沉浸式

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赏花经济多维升级
Jing Ji Ri Bao· 2025-06-28 21:58
Core Viewpoint - The "Lotus Appreciation" event in Shenzhen's Honghu Park has successfully integrated cultural, artistic, and technological elements to enhance consumer experiences and drive local economic activity, attracting significant visitor numbers and boosting sales for local businesses [2][5][8]. Group 1: Event Overview - The "Lotus Appreciation" event, themed "Lotus Beauty in Shenzhen, Coexistence of Ten Thousand Images," features rare lotus varieties from various countries, attracting numerous visitors [1]. - The event has transformed Honghu Park into a comprehensive cultural and consumption hub, with a lotus planting area of 170,000 square meters and over 700 lotus varieties [2][5]. Group 2: Economic Impact - Visitor numbers reached 230,000 within 11 days of the event, a 30% increase year-on-year, with daily peaks of around 40,000 [5]. - The cumulative sales revenue during the event was approximately 600,000 yuan, with some businesses reporting sales doubling due to the influx of visitors [4][5]. Group 3: Consumer Experience - The event introduced innovative experiences such as a VR space and a self-service coffee shop, enhancing the overall visitor experience and attracting younger demographics [3][4]. - Various promotional activities, including discounted food and beverage options, have been implemented to further engage consumers and stimulate spending [4][7]. Group 4: Business Collaboration - The event has fostered collaboration among over 20 local businesses, creating a series of cultural and entertainment activities that enhance the overall consumer experience [6][7]. - Businesses have reported significant sales increases, with some noting a 90% rise in sales compared to the previous year, driven by the event's promotional activities [8].
“出游”即“出片”,“看景”变“入景”—— 旅拍,让旅途更有沉浸感(视线)
Ren Min Ri Bao· 2025-06-27 21:48
装扮具有文化底蕴或民族特色的服饰和妆容,融入当地美景,用相机镜头记录下美好相遇——近段时 间,沉浸式旅拍成为许多人出游时的新选择。 "出游"即"出片","看景"变"入景",沉浸式旅拍不仅是游客打卡景点的新方式,也为城市文旅提供了新 的"出圈"机遇。作为文旅新业态,沉浸式旅拍的火热带动形成了一条包括服饰、妆造、摄影的产业链; 与此同时,一些城市也巧借旅拍"东风",利用自然景观、人文景观因地制宜布置"出片"场景,在增强游 客体验感的同时,造就了一个又一个旅游热门目的地。 ——编者 云南西双版纳:影像记录成就新兴业态 "镜头感"品味文化魅力 来自云南昆明的王子仪是名旅拍达人,趁着假期,她奔赴西双版纳,体验当地的沉浸式旅拍。为何热衷 旅拍?对于王子仪而言,旅拍让她看到了"另一个自己"——在陌生的环境,打扮成傣族少女,既能收 获"爆改"后的新鲜感,也是旅行过程中独一无二的个性体验。"出片率"高不高,是旅拍达人们选择是否 赶赴一座城的重要考量;而在不同的旅拍视角下,许多城市的"旅拍宝藏机位"也被不断挖掘出来。 "大演艺"体验诗意长河 穆玉琛是陕西西安大唐不夜城文化街区的演出运营部负责人,每当华灯初上,她便会想起曾经的愿望 ...
