大数据杀熟
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平台不得大数据“杀熟”,两部门发布新规
21世纪经济报道· 2026-01-07 03:08
三是 强化执法协作,完善监管机制。《办法》要求市场监管、网信部门加强部门协作,建立 健全两部门线索移交、信息共享、会商研判等工作机制。规定两部门可依据职责对平台有关负 责人进行约谈,要求其说明情况,采取措施进行整改。倡导社会共治,鼓励平台发布平台规则 合规报告,主动开展合规自评或者引入第三方进行合规"体检"。 来源丨"市说新语"微信公众号 编辑丨曾静娇 SFC 近日,市场监管总局和国家网信办联合发布《网络交易平台规则监督管理办法》(以下简称 《办法》),旨在规范网络交易平台规则(以下简称平台规则)制定、修改和执行,维护网络 交易秩序,保护网络交易各方主体合法权益。 《办法》聚焦网络交易平台经营者(以下简称平台)这一"关键少数",结合近年来监管实践, 以平台规则为切入点,进一步压紧压实平台责任。 一是 明确平台在制定、修改和执行平台规则过程中应当履行的责任义务。《办法》规定了平 台在信息公示、公开征求意见、过渡期设置、申诉渠道设置等方面的义务,要求平台建立健全 平台规则重大事项沟通协商、平台内交易纠纷解决等机制。 二是 细化平台在保障信息、网络和数据安全,保护平台内经营者和消费者合法权益等方面的 具体要求。《办 ...
聚焦“关键少数” 两部门新规剑指大数据杀熟
Bei Jing Shang Bao· 2026-01-07 02:57
《办法》明确平台在制定、修改和执行平台规则过程中应当履行的责任义务。《办法》规定了平台在信 息公示、公开征求意见、过渡期设置、申诉渠道设置等方面的义务,要求平台建立健全平台规则重大事 项沟通协商、平台内交易纠纷解决等机制。 《办法》细化平台在保障信息、网络和数据安全,保护平台内经营者和消费者合法权益等方面的具体要 求。《办法》要求平台在其平台规则中明确信息安全条款,明确平台内经营者处理个人信息的具体规范 以及平台内经营者的未成年人网络保护义务等。同时,《办法》明确不得利用平台规则对平台内经营者 的自主经营活动进行不合理限制,收取不合理费用、不合理的违约金或者损害赔偿金;不得利用平台规 则排除或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提 供会员服务时单方面随意变更平台规则损害会员权益等。 《办法》强化执法协作,完善监管机制。《办法》要求市场监管、网信部门加强部门协作,建立健全两 部门线索移交、信息共享、会商研判等工作机制。规定两部门可依据职责对平台有关负责人进行约谈, 要求其说明情况,采取措施进行整改。倡导社会共治,鼓励平台发布平台规则合规报告,主动开展合规 自评或者引 ...
破解乱收费、算法困局、大数据杀熟——外卖平台责任走向“清单化”
Zhong Guo Qing Nian Bao· 2025-12-30 00:35
Core Viewpoint - The newly implemented national standard "Basic Requirements for Delivery Platform Service Management" aims to enhance operational management and service processes across major platforms like Meituan, Taobao Shanguo, and JD, while addressing key issues in the delivery industry [1][2]. Group 1: Platform Fee Structure - The new standard mandates that fees charged to merchants must be categorized into three basic items: technology service fees, delivery service fees, and promotional service fees, prohibiting any arbitrary charges [1]. - It specifies that costs associated with promotional activities initiated by the platform must be borne by the platform itself and cannot be passed on to merchants [1]. Group 2: Delivery Personnel Rights Protection - The standard requires platforms to reasonably limit the order acceptance duration for delivery personnel and establish mechanisms for fatigue alerts and mandatory rest periods [2]. - It emphasizes that platforms cannot force or indirectly compel delivery personnel to work overtime through algorithms or incentives [2]. - Responsibilities of labor cooperation enterprises must align with those of the platform, ensuring compliance with labor laws, social security, and fair compensation [2]. Group 3: Consumer Rights Protection - The standard calls for the establishment of a consumer rights protection system throughout the service process, ensuring timely responses and safeguarding consumer rights such as the right to know and choose [2]. - It prohibits unreasonable differential treatment of consumers and mandates clear notifications for automatic renewals or extensions [2]. Group 4: Implementation and Accountability - The platform is urged to fully implement its responsibilities, transforming the rights protection framework from mere guidelines into tangible safeguards [3]. - The industry is encouraged to transition from "wild growth" to high-quality development through stronger judicial rulings and regulatory constraints [3].
他们为何急于注销携程?
