转自：北京日报客户端 岁末年初，河北涿州全域文旅热力绽放，永济公园、三义宫、清行宫、辽塔文化园等多个景区同步以新 面貌迎客。其中，以"国潮传薪火，相约永济园"为核心主题的涿州通会灯市多彩嘉年华——"流光溢彩 跨新年"特色活动惊艳登场。万千非遗彩灯与多元展演点亮夜空，叠加各大景区的主题活动，为八方游 客打造了一场兼具传统韵味与现代活力的跨年盛宴，吸引大批京津游客慕名而至，尽显环京地区文旅融 合的新魅力。 2025年12月31日晚，暮色初垂，涿州永济公园内游人如织，笑语声、欢笑声交织成热闹的乐章。在这 里，涿州通会灯市的非遗展演现场更是人气鼎盛。作为活动的核心亮点，自贡非遗彩灯次第点亮，将园 区化作流光溢彩的灯海星河。随着匠人挥勺扬臂，高温铁水骤然划破夜空，化作漫天金花倾泻而下，时 而如星河璀璨流淌，时而似星火燎原蔓延，耀眼光芒映亮每一张惊喜的脸庞，现场欢呼与掌声此起彼 伏、经久不息。同步上演的仙女撒花表演更添浪漫意境，身着绮丽华服的表演者轻盈穿梭于灯海之中， 漫天花瓣随风飘落，与璀璨灯火相映成趣，让游客沉浸式感受传统民俗与现代光影融合的独特魅力。 2025年12 2025年12 月31日，在河北省涿州市"通会灯 ...

中新社湖北荆州1月1日电 (记者 梁婷)湖北荆州城墙考古遗址展示馆2026年1月1日正式建成开放，系统 展示唐代至清代荆州城墙演变历程，阐释中国南方砖城墙千余年的发展脉络，实证荆州城墙是中国考古 发现持续使用时间最长的砖城墙。 该馆建在荆州城墙11号马面考古发掘现场。11号马面位于荆州城墙北段东侧。2019年至2022年，为做好 荆州城墙保护修缮展示工作，经中国国家文物局批准，荆州博物馆对其进行考古发掘，城墙剖面清晰揭 示城墙的内部堆积层次和建筑结构。 荆州市文化和旅游局局长杨帆表示，荆州城墙11号马面堪称一部"活的城墙建造史"。考古遗址展示馆建 成开放，是推动考古成果转化、促进文旅融合的重要实践。 湖北荆州是首批国家历史文化名城，享有"楚国古都，三国名城"美誉。荆州城墙作为荆州古城的标志性 建筑，历史悠久，保存完好，被誉为"南国完璧"。(完) 2026年1月 1日，湖北荆州城墙考古遗址展示馆系统展示唐代至清代荆州城墙演变历程。吴淘淘 摄 考古发掘项目负责人田勇介绍，这段城墙最初为唐代土垣，五代墙体是最早砖砌结构，标志着城垣建材 与技术的重大转变，宋代增筑夯土护坡，明代改为砖石外包，清代延续使用，这一完整序列 ...

Core Viewpoint - The project in Gaocheng District, Shijiazhuang City, aims to create a large-scale immersive interactive cultural tourism experience centered around "intangible cultural heritage stories + palace culture" during the 2026 New Year to May Day holiday period [1][12] Group 1: Project Overview - The project will integrate the intangible cultural heritage resources of Geng Village, known as "China's First Story Village," with Gaocheng's palace lanterns, palace noodles, and palace wine [1] - It will offer a one-stop cultural tourism experience through scenario performances, interactive tasks, and themed consumption [1] Group 2: Thematic Activities - The project will feature a theme of "The Twelve Hours of Palace People" for the Spring Festival, covering multiple key holidays such as New Year, Spring Festival, Lantern Festival, and May Day [3] - Visitors can role-play as "palace people" and complete main and side tasks guided by professional NPCs, including collecting "Five Palace Treasures" and engaging in adapted classic stories from Geng Village [3] Group 3: Cultural Experience - The project will include various palace culture experience activities, such as learning lantern-making techniques, experiencing noodle-pulling craftsmanship, and enjoying traditional drum performances and rituals [5] - Special nighttime events like "Night Light Storytelling" and lantern garden tours will create a fantastical atmosphere [5] Group 4: Business Model - The project will conduct layered招商 (investment attraction) targeting various sectors, including intangible cultural heritage workshops, themed dining, Hanfu makeup, and cultural retail [7] - A "joint venture point deduction" cooperation model will be adopted, with unified visual packaging and integrated marketing for the street area [7] Group 5: Marketing Strategy - Promotion will leverage platforms like Douyin and Xiaohongshu to initiate topic challenges, along with influencer testing, live streaming, and media coverage for ongoing publicity [10] - Post-event, there will be efforts for IP incubation and content accumulation to transition Geng Village stories and palace culture into regular cultural tourism products [10] Group 6: Economic Impact - The project aims to innovate through cultural tourism integration, transforming Gaocheng District's rich intangible cultural heritage into attractive tourism products, thereby promoting local cultural tourism industry upgrades and rural revitalization [12]