ACL 2025 | 让小说角色 「活」起来!复旦BookWorld打造沉浸式小说世界模拟系统
机器之心· 2025-06-24 06:46
BookWorld由复旦大学冉一婷、王鑫涛主导完成,由阳德青老师、肖仰华老师共同指导。复旦大学知识工场实验室长期关注大语言模型的人格化、角色扮演 研究,在该领域发表多篇顶会论文和首篇综述。 想象为《红楼梦》或《权力的游戏》创造一个AI的世界。书中的角色们变成AI,活在BookWorld当中。每天,他/她们醒来,思考,彼此对话、互动,建立 感情和关系。 如果他们能活出自己的生活,不再由笔者操控,故事是否会不一样?会不会有一个平行时空里,宝玉和黛玉有了一段美好的爱情? 今天要介绍的这篇 ACL 2025 论文 ——《BookWorld: From Novels to Interactive Agent Societies for Creative Story Generation》,聚焦于如何让 小说中的角色真正 "活" 起来,打造一个沉浸式的虚拟世界。 在BookWorld中,作者们提出了一个"小说->AI世界->故事创作"的系统。BookWorld能从小说中提取角色和世界观的数据,构建一个AI世界,让角色AI在 世界中进行长期的交互,自己创造自己的故事。为了实现流畅自然的长期交互,BookWorld建模了角色 ...
粤夜粤经济:沉浸式数字夜游成大市场|活力中国调研行
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-24 05:47
Core Viewpoint - The integration of culture and technology is driving the development of new cultural industries, with immersive digital night tours emerging as a popular market trend [1][2]. Group 1: Company Insights - Liya Group's Lifen Culture has focused on cultural and technological integration for nearly 30 years, emphasizing the night tourism economy as a significant new market [2]. - The company is increasingly prioritizing knowledge systems and IP layout, while also enhancing the integration of technology and content to create modular and scene-based outputs [2]. - Lifen Culture is actively developing immersive products, particularly in historical projects, combining traditional culture with modern technology to engage tourists [3]. Group 2: Industry Trends - The introduction of digital technology has revolutionized night tourism, overcoming limitations of traditional night tours and enhancing the appeal of attractions [2]. - The demand for immersive experiences is driven by the younger generation's preference for personalization, interactivity, and technological engagement [2]. - The success of immersive digital night tours relies on local cultural support, necessitating effective storytelling to extend the technological experience into cultural and artistic realms [3]. Group 3: Project Examples - The Kaifeng Night Tour project, centered around the character Bao Zheng, utilizes real-time interaction and 3D technology to enhance visitor engagement [4]. - The project has been recognized as a digital benchmark case, showcasing the potential of digital technology in cultural resource reproduction and commercial value extraction [4]. - The industry is encouraged to focus on creating unique IPs and addressing the dual demands for economic and social value in tourism projects [4][5].
“赌王之子”收购王思聪公司!何猷君现身山东
凤凰网财经· 2025-06-23 13:35
| | | | 杭州艾亢企业管理有限公司(出资额:400万元,出资比例:40%) | 海南思桓投资有限公司(出资额:200万元,出资比例:20%) 【新 语】 | | | --- | --- | --- | --- | --- | --- | | | | GENH) | | 杭州梦芒文化科技有限公司 (出资额:200万元,出资比例:20%) | | | 2025-06-19 | | 投资人变更(包括出资 额、出资方式、出资日 | 杭州杯盏商业管理有限公司 (出资额:300万元,出资比例:30%) | 【新进】 | | | | | GRAD 期、投资人名称等) | | 武汉星竞威武文体发展有限公司 (出资额: 400万元, 出资比例: 4 | | | | | | 九桓置业发展(北京)有限公司(出资额:300万元,出资比例:3 | 0%) 【新进】 | | | | | 0%) 【退出】 | | 武汉市兴华羽网络科技有限公司(出资额:200万元,出资比例:2 | | | | | | | 0%) 【新进】 丁一(经理) | | | | | 丁一 (经理) | | 宫观舒(监事) 李梓箕*(董事) | | | | | ...
