本文转自【央视新闻客户端】； 临近春节，各地市场上的年货日益丰富，年货进出口两旺。今天我们走进外贸一线，看跨境通道如何让世界各地的年货快速奔赴中国消费者。 在福建厦门，厦门空港口岸"金砖专线"已经开通近三年，这条航线以运送生鲜产品为主，依托包括金砖国家在内的国际航线网络，实现了生鲜货物"从产地 到市场"快速直达。 据厦门海关统计，今年1月，厦门口岸进口鲜活龙虾、三文鱼、葡萄等产品超1400吨，同比增长超40%。 春节将至 年货进出口两旺 近日，一架满载生鲜产品的"金砖专线"航班在厦门空港口岸降落。这架航班上搭载着十余吨来自南美的李子和葡萄。 临近春节，闽南地区有过"尾牙"的风俗，为满足市场需求，近期进口的生鲜产品以龙虾、青蟹、三文鱼和各类水果为主。除本地销售外，也大量发往上海、 广东等地。 作为福建省最大的鲜活食用水生动物进口空港口岸，厦门空港已开通16条国际货运航线，其中，"金砖专线"航班从开航之初的每周1班增加到每周3班。2025 年全年，通过"金砖专线"进口的时令水果占厦门空港全年进口水果总量超七成，三文鱼进口占全年进口量的超过四成。 厦门机场海关副关长 白瑜：为了保证节日期间市场供应，我们对鲜活产品实 ...

春节临近，山西太原的传统年货大集昨天（28日）开市，6000余种商品吸引消费者前来选购，除了现场购物，消费者还可以在大集的直播间下单，方便消费 者的同时，也拓宽了展商的销路。 在山西省展览馆，传统年货大集热闹开市，新年饰品、特色农产品、美食、非遗手作等商品一应俱全，20个大类、6000余种商品，让消费者可以"一站式"购 齐各种年货。 开市第一天，除了小米、老陈醋、太谷饼、酱肉等山西特色美食深受欢迎，来大集展销的新疆特色美食也吸引了不少消费者前来品尝、购买。 来不了现场没关系，主办方还开设了线上直播，通过企业访谈、直播带货、互动探馆等形式，让消费者足不出户选购年货。据介绍，该年货大集将持续至2 月1日。 江苏连云港 马元素+本土特色 年宵花创意焕新 近日，多地年宵花市场迅速升温。在江苏连云港，一些农企在年宵花里融合了马元素和本地特色，打造出多种创意造型，很受欢迎。 在连云港市海州区的一家农业企业里，各色蝴蝶兰开得正艳，花艺师通过枝干牵引、色彩搭配，让花瓣勾勒出昂首奔腾的骏马等创意造型，灵动又喜庆。 因连云港有花果山，当地一直具有深厚的西游文化底蕴，一些农企结合这一特色打造出"大圣兰"，让市民感受到专属家乡的满满 ...

Core Insights - The core theme of the articles revolves around the significant increase in consumer demand for traditional Chinese New Year goods, driven by various festive shopping trends and changing consumer preferences as the holiday approaches [1][2][4][6][7] Group 1: Sales Growth and Trends - Overall sales of New Year goods have surged, with a 201% year-on-year increase in sales since the launch of the New Year shopping festival on December 29 [1] - Specific products have seen explosive growth, such as the "one table to rule them all" New Year dish series from Hema, which experienced a 467% week-on-week sales increase [1] - Sales of fresh milk and Chilean cherries have also shown strong performance, with year-on-year increases of 232% and over 228% respectively [1] Group 2: Consumer Behavior and Preferences - The trend of "light cooking" has gained traction, with sales of semi-finished ingredients, high-end seafood, and ready-to-eat meals increasing by 259%, 271%, 225%, and 250% respectively [1] - The search volume for New Year-related keywords has risen significantly, with a 29-fold increase over four weeks, indicating heightened consumer interest [2] - The demand for travel-related products, such as portable toiletries and bottled water, has also surged, reflecting changing consumer habits [2] Group 3: Regional Variations in Consumption - In Shanghai, high-end gift items like the butterfly pastry gift box saw a 201% year-on-year sales increase, while Chilean cherries experienced a 12-fold increase in sales [4] - In Guangzhou, sales of strawberries and Chilean cherries skyrocketed by 33 times and 32 times respectively, highlighting the region's unique festive preferences [4] - In contrast, in the Sichuan and Hunan regions, spicy food items have dominated sales, with products like dried fish and spicy gift boxes seeing sales increases of 547% [6] Group 4: Market Innovations and Future Outlook - The concept of "digital New Year collection" is being promoted to modernize traditional customs, aiming to make festive shopping more convenient and accessible [7] - The emphasis on quality, convenience, and the festive experience reflects a broader shift in consumer expectations and behaviors as the New Year approaches [7]