Group 1: New Year Celebrations and Activities - The New Year celebrations in various regions, including Langfang, Fujian, and Zhejiang, featured immersive experiences and cultural activities, attracting thousands of visitors [1][4][8] - In Langfang, a New Year's Eve event combined immersive theater, blessings, and youth festivities, drawing over ten thousand tourists [1] - Fujian's Yongchun created a winter field park utilizing idle farmland post-harvest, attracting families and children for interactive experiences [4] Group 2: Cultural and Economic Impact - Langfang launched the "Chinese New Year · Langfang Flavor" series of cultural activities to stimulate holiday consumption through various dimensions [4] - In Zhejiang's Chiaohsi, a folk culture week attracted visitors with traditional performances and a food market featuring local delicacies, expecting over 600,000 visitors and generating over 50 million yuan in consumption [10] - In Jiangsu, movie-themed New Year activities, including ticket promotions and themed markets, significantly increased cinema attendance, with a reported box office of over 19.72 million yuan on December 31, 2025 [20]

Core Insights - The New Year's Day holiday in Jinan featured over a hundred cultural and tourism activities, creating a vibrant and safe atmosphere for citizens and tourists [1] - Key tourist attractions received approximately 409,500 visitors, generating revenue of 15.07 million yuan by January 1, 2026 [1] Group 1: Diverse Product Supply - Jinan's tourist spots and unique streets launched a series of engaging and rich experiential activities, effectively stimulating market vitality [2] - Notable events included a music party at Jinan Sunac Cultural Tourism City, extended hours at Jinan Fantawild, and interactive experiences at Ming Shui Ancient City, catering to various customer segments [2] Group 2: Prominent Ice and Snow Theme - Ice and snow tourism emerged as a popular trend during the holiday, with attractions offering unique experiences centered around a "romantic ice and snow season" [4] - Activities included professional skiing and fun competitions at Jinxiang Mountain Ski Resort, and immersive experiences at Jiuru Mountain Resort and Red Leaf Valley Ice Waterfall Festival [4] Group 3: Rich Cultural Activities - Jinan's cultural venues organized a series of themed events to meet the spiritual and cultural needs of citizens [7] - Highlights included exhibitions at the Shandong Art Museum and Jinan Museum, as well as a New Year intangible cultural heritage garden party, contributing to a festive cultural atmosphere [7]

中新网巴彦淖尔1月1日电 (记者 张林虎)元旦当天，内蒙古自治区巴彦淖尔市乌拉特后旗阳山生态广场 张灯结彩，人声鼎沸，一场集民俗展演、竞技赛事、美食展销、文化品鉴于一体的巴彦淖尔"渡·阴 山"冬季文旅活动暨乌拉特后旗迎新年·骆驼文化那达慕在此启幕，各地游客在阴山脚下欢喜迎新年。 慕上的赛驼比赛。侯旭佳 摄 图为越野 拉力赛发车现场。杜春 摄 "为了参加拉力赛，我早早地做好了充分准备。乌拉特后旗天然的赛道，为赛车手提供了展示技艺的绝 佳舞台。"来自呼和浩特市的赛车手韩冰说。 乌拉特后旗被誉为"中国戈壁红驼之乡"，是戈壁红驼的集中产地，在长期的历史发展中形成了底蕴深 厚、独具魅力的戈壁红驼文化，各项驼类赛事自然而然成为那达慕的"硬核看点"。 威武霸气的越野车队、步伐沉稳的红驼队列、精神抖擞的骏马方阵依次缓缓前行，当地民众身着民族服 饰，面带笑容，向观众致意，引来阵阵欢呼。随后的民俗表演中，大型马头琴歌舞《盛世欢歌赞吉祥》 率先登场，舞姿舒展，传递出对新年的期盼；《驼峰上的角逐》《烈焰红驼》等节目则以灵动舞步，展 现出骆驼文化的独特魅力与戈壁红驼的坚韧形象。 "各就位——出发！"随着发令声落下，赛车引擎的咆哮与骆驼 ...

Group 1 - The Shanghai cultural and tourism market operated smoothly during the New Year's Day holiday, with a total of 2.7053 million visitors received on the first day [1] - The average hotel occupancy rate in Shanghai reached 75% during the holiday period [1] - A total of 120 New Year's tourism routes were launched, covering various themes such as "Shanghai Style Jiangnan," "Silver-haired Leisure," "Joyful Family," and "Trendy Shopping" [1] Group 2 - The main venue for the New Year activities in Shanghai was centered around the riverside in Xuhui, featuring a panoramic experience with water and land activities [2] - Various events were organized, including a New Year concert, cultural showcases, and traditional customs like the climbing activity at Sheshan [2] - Major attractions like Shanghai Disneyland and Shanghai Haichang Ocean Park introduced special themed events to enhance visitor experiences during the holiday [2]