沉浸式文旅体验邀民众“入戏”
Zhong Guo Xin Wen Wang· 2025-06-21 20:26
Core Insights - The article highlights the shift in China's cultural tourism projects from functional to experiential, inviting tourists to engage deeply with local culture and history through immersive dining and entertainment experiences [1][2] Group 1: Immersive Cultural Tourism - Immersive cultural tourism projects are transforming traditional tourism by allowing visitors to become part of the experience, such as dining in themed settings that reflect local history and culture [1][2] - Examples include the "Imperial Banquet" in Hangzhou and the "Martial Emperor Feast" in Luoyang, which integrate local cultural elements and performances to enhance visitor engagement [1] - The trend is expanding to smaller cities and towns, with projects like "Snowy Ningguta" in Heilongjiang and "Follow the Leader to the County" in Shandong gaining popularity [1] Group 2: Economic Impact and Development - The transformation of old grain warehouses into immersive theaters demonstrates the potential for cultural tourism to drive local economic growth by attracting visitors and generating revenue across various sectors, including dining and accommodation [2] - Local governments are actively promoting the development of immersive tourism projects as part of rural revitalization efforts, creating a complete industry chain that benefits the community [2] - The integration of local culture, such as the incorporation of silk culture and historical narratives in immersive experiences, helps to sustain and enhance the local economy [2] Group 3: Technological Integration - Immersive tourism leverages advanced technologies like holography, naked-eye 3D, and sound and light effects to create engaging experiences that resonate with visitors [2] - The essence of immersive tourism is to transform tourists from passive observers into active participants, enhancing their connection to the cultural narratives being presented [2]
文旅融合首在产业 ——开封文旅观察之一
He Nan Ri Bao· 2025-06-20 23:39
Core Insights - The integration of culture and tourism in Henan province has significant potential, with a focus on high-quality development to establish it as a pillar industry and a source of happiness for the people [1][2] - The upcoming Henan Cultural Tourism Development Conference in June 2025 aims to further promote these initiatives [1] Economic Performance - In the first quarter of this year, the cultural tourism industry in Kaifeng contributed significantly to the economy, with an added value of 372.08 billion yuan, representing a year-on-year growth of 8.1% and accounting for 58.8% of GDP [2] - The cultural tourism sector's contribution to economic growth reached 59.9%, directly boosting GDP by 3.9 percentage points [2] - The total balance of RMB deposits in the city reached 3908.93 billion yuan, reflecting a year-on-year increase of 10.64%, indicating the economic vitality brought by the cultural tourism industry [2] Cultural Tourism Development - Key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City are pivotal in providing immersive cultural tourism experiences and driving consumption upgrades [3] - The integration of various sectors such as dining, accommodation, and cultural products has led to a robust economic ecosystem, creating over 2,186 jobs in the Song costume and makeup industry alone [3] - In 2024, Kaifeng is expected to receive 1.05 billion tourists, generating a total tourism revenue of 779.6 billion yuan, with both major attractions surpassing 8 million visitors [3] Innovation and Policy Framework - Kaifeng has implemented innovative strategies to leverage its rich cultural heritage, including the establishment of a comprehensive policy framework for cultural tourism development [4][5] - The city has initiated multiple major projects aimed at enhancing the quality of cultural tourism offerings, including expansions and upgrades of existing attractions [5][6] - The focus on night-time economy and immersive experiences is part of a broader strategy to meet diverse tourist needs and enhance economic benefits [5] Conclusion - Kaifeng is actively pursuing a model of cultural tourism that combines historical preservation with modern innovation, aiming to create a unique and engaging experience for visitors while driving economic growth [6]
聚焦廊坊经洽会:6街16巷消费市集搭建沉浸式消费体验新场景
Sou Hu Cai Jing· 2025-06-20 10:48
中新网河北新闻6月18日电(宋敏涛 马珉璐)2025年廊坊经洽会,逛市集成为全新打开方式。以展区主通 道为街,以展销区域内通道为巷,消费市集6条街、16条巷巧妙串联,打造出特色食品、健康饮品、农 副特产、传统工艺、文创日用五大特色展区,为观众呈现可逛、可玩、可购的"嗨购"消费新体验。 "早就听说这个网红美食冰柿,今天第一次吃,口感类似冰激凌,真好吃!"在"保定冰柿"展台,冰柿产 品琳琅满目,北京采购商刘明特地来尝尝刚上市的迷你版保定冰柿。 这次参展,易县柿柿如意农产品加工有限公司负责人王永旺带来了很多新品,不仅有做成冰棍形状的迷 你版保定冰柿,还有柿子钥匙扣、柿柿如意抱枕等文创产品。 突破常规的"6街16巷"消费市集,堪称本届大会的一大亮点。市集在全省重点打造的28个多业态融合服 务消费场景中,精选6个消费场景进行展示。每个展区都藏着自己的"小巧思",用一个个展品讲述着独 具地方特色的故事。 在消费市集上,一件件国货精品同台竞技,吃喝玩乐应有尽有;一件件"镇店之宝"集中亮相,彰显老字 号新活力;一件件外贸优品大放光彩,演绎国货硬实力。 图为游客在外贸优品中华行-多业态融合消费市集展区参观游览。 贾珺 摄 图为 ...
