Core Insights - The A-share market experienced a collective decline on Tuesday, with the Shanghai Composite Index falling by 1.11%, the Shenzhen Component Index by 1.51%, and the ChiNext Index by 2.1%. The total trading volume in the Shanghai and Shenzhen markets was 1,723.99 billion yuan [2][7] - In the industry sectors, retail, beauty care, and social services led the gains, while telecommunications, comprehensive services, and non-ferrous metals faced the largest declines. Concept sectors such as duty-free shops, ride-hailing, and pre-made dishes saw significant increases, while superconductors, newly listed tech stocks, and silicon energy concepts experienced notable declines [2][7] Market Performance - Domestic market performance showed the Shanghai Composite Index closing at 3,824.81, down 1.11%, and the Shenzhen Component Index at 12,914.67, down 1.51%. The total trading volume was 1,723.99 billion yuan [4] - Internationally, the Dow Jones closed at 48,114.26, down 0.62%, while the S&P 500 closed at 6,800.26, down 0.24%. The Nasdaq, however, rose by 0.23% to 23,111.46 [4] Economic News - The Central Economic Work Conference emphasized that expanding domestic demand is the top priority for 2025, focusing on boosting consumption from both supply and demand sides. Measures will be taken to stabilize the real estate market by controlling new supply and activating existing stock [3][8] Retail Data Analysis - In November 2025, the total retail sales of consumer goods reached 438.98 billion yuan, with a year-on-year growth of 1.3%, marking a significant decline in growth rates compared to previous months [9][12] - The Consumer Price Index (CPI) for November was 0.7%, an increase of 0.5 percentage points from October [9] - Retail sales in urban areas grew by 1.0% year-on-year, while rural areas saw a higher growth rate of 2.8% [9][10] Investment Recommendations - The report suggests focusing on sectors such as food and beverage, social services, and retail. Specific recommendations include: - For the liquor industry, it is believed to be in a bottoming phase with low valuations and high dividends providing support [13] - In the consumer goods sector, attention is drawn to dairy products, beverages, and condiments due to favorable conditions for profit release [13] - The social services sector is highlighted for its growth potential, particularly in tourism, duty-free, and education [13] - In retail, gold and jewelry are recommended due to their appeal as safe-haven assets amid changing global trade environments [13]

Investment Rating - The industry is rated as "stronger than the market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [44]. Core Insights - In November 2025, the total retail sales of consumer goods in China reached 43,898 billion yuan, with a year-on-year growth of 1.3%, reflecting a significant decline in growth rates both year-on-year and month-on-month [10][11]. - The Consumer Price Index (CPI) for November increased by 0.7% year-on-year, up from 0.2% in October, indicating rising inflationary pressures [10]. - Retail sales growth for goods and dining both saw a month-on-month decline, with goods retailing growing by 1.0% year-on-year and dining income increasing by 3.2% year-on-year [11][12]. - Online retail sales from January to November 2025 totaled 144,582 billion yuan, marking a year-on-year increase of 9.1%, which accounted for 31.7% of total retail sales [34]. Summary by Sections Overall Performance - The total retail sales of consumer goods in November 2025 were 43,898 billion yuan, with a year-on-year growth of 1.3%, a decrease of 1.7 percentage points from the previous year and a month-on-month decline of 1.6 percentage points [10][11]. Segment Analysis - In November, among 16 categories of goods, 7 categories (including daily necessities, tobacco and alcohol, home appliances, furniture, petroleum products, automobiles, and building materials) experienced negative growth. Only the Chinese and Western medicine category saw an increase in growth rate [17][18]. - The cultural and office supplies category and communication equipment category showed strong growth, both exceeding 11% [17]. Online Retail - Cumulative online retail sales from January to November reached 144,582 billion yuan, with a year-on-year growth of 9.1%, which is an increase of 1.7 percentage points compared to the same period in 2024 [34][36]. - The physical goods online retail sales amounted to 118,193 billion yuan, with a year-on-year growth of 5.7% [34]. Investment Recommendations - The report suggests focusing on sectors such as food and beverage, social services, and retail, particularly highlighting opportunities in the liquor industry, consumer goods, and tourism sectors due to expected policy support for domestic consumption [38][39][42].

Consumption - In November, the year-on-year growth of social retail sales was 1.3%, down 1.6 percentage points from the previous month, significantly below the expected 2.9%[1][7] - Retail sales of goods fell sharply, with categories like gold and jewelry down 29.1% to 8.5%, and home appliances down 4.8% to -19.4%[2][8] - Service retail sales showed positive performance, with a cumulative year-on-year increase of 5.4%[2][8] Investment - Fixed asset investment in November recorded a year-on-year decline of 10.1%, but this was an improvement of 2.1 percentage points from October[3][39] - Infrastructure investment improved by 2.9 percentage points to -6.7%, supported by new special bonds and policy financial tools[3][17] - Manufacturing investment rose by 4.3 percentage points to -3.6%, indicating a recovery in certain sectors[3][41] Real Estate - Real estate development investment fell by 15.9% year-on-year, with a significant drop of 6.9 percentage points to -29.9% in November[2][43] - New construction and completion rates remained in negative growth, with new starts down 27.7% and completions down 25.4%[2][43] - Despite falling prices, the sales area of commercial housing increased by 7.7 percentage points to -17.9%[2][43] Production - Industrial added value maintained a growth rate of 4.8% in November, only slightly down by 0.1 percentage points from the previous month[3][26] - The production of food and beverages saw significant recovery, with growth rates of 5.6% and -0.6% respectively[3][26] - The automotive sector experienced a notable decline, with production down 4.9 percentage points to 11.9%[3][26] Policy Implications - The economic structure is increasingly differentiated during the policy transition, with a shift from goods consumption to service consumption[4][31] - The government's focus on "new investment" areas is beginning to show positive effects, with overall investment expected to stabilize in the future[4][31] - Risks remain from external environmental changes and the pace of growth policy implementation may not meet expectations[5][50]

