堂"旅游链,带动村集体经济和村民"双增收"。 近年来,村子还发展起"坑塘经济",7处坑塘通过"水稻、莲藕种植+鱼、蟹养殖"的种养结合新模式,变 身村集体经济"聚宝盆"。同时村子还引进大米加工等项目,不断延伸产业链条。 田绍文像。 富裕县委宣传部供图 "1907年,田绍文出生于辽宁兴城的一个贫苦家庭。24岁那年,'九一八'的炮声震醒了他。当年10月, 他离开家乡,跟着舅父,参加武装抗日……" 在黑龙江省齐齐哈尔市富裕县绍文乡绍文村,游客们换上东北抗联的军服,走进绍文革命老区红色教育 基地的展馆,穿行在满墙的史料和老照片之间,听讲解员讲述田绍文和东北抗联的战斗故事。 1931年投身抗日后,田绍文参加百余次作战,英勇无畏,冲锋在前。直取三义庙、奇袭黄土坎、偷袭曲 家店、合围大孤山、血战红花岭……1937年,30岁的田绍文加入东北抗联时,因战斗经验丰富,被任命 为15人小队队长,在富裕、依安、讷河一带执行重要任务。 1941年,田绍文在一次敌我力量悬殊的战斗中失利,他不得已化名为 ...
从“了解难”到“想定居”,四川入境游释放强“引力”丨文旅深融合 万千新气象
Sou Hu Cai Jing· 2025-06-16 16:26
Core Viewpoint - The inbound tourism market in Sichuan is experiencing significant growth in 2025, driven by supportive policies and innovative measures that enhance visitor experiences and attract international tourists [1][14]. Group 1: Visitor Experience Enhancements - Sichuan's tourism sector has implemented various measures to improve the visitor experience, including innovative ticketing systems and multilingual services to address common challenges faced by international tourists [4][6]. - The Jiuzhaigou scenic area reported a record 383,000 inbound visitors in 2024, a 286% increase year-on-year, with over 180,000 visitors recorded by early June 2025, reflecting a 74% growth [5]. - The Qingcheng Mountain-Dujiangyan scenic area launched a dedicated ticket booking platform supporting 41 currencies, enhancing the payment experience for foreign tourists [6]. Group 2: Product and Service Innovations - Sichuan is continuously innovating its tourism offerings, introducing new experiences and services, such as tax refund points for international shoppers and unique night tours in the Xiling Snow Mountain area [10]. - The Wuhou Shrine scenic area has established a visitor center providing essential services and payment assistance, ensuring a comfortable experience for international guests [8]. - Collaborative efforts with international travel agencies aim to expand the European market, particularly through partnerships with well-known European tourism organizations [10]. Group 3: Policy Support and Market Growth - Sichuan has introduced a series of incentive policies to boost inbound tourism, resulting in record visitor numbers across various scenic spots [13][14]. - In 2024, Sichuan received 229.3 million inbound tourists, with Chengdu alone welcoming 1.14 million foreign visitors, marking a 190% increase [13]. - The provincial government has outlined a comprehensive action plan for 2025-2027 to enhance international tourism services, improve accessibility, and promote Sichuan's unique cultural and natural resources [14].
焦点访谈|因地制宜 各地菜市场如何焕新?
Yang Shi Wang· 2025-06-16 13:29
Core Viewpoint - The transformation of traditional vegetable markets into vibrant community spaces reflects changing consumer expectations and government initiatives aimed at enhancing local economies and cultural experiences [5][21][27] Group 1: Market Transformation - Recent years have seen a significant upgrade in vegetable markets across the country, driven by government policies responding to public demand and aimed at stimulating market consumption [5][21] - The renovation of markets includes both physical improvements and enhancements in product quality and service, such as the introduction of organic vegetables and cultural performances [7][11] - The integration of technology, such as smart management systems and QR code scanning for product information, has revitalized traditional markets, making them more efficient and consumer-friendly [11][13] Group 2: Cultural Integration - Markets are increasingly becoming venues for cultural experiences, with performances and local art attracting younger consumers and enhancing the overall shopping experience [3][4] - The case of the Zhuangxin Market in Kunming illustrates how local cultural resources and tourism can be combined to create a unique shopping environment that appeals to both residents and tourists [15][17] - Efforts to maintain the essential function of markets as providers of daily necessities while also offering cultural and experiential elements are crucial for their success [19][21] Group 3: Economic Impact - The transformation of markets is not only about improving consumer experience but also about creating job opportunities and boosting local economies by supporting local farmers and vendors [9][25] - The collaboration between market operators and local educational institutions to provide training and cultural education for vendors is fostering a new generation of entrepreneurs [23][25] - The ongoing evolution of markets reflects broader trends in consumer behavior, where there is a growing demand for diverse experiences and quality products [27]