《西游记:中国神怪图鉴》阿拉伯语版权输出签约仪式举行
Bei Jing Ri Bao Ke Hu Duan· 2025-06-19 10:17
Core Viewpoint - The 31st Beijing International Book Fair (BIBF) showcases a blend of traditional culture and modern technology, highlighted by the launch of "Journey to the West: Chinese Mythical Creatures Illustrated" and the signing of Arabic language copyright agreements [1][3]. Group 1: Cultural and Technological Integration - "Journey to the West: Chinese Mythical Creatures Illustrated" is part of the "Mythical World in Classics" series, utilizing innovative technology to explore classic mythical figures through original illustrations and engaging storytelling [3][4]. - The project integrates AR, VR, and MR technologies to immerse readers in the ancient mythical world, bringing mythical creatures to life in a three-dimensional format [5]. Group 2: International Collaboration and Cultural Exchange - Ahmed Said, President of the Egyptian Hikmat Cultural Industry Group, emphasizes the interdisciplinary approach of the book, which offers a new perspective on ancient stories and serves as a key for young Arab readers to understand Chinese culture [7]. - The Arabic version of the book aims to provide a fresh reading experience for audiences in the Arab region, with the author expressing a desire to accurately translate the work [7]. Group 3: Interactive Experience and Product Offerings - The event features an immersive experience zone called "Exploring the Mythical World of Journey to the West XR," where attendees can engage with VR technology to experience the excitement of capturing mythical creatures [9]. - Various AR-enabled cultural products, such as bookmarks and notebooks, are showcased, allowing readers to interact with the mythical figures through their smartphones, enhancing cultural engagement [9].
全球首家落户南京!为买TA,有人凌晨2点排长队
Sou Hu Cai Jing· 2025-06-19 08:09
Core Viewpoint - MINISO SPACE, the first global store of MINISO, opened in Nanjing's Deji Plaza, marking a significant innovation in the intersection of high-end retail and trendy IPs [3][10]. Group 1: Store Opening and Consumer Response - The opening day saw long queues, with consumers starting to line up as early as 2 AM to purchase limited edition products [6]. - The exclusive WAKUKU products launched at the store quickly sold out, indicating strong demand among young consumers [6][17]. Group 2: Strategic Positioning and Market Impact - MINISO SPACE is positioned as an immersive IP-themed retail space, aiming to bridge high-end commercial environments with popular consumer trends [10][13]. - The store is located in Deji Plaza, known as the "global store king," with annual sales reaching 24.5 billion yuan, highlighting the strategic choice of location for MINISO [10]. Group 3: Design and Experience - The store features a narrative flow of "exhibition-experience-retail," designed by the team behind the popular "internet celebrity restroom" in Deji, integrating art installations and interactive experiences [14]. - Consumers can engage with multiple globally recognized IP themes, including Disney and Harry Potter, enhancing the shopping experience [16].