体育旅游

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7万亿元体育产业风口,海南如何抢先机
Hai Nan Ri Bao· 2025-09-24 01:11
游客在日月湾体验冲浪乐趣。资料图 万宁市骑行爱好者穿梭于龙滚镇山钦湾畔的旅游公路上。海南日报特约记者 蒙钟德 摄 2025美兰渔村龙舟赛。海南日报全媒体记者 张茂 摄 海南日报全媒体记者 韩慧 访谈嘉宾 海南旅游发展研究院副院长 王健生 海南大学国际商学院教授 吴学品 海口经济学院教授 周义龙 国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》(以下简称《意 见》),提出到2030年,培育一批具有世界影响力的体育企业和体育赛事,体育产业发展水平大幅跃升,总规 模超过7万亿元,在构建新发展格局中发挥重要作用。释放体育消费潜力,对于提振内需,丰富群众精神生 活,均具有重要意义。海南日报理论周刊今日推出"思想圆桌汇",就如何结合海南自身优势打造体育消费亮 点、释放消费潜力,展开深入探讨。 从提升国家软实力层面看,当前我国体育用品品牌通过赛事赞助和科技研发,加速从"代工"向"品牌出 海"转型,占据全球运动用品市场相当份额,有助于提升国家文化软实力和国际话语权。 吴学品:近年来,我国各地出现群众喜爱的体育消费新模式,"村超""苏超"等民间赛事火爆出圈,给群 众提供极高的情绪价值和归属感。统计 ...
一组海报看我国体育服务贸易增长“新亮点”
Sou Hu Cai Jing· 2025-09-18 07:52
693.42亿元、577.66亿元……近日,《2024中国体育服务贸易发展报告》发布数据显示,2024年我国体 育服务贸易进出口总额创下5年来最高水平,且已连续3年实现两位数高速增长。近年来,居民体育消费 需求持续升级、潜力不断释放,不仅为体育服务贸易发展注入动力,更进一步为体育产业高质量发展增 添新活力。一组海报看我国体育服务贸易发展有哪些"新特色""新亮点"。 频读 中国 进出口息额保持 高速增长态势 自2022年以来 已连续3年实现两位数 高速增长 表明中国体育服务贸易正处于 快速恢复 和 持续上升 的通道 上人民 ZUZ44- 中国体育服务贸易出口额创下 历史新高 同比增长了 43.5% 为近年来 最快撸速 频读 中国 t 查 上 交 网 ITAN FEALY 体育旅游类占比最大 数读 >中国 出口规模和增速 同步提升 20014: 编辑/设计:王连香 来源:人民网 2024年 我国体育旅游贸易进出口额达到 577.66亿元 同比增长了 引 . 9% . 与同期旅行服务贸易38.1%的增速 基本持平 频读 /中国 职业体育竞赛表演 赛事帶動 实现大幅突破 2024年 职业体育竞赛表演进出口额较上年 增 ...
数读中国 一组海报看我国体育服务贸易增长“新亮点”
Ren Min Wang· 2025-09-18 06:00
693.42亿元、577.66亿元……近日,《2024中国体育服务贸易发展报告》发布数据显示,2024年我国体 育服务贸易进出口总额创下5年来最高水平,且已连续3年实现两位数高速增长。近年来,居民体育消费 需求持续升级、潜力不断释放,不仅为体育服务贸易发展注入动力,更进一步为体育产业高质量发展增 添新活力。一组海报看我国体育服务贸易发展有哪些"新特色""新亮点"。 进出口总额保持 高速增长态势 自2022年以来 已连续3年实现两位数 高速增长 表明中国体育服务贸易正处于 快速恢复 和 持续上升 的通道 载读 中国 L/L 数读 D People.cn >中国 出口规模和增速 同步提升 2024年 中国体育服务贸易出口额创下 同比增长了 43.5% 为近年来 最快撸速 体育旅游类占比最 2024年 我国体育旅游贸易进出口额达到 577.66亿元 同比增长了 引 . 9% 与同期旅行服务贸易38.1%的增速 基本持平 米Fr. i 19. 六中国 职业体育竞赛表演 賽事櫻助 实现大幅突破 数读 (送) 中国 在体育服务贸易中 EA 是 2024年 职业体育竞赛表演进出口额较上年 增加 8.88亿元 同比增长79. ...
