Core Viewpoint - The ongoing public dispute between Luo Yonghao and Xibei highlights significant consumer concerns regarding the use of pre-prepared dishes in the restaurant industry, particularly focusing on transparency and consumer rights [2][3][25]. Group 1: Controversies Surrounding Xibei - Xibei is facing backlash over allegations of using pre-prepared dishes, with consumers sharing negative experiences related to food quality [4][5][8]. - The pricing and taste of Xibei's dishes have also come under scrutiny, with some consumers expressing dissatisfaction despite the founder's claims of reasonable pricing and low profit margins [8][9]. - The controversy intensified when a live broadcast revealed the use of genetically modified oils in Xibei's dishes, further complicating the brand's image [9]. Group 2: Xibei's Pre-prepared Dish Strategy - Xibei had previously made a significant investment in the pre-prepared dish market, launching its first product in September 2019 and later expanding this line during the pandemic [15][17]. - Despite initial enthusiasm, consumer feedback has been largely negative, leading to the gradual removal of pre-prepared dishes from Xibei's offerings [24]. - As of this year, Xibei claims to have eliminated all pre-prepared dishes from its menu, responding to consumer preferences [24]. Group 3: Trust Crisis and Growth Challenges - The perception of Xibei's dishes as similar to pre-prepared options has led to a trust crisis among consumers, questioning the value of dining at a higher-priced establishment [25]. - Xibei's attempts to diversify its offerings have largely failed, with multiple new projects not resonating with consumers, leading to a focus on its core brand [25]. - The ongoing debate about the definition and regulation of pre-prepared dishes poses broader implications for the restaurant industry, necessitating a clearer understanding and communication with consumers [32][33].

Core Viewpoint - The ongoing dispute between Luo Yonghao and the well-known restaurant chain Xibei centers around accusations of using pre-prepared dishes, with Luo claiming that most of the dishes he consumed were pre-prepared and overpriced, while Xibei's CEO asserts that no pre-prepared dishes were served [1][3][4]. Group 1: Dispute Background - Luo Yonghao publicly criticized Xibei on September 10, stating that his meal consisted mostly of pre-prepared dishes and called for legislation requiring restaurants to disclose the use of such dishes [3][4]. - Xibei's CEO, Jia Guolong, responded by stating that a review of the meal showed no pre-prepared dishes were served and announced plans to sue Luo for damaging the brand's reputation [4][11]. Group 2: Legal and Regulatory Context - The definition of pre-prepared dishes is a key issue, with current standards indicating that only factory-made, packaged foods with labels and shelf lives qualify as pre-prepared, while semi-finished products made in central kitchens do not [1][7]. - Experts note that there is currently no national standard for pre-prepared dishes, but a forthcoming regulation in March 2024 will clarify definitions and safety standards for the industry [7][8]. Group 3: Consumer Rights and Responsibilities - Consumers, including influential public figures like Luo, have the right to express their dining experiences, but they also bear a higher duty of care in their statements [11][12]. - If Xibei pursues legal action, it must provide evidence that Luo's statements caused reputational harm, while Luo could counter with proof of his claims regarding pre-prepared dishes [12][11]. Group 4: Industry Implications - The dispute highlights a broader need for transparency in the pre-prepared food sector, with calls for clearer labeling and definitions to bridge the gap between consumer perceptions and industry practices [12][10]. - The attention surrounding this case may lead to increased regulatory scrutiny and potential legislative changes in the pre-prepared food industry, benefiting consumer rights and safety [12][11].

本文来自微信公众号：中国企业家杂志 （ID：iceo-com-cn），作者：张文静，头图来自：中国企业家杂志（邓攀摄） 沉默许久，贾国龙开口说了第一句话："我又进入了这个循环。" "什么循环"，记者问。 "要自证清白。" 9月12日下午两点，在位于北京中粮祥云小镇的西贝店——就在罗永浩吃饭的那个包间里，《中国企业家》见到了贾国龙，此时的他一身疲惫，满脸憔悴。 接受采访时，也明显不在状态，甚至不愿意多说话，他已连续两个晚上没怎么睡。 北京中粮祥云小镇西贝店 摄影：邓攀 2025年是他创业的第37个年头。1988年，他在内蒙古巴彦淖尔市临河县创立西贝。如今的西贝有370多家直营门店和1.8万多名员工，2023年营收为62亿元。 2024年9月，他重回CEO的岗位，启动一线变革，恰在回归满一年之际，罗永浩炮轰西贝，贾国龙将之称为西贝成立以来最大的一次外部危机。 从9月10日发布第一条吐槽西贝的微博开始，到12日晚上9点半，罗永浩连发了30多条针对西贝和预制菜的微博。甚至在12日晚上8点半，他还开了场针对西 贝的直播，开播1分钟，在线人数破10万。 单从线上来看，这是一场不对等之战，罗永浩全网粉丝达数千万。在罗永浩的 ...