Core Viewpoint - The "2026 National Online New Year Goods Festival" has been launched in Lanzhou, continuing a six-year tradition that significantly boosts consumption during the festive season [2] Group 1: Event Overview - The festival will adopt a "1+N" format, with a central launch in Lanzhou and various activities across different regions and platforms to enhance the festive atmosphere and consumer engagement [2] - The event aims to combine traditional cultural elements with modern e-commerce, creating a "New Year flavor map" and a "New Year goods list" to enrich the consumer experience [2] Group 2: Economic Impact - The Ministry of Commerce has emphasized the role of e-commerce in expanding consumption and stimulating market potential through initiatives like the online New Year goods festival [2] - According to the National Bureau of Statistics, the national online retail sales reached 15.9722 trillion yuan in 2025, marking an 8.6% increase from the previous year, with physical goods online retail sales at 13.0923 trillion yuan, a 5.2% growth [2] Group 3: Future Directions - The role of online retail in holiday consumption is increasingly significant, with a shift from "stockpiling" to "experiential" and "quality" consumption being encouraged [3] - Recommendations for enhancing the festival's impact include enriching quality supply, integrating online and offline commerce, and leveraging data for better consumer insights and targeted promotions [3] Group 4: International Engagement - One of the festival's themes is connecting domestic and international markets, with activities designed to attract foreign visitors to experience the Chinese New Year atmosphere [4] - The Ministry of Commerce will guide e-commerce platforms and various commercial entities to promote Chinese New Year goods globally, enhancing the festive spirit and cultural exchange [4]

记者来到南京农副产品物流配送中心，这里又被称为众彩市场。市场上，大型货柜车进进出出，非常繁 忙，装载着来自全国乃至全球的农产品。这里既是南京的"菜篮子"，也是服务南京都市圈约2000万人口 的重要的保供枢纽，在1月19日，仅水果一个品类，这里的到货量就超过了2200吨。 2025年，我国市场销售规模扩大，基本生活类和部分升级类商品销售增势较好。作为华东地区重要的农 副产品保供枢纽，江苏南京众彩市场近日迎来榴莲等进口直采水果到货，销售火热。 浙江杭州：新品蝴蝶兰竞相绽放 走俏花市 位于浙江杭州萧山区的传化花园中心是长三角地区规模领先的蝴蝶兰产销基地。眼下，这里200多种蝴 蝶兰竞相绽放，宛如千万只彩蝶振翅迎春，也吸引了不少批发商和消费者前来采购。现场都有哪些畅销 品种，今年的消费市场有哪些变化呢？ 首先吸引记者注意的，是这批散发着浓郁香气的榴莲，它们是通过"产地直采"的形式从越南运到南京。 所谓产地直采，就是直接从越南果园运输过来的。这里的负责人告诉记者，传统的采购模式需要多个中 间环节，而"直采"能将物流时间从原来的近半个月缩短到10天左右，每柜的物流成本能降低约5000元。 效率提升和成本下降，消费者得到了 ...

央视网消息：2025年，我国市场销售规模扩大，基本生活类和部分升级类商品销售增势较好。作为华东地区重要的农副产品保供枢纽，江苏南京众彩市 场近日迎来榴莲等进口直采水果到货，销售火热。 记者来到南京农副产品物流配送中心，这里又被称为众彩市场。市场上，大型货柜车进进出出，非常繁忙，装载着来自全国乃至全球的农产品。这里既 是南京的"菜篮子"，也是服务南京都市圈约2000万人口的重要的保供枢纽，在1月19日，仅水果一个品类，这里的到货量就超过了2200吨。 首先吸引记者注意的，是这批散发着浓郁香气的榴莲，它们是通过"产地直采"的形式从越南运到南京。所谓产地直采，就是直接从越南果园运输过来 的。这里的负责人告诉记者，传统的采购模式需要多个中间环节，而"直采"能将物流时间从原来的近半个月缩短到10天左右，每柜的物流成本能降低约5000 元。效率提升和成本下降，消费者得到了更多实惠。像这样一箱榴莲，在这里的批发价就比周边市场便宜30—50元。在这样寒冷的天气，许多商户和市民都 赶来抢购。这一车榴莲大约20吨，最慢三天，最快一天就会被抢购一空。 除了包括榴莲在内的各式水果，这里还有蔬菜粮油水产，可以说和农副产品相关的产品一应 ...