Xin Lang Cai Jing· 2025-12-25 11:43
前文回顾:新华社炮轰直播带货了 炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 来源:智识漂流 出来混,迟早要还的。过去在灰色地带游走积累的怨气,在此刻完成了总清算。 ------ 柬埔寨要免签,携程忙签约。 但一纸旅游推广协议,没等来"说走就走"的浪漫,倒先炸出了"说删就删"的决绝。 这两天,互联网上疑似最壮观的迁徙,不是去哪个景点打卡,而是用户扛着数据铺盖卷,连夜从携 程"出逃"。 卸载、注销、解绑,一气呵成,仿佛一场数字时代的静默起义。 面对这场"信任雪崩",携程终于出来"郑重声明"了。声明一如既往地"严谨":合作是纯广告,不涉数 据;投放已暂停,绝无泄露;协议已上交,欢迎核查。 字里行间,透着大厂特有的沉稳与规范,仿佛在说:这只是个误会,大家别慌。 可用户用脚投票的速度,比声明跑得快多了。 1 网上流传着"48小时卸载量飙升217%"、"300万人点击注销"的说法。 但往深了看,这是新仇勾起了旧账。2014年的支付漏洞、2018年的数据过度收集,每一次安全"前科", 都像埋在信任里的地雷,只等一个契机被踩响而已。 柬埔寨的合作,恰好成了那根导火索。 这数字应是过于夸张了,但恐 ...
大厂扎堆入局酒店预订,携程为何还是难以撼动? | 声动早咖啡
声动活泼· 2025-12-17 09:04
Core Insights - The article discusses the competitive landscape of the online travel market in China, particularly focusing on Ctrip's hotel booking business and the challenges it faces from various competitors like Meituan, Douyin, and JD.com [3][4][9]. Group 1: Market Overview - The online travel market in China, especially hotel bookings, has become a battleground for major players, with Ctrip maintaining a significant market share despite increasing competition [3][4]. - As of 2024, the market size of China's hotel industry has exceeded 980 billion yuan, with a chain rate of only 40%, significantly lower than North America and Europe [5][10]. Group 2: Ctrip's Performance - Ctrip reported over 8 billion yuan in accommodation bookings for Q3, contributing nearly half of its revenue, with a growth rate of around 20% expected to continue over the next two years [4][6]. - Ctrip has established partnerships with nearly 2 million hotels globally, with over 400,000 having exclusive agreements, allowing it to dominate the high-star hotel booking market with an 80% share [6][9]. Group 3: Competitive Challenges - Ctrip faces challenges from competitors like Meituan, which has expanded into the high-end hotel market, and Douyin, which has begun allowing direct bookings through its platform [8][9][10]. - The rise of direct sales channels by hotel groups, such as Huazhu and Atour, is reducing their reliance on OTA platforms like Ctrip, posing a significant threat to its intermediary role [9][10]. Group 4: Customer Trust and Service - Ctrip's competitive edge lies in its mature customer service system and the ability to handle complex issues related to bookings, which enhances user trust [7][8]. - High customer loyalty is evident, with repeat customers contributing approximately 80% of total transaction volume, compared to the industry average retention rate of 55% [7][8]. Group 5: Issues and Complaints - Ctrip has faced criticism for practices like "data killing familiarity," where users are charged higher prices despite being members, leading to legal challenges and a high volume of complaints [8][9].
携程黑钻会员订机票遭无故取消,价格跳涨近3倍
Xin Lang Ke Ji· 2025-12-11 07:57
Group 1 - The core issue highlighted is the potential practice of "big data price discrimination" or a technical glitch on the Ctrip platform, which may infringe on consumer rights [1] - A user reported that after attempting to purchase a business class ticket from Shanghai to Xishuangbanna for ¥3804, the order was inexplicably canceled, and the price surged to ¥10424 [1] - The same user successfully purchased the ticket at the original price of ¥3804 through the official app of the airline, indicating a discrepancy in pricing on different platforms [1]
谨防“优惠陷阱” 两部门发布“双十二”消费提示
Zhong Guo Xin Wen Wang· 2025-12-05 03:32
Core Viewpoint - The article emphasizes the importance of consumer awareness and caution during the "Double Twelve" shopping season, highlighting various promotional traps and providing guidelines to ensure rational and informed purchasing decisions. Group 1: Price Awareness - Consumers should be wary of "price magic," where sellers may inflate prices before discounts, creating a false impression of significant savings. It is advised to track price fluctuations and verify prices across different platforms [1] - The article warns against "price assassins," where products may not clearly display prices, leading to unexpected costs at checkout. Consumers are encouraged to verify price tags against final charges [4] Group 2: Promotion Complexity - Some promotional activities may involve complicated rules requiring consumers to engage in tedious calculations or meet multiple conditions, which can lead to confusion and potential loss of actual discounts. Consumers should prefer simpler promotional offers [2] - Consumers are advised to be cautious of promotions with numerous restrictions, such as limits on categories, quantities, or timeframes, to ensure they can actually benefit from the discounts [3] Group 3: Marketing Integrity - The article highlights the need for consumers to discern the authenticity of marketing claims, particularly exaggerated advertisements. It is crucial to check product details and reviews to avoid misleading promotions [5] - Consumers should remain skeptical of claims of "lowest prices" or "flash sales," as these may be tactics to induce impulsive buying. A rational assessment of product value and personal needs is recommended [6] Group 4: Financial Prudence - The shopping season can lead to unnecessary purchases driven by promotional pressure. Consumers are encouraged to create shopping plans based on actual needs and financial capacity to avoid debt [7] - It is important for consumers to retain shopping evidence, such as promotional promises and transaction records, to facilitate potential claims or disputes with sellers [8][9]
AI重构电商生态:效率革命下,“杀熟”更隐蔽了?