9月12日，西贝发布致顾客的一封信，称罗永浩在微博中对西贝的指责不实，并决定向全社会开放后厨参观，还将陆续开放原产地、央厨工厂等西贝产地 源头。 红星资本局走访西贝线下门店，一门店店长表示，事件发酵后，已对所在门店客流、营收产生影响。门店已将罗永浩此前消费的菜品列成清单，共计13道 菜，但尚未有消费者询问或下单"老罗菜单"。 红星资本局9月12日消息 近日，"罗永浩吐槽西贝预制菜"登上微博热搜。对此，西贝创始人贾国龙予以否认，表示会起诉罗永浩，并于今日在全国门店上 线"罗永浩菜单"。 罗永浩与西贝之争，将"预制菜"话题再次推向公众视野，消费者舌尖尝出的"预制味"和企业认定的"非预制菜"成为争议焦点。预制菜的界定标准是什么？ 消费者为何会反感预制菜？预制菜是否意味着不健康？为此，红星资本局采访了多方人士，对这一概念的边界进行梳理。 西贝成都万象城店 罗永浩吐槽西贝预制菜 西贝：公开13道菜制作过程 9月12日，红星资本局走访西贝线下门店，西贝成都万象城店的店长表示，"罗永浩吐槽西贝预制菜"事件对门店有一定影响，门店平时客流大约在200人， 昨日大约减少了20人，门店营收减少了大约2000元。 该店店长还称，所在 ...

Core Viewpoint - The article argues that Luo Yonghao will ultimately win against Xibei, despite Xibei potentially winning the lawsuit, as the brand may suffer irreparable damage due to public sentiment and perception of pre-made dishes [3][4]. Group 1: Public Sentiment and Brand Perception - The article highlights that in internet communication, personal stance and emotions often outweigh facts, leading to differing conclusions about whether Xibei's dishes are pre-made [3][4]. - Social media platforms are witnessing intense debates, with many consumers equating any dish not prepared on-site as pre-made, which could negatively impact large chain restaurants [4][6]. - Xibei's defense, citing a government document that distinguishes their dishes from pre-made ones, is deemed ineffective due to existing consumer distrust regarding food safety [6][12]. Group 2: Implications for the Restaurant Industry - The article emphasizes that the downfall of a reputable chain like Xibei would not improve the dining environment; rather, it could lead to worse conditions for consumers [11][12]. - A well-established brand provides job stability and better service quality, which smaller establishments may not guarantee [11][12]. Group 3: Xibei's Strategic Errors - Xibei's aggressive public relations strategies, including revealing Luo Yonghao's menu and pursuing legal action, are criticized as unwise moves that reinforce their position as the dominant party in the dispute [15][16]. - The article suggests that Xibei should have adopted a more conciliatory approach, acknowledging public sentiment rather than escalating the conflict [16][18]. Group 4: The Nature of Pre-made Dishes - The article argues that using pre-made dishes is not inherently wrong; rather, the issue lies in the perception and communication of their use by brands [20][22]. - It is noted that pre-made dishes can enhance efficiency and maintain quality, especially when produced by larger companies with stricter safety standards [20][22]. Group 5: Recommendations for Xibei - The article advises Xibei to embrace transparency and openness in their communications to counter negative public sentiment, rather than attempting to prove their innocence [22][24]. - Engaging with consumers through live demonstrations and addressing their concerns directly could help mitigate the backlash [22][24].

此前的9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟 同事吃了一顿，发现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明 是否用了预制菜。" 9月12日晚，罗永浩在社交媒体开直播谈西贝事件。背景大屏写着"不反对预制菜 推动预制菜 透明化 维护消费者知情权"。 西贝在最新发布的微博中，复盘了门店菜品出品和服务的过程，并对所涉及菜品的生产制作 流程进行一一拆解确认。最终表示，罗永浩在微博中对西贝的指责不实。针对所涉菜品在门 店端的实际制作方式，西贝还将13道菜品具体制作过程的"作业指导书"正式向全社会公布。 来源：中国新闻网综合自澎湃新闻、@中国蓝新闻、@ 西贝XIBEI官方微博等 9月12日下午，西贝官方微博发布消息称，"作为西贝的老客人，首先感谢罗永浩前来西贝就 餐，并为西贝提出意见、建议。但作为有影响力的公众人物，罗永浩对西贝的不实指责及不 当用语，我们坚决反对，绝不姑息。" 按西贝的说法，13道菜品制作过程的描述，均基于西贝门店真实的现场加工行为，同时对齐 国家标准。2024年3月18日市场监管总局、教育部、工业和信息化部、农业农村部、商务 部、国家卫生健康委 ...