Group 1 - Chilean cherries are experiencing a sales peak, with fresh cherries being rapidly shipped to the Chinese market through dedicated sea routes [1] - Yonghui Supermarket has set up a cherry-themed interactive area in its Huadu District store, combining it with a winter sports experience to create an immersive shopping environment [1] - The Chilean Cherry Committee's director highlighted the expanding consumer base and the increasing normalization of cherry consumption [1] Group 2 - Yonghui Supermarket plans to enhance collaboration with the Chilean Fruit Exporters Association and other partners to ensure quality control throughout the supply chain [1] - During the New Year holiday, Yonghui Supermarket's sales of Chilean cherries reached nearly 50 million yuan [1] - The first batch of Chilean cherries for the current season arrived in early December 2025, with a shift in the main variety from Santina to Lapins, which is more visually appealing and durable [2] Group 3 - Yonghui Supermarket will focus on optimizing thematic displays and creating festive scenarios to promote cherry sales, including special gift boxes for the upcoming Spring Festival [2]

Core Viewpoint - The sales of cured meats in Nanning are experiencing a peak as the 2026 Spring Festival approaches, with various unique flavors becoming essential items on citizens' shopping lists [3][5]. Group 1: Market Trends - The market for cured meats, including cured pork, sausages, cured fish, and cured pig faces, is thriving, with Cantonese-style cured meats gaining popularity due to their balanced sweet and salty taste [3][4]. - Gift box packaging for cured meats is emerging as a new consumption hotspot, combining practicality with a sense of ceremony for the upcoming festival [3]. Group 2: Consumer Preferences - Consumers in Nanning have a long-standing tradition of enjoying cured meats, particularly during festive seasons, with many preferring to purchase a small amount rather than stockpiling [3][4]. - The variety of cured meats available in large supermarkets is expanding, with unique flavors such as milk, dried tangerine peel, and mint being introduced alongside traditional options [4]. Group 3: Production and Quality Tips - The production of homemade cured meats is becoming popular, with advice on preparation methods being shared to ensure quality, such as cutting meat thinly and using more salt to prevent spoilage [4]. - Tips for selecting quality cured meats include checking for a pleasant aroma and observing the color, with high-quality products exhibiting specific shades [4].

Group 1 - The core viewpoint of the articles highlights a shift in the Chinese New Year consumer market, with younger consumers preferring "refreshing" products that combine health, fun, and cost-effectiveness, leading to a rise in retail brands that offer high quality at low prices [1][3][5] - The trend of "cherry freedom" is popular among young people, with retailers like Aoleqi providing high-quality Chilean cherries at competitive prices, while interactive snacks are gaining popularity for gatherings, reflecting a desire for both fun and festive experiences [3][5] - Aoleqi's self-branded gift boxes, such as organic tea oil and pure nut gift boxes, are designed to appeal to health-conscious consumers, while local flavor products balance tradition and innovation, catering to diverse gifting scenarios [5][7] Group 2 - Young consumers are increasingly focused on efficiency and quality when preparing New Year's Eve meals, with Aoleqi offering convenient semi-finished dishes and high-quality desserts, indicating a dual emphasis on ritual and healthy eating [7] - Aoleqi plans to continue operations during the Spring Festival and introduce promotional activities to lower the barriers for purchasing New Year's goods, providing a one-stop shopping experience that competes with established supermarket chains [7]

Group 1 - The core theme of the articles revolves around the increasing trend of young consumers personalizing their private cars with festive decorations for the upcoming Year of the Horse, highlighting a shift in consumer behavior towards more personalized and meaningful purchases [1][2][3] - The demand for car-related products has diversified, with consumers seeking both functional and emotional satisfaction, indicating a balanced interest in practical items like emergency supplies and decorative elements that enhance the festive atmosphere [2][3] - The sales of car accessories featuring horse motifs have seen significant growth, with some products experiencing a daily sales increase of 114%, showcasing the strong consumer interest in themed decorations for the New Year [3] Group 2 - The e-commerce sector has shown renewed vitality in the sales of large household items, particularly in Western China, where the introduction of free shipping for large items has led to a 35% increase in transaction volume for related merchants [4][5] - Notably, the Xinjiang region has demonstrated exceptional growth, with transaction volumes for large household items increasing by 98% and order quantities rising by over 100%, indicating a robust demand in this market [4] - Improvements in logistics and supply chain management have significantly enhanced delivery efficiency and service quality, contributing to the increased participation of merchants and overall sales growth in the Western market [4][5]