Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].

【深圳商报讯】（记者 李佳佳）5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳 地方特色活动开幕大会在深圳举行。 记者获悉，为充分展示品牌建设成果，推广品牌成功经验，由深圳知名品牌评价委员会、深圳工业总 会、深圳市企业品牌建设促进会、前瞻产业研究院联合编撰的《深圳经济特区建立45周年品牌发展白皮 书》同时启动，并将于今年8月在"深圳（湾区）国际品牌产品暨产业链交易博览会"上重磅发布。 随着开幕大会的举行，第九届"深圳（湾区）国际品牌周"正式拉开序幕。自5月9日起，本届品牌周将陆 续推出11个分会场特色主题活动、9场品牌建设专场活动、5项系列活动以及一场大型品牌博览会等近30 场精彩活动。通过线上线下同步直播互动，构建全方位、多维度的品牌传播矩阵。 作为第九届"深圳（湾区）国际品牌周"主场活动之一的2025粤港澳大湾区质量品牌峰会，特别邀请了科 特勒咨询集团全球合伙人、大中华及新加坡CEO曹虎，变革及战略专家、百思特管理咨询集团董事、总 裁陈浩分别发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳作为全国首个系统性开展品牌建设的城市，持续20多年开展品牌建设工作。深圳工业总会开 ...

Core Viewpoint - The event highlighted the importance of authenticity in brand building and IP (intellectual property) creation, emphasizing that true value comes from genuine contributions to society and industry standards [1][4][6]. Brand Building and IP Creation - Brand construction and IP development should focus on doing "difficult yet correct" things, avoiding gimmicks and falsehoods [2][6]. - The essence of brand value lies in its character and the soul of its IP, with a strong emphasis on truthfulness [4][5]. Gree Electric's Brand Strategy - Gree Electric's brand presence in the Chinese market is significant, with its chairman, Dong Mingzhu, being a highly recognized entrepreneur [4]. - The company has distributed over 170 billion yuan in dividends to shareholders since its listing in 1996, showcasing its commitment to shareholder value [6]. Commitment to Quality - Gree Electric prioritizes genuine quality over market gimmicks, as demonstrated by its commitment to using copper instead of aluminum in its products, even amid rising copper prices [6]. - The company has introduced a "10-year free repair" policy, reflecting its dedication to consumer responsibility and quality assurance [7].

Core Insights - The event "Charming Tianfu Brand Night" in Chengdu marks the ninth China Brand Day, focusing on the theme "Charming Tianfu · Brand Power" and launching the "Sichuan Brand Development Report 2025" [1][3] - The report aims to provide a comprehensive overview of Sichuan's brand development, highlighting emerging "new force" brands in various sectors such as humanoid robots, manned aircraft, smart connected vehicles, satellite networks, and innovative pharmaceuticals [1][3] Sichuan Brand Development Report 2025 - The report includes sections on Sichuan's rooted industrial cluster brands, the new strength of Tianfu brands, a comprehensive survey of Sichuan enterprises, and a focus on supporting characteristic brands [1][3] - It emphasizes the importance of brand building for enterprises of all sizes, aiming to create a brand innovation ecosystem that supports large enterprises, small and medium-sized enterprises, and micro-enterprises [1][3] Technological Innovations - Sichuan is accelerating the development of key industries, showcasing high-profile technological innovations such as humanoid robots, rehabilitation robots, hydrogen drones, electric vertical take-off and landing aircraft, remote sensing satellites, and LED roll screens at the "Sichuan-made Technology Zone" [3] - Longzhong Zhongjiu Flash Medical Technology Co., Ltd. introduced the e-Flash radiotherapy device, which significantly reduces treatment time and side effects, currently in clinical trial [3] Support for Underdeveloped Areas - The "bottom-line support" initiative aims to assist 39 underdeveloped counties in Sichuan, showcasing over 1,100 characteristic products from these areas at the "39 Market" [3][4] - The agricultural sector in areas like Abuluoha Village has seen significant growth, with orange planting expanding from 60 acres in 2020 to 370 acres, projecting a yield of over 550,000 pounds by 2028 [4][5] Tianfu Brand Recognition - The event also announced 31 products that received the "Tianfu Famous Brand" certification, which represents the highest quality standards in Sichuan [5]

第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...

"2025中国上市公司经典品牌案例及首席品牌官"评选活动自2024年12月初启动以来，吸引超百家上市公司激烈角逐。评选采用"公开征集＋初步筛选＋在线 投票＋专家评分＋综合评估"的多项评审机制，历经5个月，最终评选出一批代表中国品牌建设的高水准案例和首席品牌官。 该评选体系设置了严格标准：经典品牌案例需兼具对企业成长的价值性、对其他企业可推广的典范性及品牌实践上的创新性；首席品牌官则要展现其对内品 牌管理的专业度、对外品牌推广的影响力以及对企业品牌价值的成长性。 每经记者｜黄博文 每经编辑｜文多 5月9日，第九个中国品牌日前夕，由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜发 布会"在上海举行。 发布会上，"2025中国上市公司经典品牌案例及首席品牌官"评选结果揭晓。 农业银行（SH601288）、伊利股份（SH600887）、古茗（HK01364）等30家上市公司的企业案例被评选为年度经典品牌案例。奥雅股份（SZ300949）联合 创始人、董事、总裁李方悦，诺泰生物（SH688076）董事长兼总裁童梓权，全聚德（SZ002186）集团总经理周延龙等 ...

