以下文章来源于21世纪商业评论 ，作者谢之迎 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 大搞联名，追风谷子。 宁波文具大佬娄甫君，开始卖"谷子"了。 6月上旬，其掌舵的得力，在上海和北京大悦城，落地二次元主题快闪店"甜心派对"。 《21CBR》记者在现场看到，大批少女漫画IP"守护甜心"的粉丝排队打卡。"花了几百元，买了毛绒痛包挂 件、留言夹、便签等'谷子'。"有消费者表示。 "谷子"谐音goods，指IP衍生周边，已是千亿级市场。联名各种动漫IP、推盲盒文具，这位低调的浙江富豪 找到流量密码。 64岁的娄甫君，出了新招，其生意版图，跃出文具，涉足打印设备、办公家具、体育用品等。 多点发力，"2024中国制造业企业500强"榜单显示，得力集团营收升至402亿元，堪称文具行业一哥。 01 输出情绪 娄甫君，做起年轻人的情绪生意。 学生们可以在得力搜罗到一堆周边，涵盖黄油小熊、蜡笔小新、时光代理人、葬送的芙莉莲等知名IP。 拿"黄油小熊"来说，得力和其联名的SK ...

市场早盘低开后震荡回升， 创业板指领涨。沪深两市半日成交额7881亿，较上个交易日缩量1241亿。 盘面上热点快速轮动，个股涨多跌少，全市场超3300只个股上涨。从板块来看， IP经济概念再度爆 发， 光线传媒等多股涨停；稳定币概念再度走强， 海联金汇等涨停；油气股延续强势， 准油股份等涨 停；化工板块反复活跃， 金牛化工等涨停；下跌方面， 创新药概念冲高回落， 千红制药、 信立泰等多 股跌超5%。板块方面， 数字货币、 石油、影视、 CPO等板块涨幅居前， 贵金属、 汽车整车、机场、 美容护理等板块跌幅居前。截至收盘， 沪指涨0.05%， 深成指涨0.13%，创业板指涨0.37%。 ...

从"反消费主义"倾向到"情绪消费"崛起，中国消费市场正经历从"求物质"到"重精神"的转变。作为 《哪吒》系列电影的主投方，光线传媒实打实吃到了这波IP经济红利。 6月16日，光线传媒股价高开高走，截至午间收盘，其股价封死20cm涨停。 消息面上，《哪吒之魔童闹海》（《哪吒2》全名）动画电影在春节档创下154亿元的超高票 房记录，相关IP国民影响力大幅提升，光线传媒正持续挖掘"哪吒"电影IP价值，通过推出衍生 品、开展实景娱乐等业务实现多元收益。 光线传媒日前在互动平台表示，《哪吒之魔童闹海》上映之后，全国很多地方都提出合建主题 乐园的设想，公司目前正在与部分重点地区洽谈具体合作模式，将以多元化、可持续发展的方 式进行IP开发，希望在提升IP影响力的同时，也为公司带来更多的业绩增长点，为股东创造更 大价值。 国泰海通认为，随着可支配收入的提升、受到欢迎的新晋IP涌现，消费者对于IP衍生品的消费 意愿有望上升；具有较强的产品设计、供应链管理能力、IP运营能力的企业，往往更容易获得 优质IP授权方的青睐。 华创证券表示，长期看好中国IP产业的高景气发展与文化出海进展，建议关注阿里影业（阿里 鱼卡位及高增+大麦高景气 ...

A股三大指数早盘低开高走，截至午盘，沪指涨0.05%，深成指涨0.13%，创业板指涨0.37%，北证50指 数涨0.86%。全市场半日成交额8055亿元，较上日缩量1305亿元。全市场超3200只个股上涨。 板块题材上，油气、游戏、数字货币板块涨幅居前；贵金属、毛发医疗、美容护理板块跌幅居前。 【3连板】 永安药业（002365）。 【2连板】 泰山石油（000554）、协鑫能科（002015）、兴化股份（002109）、准油股份、山东墨龙 （002490）、萃华珠宝、贝肯能源、大洋生物（003017）、捷强装备（300875）、金牛化工 （600722）、洲际油气、云煤能源（600792）、和顺石油（603353）、金橙子。 最强风口榜： 盘面上，油气股延续强势，准油股份（002207）、贝肯能源（002828）、洲际油气（600759）涨停。IP 经济概念股持续走强，光线传媒、地素时尚（603587）、珠江钢琴（002678）、萃华珠宝（002731）、 元隆雅图（002878）涨停。数字货币概念反弹，东信和平（002017）、海联金汇（002537）、恒宝股份 （002104）涨停。毛发医疗板块领跌，康 ...

Group 1 - The core viewpoint of the article highlights the significant stock price increase of Light Media, which reached a 20% limit up after four months, with a current stock price of 22.1 yuan per share and a total market capitalization of 648.3 billion yuan [1] - Light Media's president Wang Changtian announced that the sales of derivatives from the animated film "Nezha: Birth of the Demon Child" have reached several hundred million yuan, with future expectations to exceed 1 billion yuan. The overall economic increment brought by "Nezha 2" is projected to exceed 200 billion yuan [1] - The company is transitioning its positioning from a "high-end content provider" to an "IP creator and operator," aiming for a more sustainable and predictable revenue model through diversified IP operations [1] Group 2 - Light Media plans to expand into various sectors including the economy of grains, gaming, card games, brand stores, and theme parks. Wang Changtian emphasized that "Nezha 2" has revealed the vast market potential for non-box office revenues, marking the beginning of a diversified income structure [2] - The stock surge of Light Media has positively influenced the A-share market, with other IP economy concept stocks also performing well, including significant gains in companies like Xinghui Entertainment and Huayi Brothers [2]