Feng Huang Wang· 2025-11-12 11:46
Core Insights - The article highlights the significant impact of AI on the e-commerce landscape during the "Double 11" shopping festival, marking it as the first event where AI has been fully integrated into shopping experiences [1][3] - Major platforms like Pinduoduo, Taobao Tmall, and JD.com are intensifying their AI strategies, leading to enhanced operational efficiency for merchants and improved shopping experiences for consumers [1][2] Group 1: AI Integration in E-commerce - AI has become a fundamental infrastructure for businesses, influencing various operational aspects such as product development, market research, and customer service [2] - The introduction of AI features like "AI万能搜" on Taobao Tmall allows users to search for products based on descriptive needs rather than exact names, resulting in a 15% increase in conversion rates compared to traditional methods [3] - JD.com has implemented over 50 AI tools across its business operations, significantly reducing customer wait times and enhancing overall efficiency, with its core AI model seeing a 3.2 times increase in usage during the "Double 11" compared to the previous event [3] Group 2: Competitive Landscape and Challenges - The competition among e-commerce platforms is intensifying as they leverage AI to enhance user experience and operational efficiency, shifting the focus from traditional traffic control to effective supply-demand matching [6] - The rise of AI-driven personalized recommendations raises concerns about the potential for "information silos" and the risk of "dynamic differential pricing," where users may unknowingly face varying prices based on their profiles [7] - Platforms are exploring ways to balance personalized recommendations with diverse content exposure to avoid reinforcing user biases, indicating a shift in value orientation towards meeting genuine consumer needs [7]
价格迷局不破,“双11”终将失去人心
Xin Lang Cai Jing· 2025-11-12 02:22
Core Insights - The "Double 11" shopping festival, originally intended to benefit consumers, has become a complex pricing maze, leading to widespread consumer dissatisfaction [1][2][3] Group 1: Pricing Issues - Consumers are experiencing a phenomenon of "price manipulation," where prices are raised before discounts are applied, creating a false sense of savings [1] - The issue of "big data price discrimination" allows for dynamic pricing strategies that result in different prices for different consumers, undermining fair competition [1] - The revised Anti-Unfair Competition Law prohibits practices like "big data price discrimination," but enforcement challenges remain due to technical barriers [1] Group 2: Regulatory and Platform Responsibilities - Regulatory bodies need to enhance enforcement and technical capabilities to ensure price fairness and transparency in the market [2] - Shopping platforms must take responsibility by clarifying marketing terms, standardizing price displays, and establishing a blacklist for dishonest merchants [2] - Consumers should be vigilant against deceptive pricing tactics and retain evidence of transactions to protect their rights [2] Group 3: Consumer Sentiment and Market Impact - The complexity of discount rules and misleading pricing strategies are leading to a decline in consumer trust and participation in the "Double 11" event [2] - The core appeal of "Double 11" lies in providing genuine discounts; without this, the event risks losing its relevance [2][3] - A transparent and predictable shopping environment is essential for restoring consumer confidence and ensuring the healthy development of the e-commerce ecosystem [3]
索尼PSN商店被指“杀熟” 同服不同价
Xi Niu Cai Jing· 2025-11-12 00:34
Core Points - Players have reported price discrepancies for the same game on Sony's PlayStation Network (PSN) across different accounts, raising concerns about pricing fairness and user trust [2][5] - The price of "Red Dead Redemption 2" was found to be $19.99 on one account and $14.99 on another, despite both accounts being in the same region and using the same console [2] - Previous reports indicated that "Astro Bot" had price differences ranging from $44.99 to $59.99, with discounts varying by as much as 25% for different users [5] Pricing Discrepancies - The PSN store has been identified as a core revenue source for Sony, and the inconsistency in pricing could negatively impact user trust and subscription service performance [5] - Players have expressed dissatisfaction, particularly older users who feel they are not receiving the same discounts as newer players [5] Legal Considerations - China's Personal Information Protection Law prohibits practices like "big data killing the familiar," and the E-commerce Law requires platforms to offer pricing options that do not target individual characteristics [5] - The industry faces challenges in defining and addressing these pricing practices, as platforms often justify them with terms like "dynamic pricing" and "precision marketing" [5]