Core Viewpoint - The incident involving Luo Yonghao's criticism of Xibei's use of pre-prepared dishes has sparked a public debate about transparency in the pre-prepared food industry in China, with Xibei defending its practices and providing detailed production processes for its dishes [1][3]. Group 1: Company Response - Xibei publicly thanked Luo Yonghao for his feedback but firmly opposed his claims, stating that his criticisms were unfounded [1]. - In response to the allegations, Xibei released a detailed "operational guide" outlining the production processes of 13 dishes served at its restaurants, asserting that these processes align with national standards [1][2]. - Xibei announced plans to open its kitchens for public tours, allowing customers to observe food preparation practices firsthand, thereby promoting transparency [3]. Group 2: Industry Context - The definition of pre-prepared dishes, as outlined by the Chinese government, specifies that these dishes are made from one or more food products through industrial pre-processing methods and are not classified as staple foods [2][3]. - There is a noted discrepancy between public perception of pre-prepared dishes and the official definitions provided by regulatory bodies, indicating a potential area for consumer education [4].

Group 1 - The company, Bosijie, announced its 11th meeting of the second board of directors to be held on September 12, 2025, in Huizhou, Guangdong Province, focusing on the proposal to use part of the idle raised funds for cash management [1] - For the year 2024, Bosijie's revenue composition is 98.16% from the Internet of Things (IoT) and 1.84% from other industries [1] - As of the report, Bosijie's market capitalization is 8.4 billion yuan [1]

被罗永浩指责门店都是预制菜后，西贝再次发声。 今天(9月12日)，西贝发公开信称，其感谢罗永浩前来西贝就餐，并为西贝提意见、建议，但是作为有影响力的公众人物，罗永浩对西贝的不实指责及不 当用语，西贝坚决反对，绝不姑息。 西贝公开了罗永浩就餐期间13道菜品的制作过程，并称罗永浩消费的菜品不属于预制菜。 在西贝发布公开信之前，西贝创始人贾国龙表示西贝门店100%没有预制菜，将起诉罗永浩，并称餐饮业近年来最大的冤案是认为西贝很贵，西贝的利润 率不超过5%，愿意公开账目回应质疑。而罗永浩则称，自己准备好了，"难受的肯定不是我"。胖东来创始人于东来则力挺西贝，他称，"任何事没有完 美……感谢西贝、海底捞等品牌企业可以让我找到相对放心可口吃饭的地方。" 西贝公开回应： 随后，罗永浩的吐槽冲上微博热搜榜，引发广泛关注。 对此，西贝在公开信中表示，在罗永浩微博发出后，西贝团队复盘门店菜品出品质量、门店服务质量，随后对所涉及菜品的生产制作流程进行一一拆解确 认。经确认，罗永浩对西贝的指责不实。 罗永浩指责不实，13道菜品制作流程全公开 9月10日下午，知名企业家、微博大V罗永浩发布微博吐槽称，许久没吃西贝，结果他发现西贝几乎全 ...

Core Viewpoint - The article discusses the ongoing debate surrounding "pre-prepared dishes" in China, highlighting the need for clearer regulations and consumer understanding of this food category [3][4]. Definition of Pre-prepared Dishes - Pre-prepared dishes are defined as food products made from one or more edible agricultural products, processed industrially, and requiring heating or cooking before consumption. They do not include staple foods like frozen rice or sandwiches [4][5]. - The Chinese government has established a clear definition to distinguish pre-prepared dishes from other processed foods, emphasizing the importance of industrial pre-processing and the characteristics of a dish [5]. Industry Context - The pre-prepared dish sector is currently driven by policy support, capital investment, and competitive market dynamics, but consumer acceptance remains low due to safety and nutritional concerns [6]. - Many consumers associate pre-prepared dishes with lower quality, fearing that restaurants using them may compromise food safety [6][7]. Consumer Perception and Challenges - There is a significant gap between the industry's understanding of pre-prepared dishes and public perception, with many consumers still unclear about their safety and nutritional value [6][8]. - The article notes that while some restaurant chains use pre-prepared components to streamline operations, this practice can lead to consumer distrust if not communicated effectively [7][8]. Recommendations for Improvement - Industry experts suggest that restaurants must respect consumer rights to know about the use of pre-prepared dishes and that national standards should be established to regulate this sector [8]. - The establishment of national standards and licensing for pre-prepared dishes is recommended to alleviate consumer concerns and ensure compliance with safety regulations [8].