Core Viewpoint - The opening of Changchun Wanda Jiahu and Wanda Meihua dual-brand hotels marks a significant step in Wanda Hotels and Resorts' strategy in Jilin Province, integrating the "ice and snow + city" dual-driven approach into practice [1] Group 1: Hotel Features and Offerings - The two hotels offer a total of 290 rooms, with Wanda Jiahu focusing on high-end business and banquet markets, featuring a nearly 900 square meter column-free banquet hall and comprehensive leisure facilities [3] - Wanda Meihua creates a trendy space that combines lobby, coffee, retail, and social areas, with smart room configurations and high-quality hardware to meet the needs of young travelers [3] - Both brands complement each other in functionality and style, contributing to a new urban hub that enhances Changchun's urban renewal and consumption upgrade [3] Group 2: Regional Development Integration - Wanda Hotels and Resorts' development in Jilin Province aligns closely with the cultural context and development rhythm of the city, having established a series of high-end hotels since 2016 [5] - The new dual-brand hotel in Changchun is strategically located in a government and business hub, enhancing regional service capabilities and consumer experiences [8] - Future plans include a hotel cluster in Yongchun Modern Pharmaceutical City, set to be completed by 2027, which will further expand service boundaries and cater to the pharmaceutical industry and exhibition activities [8] Group 3: Ice and Snow Economic Integration - Jilin Province, as a key origin of ice and snow sports in China, provides unique resources for developing an ice and snow economic ecosystem that integrates outdoor skiing and urban consumption [9] - Wanda Hotels and Resorts leverages its integrated development and operational capabilities to establish a comprehensive tourism and leisure service model, exemplified by successful projects like Changbai Mountain and Changchun ski resorts [13] - The synergy between various projects creates a "1-3 hour ice and snow lifestyle circle" in Jilin Province, catering to both professional athletes and general consumers [14]

Core Viewpoint - The article highlights the transformation of Xinjiang's winter tourism, showcasing the region's rich ice and snow resources that are now attracting a growing number of visitors and boosting local economies through various winter sports and cultural experiences [1][10]. Group 1: Tourism Growth and Activities - The Altay region, known as the "origin of human skiing," has become a favorite for skiing enthusiasts, with over 770,000 visitors recorded since the 2025-2026 snow season due to promotional activities like "free skiing with flight tickets" [2]. - The Narat scenic area has seen a significant increase in winter tourism, with 11,000 visitors from December 20 to 23, marking a 171.99% year-on-year growth [8]. - The integration of various activities, such as skiing, cultural experiences, and local cuisine, is creating a "winter micro-vacation" model that enhances visitor engagement and spending [7]. Group 2: Cultural and Local Experiences - Visitors to the Qinggeli Wolf Mountain International Ski Resort can engage in unique cultural experiences, such as feeding wolves and watching traditional performances, which enrich the overall tourism experience [5]. - The traditional craftsmanship of making fur skis is gaining popularity, with local artisans reporting daily incomes of over 500 yuan from tourists purchasing handmade products [6]. - The promotion of horse culture in the city of Zhaosu is becoming a key driver for winter tourism, with activities like "watching horses in the snow" attracting significant interest from visitors [6]. Group 3: Economic Impact - The winter tourism boom is positively impacting local economies, with the Banfangou Town strawberry picking garden extending its hours to accommodate ski visitors, achieving weekend sales of up to 80,000 yuan [7]. - The Bozhou Hot Spring County has seen a 100.91% increase in visitors and a 191.58% increase in total spending from November 1 to December 27, indicating a strong demand for "ice and snow + health" tourism products [10]. - The overall strategy of transforming seasonal tourism into year-round engagement is evident, with various regions in Xinjiang leveraging their unique offerings to attract and retain visitors [12].

（来源：邢台网） 转自：邢台网 城市的魅力，根植于其不可复制的文化底蕴。我市围绕打好百泉生态、历史文化、扁鹊康养、商务会 展、骑行运动"五张牌"持续发力，致力于推动文化创造性转化与创新性发展。系统构建的"一街一河五 湖十六泉"主体框架，将散落的泉文化、古城文脉串珠成链，形成可感知、可沉浸的城市文化景观体 系。从好南关花市街开街、邢台泉文化体验中心开放，到角楼广场修缮重现古城轮廓、320米文化轴线 浓缩千年历史，一批文旅新地标与提升后的经典景区，共同夯实了城市的文化厚度与独特辨识度。伴随 一批高品质酒店陆续开业、骑行绿道网络织密、交通路网持续升级，中心城区的综合承载力与吸引力显 著增强。这些扎实的空间优化与功能提升，正为城市"出新、出圈、出彩"铸就坚实根基。 这一年，邢襄大地甜蜜风吹，文旅业态更多元、引力更强劲。 现代旅游休闲城市的活力，源于持续涌现的消费新场景。我市敏锐把握发展趋势，推动文旅供给从观光 向深度体验加速转型。"政府引导+市场主导"模式有效激发了创新活力：以"中国七夕文化之乡"IP为引 擎，精心培育的"甜蜜经济"覆盖婚恋全产业链，成为拉动消费的新增长极；"泉城骑行"系列活动常态化 与创新化，塑造了 ...