Core Viewpoint - Economic differentiation reveals clues about policy transformation, as "old indicators" overlook "new changes" in the economy [2][4][89] Consumption - Consumption policies are shifting from goods to services, leading to a decline in social retail sales while service retail shows strength. The social retail sales growth fell to 1.3%, driven by a decline in retail growth for goods such as home appliances and automobiles [2][8][68] - Service consumption remains positive, with total service retail sales increasing by 5.4% year-on-year, despite a slight decline in restaurant income [2][4][8] Real Estate - Real estate financing weakened due to credit risks from certain property companies, causing a significant drop in investment. In November, self-raised funds for property companies decreased, leading to a 25.3% decline in credit financing growth [2][12][63] - Real estate investment growth fell to -29.9%, with new construction and completion rates also showing significant negative growth [2][12][63] Investment - Recent policy measures have alleviated the "crowding out effect" of debt repayment on investment, with fixed asset investment showing a month-on-month rebound of 2.1% to -10.1% [3][22][88] - Infrastructure investment improved by 2.9% to -6.7%, while manufacturing and service sector investments also saw slight recoveries [3][22][88] Production - Industrial production maintained resilience, with industrial value-added growth stabilizing at 4.8%. The easing of workday effects and previous high inventory levels contributed to this stability [3][33][42] - Certain downstream industries, such as food and textiles, experienced significant production growth, while the automotive sector saw a decline [3][33][42] Summary - The economic structure is increasingly differentiated during the policy transformation process, but the positive effects of policies on the economy are becoming evident. Consumption policies are transitioning towards services, and while indicators for goods consumption are declining, service retail growth is rising [4][89][90] - Investment policies are focusing on "new investment" areas, with signs of improvement in new infrastructure and service sector investments, despite ongoing challenges in the real estate sector [4][89][90]

Economic Overview - The Chinese government has implemented proactive macro policies to address economic challenges, which have played a significant role in stabilizing economic operations [2] - Recent economic data indicates a positive trend in various sectors, reflecting a shift towards a more advanced and innovative economy [2] Investment Growth - High-tech industry investment has maintained growth, with the information services sector and aerospace manufacturing seeing year-on-year increases of 29.6% and 19.7% respectively [4] - The total value of China's goods trade reached 41.2 trillion yuan, marking a year-on-year growth of 3.6%, consistent with the growth rate from the previous ten months [4] Retail and Consumption - The total retail sales of consumer goods reached 4.56067 trillion yuan, showing a year-on-year increase of 4.0% [6] - Service retail sales grew by 5.4% year-on-year, indicating a robust recovery in the service sector [7] Innovation and Technology - Sales revenue in the high-tech industry increased by 14.7% year-on-year, with smart device manufacturing seeing a remarkable growth of 28.2% [12] - The production and sales of new energy vehicles reached 14.907 million and 14.78 million units respectively, reflecting year-on-year growth of 31.4% and 31.2% [13] Consumer Policies - The effects of consumption promotion policies are evident, with sales in the home appliance and communication retail sectors increasing by 26.5% and 20.3% year-on-year, respectively [15] Energy Transition - The green transition in energy structure is accelerating, with sales revenue from wind power and solar power increasing by 16.8% and 35.7% year-on-year, while thermal power sales revenue declined by 7.2% [16] - The express delivery business volume reached a record high, surpassing 800 billion items for the year as of November 30 [16]

证券研究报告 | 宏观专题报告 2025 年 12 月 15 日 如何提高居民消费率？ 根据消费经济的一般演进路径，随着居民收入不断提高，消费重心会逐渐从日 常消耗品转向耐用商品，并进一步向服务领域扩展。当前，我国人均 GDP 已 跃升至 1.3 万美元以上，居民消费格局呈现出从商品主导向服务主导转变的趋 势。与一般发达国家相比，我国服务消费占比明显偏低，"十五五"时期提升 居民消费率的战略选择就是大力发展服务消费。 ❑ 消费的宏观特征：消费率低，但消费量并不低；政府消费占比较高，居民 消费率偏低；实物消费占比高，而服务型消费占比低。 1）中国整体消费率（最终消费支出/GDP）明显低于一般发达国家，但最 终消费量并不低，剔除价格、汇率等因素，按照购买力平价后的绝对消费 量接近美国，且大于整个欧盟总和；由于中国属于制造业大国，国内商 品、服务价格普遍低于国际平均水平。 2）最终消费结构中，中国居民消费率（居民消费支出/GDP）不仅低于全 球平均水平，而且低于同为发展中国家的印度、巴西等国；中国政府消费 额以及占 GDP 的比重均高于全球水平，亦高于一般发达国家，形成了 "官方消费比民间旺盛"的独特现象。 3）与 ...