来源：环球网 品牌是企业重要的无形资产，实现高质量发展呼唤品牌力量，创建世界一流企业也需要品牌加持。作为 推动经济社会发展的"主力军"、能源电力行业的"国家队"，中国大唐集团有限公司（简称中国大唐）坚 持把建设卓著品牌作为服务中国式现代化建设的重要使命，秉承"提供绿色能源、点亮美好生活"的企业 使命和"同心聚力、追求卓越"的企业精神，实施REDT（责任担当、生态友好、数字赋能、科技创新） 品牌战略，以"能动世界、共享美好"为价值追求，明确"世界一流能源供应商"品牌定位，"卓越、创 新、责任、温暖"品牌个性，"惟实惟新、共创共享"品牌价值主张，全面展现中国大唐能源保供"压舱 石"、绿色转型"国家队"、科技创新"排头兵"、价值创造"顶梁柱"、社会责任"领头雁"的五维形象，以卓 著品牌引领世界一流企业建设。 转型，厚植时代底色。绿色低碳是品牌卓著的鲜明底色。在绿色低碳转型的时代背景下，中国大唐持续 加大电源结构优化力度，基地化、集约化开发新能源，构建了陆上风光大基地落地、海上风电布局、集 中式与分布式并举的发展格局，清洁能源装机占比近50%。国家第一批大型风电光伏基地之一的大唐蒙 西托克托200万千瓦新能源外送项目 ...

南都讯 记者黄璐 5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳地方特色活动开 幕大会在深圳广电大厦举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价 值500强"中英文榜单独家发布，"国际信誉品牌""深圳（湾区）知名品牌"近400项品牌成果集中亮相展 示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳工业总会会长吴光权表示，本届品牌周旨在将深圳品牌建设的成功经验辐射至大湾区，推动湾区企 业共创国际化品牌。未来，将联合政产学研多方力量，为打造"更具时代引领性的深圳品牌"贡献智慧与 力量。 榜单独家发布，彰显品牌发展硬实力 每年在达沃斯世界经济论坛年会上发布全球品牌价值500强的国际著名品牌价值评估咨询机构Brand Finance，联合深圳工业总会在第九届"深圳（湾区）国际品牌周"上独家发布"2025中国品牌价值500 强"中英文榜单。 同时，Brand Finance中国公司联合创始人、总裁陈忆登对榜单进行解读。今年，粤港澳大湾区109个品 牌上榜"2025中国品牌价值500强"。深圳共有34个品牌上榜，其中，荣获" ...

Core Viewpoint - The emergence of similar store names like "胖都来" and "胖东莱" highlights the ongoing issues in China's intellectual property protection and the challenges faced by established brands in maintaining their identity and reputation [2][5]. Group 1: Brand Imitation and Legal Implications - The store "胖都来" in Jiaxing has drawn attention for its name's similarity to "胖东来," raising concerns about brand imitation and legal boundaries [1][2]. - Multiple trademark applications for "胖东来" have been rejected, indicating a struggle in protecting established brands from imitation [1]. - The actions of "胖都来" and similar entities may violate the "Anti-Unfair Competition Law" by using names that are confusingly similar to well-known brands, which can mislead consumers [3][5]. Group 2: Regulatory and Market Response - The local market regulatory authority is monitoring the situation and has initiated investigations into the legitimacy of the registered names [6]. - There is a call for local authorities to take proactive measures against such imitations to ensure fair competition and protect legitimate businesses [6][7]. - The prevalence of imitation brands in lower-tier cities reflects a broader issue of regulatory enforcement and consumer awareness [6][7]. Group 3: The Importance of Brand Integrity - The case illustrates the critical need for brands to maintain their unique identity and the challenges posed by imitators who focus on superficial aspects rather than genuine brand values [2][5]. - The concept of "brand soul" is emphasized, where successful brands like "胖东来" offer unique services and employee benefits that cannot be easily replicated [2][5]. - The ongoing situation serves as a reminder of the importance of robust legal frameworks and consumer education to combat brand imitation [7].

Core Points - The "Wán Měi Encounter" brand co-creation meeting was held in Deqing, Zhejiang, as part of the 2025 World Brand Moganshan Conference, attracting nearly a hundred guests from various sectors [1][2] - The meeting focused on the innovative breakthroughs in new quality productivity in Anhui, showcasing the integration of culture and tourism, and telling the story of high-quality development in the region [2] Group 1: Regional Highlights - Anhui is recognized as a place of innovation and cultural richness, providing inspiration and momentum for brand development [2] - Bozhou is described as a city with a rich history and resources, aiming to leverage this event to enhance its brand and cultural influence [5] - Ma'anshan is focusing on digital empowerment for high-quality manufacturing development, inviting more brands to collaborate and share outcomes [7] - Xuancheng is actively embracing brand power and enhancing its cultural soft power with unique "national" brands [8] Group 2: Industry Innovations - The meeting featured presentations on how AI models empower education and healthcare, and showcased the "Anhui speed" in optoelectronic measurement [10] - Anhui has accelerated its digital transformation, with 59.1% of large-scale enterprises completing digital upgrades and over 1 million devices connected to industrial internet platforms [10] - The province aims to cultivate 700 manufacturing and 100 service "Wán Měi brand demonstration enterprises" by 2025, enhancing brand value and core competitiveness [10][13] Group 3: Event Significance - The World Brand Moganshan Conference has become a prominent event in China's brand-building sector since its inception in 2023, with this year's theme being "Brands Make the World More Beautiful" [13] - The event included the launch of a promotional video series highlighting the cultural and tourism resources of various cities in Anhui [13]