Group 1 - The IP economy concept is gaining strength in the market, with several companies experiencing significant stock price increases [1] - Companies such as Light Media, Desso Fashion, Gao Le Co., and others reached the daily limit up, indicating strong investor interest [1] - Notable stock performances include Starry Entertainment and Fantou Digital Creation, which rose over 10%, reflecting positive market sentiment towards the IP economy [1] Group 2 - Other companies like Giant Network, Ice River Network, Huayi Brothers, and Chinese Online also showed notable gains, contributing to the overall bullish trend in the sector [1]

智通财经6月16日电，IP经济概念盘中持续走强，文创玩具、游戏、传媒等方向均表现不俗，地素时 尚、高乐股份、萃华珠宝、元隆雅图涨停，星辉娱乐、凡拓数创涨超10%，巨人网络、冰川网络、华谊 兄弟、中文在线等涨幅靠前。消息面上，IP侧，Labubu火爆全球，国产文化IP出海超预期，业内人士点 评其火爆是中国创意和创新产品正在得到世界认可的又一生动体现。华创证券长期看好中国IP产业的高 景气发展与文化出海进展。 IP经济概念持续走强 地素时尚等多股涨停 ...

23年12月后，由于市场暂时处于信心不足的状态，资金紧平衡，小盘股补跌，市场风格重新转向大盘和 价值。24年1月份以来，AI、智能车等热点反复活跃，带动市场风格向小盘和成长转变。24年5月后， 受地缘政治与宏观经济等因素影响，市场情绪进一步回落，成交额维持低位，市场风格转向大盘价值， 大盘价值风格抗跌。年初市场受DeepSeek、人形机器人概念提振，市场资金进攻，风格转向小盘成长 风格。近期市场核心热点集中于贸易战相关题材，市场主题投资行情盛行，风格延续小盘成长占优。 光大证券：中东局势动荡对A股影响小，"以静制动"关注三大主线 近几年，中东地区也曾出现过多次冲突，而大多数冲突持续时间较短。从近几年的情况来看，中东地区 曾多次爆发冲突。对于大多数冲突而言，持续时间并不长，双方在互相谴责及有限冲突之后往往会不了 了之。持续时间较长的仅有2023 年巴以冲突事件。 历史来看，中东局势震荡对于市场有何影响？中东地区爆发冲突后，无论是短期还是长期，对A 股、港 股市场整体影响均不明显。行业端，短期影响不大，中长期取决于冲突持续时间长短，若持续时间较 短，或利好成长板块，若持续时间较长，则利好资源品、交运及红利板块。 ...

Core Viewpoint - The recent popularity of the LABUBU IP from Pop Mart signifies a critical leap in China's IP economy, driven by cultural confidence and commercial innovation [1][4][5] Group 1: LABUBU's Popularity and Market Impact - LABUBU, a character created by artist Long Jiasheng, has gained global attention, with limited edition figures fetching high auction prices, such as 1.08 million RMB for a unique piece [1][2] - The LABUBU 3.0 series launched in April 2023 has led to a surge in demand, with celebrities like Rihanna and David Beckham promoting the brand, further increasing its visibility [2] - Pop Mart's stock price has risen over 200% since the beginning of the year, with a market capitalization exceeding 360 billion HKD [2] Group 2: Financial Performance - The THE MONSTERS series, which includes LABUBU, is projected to generate 3.04 billion RMB in revenue for 2024, marking a 726.6% year-on-year increase, making it Pop Mart's top IP [2] - For the full year of 2024, Pop Mart expects total revenue of 13.04 billion RMB, a 106.9% increase, with adjusted net profit reaching 3.4 billion RMB, up 185.9% [2] - In Q1 2025, Pop Mart reported a revenue increase of 165% to 170%, with domestic revenue growing by 95% to 100% and overseas revenue soaring by 475% to 480% [2] Group 3: Broader Industry Trends - The success of LABUBU has positively influenced the A-share market, with increased interest in IP economy stocks [4] - China has emerged as the fourth-largest licensing market globally in 2023, with retail sales of licensed goods and services nearing 100 billion RMB [4] - The rise of China's IP economy is attributed to the generational shift in consumer preferences, with younger consumers seeking emotional connections and community recognition [4][5] Group 4: Future Outlook - Experts believe that the Chinese IP economy is transitioning from quantitative to qualitative changes, focusing on original storytelling, technological integration, and global operational capabilities [5] - Companies are encouraged to move beyond reliance on traffic and cultivate the long-term emotional connections of their IPs to withstand industry cycles [5]

Group 1 - The LABUBU themed pop-up event in Guangzhou has sparked a consumer frenzy, highlighting the city's vibrant consumption potential as it aims to become an international consumption center [1] - Fans are willing to spend significantly on merchandise, with some spending up to 5000 yuan, indicating strong demand for popular IPs [1] - The "siphon effect" of the IP economy is evident as more pop-up events and cultural festivals, such as the upcoming third Anime Carnival at Zhengjia Plaza, are being organized to attract consumers [1][2] Group 2 - The Anime Carnival is positioned as a platform for youth culture, aiming to inspire creativity and showcase Guangzhou's open and inclusive spirit through popular IPs [2] - Upcoming events, including the "Doraemon & FRIENDS" touring exhibition at K11, reflect the growing integration of local and international IPs into the city's cultural landscape [2] - The "New Eight Scenic Spots of Consumption" initiative launched in January aims to promote the development of the IP economy, focusing on various entertainment sectors including gaming and animation [3]