（文章来源：每日经济新闻） 消息面上， 三部门联合发文提出11条政策举措，促消费政策"组合拳"再加码。市场观点认为，近期重 磅会议中，做大内循环仍是重心，对于股票市场而言，内需品种和外需品种的预期和定价与去年存在巨 大差异，内需敞口品种一旦超预期修复，估值弹性不小。 国证价值100指数聚焦深度价值，采用"高分红+高自由现金流+低PE"三维筛选体系，优选市场核心价值 标的，指数前三大行业为家用电器、银行、汽车，合计占比超45%，自2012年发布以来，指数年化收益 率超12%。价值ETF（159263）为目前市场上唯一跟踪该指数的ETF，可助力投资者一键布局市场低估 优质资产。 今日市场震荡回调，银行板块低开高走，内需相关板块涨幅居前，截至14:00，国证价值100指数上涨 0.4%，10月以来累计涨近7%，表现优于同类价值风格指数，跟踪该指数的价值ETF（159263）今日盘 中净申购达8700万份，显示出较高的资金关注度。 ...

国家统计局周一公布数据显示，11月社会消费品零售总额同比增长1.3%，增速较10月小幅回落1.6个百分点。1-11月，社会消费品零售总额同比增长4.0%。 往后看，王青表示，明年新能源汽车购置减免退坡，有可能刺激年底汽车销量增加，但短期内出台其他促消费政策的可能性已经不大，加之上年同期社零基 数抬高，预计12月社零同比增速会继续保持在低位。 经济学人智库高级经济学家徐天辰对智通财经表示，由于"国补"退坡，12月消费或难有明显增长。"十五五"把消费放到了比较重要的位置，2026年又是"十 五五"第一年，类似国补的刺激仍会继续，但更应当关注政府是否会深入推进促消费的长效机制。 财信金控首席经济学家伍超明对智通财经表示，后续消费恢复仍持续面临多重挑战，例如受高基数、乘数效用边际下降影响，以旧换新政策的拉动作用大概 率继续减弱。另外，内外需放缓将加大居民就业压力，导致"就业-收入-消费"不畅，制约消费能力改善空间；居民"多储蓄、少消费"行为模式短期难改，消 费意愿提升动力偏弱。 记者 辛圆 针对消费增速的继续回落，东方金诚首席宏观分析师王青对智通财经表示，去年同期受"双11"活动提前等影响，社零基数偏低，但在今年"双 ...

北京商报讯（记者 岳品瑜 董晗萱）12月14日，据商务部官网消息，为引导金融机构聚焦消费重点领域 加大支持力度，助力提振和扩大消费，商务部办公厅、中国人民银行办公厅、金融监管总局办公厅发布 《关于加强商务和金融协同 更大力度提振消费的通知》。 其中提到，鼓励有条件的地方运用数字人民币智能合约红包提升促消费政策实施质效。结合地方实际探 索运用融资担保、贷款贴息、风险补偿等多种方式，加强财政、商务、金融政策协同配合，引导信贷资 金加大向消费重点领域投放。鼓励有条件的地方通过多种方式支持参与康养、文旅等消费重点项目和数 字、绿色等新型消费领域。鼓励银行和非银行金融机构发挥各自特点，加强优势互补，协同参与促消费 活动，促进消费提质升级。 ...

Core Viewpoint - New consumption concept stocks are experiencing a broad increase, indicating a positive market sentiment and potential growth in the sector [1][2] Stock Performance - Notable stock increases include: - Cha Bai Dao (02555) up by 5.76% - Guo Quan (02517) up by 4.50% - Lao Pu Gold (06181) up by 4.14% - Miniso (09896) up by 3.00% - Hu Shang A Yi (02589) up by 2.84% - Juzi Biotechnology (02367) up by 2.97% [1][2] Industry Outlook - According to Huatai Securities, the differentiation between new and old consumption will continue into 2025, driven by changes in "people, goods, and venues" and technological advancements [1][2] - The report anticipates that consumer policies will stimulate supply and demand potential, leading to a steady recovery in domestic demand and continued industry differentiation in 2026 [1][2] Investment Focus - The report suggests focusing on four main investment themes: 1. Rise of domestic brands: Attention on潮玩 (trendy toys), beauty and personal care, and gold jewelry brands competing in both domestic and international markets [1][2] 2. Technology-enabled consumption: Emphasis on the rapid increase in smart product penetration rates due to technological and product innovation [1][2] 3. Emotional consumption: Monitoring growth potential in service consumption, ready-to-drink beverages, pets, and new tobacco products [1][2] 4. Undervalued high-dividend blue-chip leaders: Focus on opportunities for marginal recovery while balancing risk and reward [1][2]