体育服贸 赛事经济串起多元消费场景
Bei Jing Shang Bao· 2025-09-13 16:09
Core Insights - The 2024 China Sports Service Trade Development Report indicates that the total import and export volume of China's sports service trade reached 69.342 billion yuan, marking a year-on-year growth of 31.1% [1][3] - Sports tourism remains the core of China's sports service trade, while areas like event sponsorship and copyright transactions show significant growth potential [1][4] Trade Performance - From 2022 to 2024, China's sports service trade import and export volumes were 19.03 billion yuan, 52.89 billion yuan, and 69.34 billion yuan respectively, with imports at 67.667 billion yuan (up 30.8%) and exports at 1.675 billion yuan (up 43.5%) [3] - The export scale and growth rate of China's sports service trade have both increased, achieving the highest historical export amount and growth rate in recent years [3] Sector Breakdown - In 2024, the import and export volume of sports tourism reached 57.766 billion yuan, accounting for 83.31% of the total [3] - Other segments such as professional sports competitions, event sponsorship, copyright transactions, and internet sports services had import and export volumes of 2.005 billion yuan, 5.633 billion yuan, 3.678 billion yuan, and 260 million yuan respectively [3] Future Outlook - The government aims to cultivate a number of world-influential sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion yuan in total scale [5][6] - The report emphasizes the importance of event economics, highlighting the unique value of participatory events in China, which differs from the event economics seen in Europe and the U.S. [6][7]
693.42亿元、577.66亿元!经济新力量活力满格 “数”读体育服务贸易亮眼成绩单
Yang Shi Wang· 2025-09-12 04:18
Core Insights - The report released by the General Administration of Sport of China indicates that the total import and export volume of sports services in China reached a record high in 2024, entering a rapid growth phase [1][3] - China's sports service trade exports saw a remarkable increase, with export value hitting a historical peak, rising by 43.5% year-on-year, showcasing the international recognition and competitiveness of Chinese service products [3] Summary by Categories - **Overall Trade Performance** - In 2024, the total import and export volume of China's major sports services reached 69.342 billion RMB, an increase of 16.455 billion RMB, representing a growth of 31.1% compared to the previous year [4] - **Components of Sports Service Trade** - Major components of China's sports service trade include professional sports competitions, sports event sponsorship, sports event copyright transactions, internet sports services, and sports tourism. In 2024, sports tourism trade reached 57.766 billion RMB, growing by 31.9% year-on-year [6] - **Emerging Trends in Sports Services** - The development of sports tourism has become more balanced, with significant growth in categories related to events. For instance, sports event sponsorship accounted for nearly 8% of the total trade in 2024 [8] - **Impact of Global Events** - The concentration of global sports events in 2024 has significantly boosted the enthusiasm of Chinese tourists for overseas viewing tourism. Additionally, the optimization of transit visa exemption policies has enhanced the convenience for international tourists to attend events in China, increasing the attractiveness of events like the F1 Chinese Grand Prix and the Shanghai Masters [11] - **Economic and Cultural Implications** - The event economy has spurred the vigorous development of professional sports events, sponsorship, and copyright transactions, playing a crucial role in promoting domestic sports consumption, driving high-quality economic development, and fostering global economic cooperation and cultural exchange [13]
中国仍能通过扩大非美市场份额保持出口韧性|宏观晚6点
Sou Hu Cai Jing· 2025-09-11 11:43
Macro News - The State Council has approved the implementation of market-oriented reform pilot programs in 10 regions, including Beijing's sub-center, Suzhou, Hangzhou-Ningbo, Hefei urban area, Fuzhou-Xiamen-Quanzhou, Zhengzhou, Chang-Zhu-Tan, nine cities in the Guangdong-Hong Kong-Macao Greater Bay Area, Chongqing, and Chengdu, over the next two years [1] Childcare Subsidy - As of September 10, over 24 million childcare subsidy applications have been submitted nationwide, accounting for approximately 80% of the target population [2] Sports Service Trade - The 2024 China Sports Service Trade Development Report indicates that the total import and export volume of major sports services in China is projected to reach 69.342 billion yuan, an increase of 16.455 billion yuan, representing a growth of 31.1% compared to the previous year [5]
去年中国主要体育服务贸易进出口总额同比增逾三成
Zhong Guo Xin Wen Wang· 2025-09-11 10:41
中新社北京9月11日电 (记者 徐婧)2024年,中国主要体育服务贸易进出口总额693.42亿元(人民币,下 同),同比(下同)增长31.1%,其中进口总额676.67亿元,增长30.8%;出口总额16.75亿元,增长43.5%。 2025年中国国际服务贸易交易会正在北京举行,国家体育总局体育经济司11日发布的《2024年中国体育 服务贸易发展报告》提到上述内容。 据介绍,中国主要体育服务贸易包括职业体育竞赛表演、体育赛事赞助、体育赛事版权交易、互联网体 育服务和体育旅游五个部分。 去年中国主要体育服务贸易进出口总额同比增逾三成 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 上述报告指出,中国体育服务贸易出口规模和增速同步提升。2024年,中国体育服务贸易出口额创下历 史新高,增长43.5%,为近年来最快增速。这反映了中国体育服务贸易出口规模的不断扩大,彰显中国 体育服务产品在国际市场上的 ...
2024年我国主要体育服务贸易进出口693.42亿元 同比增长31.1%
Yang Shi Xin Wen· 2025-09-11 06:26
Core Insights - The report released by the General Administration of Sport of China indicates that the total import and export value of China's major sports service trade for 2024 is projected to reach RMB 69.342 billion, an increase of RMB 16.455 billion, representing a growth of 31.1% compared to the previous year [1] - The sports service trade in China has entered a phase of stable growth, characterized by three main trends: sustained high growth in total import and export value, continuous double-digit growth for three consecutive years since 2022, indicating a rapid recovery and ongoing upward trajectory in China's sports service trade [1] Export Performance - In 2024, China's sports service trade export value not only reached a record high but also saw a year-on-year increase of 43.5%, marking the fastest growth rate in recent years [2] Sector Analysis - Sports tourism remains the largest segment, with the import and export value reaching RMB 57.766 billion in 2024, reflecting a year-on-year growth of 31.9%, aligning closely with the 38.1% growth in travel service trade, underscoring its core position in China's sports service trade system [3] - Sports event sponsorship has shown strong growth and market potential, with the share of sports event sponsorship in the sports service trade rising to over 8%. Factors such as the international expansion of Chinese brands and the attractiveness of the Chinese market to international brands have contributed to the increased activity in sports event sponsorship [3] - The overall increase in China's sports service trade import and export value in 2024 marks the highest level in five years, with expectations for continued healthy growth driven by rising economic development and increasing consumer demand for sports [3]
国家体育总局体育经济司发布《2024年中国体育服务贸易发展报告》
Jing Ji Guan Cha Wang· 2025-09-11 03:33
Core Insights - The report released by the National Sports Administration highlights the growth of China's sports service trade, projecting a total import and export value of 69.342 billion RMB in 2024, an increase of 16.455 billion RMB, representing a growth of 31.1%, the highest in five years [1] Group 1: Sports Service Trade Overview - The report categorizes sports service trade into five main areas: professional sports competitions, sports event sponsorship, sports event copyright transactions, internet sports services, and sports tourism [1] - The continuous economic development and increasing consumer demand for sports are expected to sustain healthy growth in China's sports service trade, marking it as a "new characteristic" and "new highlight" in the country's service trade development [1]
何文义:文体旅融合驱动消费升级,勾勒全消费图景
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 07:27
Group 1 - The core viewpoint emphasizes the integration of culture, sports, tourism, and technology, which is driving consumption upgrades and creating a new consumption landscape [1][2] - The recent policy from the State Council aims to support the development of the sports industry as a pillar industry in key regions, including the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta [1] - Sports tourism is highlighted as a product of this consumption upgrade trend, focusing on unique travel experiences centered around sports events and outdoor activities, which in turn stimulates local economies [1] Group 2 - A specific example is provided where a national youth basketball competition in Xiamen attracted 8,000 young players and nearly 30,000 parents, generating 180 million yuan in tourism revenue within a week, showcasing the significant customer attraction effect of sports [2] - The need for continuous exploration of new boundaries in the integration of culture, sports, tourism, and technology is emphasized, along with the importance of developing personalized and customized products and services [2] - The report calls for strengthening cross-industry talent cultivation to break down professional barriers and nurture professionals who understand culture, sports, tourism, and technology [2]